Nneɛma Titiriw a Wɔde Kɔ
Keyword cannibalization ba bere a nkratafa pii de wɔn ani si keyword ne adwene koro so, na ɛma wosi akan na ɛma wo rankings no yɛ mmerɛw.
Spot no ntɛm denam site search wɔ Google, Pages view wɔ Search Console, anaa keyword cannibalization amanneɛbɔ wɔ wo SEO platform a wopɛ mu.
Siesie no denam kratafa titiriw a wobɛpaw na afei woaka nneɛma a ɛka bom ne 301-redirecting URL ahorow a ɛyɛ mmerɛw abom de ahyɛ tumidi mu den.
Sɛ merging nyɛ option a, san yɛ kratafa biara yie twa keyword intent soronko bi ho hyia.
Siw keyword cannibalization ano kɔ w’anim denam keyword map a ɛde keyword titiriw biako ne adwene ma URL biara so.
Keyword optimization yɛ ade titiriw a ɛwɔ dijitaal aguadi akwan dodow no ara mu. Bere a ɛyɛ SEO pa odum no, ebetumi akɔ akyi sɛ keyword cannibalization awia ne ho ba a.
Sɛ wosan ka nsɛmfua atitiriw wɔ nkratafa pii so a, ɛdannan saa nkratafa no tia wɔn ho wɔn ho wɔ nea wɔhwehwɛ mu. Esiane sɛ Google nnim nea ɛsɛ sɛ wɔde di kan nti, wɔn baanu nyinaa hwere wɔn kwan.
Susuw ho saa kwan yi so: Sɛ worehwehwɛ “mpaboa a eye sen biara a wɔde tu mmirika” na wuhu nsɛm abien a efi wɛbsaet koro so a ɛkame ayɛ sɛ nsɛmti yɛ pɛ a, worenhu nea wobɛbɔ so.
That’s keyword cannibalization, na ɛba sen sɛnea ebia wubehu. Saa akwankyerɛ yi ka nea ɛyɛ ne sɛnea wubesiesie ansa na atwe wo dibea no akɔ fam.
Dɛn Ne Keyword Cannibalization?
Keyword cannibalization yɛ bere a nkratafa pii a ɛwɔ wo site no so de wɔn ani si asɛmmisa koro no ara a wɔhwehwɛ so, na ɛma wosi akan mmom sen sɛ wɔbɛhyɛ nea efi mu ba a emu yɛ den biako mu den.
Nea efi mu ba no boaboa ano ntɛmntɛm:
Ɛma wo tumidi no yɛ mmerɛw wɔ URL ahorow pii so, enti emu biara nni hɔ a ɛda nsow sɛ nea efi mu ba “a eye sen biara.”
Click-through rate (CTR) betumi agye hit bere a Google som krataafa a ɛnteɛ ma hwehwɛ adwene a wɔde ama no.
Google nya nsɛnkyerɛnne a adi afra a ɛfa krataafa a ɛsɛ sɛ ɛde dibea ho, na ɛtaa de gyinabea ahorow a entumi nnyina ba.
Esiane sɛ wɔtrɛw nsɛnkyerɛnne mu teateaa nti, biribiara nni hɔ a ɛkorɔn sɛnea na ebetumi aba no.
Dɛn Ne Nhwɛso Ahorow a Ɛfa Nsɛmfua a Wɔde Di Dwuma Ho?
Here’s a real-world example of keyword cannibalization: wɛbsaet a wɔhwehwɛ “email marketing” wɔ MoEngage.com.
Faako a wonyae: https://moz.com/blog/asɛmfua titiriw-a wɔde di nnipa
Nea efii mu bae no kyerɛ sɛ MoEngage.com blog ahorow pii ranking ma keyword koro no ara. Ɛno yɛ adesua nhoma mu nnipakum ho haw, na ɛretwe kratafa biara a ɛwɔ saa akuw no mu no adwumayɛ akɔ fam.
Sɛ wo wɛbsaet no so hwehwɛ nso da keyword cannibalization adi a, mma ɛnhaw wo. M’ankasa me blog nso anya asɛm koro no ara. Abakɔsɛm mu nhwɛso bi ni:
Na posts abien repaapae tumidi mu na ɛreyɛ atɛkyɛ sɛ krataafa bɛn na ɛsɛ sɛ Google de si hɔ. Yɛasiesie no fi saa bere no, ɛno ne nea akwankyerɛ yi bɛkyerɛ wo sɛnea wobɛyɛ no pɛpɛɛpɛ.
Mɛyɛ Dɛn Ahu Nsɛmfua Titiriw a Wɔakum Nnipa?
Sɛ wosusu sɛ wo site no rehu amane wɔ keyword cannibalization ho a, here’s how to find out for sure.
Yɛ Google Wɛbsaet a Ɛyɛ Ntɛm: Hwehwɛ
Type eyi kɔ Google: site:yourdomain.com “asɛmfua titiriw a wode asi w’ani so”
Eyi de kratafa biara a ɛwɔ wo domain so a ɛbata saa asɛmfua titiriw no ho ba. Sɛ wuhu nkratafa pii a ɛte sɛ nea wɔrebɔ mmɔden sɛ wɔbɛto hɔ ama asɛmfua koro (anaasɛ wɔrebua adwene koro) a, ɛda adi sɛ wowɔ nnipakum ho haw.
Hwɛ Google Search Console Nsɛmmisa no mu
Bue Google Search Console, afei klik “Search results” so wɔ “Adwumayɛ” ase.
Paw asɛmmisa bi a wopɛ sɛ wohwehwɛ mu (anaasɛ fa filter no kyerɛw gu mu).
Klik kɔ Pages view no mu.
Hwehwɛ URL bɛboro biako a ɛrenya nsusuwii ne kliki ama asɛmmisa koro no ara.
Sɛ nkratafa abien (anaa nea ɛboro saa) reyɛ adwene a wɔde di gua ama asɛmfua titiriw koro no ara bere kɔ so a, Google’s basically saying, “I’m not sure which one is the best match.”
Fa SEO Nnwinnade di dwuma na Hu URL ahorow a ɛka bom
Wubetumi nso de keyword nhwehwɛmu nnwinnade adi dwuma de ama nneɛma ayɛ mmerɛw na woanya data a edi mũ ama keyword nhyehyɛe a eye. Nnwinnade te sɛ Ubersuggest, Semrush, ne Ahrefs boa nsɛmfua titiriw nhwehwɛmu na ebetumi aboa wo ma woahu URL ahorow a ɛresi akan wɔ nsɛmmisa koro no ara ho.
Fi ase wɔ Ubersuggest sɛ wopɛ akontaabu a ɛyɛ tẽẽ a:
Hyehyɛ wo domain URL no wɔ Ubersuggest mu.
Kɔ Site Audit ɔfã no so.
Hwɛ nsɛm a wɔahyɛ no agyirae no mu ma nsɛmfua titiriw a ɛyɛ abien ne nkratafa a ɛresi akan wɔ nsɛmfua koro no ara a wɔhwehwɛ ho.
Ahrefs ne Semrush nso wɔ dwumadie a ɛboa:
Ahrefs’ Site Explorer: Fa wo domain no hyɛ mu, afei hwɛ nkratafa a ɛwɔ ranking ma keyword koro no ara.
Faako a wonyae: https://ahrefs.com/adesua/sɛnea-wɔde-ahrefs-di dwuma/site-explorer/intro
Semrush’s Keyword Cannibalization Report: Saa ade yi si so duakeywords a wo site no wɔ URL ahorow pii a ɛne wɔn ho wɔn ho di akan.
Faako a wonyae: https://www.semrush.com/kb/1066-gyinabea-di-di-nnipa-amanneɛbɔ
Nnwinnade abiɛsa no nyinaa kyerɛ nnipakum nhyehyɛe wɔ wo sait no nyinaa so wɔ simma kakraa bi mu, na ɛkyerɛ wo URL a edi nkonim. Saa kwan no so no, wunim baabi a ɛsɛ sɛ wode w’adwene si so.
Yɛ Nsɛm a Wɔahyehyɛ anaa Keyword Map
Keyword map ma wo nokware fibea biako ma wo nsɛm no. Fa biako si hɔ a adum anan wom:
Asɛmfua titiriw
Adwene a Wɔde Di Dwuma
Atiefo
Nea efi mu ba
Nhwɛso bi ni:
Faako a wonyae: https://machined.ai/blog/asɛmfua-a-nnipa-akwankyerɛ
Biribiara a wɔde sie baabi biako no ma ɛyɛ mmerɛw sɛ wobehu nnipakum ansa na abɛyɛ ɔhaw.
Sɛ nkratafa abien resi akan wɔ asɛmfua titiriw koro no ara ho a, wowɔ akwan titiriw abien: Fa bom yɛ kratafa biako a ɛyɛ den, anaasɛ dan URL a ɛyɛ mmerɛw no kɔ nea edi kan no so sɛnea ɛbɛyɛ a tumidi nyinaa bɛsen akɔ fibea biako so. Yɛbɛnya pii afa eyi ho akyiri yi.
Asɛmfua titiriw map ma saa frɛ ahorow no da adi pefee sen sɛ ɛbɛyɛ nea wɔyɛ ho biribi na ɛboa ma wɔyɛ nneɛma foforo ho nhyehyɛe tia nkratafa a ɛwɔ hɔ dedaw no ansa na ntawntawdi ahorow aba.
Nneɛma a Ɛtaa De Nsɛmfua a Wɔde Di Dwuma Ba
Keyword cannibalization taa si bere a content nyin ntɛmntɛm, nanso strategy ntumi nkɔ so. Nneɛma bi a ɛtaa kanyan obi ni:
Nsɛm a ɛka bom dodo. Sɛ wotintim nsɛm pii a ɛfa asɛmti koro no ara ho fi mmeae ahorow kakra a, ɛma nsɛm foforo biara chip away wɔ nea etwa to no ho. “SEO afotu” ne “SEO nneyɛe pa” yɛ nhwɛso a wɔagye din.
Duplicate keyword botae a wɔde si wɔn ani so. Eyi betumi ayɛ akyerɛwfo baanu a wɔde wɔn ho paw asɛmfua titiriw koro no ara a wɔde wɔn ani asi so anaasɛ wɔreyɛ foforo wɔ asɛm dedaw bi a ɛkata afã foforo bi so wɔ akwanhyia mu. Nsɛmfua titiriw nhwehwɛmu a emu yɛ den ne owura a ɛda adi pefee denam adwene so siw eyi ano.
Nkitahodi a enye wɔ emu. Sɛ woamfa anchor text a ɛkɔ so daa nni dwuma amfa nkɔ krataafa titiriw no so pefee a, ɛsɛ sɛ Google susuw URL a ɛho hia kɛse no ho. Ɛno betumi ama wɔanya dibea a entumi nnyina.
Product anaa category nkratafa a ɛne blog mu nsɛm si akan. Sɛ category page ne blog post nyinaa de wɔn ani si aguadi asɛmfua titiriw koro so a, Google betumi de nea ɛnteɛ no asi hɔ anaasɛ ɛbɛdannan wɔn ntam, na apira nsakrae.
Sɛnea Wosiesie Keyword Cannibalization
Akwan bi a abenfo kamfo kyerɛ a wobɛfa so asiw keyword cannibalization ano na ama wo dijitaal aguadi nhyehyɛe no atu mpɔn ni.
1. Yɛ Keyword Strategy a wɔde asi wɔn ani so
Ɔkwan tẽẽ a wɔfa so siw nnipakum ano ne sɛ wɔbɛhwɛ sɛ nkratafa abien biara nsi akan wɔ asɛmmisa koro no ara ho. Ɛsɛ sɛ kratafa biara nya asɛmfua titiriw biako a wɔakyekyere wɔ hwehwɛ adwene soronko bi ho.
Sɛ́ anka wobɛboaboa nkratafa ano atwa “SEO afotu” ho ahyia no, twe adwene si emu biara so wɔ asɛmmisa soronko bi so. “SEO ma wɔn a wɔrefi ase” de n’ani si ɔkenkanfo soronko so sen “SEO akwan a ɛkɔ anim,” sɛ nhwɛso no, ɛwom mpo sɛ nsɛmti no wɔ abusuabɔ de.
Kratafa biara tra brand so bere a ɛde n’ani si nsɛmfua atitiriw ahorow a ɛyɛ tiawa ne dua tenten a ɛfa wo nnwuma ho no so.
Nnwinnade kakraa bi betumi aboa wo wɔ eyi mu. Google Trends ne Google Search Console yɛ mfiase a wontua hwee a wode behu ahwehwɛde ne asɛmmisa data. Ubersuggest, AnswerThePublic, ne Moz Keyword Explorer yɛ akwan pa a wobɛfa so akɔ akyiri wɔ keyword adwene ne akansi mu nsonsonoe mu.
2. Track Keyword Rankings ne Adwumayɛ ma Anomalies
Keyword strategy yɛ adwuma sɛ worehwɛ sɛnea saa keywords no yɛ adwuma bere tenten nkutoo a.
Botae a ɛwɔ ha ne sɛ wubehu nsɛnkyerɛnne a edi kan a ɛkyerɛ sɛ wɔde nsɛmfua titiriw a wodi no di dwuma ansa na atwe kar ahorow akɔ fam.
Hwɛ saa anomalies yi:
Rank swapping: Asɛmfua titiriw koro no ara bounces wɔ URL abien ntam (Kratafa A rank, afei Kratafa B, afei san san bio).
Nsɛnkyerɛnne a wɔakyekyɛ mu: Nsusuwii ne kliki a wɔde ma asɛmmisa biako no trɛw wɔ nkratafa pii so wɔ Google Search Console mu.
CTR a wɔankyerɛkyerɛ mu kɔ fam: Woda so ara reyɛ ranking, nanso kratafa a Google da no adi no nyɛ nea ɛne asɛmmisa no hyia yiye, enti nnipa kakraa bi na wɔkyere.
Sudden dips after publishing or updating: Post foforo bi kɔ live (anaasɛ dedaw bi nya foforo), na page foforo’s rankings ne traffic slide.
Tracking a ɛkɔ so daa boa wo ma wuhu keywords a ɛreyɛ adwuma ne nea ebia wɔbɛkyere wɔ cannibalization loop mu.
Fa Search Console di dwuma ma asɛmmisa ne krataafa a ɛka bom. Sɛ wopɛ rank volatility bere kɔ so a, Ubersuggest, Semrush, ne Ahrefs nyinaa di keyword movement akyi yiye.
3. Fa w’adwene si Nsɛmti ne Hwehwɛ Adwene so Di Kan na Fa Nsɛmfua Titiriw a Ɛto so Abien
Sɛ wodi nsɛmfua atitiriw akyi a woanhyɛ no map akɔ nhwehwɛmu adwene pɔtee bi so a, wubewie a nkratafa pii abua asɛmmisa koro no ara wɔ akwan horow a ɛsono emu biara kakra so. Ɛno ne bere a Google fi ase bouncing wɔ URL ahorow ntam, na wɔn mu biara nyɛ nkonimdifo a ɛda adi pefee.
Hyɛ aseɛdenam asɛmti no ne adwene a ɛwɔ akyi a wobehu so: So obi de nneɛma a obetumi apaw retoto ho, ɔrehwehwɛ sɛnea wɔbɛyɛ, anaasɛ wasiesie ne ho sɛ ɔbɛtɔ? Yɛ kratafa titiriw biako a ɛyɛ den ma saa adwene no, na fa nsɛm a ɛfoa so di dwuma de ka nsɛmti nketewa ho asɛm sen sɛ wobɛbɔ mmuae titiriw no abien.
Sɛ wopɛ sɛ wuhu asɛmti ne atirimpɔw ho adwene ahorow a, wubetumi:
Yɛ nhwehwɛmu anaa abatow ntɛmntɛm
Hwɛ nsɛmmisa a wɔtaa bisa wɔ adetɔfo mmoa ne adetɔn ho
Host social media nhwehwɛmu ahorow
Quora ne Reddit nso da atiefoɔ nsɛmmisa ankasa adi, na Google’s “People Also Ask” aba no kyerɛ wo deɛ searchers pɛ sɛ wɔbua.
Sɛ wɔdan adwene fi nsɛmfua atitiriw so kɔ nsɛmti so a, ɛtaa ma wonya nsɛm a ɛka asɛm bi ho asɛm yiye, a ebetumi aboa organic reach a emu yɛ den bere tenten.
4. Yɛ Nsɛm a Ɛwɔ Mu Ho Nhwehwɛmu Daa
Nsɛm a ɛwɔ bosome mmiɛnsa biara mu nhwehwɛmu boa wo ma wokyere nsɛm a ɛka bom ntɛm, na ɛfata sɛ wobɛtu mmirika baako wɔ nsɛm a ɛwɔ mu a wɔpia anaa sait update kɛseɛ biara akyi.
Hwɛ wo top topic clusters no mu na fa frankaa hyɛ nkratafa biara a ɛde n’ani si asɛmfua titiriw koro no ara so anaasɛ ɛbua asɛmmisa koro no ara so. Sɛ post abien du gyinapɛn koro no ara ho a, ebia emu biako yɛ nea ɛho nhia.
Nhwɛsoɔ a ɛfa akontabuo ho nie:
Faako a wonyae: https://neilpatel.com/blog/nsɛm a ɛwɔ mu-akɔhwɛ/
Bere a woreyɛ akontaabu no, bisa sɛ:
So w’asɛmti no da so ara fa ho?
So nsɛm a wode reto gua no bere atwam?
So akontaabu no teɛ?
So wode nsɛmfua atitiriw a ɛfata redi kan?
So wode nsɛmti ne nsɛmfua atitiriw a ɛne wo mprempren aguadi botae ahorow hyia no redi kan?
Fa nhwehwɛmu biako a etwa to ka ho: So yɛwɔ kratafa titiriw biako a emu da hɔ ma saa adwene yi?
Sɛ ɛnte saa a, wunim nea ɛsɛ sɛ wusiesie. Fa wo nsɛm no bom anaa san twe adwene si so sɛnea ɛbɛyɛ a Google (ne akenkanfo) behu mmuae biako a eye sen biara.
5. Bom Nkratafa a Ɛsi Akan no Bom
Sɛ wuhu sɛ nkratafa abien resi akan wɔ asɛmfua titiriw ne adwene koro ho a, mpɛn pii no, nea wosiesie ne sɛ wobɛka abom ayɛ no ade biako a emu yɛ den.
Sɛ nhwɛso no, sɛ wowɔ “SEO nnwinnade a eye sen biara” ne “SEO softwea a ɛkorɔn” a ɛrekɔ hwehwɛ koro no ara akyi a, ka bom yɛ akwankyerɛ biako a wɔayɛ no foforo, a ɛyɛ ahabammono daa.
Fa afã horow a emu yɛ den sen biara fi post biara mu sie, hyɛ baabiara a ɛda hɔ no ma, na fa atiri a emu da hɔ hyehyɛ nhyehyɛe no. Sɛ kratafa no kyɛ a, emu nsɛm a wɔahyehyɛ no boa.
Afei hyehyɛ 301 redirect fi URL dedaw a ɛyɛ mmerɛw no so kɔ URL titiriw foforo no so. Saa kwan no so no, tumidi sen kɔ kratafa biako so, na Google wɔ nkonimdifo a ɛda adi pefee a ɛsɛ sɛ ɔde di dwuma.
6. San yɛ Page-Level SEO no yiye
Sɛ wopaw wo krataafa a wode di kan no wie a, ma ɛnyɛ nea ɛda adi wɔ ɔkwan a ɛyɛ yaw so ma Google (ne akenkanfo) sɛ eyi ne nea ɛne asɛmmisa no hyia yiye.
Fi ase denam nsɛm atitiriw a ɛwɔ kratafa no so a wobɛsan akɔ so:
San kyerɛw asɛmti tag no ma ɛda asɛmfua titiriw titiriw ne adwene pɔtee a ɛwɔ asɛmmisa no akyi adi.
Tighten wo H1 ne H2s sɛnea ɛbɛyɛ a ɛbɛhyɛ asɛmti biako a emu da hɔ mu den. Sɛ wo headers drift kɔ nsɛmti a ɛbɛn mu a, woreto nsa afrɛ titiriw sɛ ɛne nkratafa afoforo nhyia.
Fa intro ne key afã horow no foforo na ama woabua asɛmmisa no ntɛmntɛm, afei fa nsɛmti nketewa a emu dɔ boa saa mmuae no.
Hwɛ nipadua no mfonini no mu sɛ ebia adwene a adi afra anaa. Sɛ nhwɛso no, sɛ kratafa no yɛ nsɛm a, nnyɛ randomly pivot nkɔ “tɔ mprempren” kasa mu fã.
Internal linking na ɛyɛ nea aka no. Fa descriptive anchor text di dwuma fa descriptive anchor text no link kɔ kratafa a ɛho hia no so fi nsɛm a ɛfa ho no so na yɛ nkratafa dedaw a ɛka bom no foforo sɛnea ɛbɛyɛ a wɔbɛtwe adwene asi URL a ɛho hia no so, efi ase fi intros ne afã horow a kar pii fa so.
Eyi ne ɔkwan a wofa so hyɛ nsɛnkyerɛnne ahorow no mu den a womfa biribiara nkabom.
7. Fa Canonical Tags di dwuma
Canonical tags yɛ Google’s tiebreaker sɛnkyerɛnne. Sɛ wowɔ nkratafa abien (anaa nea ɛboro saa) a ɛte sɛ nea ɛwɔ hɔ yiye a, URL a ɛyɛ mmara kwan so de kyerɛ nhwehwɛmu mfiri ahorow a wopɛ sɛ wɔfa no sɛ nea edi kan.
You’re basically saying, “Saa nkratafa yi wɔ abusuabɔ, nanso eyi ne kratafa a ɛsɛ sɛ wonya ranking credit.”
Eyi ye bere a wuhia nkyerɛase ahorow pii na ama woatumi atra hɔ no:
Product nkratafa a nsakraeɛ a wɔayiyi anaa wɔahyehyɛ (core content koro no ara a ɛwɔ parameters ahodoɔ) .
Beae anaa kasa nkyerɛase ahorow a ne fã kɛse no ara yɛ pɛ
Ɛkame ayɛ sɛ landing pages a ɛyɛ abien ma ɔsatu ahorow a consolidation nyɛ adwuma
Fa canonical tag ka ho wɔ kratafa a ɛyɛ abien/a ɛte sɛ nea ɛkyerɛ URL titiriw a wopɛ no so. Ɛno boa ma wɔhyɛ nsɛnkyerɛnne te sɛ nkitahodi ne nea ɛfa ho no mu den, na ɛtew hokwan a ɛwɔ hɔ sɛ Google de kratafa a ɛnteɛ no besi hɔ no so.
Faako a wonyae: https://www.woorank.com/en/edu/seo-akwankyerɛ/kanon-tags
Ade biako a ɛho hia a ɛsɛ sɛ yɛhyɛ no nsow: canonicals yɛ hint, ɛnyɛ guarantee. Sɛ nkratafa no nsɛ ankasa a, ebia Google bebu n’ani agu tag no so. Wɔ nkratafa a emu nsɛm a emu yɛ duru ka bom a ɛsɛ sɛ wokɔ so tra ase ho no, mpɛn pii no canonicals yɛ ɔkwan a wotumi de ho to so.
Keyword Cannibalization a Wodi Ho Dwuma Wɔ Proactively
Siw a wosiw ano no dɔɔso sen saaetu mpɔn sen sɛ wobesiesie nnipakum wɔ nokwasɛm no akyi. Nneɛma a ɛka bom wɔ akwanhyia mu dodow no ara ba bere a akuw ahorow tintim nhoma ntɛmntɛm a wonni kyerɛwtohɔ a wɔkyɛ a ɛkyerɛ nsɛmti ne nsɛmfua atitiriw a wɔaka ho asɛm dedaw no.
Fi ase de nsɛmfua titiriw map ne emu nsɛm kalenda a ɛnyɛ den. Doc biako a wɔakyekyɛ a URL biara akyekyere asɛmfua titiriw bi na adwene a emu da hɔ ne nea wuhia nyinaa. Ɛno nkutoo siw nea ɛtaa de nnipakum fibea no ano: nkratafa abien a ebua asɛmmisa koro no ara wɔ akwan horow a ɛsono emu biara kakra so.
Ansa na wobɛtintim biribi foforo biara no, yɛ sait hwehwɛ ntɛmntɛm (site:yourdomain.com “target keyword”) ma Google gut-check ntɛmntɛm.
Sɛ kratafa bi wɔ hɔ dedaw ma saa asɛmfua titiriw anaa adwene no a, wowɔ akwan horow a wubetumi afa so: Yɛ foforo anaa trɛw afã a ɛwɔ hɔ dedaw no mu, anaa kyerɛw asɛm a ɛfoa so a ɛde n’ani si asɛmti ketewa soronko bi so sen sɛ wobɛsi akan ti anim.
Afei hwɛ sɛnea adwumayɛ wɔ Google Search Console mu.
Fibea: https://developers.google.com/hwehwɛ/docs/hwɛ-debug/google-nhwehwɛmu-hwehwɛ-konsole
Hwɛ URL ahorow pii a ɛwɔ ranking ma asɛmmisa koro no ara wɔ Search Console, anaa rankings a ɛbɔ wɔ nkratafa ntam bere tenten.
Nkitahodi a ɛwɔ nipadua no mu nso yɛ ade titiriw a wɔde siw ano. Fa nkyerɛkyerɛmu anchor text fa nsɛm a ɛfa ho bata kratafa a ɛho hia no ho sɛnea ɛbɛyɛ a Google bɛte URL a ɛyɛ tumi fibea a ɛwɔ saa asɛmti no ho ase.
Di anammɔn yi akyi bere nyinaa, na asɛmti biara a ɛwɔ wo wɛbsaet no so no wɔ kratafa biako a ɛyɛ den wɔ n’akyi sen sɛ ɛbɛyɛ mmerɛw pii a ɛbɛpaapae asase koro mu.
Keyword Cannibalization Nsɛmmisa a Wɔtaa Bisa
Dɛn ne keyword cannibalization?
Keyword cannibalization ba bere a nkratafa pii a ɛwɔ wo site no so de wɔn ani si keyword koro so (na mpɛn pii no hwehwɛ adwene koro) so. Sɛ́ anka ɛbɛboa wo ma woanya dibea kɛse no, saa nkratafa no si akan. Ɛno betumi ama tumidi ayɛ mmerɛw na ama Google adwene atu afra, na amma kratafa biara ntumi nkɔ ne dibea a edi mũ no ho.
Nsonsonoe bɛn na ɛwɔ keyword stuffing ne keyword cannibalization ntam?
Keyword stuffing yɛ keywords pii a wɔde ahyɛ kratafa biako mu dodo de abɔ mmɔden sɛ wɔbɛsakra rankings. Keyword cannibalization retrɛw keyword koro no ara mu wɔ nkratafa pii so. Nnipa baanu no nyinaa pira wo SEO, nanso ɛsono akwan horow so. Stuffing ma krataafa biako yɛ te sɛ spammy ma Google. Nnipakum ma nkratafa pii si akan ne wɔn ho wɔn ho, enti emu biara nni dibea pa sɛnea na ebetumi aba no.
Mɛyɛ dɛn asiw keyword cannibalization ano?
Ɔkwan pa a wobɛfa so asiw keyword cannibalization ano ne sɛ wobɛyɛ proactive. Fa keyword map di dwuma sɛnea ɛbɛyɛ a URL biara a ɛho hia no benya keyword ne adwene titiriw biako. Ansa na wobɛtintim biribi foforo biara no, yɛ site search (site:yourdomain.com “keyword”) na hwɛ nea ɛwɔ hɔ dedaw. Afei fa internal links kyerɛ nsɛm a ɛfa ho kɔ kratafa titiriw no so ma saa asɛmti no. Awiei koraa no, hwɛ Search Console ma nsɛmmisa a ɛkanyan URL ahorow pii.
Mɛyɛ dɛn adi keyword cannibalization ho dwuma?
Fi ase denam URL ahorow a ɛka bom a wobɛkyerɛ wɔ Google Search Console mu denam asɛmmisa bi a wobɛsesa na woahwɛ Nkratafa tab no so. Paw kratafa a ɛyɛ den sen biara a ɛbɛsom sɛ nea edi kan a egyina rankings, links, ne conversions so. Efi hɔ no, fa nsɛm a ɛne wɔn ho di asi bom kɔ saa krataafa no mu na 301 dan URL a ɛyɛ mmerɛw no kwan, anaasɛ san yɛ kratafa a ɛto so abien no yiye twa asɛmfua titiriw ne adwene soronko bi ho hyia. Yɛ emu nkitahodi ahorow no foforo de hyɛ krataafa titiriw no mu den, na fa canonical tag ka ho sɛ ɛho hia sɛ woma URL abien no nyinaa tra ase a.
{ "@nsɛm a ɛfa ho": "https://schema.org", "@type": "FAQKratafa", "Adwuma titiriw": [ { "@type": "Asɛmmisa", "din": "Dɛn ne asɛmfua titiriw a wɔde di dwuma?", "Mmuae a wɔagye atom": { "@type": "Mmuae", "text": "Asɛmfua titiriw a wodi no si bere a nkratafa pii a ɛwɔ wo wɛbsaet no so de wɔn ani si asɛmfua titiriw koro so (na mpɛn pii no ɛyɛ hwehwɛ adwene koro). Sɛ́ anka ɛbɛboa wo ma woakɔ soro kɛse no, saa nkratafa no si akan. Ɛno betumi ama tumidi ayɛ mmerɛw na ama Google adwene atu afra, na amma kratafa biara ntumi nkɔ ne dibea tumi a edi mũ no ho." } . } . , { . "@type": "Asɛmmisa", "name": "Nsonsonoe bɛn na ɛwɔ keyword stuffing ne keyword cannibalization ntam?", "Mmuae a wɔagye atom": { "@type": "Mmuae", "text": "Keyword stuffing yɛ cramming keywords pii wɔ krataafa biako mu de bɔ mmɔden sɛ wobɛdannan rankings. Keyword cannibalization yɛ sɛ wobɛtrɛw keyword koro no ara mu wɔ nkratafa pii so. N'abien nyinaa pira wo SEO, nanso wɔ akwan horow so. Stuffing ma krataafa biako yɛ te sɛ spammy ma Google. Cannibalization ma nkratafa pii si akan tia wɔn ho wɔn ho, enti wɔn mu biara nni ranks yiye te sɛ ɛnobetumi." } . } . , { . "@type": "Asɛmmisa", "name": "Mɛyɛ dɛn asiw keyword cannibalization ano?", "Mmuae a wɔagye atom": { "@type": "Mmuae", "text": "Ɔkwan pa a wobɛfa so asiw keyword cannibalization ano ne sɛ wobɛyɛ proactive." Fa keyword map di dwuma sɛnea ɛbɛyɛ a URL biara a ɛho hia no benya keyword ne adwene titiriw biako. Ansa na wobɛtintim biribi foforo biara no, yɛ site search (site:yourdomain.com “keyword”) na hwɛ nea ɛwɔ hɔ dedaw. Afei fa internal links kyerɛ nsɛm a ɛfa ho kɔ kratafa titiriw no so ma saa asɛmti no. Awiei koraa no, hwɛ Search Console ma nsɛmmisa a ɛkanyan URL ahorow pii." } . } . , { . "@type": "Asɛmmisa", "name": "Mɛyɛ dɛn adi keyword cannibalization ho dwuma?", "Mmuae a wɔagye atom": { "@type": "Mmuae", "text": "Fi ase denam URL ahorow a ɛka bom a wobɛkyerɛ wɔ Google Search Console mu denam asɛmmisa bi a wobɛsesa na woahwɛ Nkratafa tab no so." Paw kratafa a ɛyɛ den sen biara a ɛbɛsom sɛ nea edi kan a egyina rankings, links, ne conversions so. Efi hɔ no, fa nsɛm a ɛne wɔn ho di asi bom kɔ saa krataafa no mu na 301 dan URL a ɛyɛ mmerɛw no kwan, anaasɛ san yɛ kratafa a ɛto so abien no yiye twa asɛmfua titiriw ne adwene soronko bi ho hyia. Yɛ emu nkitahodi ahorow no foforo de hyɛ krataafa titiriw no mu den, na fa canonical tag ka ho sɛ ɛho hia sɛ woma URL abien no nyinaa tra ase a." } . } . ] . } .
Keyword Cannibalization Awiei koraa no
Sɛ wode w’ani si asɛmfua titiriw koro no ara so wɔ nkratafa pii so a, ɛkyerɛ sɛ wo ne wo ho bɛsi akan, na saa mpaapaemu no ma wɔn nyinaa yɛ mmerɛw.
Nsiesiei no yɛ tẽẽ: Paw “nkonimdifo” kratafa ma asɛmti ne atirimpɔw biara, afei hyɛ biribiara a aka no mu den anaasɛ san fa w’ani si so. Fa w’adwene si asɛm biara a wode bɛto gua so wɔ asɛmfua titiriw ne adwene soronko bi so. Baabi a nsɛmti ahorow no ka bom no, ɛkame ayɛ sɛ bere nyinaa kratafa biako a ɛkɔ akyiri bɛyɛ adwuma asen nea ɛyɛ tratraa akuwakuw.
Nhyehyeɛ a ɛma ɛyɛ mmerɛ sɛ wɔbɛsesa yei ne adum nkratafa a wɔde asɛmti akuakuo boa. Wei ma krataafa biara di dwuma pefee, ɛma wotumi di overlap ho dwuma na ɛma Google nya nsɛnkyerɛnne a ɛkɔ so daa bere a wo sait no nyin no.
Fi ase de nsɛm a ɛwɔ mu nhwehwɛmu ne nsɛmfua titiriw map. Sɛ wufi hɔ a, ɔkwan a wɔfa so kɔ anim no yɛ tẽẽ.
