Izinto eziphambili zokuThatha
I-Cannibalization yegama elingundoqo yenzeka xa amaphepha amaninzi ejolise kwigama elingundoqo elifanayo kunye nenjongo, ebangela ukuba bakhuphisane kwaye banciphise umgangatho wakho.
Yibone ngokukhawuleza ngokhangelo lwesiza kwiGoogle, iJonga lamaPhepha kwi-Console yoPhendlo, okanye ingxelo yegama elingundoqo kwi-SEO oyikhethileyo.
Yilungise ngokukhetha iphepha eliphambili kwaye emva koko udibanise umxholo odlulayo kunye ne-301-uqondisa ngokutsha ii-URL ezibuthathaka ukuhlanganisa igunya.
Ukuba ukudibanisa ayisiyiyo inketho, phinda ulungise iphepha ngalinye malunga nenjongo yegama elingundoqo.
Thintela i-cannibalization yegama elingundoqo ukuya phambili kunye nemephu yegama elingundoqo elinikezela igama eliphambili eliphambili kunye nenjongo nge-URL nganye.
Ukulungiswa kwegama elingundoqo yinxalenye ephambili yeendlela ezininzi zokuthengisa idijithali. Ngelixa iyintsika ye-SEO elungileyo, inokubuyisela umva ukuba igama elingundoqo lokutya lingena ngaphakathi.
Ukuphinda amagama angundoqo kuwo wonke amaphepha amaninzi kuguqula loo maphepha ngokuchaseneyo neziphumo zophendlo. Kuba uGoogle akazi ukuba yeyiphi emayibeke phambili, bobabini baphulukana nomhlaba.
Yicinge ngolu hlobo: Ukuba ujonge "ezona zihlangu zibalekayo" kwaye ubone amanqaku amabini akwindawo enye enezihloko eziphantse zifane, awuzukwazi ukuba ucofe ntoni.
Leyo ligama elingundoqo lokutya, kwaye yenzeka ngaphezu kokuba unokuqonda. Esi sikhokelo sibandakanya into ekuyo kunye nendlela yokuyilungisa ngaphambi kokuba irhuqe phantsi amanqanaba akho.
Yintoni i-Keyword Cannibalization?
I-Cannibalization yegama elingundoqo kuxa amaphepha amaninzi kwindawo yakho ejolise kumbuzo ofanayo wokukhangela, okhokelela ekubeni bakhuphisane kunokuba baqinise isiphumo esinye esinamandla.
Iziphumo zikhula ngokukhawuleza:
Inciphisa igunya lakho kwii-URL ezininzi, ngoko ke akukho namnye kubo ophuma phambili njengesona siphumo "esona silungileyo".
Ireyithi yokucofa (CTR) inokubetha xa uGoogle enikezela ngephepha elingelilo ngenjongo yokukhangela.
UGoogle ufumana iimpawu ezixubeneyo malunga nokuba leliphi iphepha elifanele ukukala, nto leyo ehlala ikhokelela kwizikhundla ezingazinzanga.
Ngenxa yokuba iisignali zisasazekile zincinci, akukho nto iphakamileyo kangangoko inokuba nako.
Yeyiphi imizekelo yegama elingundoqo Cannibalization?
Nanku umzekelo wehlabathi wangempela we-keyword cannibalization: indawo yokukhangela "intengiso ye-imeyile" kwi-MoEngage.com.
Umthombo: https://moz.com/blog/keyword-cannibalization
Iziphumo zibonisa iiblogi ezininzi ze-MoEngage.com ezibekwe kwigama elingundoqo elifanayo. Leyo yingxaki yokwenziwa kweencwadi zokufunda, kwaye itsala phantsi ukusebenza kwephepha ngalinye kwelo qela.
Ukuba ukhangelo lwendawo yakho lukwaveza igama elingundoqo lokutya, ungakhathazeki. Eyam ibhlog ibe nomba ofanayo. Nanku umzekelo wembali:
Izithuba ezibini zahlula igunya kwaye zidaka ukuba leliphi iphepha uGoogle afanele ukulibeka. Siyilungisile ukusukela, yile nto kanye esi sikhokelo siya kukubonisa ukuba wenze njani.
Ndiwafumana Njani Amagama Angundoqo Angasetyenziswayo?
Ukuba ucinga ukuba indawo yakho inengxaki ye-keyword cannibalization, nantsi indlela yokufumanisa ngokuqinisekileyo.
Yenza iNdawo kaGoogle eKhawulezayo: Khangela
Chwetheza oku kuGoogle: indawo:yourdomain.com "igama elingundoqo ekujoliswe kulo"
Oku kuzisa lonke iphepha kwi-domain yakho ehambelana nelo gama lingundoqo. Ukuba ubona amaphepha amaninzi ajongeka ngathi azama ukukala kwikota enye (okanye ukuphendula injongo efanayo), unokuba nengxaki yokutyiwa.
Hlaziya imibuzo yeKhonsoli yoPhendlo lukaGoogle
Vula iKhonsoli yoPhendlo lukaGoogle, emva koko ucofe "iziphumo zokukhangela" phantsi ko "Ukusebenza."
Khetha umbuzo ofuna ukuwuphanda (okanye sebenzisa isihluzo ukuchwetheza kuwo).
Cofa kwindawo yokujonga amaPhepha.
Jonga ngaphezulu kwe-URL enye ufumana izimvo kunye nocofa umbuzo omnye.
Ukuba amaphepha amabini (okanye ngaphezulu) abonisa intengiso yegama elingundoqo elifanayo ekuhambeni kwexesha, uGoogle uthi, "Andiqinisekanga ukuba yeyiphi eyona mdlalo."
Sebenzisa iZixhobo ze-SEO ukuze ufumane ii-URL eziQhubeneyo
Ungasebenzisa kwakhona izixhobo zophando lwegama elingundoqo ukwenza izinto zibe lula kwaye ufumane idatha ebanzi yokucwangcisa igama elingundoqo elingcono. Izixhobo ezifana ne-Ubersuggest, i-Semrush, kunye ne-Ahrefs zixhasa uphando lwegama elingundoqo kwaye zinokukunceda ubone ii-URL ezikhuphisanayo kwimibuzo efanayo.
Qala nge-Ubersuggest ukuba ufuna uphicotho oluthe ngqo:
Ngenisa i-URL yendawo yakho kwi-Ubersuggest.
Yiya kwicandelo loPhicotho lweSiza.
Phonononga imiba ephawulweyo yamagama angundoqo aphindiweyo kunye namaphepha akhuphisanayo kwamagama okukhangela afanayo.
Ii-Ahrefs kunye neSemrush zikwanalo nokusebenza okuluncedo:
I-Ahrefs'Site Explorer:Plaga kwisizinda sakho, emva koko ujonge ukuba ngawaphi amaphepha abekwe ngokwegama elingundoqo elifanayo.
Umthombo: https://ahrefs.com/academy/how-to-use-ahrefs/site-explorer/intro
ISemrush's Keyword Cannibalization Report: Eli nqaku liqaqambileamagama angundoqo apho indawo yakho inee-URL ezininzi ezikhuphisanayo.
Umthombo: https://www.semrush.com/kb/1066-position-tracking-cannibalization-report
Zontathu izixhobo zibonisa iipateni zokudliwa kwabantu kuyo yonke indawo yakho ngemizuzu, zibonisa ukuba yeyiphi i-URL ephumelelayo. Ngaloo ndlela, uyazi apho ugxininise khona.
Yenza i-Inventory Content okanye imephu yegama elingundoqo
Imephu yegama elingundoqo ikunika umthombo omnye wenyaniso kumxholo wakho. Seta enye inezintlu ezine:
Igama elingundoqo
Injongo
Abaphulaphuli
Isiphumo
Nanku umzekelo:
Umthombo: https://machined.ai/blog/keyword-cannibalization-guide
Ukugcina yonke into ikwindawo enye yenza ukuba abantu batye ukutya kube lula ukuyibona ngaphambi kokuba ibe yingxaki.
Ukuba amaphepha amabini akhuphisana ngegama elingundoqo elifanayo, uneendlela ezimbini ezisisiseko: Zidibanise zibe kwiphepha elinye elinamandla, okanye uqondise kwakhona i-URL ebuthathaka ukuya kweyokuqala ukuze lonke igunya ligelezele kumthombo omnye. Siza kuba ngaphezulu koku kamva.
Imephu yegama eliphambili yenza ezo fowuni zicace kunokuba zisebenze kwaye zinceda umxholo omtsha ucwangciswe ngokuchasene namaphepha asele ekhona ngaphambi kokuba kuphuhliswe iingxabano.
Iimbangela eziqhelekileyo ze-Keyword Cannibalization
I-Cannibalization yegama elingundoqo ivame ukwenzeka xa umxholo ukhula ngokukhawuleza, kodwa isicwangciso asigcini. Nazi ezinye zezinto eziqhelekileyo ezibangela:
Isiqulatho esithungelanayo kakhulu. Ukupapasha izithuba ezininzi kwisihloko esinye ukusuka kwii-engile ezahlukileyo kancinci kubangela ukuba iposti nganye entsha iphume ekudibaneni kweyokugqibela. "Iingcebiso ze-SEO" ngokuchasene "neendlela ezilungileyo ze-SEO" ngumzekelo oqhelekileyo.
Phinda ugcino lwegama elingundoqo. Oku kunokuba ngababhali ababini ngokuzimeleyo bekhetha igama eliphambili ekujoliswe kulo okanye ukuhlaziya isithuba esidala esiwela ngengozi ngesiqwenga esitsha. Uphando lwegama elingundoqo eliqinileyo kunye nobunini obucacileyo ngenjongo kuthintela oku.
Unxulumano olubi lwangaphakathi. Ukuba awudibanisi ngokucacileyo kwiphepha eliphambili usebenzisa i-anchor text engaguqukiyo, uGoogle kufuneka aqikelele ukuba yeyiphi eyona URL ibalulekileyo. Oko kunokukhokelela kumazinga angazinzanga.
Imveliso okanye amaphepha odidi akhuphisana nomxholo weblogi. Xa iphepha lodidi kunye nesithuba seblogi zombini zijolise kwigama elingundoqo elifanayo lezorhwebo, i-Google inokubeka indawo engalunganga okanye ijikeleze phakathi kwabo, iguqule ukuguqulwa.
Ulilungisa njani igama elingundoqo Cannibalization
Nazi ezinye iindlela ezicetyiswayo ziingcaphephe zokuthintela ukwenziwa kwamagama angundoqo kunye nokuphucula isicwangciso sakho sentengiso yedijithali.
1. Yenza iSicwangciso segama eliPhambili ekuJoliswe kuso
Eyona ndlela ithe ngqo yokuthintela ukutyiwa kwabantu kukuqinisekisa ukuba akukho maphepha mabini akhuphisanayo kumbuzo omnye. Iphepha ngalinye kufuneka libe negama elingundoqo elinye elibotshelelwe kwinjongo yokukhangela eyahlukileyo.
Kunokuba uqokelele amaphepha ajikeleze "iingcebiso ze-SEO," yalatha nganye kumbuzo owahlukileyo. "I-SEO yabaqalayo" ijolise kumfundi owahlukileyo kune "izicwangciso ze-SEO eziphambili," umzekelo, nangona izihloko zihambelana.
Iphepha ngalinye lihlala kwi-brand ngelixa lijolise kumagama angundoqo amafutshane kunye nomsila omde afanelekileyo kwishishini lakho.
Izixhobo ezimbalwa zinokukunceda kule nto. Iindlela zikaGoogle kunye neKhonsoli yoPhendlo lukaGoogle ziindawo zokuqala zasimahla zokubona imfuno kunye nedatha yombuzo. Ubersuggest, AnswerThePublic, kunye neMoz Keyword Explorer ziinketho ezintle zokungena nzulu kwiimbono zamagama angundoqo kunye nezithuba ezikhuphisanayo.
2. Landela umkhondo kwiNqanaba legama eliPhambili kunye noKwenziwa kweeNgcaciso
Isicwangciso segama elingundoqo sisebenza kuphela ukuba ubukele indlela loo magama angundoqo enza ngayo ngexesha.
Injongo apha kukubona iimpawu zokuqala ze-keyword cannibalization ngaphambi kokuba irhuqe i-traffic phantsi.
Jonga ezi zinto zingaqhelekanga:
Ukutshintsha kwesikhundla: Igama elingundoqo elifanayo libhobhoza phakathi kwee-URL ezimbini (Amanqanaba ephepha A, emva koko iPhepha B, emva koko ubuye kwakhona).
Imiqondiso yokwahlula: Umboniso kunye nokucofa umbuzo omnye usasazwa kumaphepha amaninzi kwiKhonsoli yoPhendlo lukaGoogle.
I-CTR engachazwanga iyehla: Usekwinqanaba, kodwa iphepha eliboniswa nguGoogle alilona ngqalelo libalaseleyo lombuzo, ngoko ke abantu abambalwa bayacofa.
Ukuntywila ngequbuliso emva kokupapasha okanye ukuhlaziya: Iposti entsha iya kuphila (okanye endala iyahlaziywa), kunye nenqanaba lelinye iphepha kunye nesilayidi setrafikhi.
Ukulandela umkhondo ohambelanayo kukunceda ubone ukuba ngawaphi amagama angundoqo asebenzayo kwaye anokuthi abanjwe kwi-cannibalization loop.
Sebenzisa iConsole yoPhendlo yombuzo kunye nokudibana kwephepha. Ukuguquguquka kwenqanaba ngokuhamba kwexesha, i-Ubersuggest, iSemrush, kunye ne-Ahrefs zonke zilandelela intshukumo yegama elingundoqo kakuhle.
3. Gxininisa kwiZihloko kunye neNjongo yoPhando lokuqala kunye namagama angundoqo okwesibini
Ukuba usukela amagama angundoqo ngaphandle kokuwenza imephu kwinjongo ethile yokukhangela, uya kugqiba unamaphepha amaninzi aphendula umbuzo ofanayo ngeendlela ezahlukeneyo. Kulapho uGoogle eqala ukugxuma phakathi kwee-URL, kwaye akukho namnye kubo oba ngophumeleleyo ocacileyo.
Qalangokuchonga isihloko kunye nenjongo emva kwayo: Ngaba umntu uthelekisa iinketho, ukhangela indlela-ukuya, okanye ukulungele ukuthenga? Yakha iphepha eliphambili elomeleleyo laloo njongo, kwaye usebenzise umxholo oxhasayo ukugubungela imixholwana engaphantsi kunokuphinda impendulo engundoqo.
Ukutyhila isihloko kunye neengcamango zenjongo, unako:
Qhuba uphando olukhawulezayo okanye uvoto
Phonononga inkxaso eqhelekileyo yabathengi kunye nemibuzo yokuthengisa
Bamba ii-polls kwimidiya yoluntu
IQuora kunye neReddit zikwabonisa imibuzo yabaphulaphuli bokwenyani, kwaye iziphumo zikaGoogle "zaBantu Baphinde Babuze" zibonisa ukuba abaphandi bafuna ukuphendulwa ntoni.
Ukutshintsha ugxininiso ukusuka kumagama angundoqo ukuya kwizihloko kudla ngokuvelisa umxholo ogubungela isifundo ngokucokisekileyo, onokuthi uxhase ukufikelela okuqinileyo kwe-organic ekuhambeni kwexesha.
4. Yenza uPhicotho lweMixholo rhoqo
Uphicotho lomxholo wekota lukunceda ukuba ubambe ukuhlangana kwangoko, kwaye kufanelekile ukuqhuba enye emva kwawo nawuphi na umxholo omkhulu wokutyhala okanye uhlaziyo lwesiza.
Hlaziya izihloko zakho zezihloko eziphezulu kunye neflegi nawaphi na amaphepha ajolise kwigama elingundoqo elifanayo okanye uphendule umbuzo ofanayo. Ukuba izithuba ezibini zihlangabezana nemilinganiselo efanayo, esinye sazo sisenokungafuneki.
Nanku umzekelo wophicotho:
Umthombo: https://neilpatel.com/blog/content-audit/
Ngexesha lophicotho, buza:
Ngaba izihloko zakho zisabalulekile?
Ngaba ulwazi oluthumelayo luphelelwe lixesha?
Ngaba izibalo zichanekile?
Ngaba ubeka phambili amagama angundoqo afanelekileyo?
Ngaba ubeka phambili izihloko kunye namagama angundoqo ahambelana neenjongo zakho zokuthengisa zangoku?
Yongeza itshekhi enye yokugqibela: Ingaba sinalo iphepha eliphambili elicacileyo lale njongo?
Ukuba akunjalo, uyazi into omawuyilungise. Hlanganisa okanye ugxininise kwakhona umxholo wakho ukuze uGoogle (kunye nabafundi) babone eyona mpendulo ilungileyo.
5. Hlanganisa amaPhepha aKhuphisanayo
Xa ubona amaphepha amabini akhuphisanayo ngegama elingundoqo elifanayo kunye nenjongo, ukulungiswa ngokuqhelekileyo kukudibanisa kwisiqwenga esinye esinamandla.
Umzekelo, ukuba "unezixhobo ezingcono ze-SEO" kunye "nesoftware ephezulu ye-SEO" ehamba emva kokukhangela okufanayo, zidibanise zibe sisikhokelo esihlaziyiweyo, esihlala siluhlaza.
Gcina amacandelo anamandla kwisithuba ngasinye, gcwalisa naziphi na izikhewu, kwaye uququzelele isakhiwo ngeentloko ezicacileyo. Itheyibhile yeziqulatho iyanceda ukuba iphepha lihamba ixesha elide.
Emva koko useta i-301 yokuqondisa kwakhona ukusuka kwi-URL endala, ebuthathaka ukuya kwi-URL engundoqo entsha. Ngaloo ndlela, igunya ligeleza kwiphepha elinye, kwaye uGoogle unomnqobi ocacileyo wokuma.
6. Lungiselela kwakhona i-SEO yeNqanaba lePhepha
Emva kokuba ukhethe iphepha lakho eliphambili, yenza kucace kabuhlungu kuGoogle (kunye nabafundi) ukuba lo ngowona mdlalo ubalaseleyo wombuzo.
Qala ngokujonga kwakhona iziseko ezikwiphepha:
Phinda ubhale ithegi yesihloko ukubonisa igama eliphambili kunye nenjongo ethile emva kombuzo.
Qinisa ii-H1 kunye nee-H2 zakho ukuze zibethelele isihloko esinye esicacileyo. Ukuba iiheader zakho zikhukuliseka kwizihloko ezimeleneyo, ngokusisiseko umema ukugqithelana namanye amaphepha.
Hlaziya i-intro kunye namacandelo aphambili ukuphendula umbuzo ngokukhawuleza, emva koko uxhase loo mpendulo ngemixholwana enzulu.
Jonga ikopi yomzimba ngenjongo exutyiweyo. Ukuba iphepha linolwazi, umzekelo, musa ukungena ngokungenamkhethe kulwimi "ukuthenga ngoku" phakathi.
Unxulumaniso lwangaphakathi lukwenza okuseleyo. Ikhonkco kwiphepha eliphambili elivela kwizithuba ezihambelanayo usebenzisa isicatshulwa esichazayo se-anchor kunye nokuhlaziya amaphepha adlulayo amadala ukuze abhekisele kwi-URL ephambili, eqala ngama-intro kunye namacandelo e-traffic ephezulu.
Le yindlela odibanisa ngayo imiqondiso ngaphandle kokudibanisa yonke into.
7. Sebenzisa iiTagi zeCanonical
Iithegi zeCanonical zisiginali ye-tiebreaker kaGoogle. Xa unamaphepha amabini (okanye ngaphezulu) afana kakhulu, i-URL yecanonical ixelela iinjini zokukhangela ukuba loluphi uguqulelo ofuna luphathwe njengelona lokuqala.
Ngokusisiseko uthi, "La maphepha anxulumene, kodwa eli liphepha elifanele ukufumana ikhredithi yenqanaba."
Oku kufanelekile xa ufuna iinguqulelo ezininzi ukuze zibekho:
amaphepha emveliso aneenguqu ezihluziweyo okanye ezicwangcisiweyo (umxholo ofanayo oneparameters ezahlukeneyo)
Indawo okanye iinguqulelo zolwimi eziphantse zifane
Amaphepha okumisa akufutshane aphindwa kabini amaphulo apho ukudibanisa kungenakwenziwa
Yongeza ithegi ye-canonical kwiphepha eliphindwe kabini/elifanayo elalatha kweyona URL ithandwayo. Oko kunceda ukudibanisa imiqondiso efana namakhonkco kunye nokufaneleka, ukunciphisa amathuba okuba kuGoogle abekwe kwinqanaba elingalunganga.
Umthombo: https://www.woorank.com/en/edu/seo-guides/canonical-tags
Inqaku elinye elibalulekileyo: ii-canonicals luphawu, ayisosiqinisekiso. Ukuba amaphepha awafani ngokwenyani, uGoogle unokungayihoyi ithegi. Kumaphepha anomxholo onzima odlulayo ofuna ukuwugcina uphila, iicanonicals zilukhetho oluthembekileyo.
Ukujongana negama elingundoqo lokuCannibalization Ngokuqhubekayo
Uthintelo lungaphezuluesebenzayo kunokulungisa ukutya kwabantu emva kwenyani. Ukudibana okuninzi ngengozi kwenzeka xa amaqela epapasha ngokukhawuleza ngaphandle kwerekhodi ekwabelwana ngalo malunga nezihloko kunye namagama angundoqo asele egutyungelwe.
Qala ngemephu yegama elingundoqo kunye nekhalenda yomxholo. I-doc enye ekwabelwana ngayo apho yonke i-URL ibotshelelwe kwigama eliphambili kunye nenjongo ecacileyo yiyo yonke into oyifunayo. Oko kukodwa kuthintela owona mthombo uxhaphakileyo wokutya abantu: amaphepha amabini aphendula umbuzo ofanayo ngeendlela ezahlukeneyo.
Ngaphambi kokuba ushicilele nantoni na entsha, sebenzisa ukukhangela indawo ekhawulezayo (indawo:yourdomain.com "igama eliphambili ekujoliswe kulo") ukukhangela i-Google gut-check ekhawulezayo.
Ukuba iphepha sele likhona ngelo gama elingundoqo okanye injongo, unokhetho: Hlaziya okanye wandise isiqwenga esikhoyo, okanye ubhale inqaku elixhasayo elijolise kwi-subtopic eyahlukileyo endaweni yokukhuphisana ngentloko.
Emva koko gcina iliso ekusebenzeni kwi-Google Search Console.
Umthombo: https://developers.google.com/search/docs/monitor-debug/google-analytics-search-console
Bukela ii-URL ezininzi ngokwenqanaba lombuzo ofanayo kwiConsole yoPhendlo, okanye umgangatho ogqabhuka phakathi kwamaphepha ngokuhamba kwexesha.
Uqhagamshelwano lwangaphakathi lukwayinxalenye ephambili yothintelo. Xhuma amanqaku anxulumeneyo kwiphepha eliphambili usebenzisa i-anchor echazayo ukuze uGoogle aqonde ukuba yeyiphi i-URL engumthombo ogunyazisiweyo kweso sihloko.
Landela la manyathelo ngokungaguquguqukiyo, kwaye isihloko ngasinye kwisiza sakho sinephepha elinye elomeleleyo emva kwalo kunokuba uninzi olubuthathaka olwahlula umhlaba omnye.
Igama elingundoqo Cannibalization Imibuzo ebuzwa Rhoqo
Yintoni igama elingundoqo lokutya?
I-Cannibalization yegama elingundoqo yenzeka xa amaphepha amaninzi kwindawo yakho ejolise kwigama elingundoqo elifanayo (kwaye ngokuqhelekileyo injongo yokukhangela efanayo). Endaweni yokukunceda uhlele ngaphezulu, loo maphepha ayakhuphisana. Oko kunokudodobalisa igunya kwaye kudideke uGoogle, ukugcina naliphi na iphepha ekufikeleleni kwisikhundla salo esipheleleyo.
Nguwuphi umahluko phakathi kokufakwa kwegama elingundoqo kunye ne-keyword cannibalization?
Ukuhlohlwa kwamagama angundoqo kukubethelela amagama amaninzi angundoqo kwiphepha elinye ukuzama ukurhwaphiliza amanqanaba. I-Cannibalization yegama elingundoqo isasaza igama elingundoqo elifanayo kumaphepha amaninzi kakhulu. Zombini zilimaza i-SEO yakho, kodwa ngeendlela ezahlukeneyo. Ukugalela izinto kwenza iphepha elinye lijongeka li spammy kuGoogle. I-Cannibalization yenza amaphepha amaninzi akhuphisane omnye komnye, ngoko ke akukho nalinye kuwo lirenki ngendlela ebenokwenza ngayo.
Ndingakuthintela njani ukwenziwa kwegama elingundoqo?
Eyona ndlela yokuthintela i-keyword cannibalization kukusebenza. Sebenzisa imephu yegama elingundoqo ukuze yonke i-URL ebalulekileyo ibe negama eliphambili eliphambili kunye nenjongo. Ngaphambi kokupapasha nantoni na entsha, sebenzisa ukukhangela indawo (isayithi:yourdomain.com "igama elingundoqo") ukuze ubone into esele ikhona. Emva koko sebenzisa amakhonkco angaphakathi ukukhomba izithuba ezinxulumene kwiphepha eliphambili kweso sihloko. Okokugqibela, jonga iConsole yoPhendlo ngemibuzo ebangela ii-URL ezininzi.
Ndilicombulula njani igama elingundoqo lokutyiwa?
Qala ngokuchonga ii-URL ezihambayo kwi-Google Search Console ngokucoca umbuzo kwaye ujonge ithebhu yamaPhepha. Khetha elona phepha linamandla ukuze lisebenze njengelona liphambili ngokusekelwe kumanqanaba, amakhonkco, kunye noguqulo. Ukusuka apho, mhlawumbi udibanise umxholo okhuphisanayo kwelo phepha kwaye i-301 iqondise kwakhona i-URL ebuthakathaka, okanye uphinde ulungise iphepha lesibini malunga negama elingundoqo kunye nenjongo. Hlaziya amakhonkco angaphakathi ukuze uqinise iphepha eliphambili, kwaye wongeze ithegi ye-canonical ukuba ufuna ukugcina zombini ii-URL ziphila.
{ "@context": "https://schema.org", "@type": "FAQPage", "iNkampani": [ { "@type": "Umbuzo", "igama": "Yintoni igama elingundoqo lokutya abantu?", "yamkelweMpendulo": { "@type": "Mpendulo", "text": "I-keyword cannibalization iyenzeka xa amaphepha amaninzi kwisayithi yakho ejolise kwigama elingundoqo elifanayo (kwaye ngokuqhelekileyo injongo yokukhangela efanayo). Endaweni yokukunceda ukuba uhlele ngaphezulu, loo maphepha akhuphisana. Oko kunokudiza igunya kwaye kudideke uGoogle, ukugcina naliphi na iphepha ekufikeleleni kwisikhundla salo esipheleleyo." } } , { "@type": "Umbuzo", "igama": "Nguwuphi umahluko phakathi kokufakwa kwegama elingundoqo kunye negama elingundoqo lokutya?", "yamkelweMpendulo": { "@type": "Mpendulo", "umbhalo": "Ukufakwa kwegama elingundoqo kugxininise amagama amaninzi kakhulu kwiphepha elinye ukuzama ukukhohlisa ukulinganisa. Igama elingundoqo cannibalization lisasaza igama elingundoqo elifanayo kumaphepha amaninzi kakhulu. Zombini zilimaza i-SEO yakho, kodwa ngeendlela ezahlukeneyo. Ukufakela kwenza iphepha elinye libukeke ngathi li-spammy kuGoogle. Cannibalization yenza amaphepha amaninzi akhuphisane omnye komnye, ngoko ke akukho nanye kuwo amanqanaba ngokufanayo.iyakwazi." } } , { "@type": "Umbuzo", "igama": "Ndingakuthintela njani ukwenziwa kwegama elingundoqo?", "yamkelweMpendulo": { "@type": "Mpendulo", "text": "Eyona ndlela yokuthintela ukwenziwa kwamagama angundoqo kukwenza intshukumo. Sebenzisa imephu yegama elingundoqo ukuze yonke i-URL ebalulekileyo ibe negama eliphambili eliphambili kunye nenjongo. Ngaphambi kokupapasha nantoni na entsha, sebenzisa ukukhangela indawo (isayithi:yourdomain.com "igama elingundoqo") ukuze ubone into esele ikhona. Emva koko sebenzisa amakhonkco angaphakathi ukukhomba izithuba ezinxulumene kwiphepha eliphambili kweso sihloko. Okokugqibela, jonga iConsole yoPhendlo ngemibuzo ebangela ii-URL ezininzi." } } , { "@type": "Umbuzo", "igama": "Ndilicombulula njani igama elingundoqo lokutyiwa kwabantu?", "yamkelweMpendulo": { "@type": "Mpendulo", "text": "Qala ngokuchonga ii-URL ezihambayo kwiKhonsoli yoPhendlo kaGoogle ngokuhluza umbuzo kwaye ujonge ithebhu yamaPhepha. Khetha elona phepha linamandla ukuze lisebenze njengelona liphambili ngokusekelwe kumanqanaba, amakhonkco, kunye noguqulo. Ukusuka apho, mhlawumbi udibanise umxholo okhuphisanayo kwelo phepha kwaye i-301 iqondise kwakhona i-URL ebuthakathaka, okanye uphinde ulungise iphepha lesibini malunga negama elingundoqo kunye nenjongo. Hlaziya amakhonkco angaphakathi ukuze uqinise iphepha lokuqala, kwaye wongeze ithegi ye-canonical ukuba ufuna ukugcina zombini ii-URL ziphila. " } } ] }
Keyword Cannibalization Conclusion
Ukujolisa igama elingundoqo elifanayo kumaphepha amaninzi kuthetha ukukhuphisana nawe, kwaye oko kwahlula kuwenza buthathaka onke.
Ulungiso luthe ngqo: Khetha iphepha elithi "ophumeleleyo" kwisihloko ngasinye kunye nenjongo, emva koko udibanise okanye ujolise kwakhona yonke enye into. Gxininisa isithuba ngasinye kwigama elingundoqo elicacileyo kunye nenjongo. Apho izihloko zidibana khona, iphepha elinye elipheleleyo liya kuhlala lilodlula iqela lezincinci.
Isakhiwo esenza oku kube lula ukukala ngamaphepha eentsika axhaswa ngamaqela ezihloko. Oku kunika iphepha ngalinye indima ecacileyo, ukugcina ukuhambelana okulawulekayo kunye nokubonelela uGoogle ngemiqondiso engaguqukiyo njengoko indawo yakho ikhula.
Start with a content audit and a keyword map. From there, the path forward is straightforward.
