Intengiso ye-WhatsApp yamashishini amancinci ibonelela ngomgca othe ngqo kubaphulaphuli bakho kwiqonga esele belithembile. Enyanisweni, ngokutsho kweNgxelo yeSicwangciso seNgcaciso ye-Social Media ye-2026, i-46% yabathengisi bandisa utyalo-mali lwabo kwi-WhatsApp kulo nyaka ukuze babambe abasebenzisi abaneenjongo eziphezulu. Ngelixa amaqela amaninzi amancinci ejonga i-app njenge-inbox yenkonzo yabathengi, ezona mpawu ziphumeleleyo ziyisebenzisa ukuqhuba lonke uhambo lwabathengi-ukusuka ekufumaneni imveliso yokuqala ukuya kwintengiso yokugqibela. Esi sikhokelo sigubungela yonke into oyifunayo ukuze uguqule i-WhatsApp ibe sisitishi sokuthengisa esinempembelelo ephezulu: ukusuka ekusekweni iprofayile yakho yeShishini ukuya ekusunguleni amaphulo aqhuba ukuthengwa okuphindaphindiweyo kunye ne-ROI enokulinganiswa. Yintoni ukuthengisa kukaWhatsApp kumashishini amancinci? Ukuthengisa nge-WhatsApp kubandakanya ukusebenzisa i-WhatsApp Business app okanye iPlatifomu ukukhuthaza iimveliso, ukuxhasa abathengi kunye nokuququzelela ukuthengisa ngokuthumela imiyalezo ngokuthe ngqo. Njengombhalo wokuqala wamandla, i-WhatsApp yinethiwekhi yesibini ethandwa kakhulu kwimidiya yoluntu eqhutywa ngesicatshulwa (26%), iyenza ibe yindawo efanelekileyo yeefomati zentengiso zencoko ezihambisa inaliti. Ngokusebenzisa iincoko zomntu-mnye, uluhlu losasazo kunye neempendulo ezizenzekelayo, unokubonelela ngamava eglavu emhlophe aziva eyedwa njengoko ulinganisa. Iqonga libonelela ngezisombululo ezimbini ezahlukeneyo:
I-app ye-WhatsApp Business: Isixhobo samahhala esixhasa ifowuni enye ephambili kunye nezixhobo ezine ezidibeneyo-isiqalo esifanelekileyo samaqela amancinci. I-WhatsApp Business Platform (API): Yenzelwe imisebenzi ekhulayo efuna i-automation ephezulu, ukuhlanganiswa kweCRM kunye nokufikelela kubasebenzisi abaninzi.
Kutheni intengiso ye-WhatsApp iluncedo kumashishini amancinci? I-WhatsApp iguqula unxibelelwano oluqhelekileyo lweshishini lube yintengiso ephezulu, itshaneli elungele ukuguqulwa ngokudibana nabathengi kwindawo yabo yedijithali. Kumaqela amancinci, eyona nto iphambili yeqonga kukukwazi ukudlula ukutya okunengxolo kwezentlalo kunye neebhokisi ze-imeyile ezixineneyo, ukuhambisa umyalezo wakho ngokuthe ngqo kwisixhobo esiphathwayo esibonakala siqinisekile. Amaxabiso okufikelela kwaye uvule I-WhatsApp ibeka njengeqonga lesine elisetyenziswa kakhulu kwihlabathi, kodwa kwiimarike ezithile, yinkokeli engathandabuzekiyo. Ngokutsho kwe-Q2 2025 Consumer Pulse Survey Analysis, ilawula njenge-#1 yentlalo yoluntu e-UK enezinga lokusetyenziswa kwe-81%. Ngaphaya koko, iNgxelo yeQhinga leSicwangciso seMedia yeNtlalo ka-2026 ityhila ukuba iipesenti ezingama-52 zabo bonke abasebenzisi bemithombo yeendaba zentlalo sele beneeakhawunti ze-WhatsApp, ebonelela ngamathuba amakhulu, aphantsi kwengxabano kumashishini amancinci ukudibana nabathengi apho sele behlala khona.
Imarike Ireyithi yosetyenziso Unxibelelwano lweVeki Ukuqonda okuPhambili
eUnited Kingdom 81% 60% Ibekwe kwi-#1 iqonga lentlalontle e-UK.
EUnited States 52% 85% Eyona veki iphezulu yokudibana kwebhrendi.
EOstreliya N/A 36% Imarike ekhulayo yokuzibandakanya kophawu.
Ehlabathini lonke 2B+ Abasebenzisi 49% Indawo yesi-4 esetyenziswa kakhulu kwezentlalo kwihlabathi liphela.
Ukwenza imali kule nto, iibrendi kufuneka zazi ukuba zithetha nabani kwaye nokuba abaphulaphuli abajolise kuzo bakwiqonga le-WhatsApp. NgokweNgxelo yeQhinga leSicwangciso seMedia yeNtlalo ka-2026, abaphulaphuli abaphambili be-WhatsApp baquka i-Gen Z, iMillennials kunye ne-Gen X, ebonisa isibheno esibanzi seqonga kulo lonke uluntu olusebenzayo lwabathengi.
Ungasathethi ke, imiyalezo ye-WhatsApp ihlala ibona amaxabiso avulekileyo aphezulu kakhulu kune-imeyile, enemiyalezo emininzi efundwe kwakamsinya emva kokuhanjiswa. Alikho elinye ijelo elibeka umyalezo wakho phambi kwabathengi ngokukhawuleza oku. I-WhatsApp isetyenziswa ziibhiliyoni zabantu kumazwe angaphezu kwe-180, nto leyo eyenza ukuba ibe lelinye lamaqonga emiyalezo amkelwe kakhulu kwihlabathi liphela. Kwiimarike ezifana neIndiya, iBrazil kunye ne-Indonesia, i-WhatsApp sesona sixhobo sonxibelelwano siphambili kunxibelelwano lomntu kunye neshishini. Ukuzibandakanya rhoqo rhoqo Ukuzibandakanya kwi-WhatsApp akukhona nje phezulu; “incangathi.” Idatha evela kwiNgxelo yeSicwangciso soMxholo we-Social Media ka-2026 ibonisa ukuba i-49% yabasebenzisi basebenzisana neempawu kwinethiwekhi amaxesha amaninzi ngeveki. E-UK, olu nxibelelwano luxhaphake ngakumbi, kunye ne-31% yabathengi abanxibelelana neempawu kwi-app amaxesha amaninzi ngemini. Uncedo lwabathengi Abathengi abavulelwanga nje ukuva kuwe kuWhatsApp-bayilindele. Ingxelo yeSicwangciso soMxholo woLuntu lweNtlalo ye-2026 igxininisa ukuba i-40% yabasebenzisi ifuna ngokukodwa ukuba iinkampani zibonise eqongeni ukubonelela ngenkonzo yabathengi kunye nenkxaso. Esi sixhobo sithatha lonke uhambo: abathengi banokuthi basebenzise i-WhatsApp xa benombuzo malunga nomyalelo, balandelwe xa befuna ukufunda malunga nenkampani.imveliso okanye inkonzo. Abathengi sele besebenzisa i-WhatsApp yonke imihla. Akuyomfuneko ukuba bakhuphele usetyenziso olutsha, benze iakhawunti okanye bakhumbule igama eliyimfihlo—bathumela umyalezo ngebhrendi yakho ngendlela abathumela ngayo kumhlobo. Ubunakho bemultimedia beWhatsApp buvumela abathengi babelane ngeefoto zemveliso, bathumele imiyalezo yelizwi kwaye bafumane ii-invoyisi zePDF okanye iikhathalogu. Oku bhetyebhetye kuvumela ukhetho olwahlukeneyo lonxibelelwano. Ukwenza umntu kwisikali I-WhatsApp yenza iincoko ezenzelwe wena njengoko isiseko sabathengi bakho sikhula. Iileyibhile zabaThengi zikunceda ukuba ube ngabaphulaphuli becandelo, iitemplates zemiyalezo zigcina iimpendulo zingaguquguquki kwaye iimpendulo ezikhawulezayo zigcina uchuku olulindelwe ngabathengi. Xa iqela lakho lilawula umthamo wemiyalezo ephezulu kuwo wonke amaphulo, iSprout Social's Smart Inbox idibanisa iincoko ze-WhatsApp kunye nemiyalezo evela kwamanye amaqonga eendaba ezentlalo-ukunika wonke umntu umxholo opheleleyo wabathengi kwindawo enye. Ukusebenza kweendleko I-app ye-WhatsApp Business isimahla. I-WhatsApp Business Platform (API) isebenzisa imodeli yexabiso esekelwe ekusebenziseni, apho iindleko ziyahluka ngokuxhomekeka kwinani kunye nohlobo lwemiyalezo ethunyelwe. I-arhente enye ibamba iincoko ezininzi ngaxeshanye. Iimpendulo ezizenzekelayo ziphendula imibuzo eqhelekileyo ngoko nangoko, zikhulula iqela lakho kwimibuzo entsonkothileyo kunye nokuphucula amava omthengi eendaba zoluntu ngokubanzi. Zeziphi izinto zeshishini likaWhatsApp ezikhoyo kumashishini amancinci? Amashishini amancinci asebenzisa i-WhatsApp ukuvala umsantsa phakathi kokufunyanwa kwemveliso kunye nokhathalelo lomntu. Iimpawu eziphambili njengemiyalezo yokubulisa ezenzekelayo, iimpendulo ezikhawulezayo kunye neekhathalogu ziguqula i-app yomyalezo eqhelekileyo ibe yindawo engaphambili yevenkile eyomeleleyo eqhuba uthethathethwano olunokuba luncedo. Iimpendulo ezikhawulezayo Iimpendulo ezikhawulezayo ziimpendulo ezigcinwe ngaphambili ozixhokonxa nge-slash yangaphambili (/) kunye negama elingundoqo. Chwetheza / iiyure kwaye umyalezo wakho weeyure zomsebenzi opheleleyo uvela ngoko nangoko. Amaqela amancinci agcina iiyure ngeveki ngokumisa iimpendulo ngaphandle kokulahlekelwa yincoko. Yenza iimpendulo ezikhawulezayo ze:
Iiyure zeshishini: Bandakanya indawo yexesha kunye neshedyuli yeeholide Indawo: Yongeza ikhonkco leMephu zikaGoogle kunye nolwazi lokupaka Iindlela zokuhlawula: Dwelisa iinketho ezamkelweyo kunye nayo nayiphi na imirhumo Umgaqo-nkqubo wokubuyela: Chaza ixesha elibekiweyo kunye nemiqathango
Imiyalezo engekho Imiyalezo engekhoyo ixelela abathengi ngokuzenzekelayo xa ungafumaneki kwaye xa bezokuyiva. Lungiselela imiyalezo eyahlukeneyo emva kweeyure zomsebenzi, iimpelaveki kunye neeholide. Bandakanya omnye umfowunelwa kwimiba engxamisekileyo. Oku kungafihlwa kunqanda ukuphoxeka kwaye kugcina uphawu lwakho lobuchwephesha ubusuku nemini. Iileyibhile kunye neethegi Iileyibhile ziququzelela iingxoxo ngesimo (esitsha, silindile, sisonjululwe), uhlobo lwabathengi (VIP, i-wholesale, ivenkile) okanye icandelo lokubuza (inkxaso, ukuthengisa, impendulo). Iileyibhile ezinombala zenza ulawulo lwe-inbox lubonakale kwaye lukhawuleze. Faka iilebhile ezininzi ukujonga inkqubela yencoko. Faka ileyibhile kuyo yonke imiyalezo "yokulibaziseka kokuthumela", umzekelo, kwaye uya kubona ngokukhawuleza imiba eqhubekayo yokusebenza. Ikhathalogu kunye nengqokelela Ikhathalogu eyakhelwe-ngaphakathi ye-WhatsApp ikuvumela ukuba ubonise uluhlu olubanzi lweemveliso ezinemifanekiso, iinkcazo, amaxabiso kunye namakhonkco. Lungiselela izinto zibe ingqokelela efana “neNtsha yokuFika” okanye “AbaThengisi abaBalaseleyo.” Abathengi bakhangela ikhathalogu yakho ngaphandle kokushiya i-WhatsApp. Yabelana ngemveliso nganye okanye ingqokelela epheleleyo phakathi kwencoko ukwenza izindululo uzive zendalo kwaye ngexesha. Uluhlu losasazo Uluhlu losasazo luthumela umyalezo omnye kubafowunelwa abaninzi ngelixa uvela njengeencoko zomntu ngamnye kumamkeli ngamnye. Ngokungafaniyo nemiyalezo yeqela, akukho mntu ubona ukuba ngubani omnye oyifumeneyo. Sebenzisa uludwe losasazo lwe:
Ukuqaliswa kwemveliso: Yazisa abathengi abanomdla kuqala Ukuthengiswa kweFlash: Yenza ungxamiseko ngonikezelo olunexesha elilinganiselweyo Uhlaziyo: Yabelana ngeendaba zoshishino okanye iinkonzo ezintsha
Thumela kuphela usasazo kubathengi abakhethe ukungena kwaye bagcine inombolo yakho. I-WhatsApp inciphisa ukuhanjiswa kubafowunelwa abakhethiweyo ukukhusela amashishini kunye nabasebenzisi. Iintengiso ze-WhatsApp Ukudibanisa ngokuthe ngqo intengiso yakho yemidiya yoluntu kwi-inbox yakho yenye yezona ndlela zisebenzayo zokuqhuba iinkokeli ezineenjongo eziphezulu. Iintengiso ze-WhatsApp zivela kuFacebook nakwi-Instagram ngeqhosha elithi “Umyalezo kuWhatsApp”. Ezi ntengiso zicofa ukuya ku-WhatsApp zihambisa abathengi ukusuka ekufumaneni imithombo yeendaba zentlalo ngqo kwincoko yabucala kunye nebhrendi yakho. Okujoliswe kuko ngokwenani labantu, imidla kunye nokuziphatha. Gcwalisa kwangaphambili imiyalezo yokuvula ukukhokela incoko kwaye ufanelekele izikhokelo ukusuka kwimpendulo yokuqala. I-WhatsApp Business vs API yokukhula kwamashishini amancinci Ukugqiba ukuba loluphi uhlobo lwesoftware yokuthengisa yeWhatsApp oza kuyisebenzisa kuxhomekeke kubungakanani beqela lakho kunye neenjongo zokukhula. I-app ye-WhatsApp Business isimahla,ayifuni kusekwa kobugcisa kwaye isebenzela amaqela angaphantsi kwabantu abahlanu. Sisiqalo esifanelekileyo kumashishini asekhaya, ii-freelancers kunye nabaqalayo. Iqonga leShishini likaWhatsApp (API) lilinganisa nawe. Ivula ukufikelela kwabasebenzisi abaninzi, i-chatbot automation kunye nokudityaniswa kweCRM. Phucula xa ubetha nawaphi na kula manqaku:
Udinga amalungu eqela angaphezu kwesihlanu kuWhatsApp Ufuna ukuqhagamshela i-WhatsApp kwiCRM yakho okanye ezinye izixhobo zoshishino Udinga uhlalutyo oluneenkcukacha kunye nengxelo Ulawula imithamo ephezulu yemiyalezo efuna iimpendulo ezizenzekelayo ngoko nangoko
Utshintsho ukusuka kwi-app ukuya kwi-API ayifuni ukuqala kwakhona. Inombolo yakho yeshishini le-WhatsApp ekhoyo kunye nembali yencoko ifuduka nawe. Ngawaphi amaqela amancinci adingayo ngaphambi kokuqalisa intengiso ye-WhatsApp Ngaphambi kokuba uthumele usasazo lwakho lokuqala, kuya kufuneka useke isiseko esilinganisa uphawu lobuchwephesha kunye nokuthotyelwa okungqongqo. Amaqela amancinci kufuneka agxininise ekwakheni indawo yokuthembeka okuphezulu ngokufumana iimvume ezicacileyo kunye nokulungelelanisa izinto eziqinisekisa ukuba yonke intsebenziswano yabathengi iziva ingenamthungo kwaye inenjongo. Iprofayile yeshishini kunye nempahla ye-brand Gqibezela yonke indawo kwiprofayile yakho ye-WhatsApp yeShishini. Bandakanya inkcazo yeshishini lakho, udidi, i-imeyile, iwebhusayithi kunye nedilesi. Layisha ifoto yeprofayile efundeka ngokucacileyo kwiisayizi ezincinci. Inkcazo yeshishini lakho inenani eliqingqiweyo labalinganiswa, ke gxila ekuchazeni ngokucacileyo ukuba unikezela ngantoni kwaye yintoni ekwahlulayo. Yisebenzise ukucacisa into oyinikezelayo kwaye yintoni eyenza wahluke-idla ngokuba yinto yokuqala efundwa ngabathengi. Lungiselela ezi asethi phambi kokuqalisa:
Ifoto yeprofayile: 640×640 pixels ubuncinci, ilogo ephakathi Imifanekiso yekhathalogu: 500×500 pixels ubuncinci, imvelaphi engaguqukiyo Iitemplates zamaxwebhu: Iimenyu zePDF, uluhlu lwamaxabiso okanye iikhathalogu
Ukuphuma kokungena kwingqokelela I-WhatsApp ifuna imvume ecacileyo yabathengi ngaphambi kokuba uthumele imiyalezo yentengiso. Yakha iindawo zokungena kuyo yonke intsebenziswano yabathengi:
Iifom zewebhusayithi: Yongeza i-WhatsApp yokungena kwibhokisi yokukhangela kwiifomu zoqhagamshelwano Iikhowudi ze-QR: Bonisa kwivenkile ukuze uqhagamshelwe ngoko nangoko Imidiya yoluntu: Yabelana ngekhonkco lakho le-WhatsApp kwi-bio kunye nezithuba Utyikityo lwe-imeyile: Bandakanya ikhonkco lokucofa ukuze uncokole Iirisithi: Shicilela iikhowudi ze-QR kwiirisithi zokuthenga
Bhala i-opt-in nganye kunye nomhla, indlela kunye noko umthengi avumile ukukufumana. Oku kukhusela ishishini lakho kwaye kukugcina uthobela imigaqo kaWhatsApp. Isicwangciso sokwahlula abaphulaphuli Ukwahlula abafowunelwa bakho kuqinisekisa ukuba imiyalezo yakho ivakala njengenkonzo endaweni yokuphazamiseka. Yakha amacandelo ngokusekelwe apho abathengi bakhona kuhambo lwabo:
Abathengi abatsha: Uthotho olwamkelekileyo kunye nokukhwela Abathengi abaqhelekileyo: Imivuzo yokunyaniseka kunye nezibonelelo ezikhethekileyo Abathengi abangasebenziyo: Amaphulo okubuyisela umva kunye nezicelo zempendulo
Ngaphandle kwembali yokuthenga, ukuziphatha kwengingqi kufuneka kulawule isicwangciso sakho. Idatha evela kwiNgxelo yeSicwangciso soMxholo weNgcaciso yeNtlalo ye-2026 ibonisa ukuba ukuphindaphinda kokunxibelelana kwe-brand kuyahluka kakhulu ngommandla. Ngokukodwa, i-85% yabasebenzisi base-UK banxibelelana neempawu kuWhatsApp kanye ngeveki. Oku kulandelwa yi-60% yabasebenzisi base-Australia kunye ne-36% yabasebenzisi base-US. Sebenzisa ezi benchmarks ezisuka kwingxelo ukuseta usasazo lwakho rhoqo kwaye uqinisekise ukuba uyahlangabezana nokulindelweyo okudityaniswayo kwimarike nganye.
Cacisa iinjongo zomkhankaso kunye nee-KPIs Chaza ukuba ijongeka njani impumelelo ngokukhetha iimetriki ezithile phambi kokuba uqalise. Iinjongo zentengiso:
Izinga loguqulo kwiincoko ze-WhatsApp Umndilili wexabiso lokuodola kubathengi bakaWhatsApp Ingeniso eyayanyaniswa namaphulo e-WhatsApp
Iinjongo zenkonzo:
Ixesha lokuphendula kwimibuzo yabathengi Izinga lesisombululo samatikiti enkxaso Amanqaku okwaneliseka kwabathengi
Iinjongo zothethathethwano:
Amazinga okufundwa komyalezo Iireyithi zokuphendula kusasazo Umlinganiselo wokujonga kwikhathalogu ukuya kumbuzo
Misela isiseko seemetrics kuqala, emva koko ulandelele ngeveki. Inyathelo ngenyathelo isicwangciso sentengiso ye-WhatsApp yamashishini amancinci Ukuhamba ukusuka kwimiyalezo esebenzayo ukuya kwi-injini yokuthengisa enobuchule kufuna indlela ebhaliweyo malunga nendlela obandakanya ngayo amaqela ahlukeneyo abathengi. Esi sicwangciso sikunceda ukuba uzenzele ngokuphindaphindiweyo amanqaku okuthintela ngelixa ugcina umnxeba wobuqu owenza i-WhatsApp ibe yitshaneli ephezulu yokuguqula amashishini amancinci. Yahlula abaphulaphuli bakho Tsala idatha yomthengi kwi-point-of-sale system yakho, iCRM okanye iqonga le-imeyile. Jonga iipateni ekuthengeni rhoqo, ixabiso le-odolo kunye nokukhethwa kwemveliso. Yakha amacandelo usebenzisa izakhelo ezintathu:
Amacandelo okuziphatha: Ukuthengwa rhoqo, ixabiso le-odolo eliphakathi, ukhetho lwemveliso kunye nenqanaba lokuzibandakanya Amacandelo edemografi: Indawo, ulwimi olukhethwayo kunye neqela lobudala Uhamboamacandelo enqanaba: Okulindelweyo, abathengi bokuqala, abathengi abaphindayo kunye nabathengi abaphelelwe lixesha
Faka iilebhile ze-WhatsApp kumfowunelwa ngamnye njengoko bejoyina uluhlu lwakho. Hlaziya kwaye uhlaziye amacandelo ngenyanga. Iidrafti zeetemplates zomyalezo Iitemplates zemiyalezo yimiyalezo evunywe kwangaphambili oyithumelayo ngaphandle kwefestile yencoko yeeyure ezingama-24. Abasebenzisi beQonga loShishino lwe-WhatsApp bangenisa iitemplates ukuze zamkelwe ngaphambi kokusetyenziswa. Yakha ezi templates zine kuqala: Umyalezo wamkelekile: "Molo [Igama]! Enkosi ngokuqhagamshelana no [Igama leShishini] kuWhatsApp. Uza kufumana unikezelo olulodwa, uhlaziyo lwe-odolo kunye nenkxaso ekhawulezayo apha. Phendula MAMA nangaliphi na ixesha ukuze uzinike ubhaliso." Uqinisekiso lweodolo: "I-odolo yakho #[Inombolo] iqinisekisiwe! Siza kuyilungiselela [ukuthunyelwa/ukuyithatha] ngo-[Umhla]. Landela inkqubela apha: [Ikhonkco]" Isikhumbuzi senqwelo eshiyiweyo: "Molo [Igama], uyishiyile [iMveliso] kwinqwelo yakho. Gqibezela ukuthenga kwakho kwiiyure ezi-2 ezizayo nge-10% yesaphulelo ngekhowudi ethi SAVE10: [Linki]" Isicelo seNgxelo: "Abenjani amava akho mvanje nge [Imveliso/iNkonzo]? Silinganisele ngeenkwenkwezi ezi-1-5 okanye wabelane ngeengcinga zakho." Uhambo oluzenzekelayo I-automation iphatha ukuphindaphindwa komsebenzi ukuze iqela lakho ligxile kwiincoko ezifuna umntu. Imephu yohambo oluthathu olungundoqo:
Inqanaba lohambo Umgca wexesha Injongo & Umxholo
Uhambo lwamkelekile Iintsuku 1-7 Yazisa uphawu kwaye ukhuthaze ukuthenga kokuqala ngesaphulelo.
Emva kokuThenga Ngokukhawuleza - Usuku lwe-14 Yakha ukuthembana ngohlaziyo lokulandelela kwaye uqokelele uphononongo okanye ingxelo.
Inqwelo Elahliweyo 2 – 72 iiyure Fumana iintengiso ezilahlekileyo ngokungxamisekileyo, izaphulelo, kunye nezilumkiso zokunqongophala.
Ukudibana kwakhona Iiveki 1-4 Phinda ubuyise abathengi abangasebenziyo ngeentengiso "zokukhumbula" kunye nohlaziyo lwemveliso.
Uhambo olwamkelekileyo (iintsuku 1–7):
Usuku 1: Umyalezo owamkelekileyo onentshayelelo yeshishini Usuku 3: Yabelana ngeemveliso ezidumileyo okanye iinkonzo Usuku 7: Nikeza ikhowudi yesaphulelo yokuthenga okokuqala
Uhambo lwasemva kokuthenga:
Ngokukhawuleza: Ukuqinisekiswa kwe-odolo kunye neenkcukacha Usuku 1: Isaziso sokuthumela kunye nokulandelela Usuku lwe-7: Ukunikezelwa kwesiqinisekiso sokuhanjiswa kunye nenkxaso Usuku 14: Cela uphononongo okanye impendulo
Uhambo lokuzibandakanya kwakhona:
IVeki yoku-1: “Siyakukhumbula” umyalezo onesipho esikhethekileyo IVeki yesi-2: Yabelana ngezinto ezintsha ukususela kutyelelo lwabo lokugqibela IVeki yesi-3: Cela ingxelo IVeki yesi-4: Unikezelo lokugqibela olukhethekileyo lokubuya
Qhagamshela intengiso kunye nenkonzo Qeqesha onke amalungu eqela ukuba aphathe zombini imibuzo yokuthengisa kunye nemiba yenkxaso ngaphakathi kwengxoxo efanayo. Abathengi akufanele baphinde xa betshintsha izihloko. Yakha i-handoffs phakathi kwemisebenzi:
Ukuthengiswa kwinkonzo: Emva kokuthenga, inguqu kwi-odolo yokulandelela kunye nenkxaso Inkonzo kwiintengiso: Emva kokusombulula umba, cebisa imveliso efanelekileyo Inkxaso yogcino: Jika isisombululo sezikhalazo sibe lithuba lokuthembeka
Xa iqela lakho lilawula i-WhatsApp kunye namanye amaqonga eendaba ezentlalo, iSprout Social's Smart Inbox igcina incoko nganye ikwimbono enye ukuze kungabikho myalezo uwela kwiintanda. Umlinganiselo kwaye uphindaphinde Landela ezi metrics ngeveki:
Umthamo womyalezo (uthunyelwe, uzisiwe, ufunde) Ixesha lokuphendula kunye nezinga Amazinga onxibelelwano osasazo Iimbono zekhathalogu kunye nemibuzo yemveliso Izinga loguqulo kumalinge orhwebo loluntu
Yenza uhlalutyo lwenyanga malunga nokubalwa kwengeniso, ixabiso lobomi bomthengi kunye nokusebenza kwecandelo. Vavanya into enye ngexesha-ixesha lomyalezo, ifomathi yomxholo okanye amagama eCTA-kwaye ubhale oko ukufundayo. Zeziphi iindlela ezilungileyo zonxibelelwano lwe-WhatsApp lwamashishini amancinci? Beka phambili unxibelelwano lwexabiso eliphezulu kunosasazo. Iibrendi eziphumeleleyo zisebenzisa i-WhatsApp ngamaxesha aneenjongo eziphezulu, njengokuphendula imibuzo yokuodola okanye ukubonelela ngemfundo yemveliso yobuchwephesha. Gcina ithoni yakho iqhelekile kodwa inegunya lokwakha intembeko eyiyo, egxile ebantwini. Bhala iiCTA ezicacileyo Umyalezo ngamnye ufuna inyathelo elinye elilandelayo. Faka imiyalelo ethe ngqo endaweni yolwimi olungacacanga:
“Phendula ngo-EWE ukuze uqinisekise idinga lakho” "Cofa eli khonkco ukujonga imenyu yethu" "Thumela ifoto yale nto ukuze ufumane isicatshulwa"
Beka i-CTA yakho ekupheleni komyalezo emva kokuba unike umxholo. I-CTA enye ngomyalezo-ukhetho oluninzi ludala ukuthandabuza. Yenza ngedata Jonga into osele uyazi malunga nomthengi ngamnye. Sebenzisa igama labo, khankanya ukuthengwa kwabo kokugqibela kwaye ucebise iimveliso ezisekelwe kwimbali yabo. Tsala idatha yobuntu kwiCRM yakho okanye iincoko zangaphambili zikaWhatsApp. Nkqu nokwenziwa kwamagama asisiseko konyusa amazinga eempendulo xa kuthelekiswa nemiyalezo eqhelekileyo. Ixesha lithumela impendulo Thumela imiyalezo xa abathengi bethanda ukuyifunda. Jonga uhlalutyo lweshishini lakho le-WhatsAppFumana iifestile zokuzibandakanya zabaphulaphuli bakho. Izikhokelo zexesha ngokubanzi ngokohlobo lweshishini ziquka:
B2C ukuthengisa: 10 a.m.–12 p.m. kunye ne-7-9 p.m. Iinkonzo ze-B2B: 9–11 am kunye ne-2–4 p.m. Iindawo zokutyela: 11 a.m.–1 p.m. kunye ne-5-7 p.m.
Izixhobo ezifana ne-Sprout Social's ViralPost® inokunceda ekuchongeni amaxesha afanelekileyo okuthumela kuwo onke amajelo akho oluntu, ibonelela ngengqiqo eyalathisayo xa abaphulaphuli bakho abathile besebenza kakhulu kwaye bekulungele ukutshintsha ukusuka ekuphequluleni ukuya kwincoko. Sebenzisa imidiya kunye neempendulo ezikhawulezayo Imidiya etyebileyo inxibelelana ngokukhawuleza kunombhalo wodwa. Tshatisa ifomathi kumyalezo:
Imifanekiso: Iifoto zemveliso, i-infographics, imiyalelo ebonakalayo Iividiyo: Iividiyo: Iidemos zemveliso kunye nomxholo osemva kwe-scenes (imilinganiselo yobungakanani befayile iyahluka ngesixhobo kunye noqhagamshelwano) Amaxwebhu: Iikhathalogu, iimenyu kunye nee-invoyisi (i-PDF iyakhethwa) Amanqaku elizwi: Imiyalezo yomntu kunye neengcaciso ezicacileyo
Dibanisa imidiya kunye namaqhosha okuphendula ngokukhawuleza (uphawu lwe-API) ukwenza amava asebenzisanayo. Umfanekiso wemveliso odityaniswe ne "Order Now" kunye namaqhosha "Bona Iinketho Ezingakumbi" ajika imbono yokwenziwa ibe sisigqibo esisebenzayo. Iimbono zephulo le-WhatsApp eziqhuba ukuguqulwa Awona maphulo asebenzayo e-WhatsApp ahamba ngaphaya kwezibhengezo ezilula ukunika izisombululo kwangexesha, zexabiso eliphezulu kwiimfuno zabathengi. Ngokusebenzisa i-automation yemizuzu efana nokubuyiswa kwenqwelo okanye i-VIP yehla, unokuguqula iingxoxo zangasese zibe ngumthombo othembekileyo wengeniso enokulinganiswa kunye nokunyaniseka kwexesha elide. Buyisa iinqwelo ezilahliweyo Thumela umyalezo wokuqala wokubuyisela inqwelo kwiiyure ezimbini ukuya kwezine zokulahlwa ngelixa injongo yokuthenga isephezulu. Landela ulandelelwano lwemiyalezo emithathu:
Iiyure ezi-2 emva kokulahlwa: "Molo [Igama], ushiye [iMveliso] kwinqwelo yakho. Gqibezela ukuthenga kwakho apha: [Linki]. Ufuna uncedo ngayo nantoni na?" Kwiiyure ezingama-24 kamva: "Usacinga nge-[Imveliso]? Nali isaphulelo se-10% ukukunceda wenze isigqibo. Ikhowudi: SAVE10. Iphelelwa namhlanje ebusuku!" Iiyure ezingama-72 kamva: “[Imveliso] ithengiswa ngokukhawuleza—kuphela [X] eseleyo kwisitokhwe. Khusela eyakho ngaphambi kokuba ihambe: [Ikhonkco]”
Faka umfanekiso wemveliso kumyalezo ngamnye. Uninzi lokubuyisela kwenzeka kwiiyure ezingama-24, ngoko ke beka phambili umyalezo wesibini. Qalisa ukuthengisa emva kokuthenga Cebisa ngeemveliso ezongezelelweyo emva kokuthenga ngokusekelwe kwinto ethengwe ngumthengi. Iingcebiso zexesha lokuhambelana neepateni zokusetyenziswa kwendalo:
Ngoko nangoko: Izixhobo, iziqinisekiso okanye ukusonga isipho Iveki ye-1: Iimveliso ezongezelelweyo okanye imiyalelo yokunyamekela Iiveki ezi-2: Ukuzaliswa kwakhona okanye iingcebiso zokusetyenziswa Inyanga eyi-1: Ukuphucula ukhetho okanye isimemo seprogram yokunyaniseka
Yenza yonke into ethengiswayo njengengcebiso eluncedo, hayi intengiso yokuthengisa. Thumela izilumkiso zokubuyela emva Qokelela ukungena kumaphepha emveliso ngomyalelo othi "Ndazise xa ukhona". Thumela isilumkiso ngomzuzu wohlaziyo lwe-inventri. Yenza umyalezo wakho wesilumkiso ngokucacileyo: qinisekisa ukuba imveliso ibuyile, bakhumbuze ukuba bacelile isaziso, bandakanya ikhonkco lokuthenga ngokuthe ngqo kwaye ukhankanye ukufumaneka okulinganiselweyo ngokunyaniseka. Izinto ezininzi ezithengiweyo ezibuyileyo zenzeka kamsinya nje emva kokuba isaziso sithunyelwe, ke ixesha kunye nokucaca kubalulekile. Qhuba i-VIP kunye nokunyaniseka kuyehla Yenza uluhlu losasazo lwe-VIP olusekwe kumaxesha okuthenga okanye inkcitho iyonke. Nika abathengi bakho abangcono ukufikelela kwizinto ezingafumaniyo uluntu:
Ukufikelela kwangoko kwiintengiso (iiyure ezingama-24-48 phambi koluntu) Ithuba lokuqala kwiintlelo eziqingqiweyo Izaphulelo eziphezulu kuneentengiso zikawonke wonke Izinto ezimangalisayo zenyanga yokuzalwa
Yakha ulindelo ngemiyalezo ye-teaser ngaphambi kokuwa. Yenza abathengi be-VIP bazive bexabisekile ngaphaya kwezaphulelo ngokwabelana ngomxholo osemva kwe-scenes kwaye ucele ingxelo yemveliso. Uyenza njani intengiso ye-WhatsApp ROI Landela ukuhanjiswa kunye namazinga okufunda Iimpawu eziluhlaza ze-WhatsApp ziqinisekisa ukuhanjiswa komyalezo ngamnye, kodwa udinga idatha edibeneyo yokuvavanya amaphulo. Kujongwe ireyithi yokuhanjiswa kweenkonzo ngaphezu kwe-95% kunye nezinga lokufunda elingaphezu kwama-90%. Ukuba amazinga okufunda ehla ngaphantsi kwe-85%, jonga kwakhona umyalezo wakho rhoqo kunye nokufaneleka. Abathengi abafumana umyalezo wokudinwa baya kuyeka ukuvula ngaphambi kokuba bakhuphe ubhaliso. Jonga iimpendulo kunye ne-CTR Amazinga eempendulo akuxelela ukuba imiyalezo yakho ifanelekile. Amazinga okuphendula ayahluka ngokoshishino, abaphulaphuli kunye nohlobo lomyalezo, kodwa uthethathethwano oluphezulu lubonisa ukufaneleka okumandla kunye nexesha. Kwimiyalezo enamakhonkco, landelela amaxabiso okucofa. Amakhonkco emveliso abona i-20-30% CTR. Ukuba ungaphantsi kwebenchmark, vavanya imibuzo ethe ngqo, ungxamiseko okanye imiyalelo ecacileyo. Iimpawu zokuguqulwa kunye nengeniso Qhagamshela iincoko ze-WhatsApp kwiintengiso zokwenyani ngezi ndlela zokubala:
Ukulandelela ngokuthe ngqo: Sebenzisa i-promo ekhethekileyoIikhowudi zonikezelo lwe-WhatsApp kuphela Iiparamitha ze-UTM: Yongeza iikhowudi zokulandelela kuzo zonke ikhonkco ekwabelwana ngazo Ukuloga ngesandla: Rekhoda intengiso eqhutywa yi-WhatsApp kwindawo yakho yokuthengisa Iithegi zeNgxoxo: Faka igama kubathengi abavela ku-WhatsApp kwiCRM yakho
Landela ingeniso ngencoko nganye, ixabiso le-odolo eliphakathi kunye neendleko ngokufunyanwa. Abathengi abaninzi baphanda kwi-WhatsApp kodwa bathenge evenkileni okanye kwiwebhusayithi yakho-bala ezo zithengiso zinefuthe. Ingxelo yemvakalelo kunye nefuthe lokhathalelo Iimetrics zentengiso zibalisa inxalenye yebali. Ukwaneliseka kwabathengi kunye nokusebenza kakuhle kwenkxaso xelela abanye. Landela amanqaku okwaneliseka kwabathengi emva kokunxibelelana kwenkxaso, amazinga okunyuka kwinkxaso yefowuni kunye namazinga okusombulula uqhagamshelwano lokuqala. Bala iindleko ngentsebenziswano yenkxaso ye-WhatsApp kwaye uyithelekise kwifowuni kunye ne-imeyile. Ukwehliswa kweendleko zenkxaso, ukugcinwa okuphezulu kunye nophononongo olunamandla zonke zinegalelo kwi-WhatsApp ROI yakho. Guqula i-WhatsApp ibe lijelo lakho elixabisekileyo lentengiso Intengiso ye-WhatsApp inika amashishini amancinci ukufikelela ngokuthe ngqo kubathengi apho sele bechitha ixesha, kunye namaxabiso avulekileyo agqwesileyo kuwo onke amanye amajelo edijithali. Qala ngeprofayile yoShishino olupheleleyo, yakha uluhlu lwakho loqhagamshelwano olukhethiweyo kwaye wenze iitemplates zemiyalezo kwezona meko zakho zixhaphakileyo. Yahlula abaphulaphuli bakho, seta ii-KPI ezicacileyo kwaye uvavanye into enye ngexesha. Iibrendi eziphumeleleyo kuWhatsApp ziphatha yonke incoko njengobudlelwane, hayi intengiselwano. Isithuba sentengiso ye-WhatsApp yamashishini amancinci: Amaqhinga asebenzayo avele kuqala kwi-Sprout Social.
