WhatsApp feereli jago misɛnninw kama bɛ layini tilennen di i lamɛnbagaw ma u dalen bɛ yɔrɔ min na kaban. Tiɲɛ na, ka kɛɲɛ ni The 2026 Social Media Content Strategy Report ye, sugukɛlaw 46% bɛ ka dɔ fara u ka wari bilali kan WhatsApp la ɲinan walasa ka baarakɛlaw minɛ minnu ka ŋaniya ka bon. Hali ni ekipu fitinin caman bɛ o porogramu jate iko kiliyanw dɛmɛni inbox dɔrɔn, fɛntigi minnu ye ɲɛtaa sɔrɔ kosɛbɛ, olu bɛ baara kɛ n’a ye walasa ka kiliyanw ka taama bɛɛ ɲɛminɛ—k’a ta fɛn dilannenw sɔrɔli fɔlɔ la fo ka se feereli laban ma. Nin gafe in bɛ fɛn bɛɛ ɲɛfɔ i mago bɛ min na walasa ka WhatsApp sɛmɛntiya ka kɛ feereli sira ye min bɛ nɔba bila i la: k’a ta i ka Jagokɛla ka kunnafonidisɛbɛn sigili la ka se kanpaɲiw daminɛni ma minnu bɛ sanni segin-seginw bila senkan ani ROI sumanikɛlan. WhatsApp feereli ye mun ye jagokɛla misɛnninw na? WhatsApp feereli ye ka baara kɛ ni WhatsApp Business app walima Platform ye walasa ka fɛnw lase mɔgɔw ma, ka kiliyanw dɛmɛ ani ka feereli nɔgɔya cikan tilennenw fɛ. I n’a fɔ fangatigi min bɛ sɛbɛnni fɔlɔ kɛ, WhatsApp ye ɛntɛrinɛti yɔrɔ filanan ye min ka di kosɛbɛ sɛbɛnniw fɛ kunnafonidilanw na (26%), o b’a kɛ sigida ɲuman ye barokɛyɔrɔw feereli cogoyaw kama minnu bɛ pikirijikɛlan lamaga tiɲɛ na. Ni i bɛ baara kɛ ni baro kelen-kelenw ye, ka kunnafonidilanw lisɛli ani jaabi otomatikiw kɛ, i bɛ se ka gan finman dɔ di min bɛ i yɛrɛ ye hali n’i bɛ sɛgɛsɛgɛli kɛ. Plateforme bɛ fɛɛrɛ fila di minnu tɛ kelen ye:
WhatsApp Business app: Baarakɛminɛn fu min bɛ telefɔni fɔlɔ kelen dɛmɛ ani fo ka se minɛn naani ma minnu bɛ ɲɔgɔn kan—o ye daminɛ dafalen ye ekipu fitininw bolo. WhatsApp Business Platform (API): A dabɔra baarakɛcogo caman kama minnu bɛ otomatiki ɲɛtaa, CRM jɛ-ka-baara ani baarakɛla caman ka se sɔrɔli wajibiya.
Mun na WhatsApp feereli bɛ nafa don jagokɛla misɛnninw na? WhatsApp bɛ jagokɛlaw ka kumaɲɔgɔnya sariyalenw sɛmɛntiya ka kɛ dannayaba ye, min labɛnnen don fɛn caman tigɛli kama, a kɛtɔ ka kiliyanw kunbɛn u yɛrɛ ka nizɛri yɔrɔ la. Ekipu fitininw fɛ, o yɔrɔ in nafa fɔlɔ ye a seko ye ka mankanba bɔ sosiyete ka kunnafonidilanw na ani imɛri labɔyɔrɔw la minnu falen don mɔgɔw la, k’i ka cikan lase telefɔni selilɛri ma k’a ɲɛsin a ma, n’a bɛ se ka ye ko a bɛ se ka ye. Se ani ka da wuli hakɛw WhatsApp bɛ jɔyɔrɔ naaninan na min bɛ baara kɛ kosɛbɛ diɲɛ kɔnɔ, nka sugu kɛrɛnkɛrɛnnenw na, a ye ɲɛmɔgɔ ye min tɛ sɔsɔ. Ka kɛɲɛ ni san 2025 Q2 Consumer Pulse Survey Analysis ye, a bɛ fanga la i n’a fɔ #1 social platform Angletɛri ni 81% baarakɛcogo hakɛ ye. O tɛmɛnen kɔ, The 2026 Social Media Content Strategy Report (San 2026 Social Media Content Strategy Report) b’a jira ko 52% ka social media baarakɛlaw bɛɛ ka WhatsApp jatew bɛ u bolo kaban, o bɛ sababuba di jagokɛla misɛnninw ma, u ka se ka kiliyanw kunbɛn u sigilen bɛ yɔrɔ min na kaban.
Suguda Baarakɛcogo hakɛ Dɔgɔkun o dɔgɔkun jɛɲɔgɔnya Hakilila-jɔ-yɔrɔba
Angletɛri jamana na 81% ye . 60% ye . A bɛ jɔyɔrɔ 1nan na Angletɛri jamana na.
Etazuni jamana 52% ye . 85% ye . Dɔgɔkun o dɔgɔkun markaw ka jɛɲɔgɔnya kɛcogo min ka bon kosɛbɛ.
Ɔsitarali jamana na N/A 36% ye . Sugu min bɛ ka bonya ka ɲɛsin brand engagement ma.
Duniya bɛɛ kɔnɔ 2B+ Baarakɛlaw 49% ye . 4nan ye sosiyete ka baarakɛminɛnw ye minnu bɛ baara kɛ kosɛbɛ diɲɛ kɔnɔ.
Walasa ka nafa sɔrɔ o la, fɛntigiw ka kan k’a dɔn u bɛ kuma mɔgɔ minnu fɛ ani n’u ka laɲinibagaw bɛ WhatsApp kɛnɛ kan. Ka kɛɲɛ ni The 2026 Social Media Content Strategy Report ye, WhatsApp ka lamɛnnikɛla fɔlɔw ye Gen Z, Millennials ani Gen X ye, o b’a jira ko plateforme in ka nisɔndiyaba bɛ sɔrɔ feerekɛlaw ka jamana kɔnɔ minnu bɛ baara kɛ kosɛbɛ.
A kana fɔ ko WhatsApp cikanw bɛ da wulicogo caman ye tuma bɛɛ ka tɛmɛ imɛri kan, cikan caman bɛ kalan u cilen kɔfɛ dɔɔnin. Kanal wɛrɛ si t’i ka cikan bila kiliyanw ɲɛkɔrɔ nin teliya in na. WhatsApp bɛ baara kɛ ni mɔgɔ miliyari caman ye jamana 180 ni kɔ kɔnɔ, o b’a to a ye cikanw ciyɔrɔ ye min bɛ tali kɛ kosɛbɛ diɲɛ kɔnɔ. Suguw la i n’a fɔ Ɛndujamana, Berezil ani Ɛndonezi, WhatsApp ye kumaɲɔgɔnya sira fɔlɔ ye mɔgɔ yɛrɛ ni jago siratigɛ la. Baarakɛcogo min bɛ kɛ ni frequency high ye Engagement min bɛ WhatsApp kan, o tɛ sanfɛ dɔrɔn; o ye “nɔrɔlen” ye. Kunnafoni minnu bɔra The 2026 Social Media Content Strategy Report la, olu b’a jira ko baarakɛlaw 49% bɛ jɛɲɔgɔnya kɛ ni fɛnw ye minnu bɛ ɛntɛrinɛti kan siɲɛ caman dɔgɔkun kɔnɔ. Angletɛri jamana na, o jɛɲɔgɔnya in bɛ kɛ ka caya ka tɛmɛn fɔlɔ kan, bawo, feerekɛlaw 31% bɛ ɲɔgɔn sɔrɔ ni fɛnw ye minnu bɛ kɛ appli (application) kan siɲɛ caman tile kɔnɔ. Kunnafoni minnu bɛ sɔrɔ kiliyanw fɛ Kunnafonidila tɛ da wuli dɔrɔn k’i ka kuma mɛn WhatsApp kan—u b’o makɔnɔ. San 2026 Sosiyete ka kunnafonidilanw kɔnɔkow fɛɛrɛbɔ rapɔɔri b’a jira ko baarakɛlaw 40% b’a fɛ kɛrɛnkɛrɛnnenya la ko tɔnw k’u yɛrɛ jira kɛnɛ kan walasa ka kiliyanw dɛmɛni ni u dɛmɛ. Nin nafa in bɛ taama bɛɛ lajɛlen na : feerekɛlaw ka teli ka baara kɛ ni WhatsApp ye n’u ye ɲininkali kɛ komandi dɔ kan, o kɔfɛ, n’u b’a fɛ ka kunnafoni sɔrɔ sosiyete dɔ ta kanfɛn dilannen walima baarakɛminɛn. Kunnafonidila bɛ baara kɛ ni WhatsApp ye don o don kaban. U mago t’a la ka porogaramu kura telesarse, ka jatebɔsɛbɛn dɔ dabɔ walima ka tɔgɔlasɛbɛn dɔ to u hakili la—u bɛ ci bila i ka marka la i n’a fɔ u bɛ ci bila u terikɛ ma cogo min na. WhatsApp ka multimedia seko b’a to kiliyanw bɛ fɛn dilannenw ja tila ɲɔgɔn na, ka kumakan cikanw ci ani ka PDF faturaw walima kataloguw sɔrɔ. O ladamuni in bɛ kumaɲɔgɔnya diyabɔcogo wɛrɛw ladon. Personnalisation ka kɛɲɛ ni sɛgɛsɛgɛli ye WhatsApp bɛ se ka baro kɛ i yɛrɛ ta ye hali n’i ka kiliyanw hakɛ bɛ ka caya. Kunnafoni-cimago-sɛbɛnw b’i dɛmɛ ka lamɛnnikɛlaw tila-tila, cikanw misaliw bɛ jaabiw to u cogo kelen na ani jaabi teliyalenw bɛ mɔgɔ yɛrɛ ka magali mara kiliyanw makɔnɔ. Ni i ka jɛkulu bɛ cikan hakɛ caman ɲɛnabɔ kanpaɲiw kɔnɔ, Sprout Social’s Smart Inbox bɛ WhatsApp barow fara ɲɔgɔn kan ni cikanw ye minnu bɛ bɔ sosiyete ka kunnafonidilan wɛrɛw la — ka kiliyanw ka sigida dafalen di bɛɛ ma yɔrɔ kelen na. Musow ka musaka kɛcogo ɲuman WhatsApp Business app ye fu ye. WhatsApp Business Platform (API) bɛ baara kɛ ni sɔngɔko misali ye min sinsinnen bɛ baarakɛcogo kan, musakaw bɛ danfara ka kɛɲɛ ni cikan hakɛ ni cikan suguya ye. Ciden kelen bɛ baro caman ɲɛnabɔ waati kelen na. Jaabi minnu bɛ kɛ otomatiki la, olu bɛ ɲininkaliw jaabi o yɔrɔnin bɛɛ, k’i ka kulu hɔrɔnya ɲininkali gɛlɛnw kama ani ka sosiyete ka kunnafonidilanw kuntigiw ka ko bɛɛ ɲɛ. WhatsApp jagokɛcogo jumɛnw bɛ jagokɛla misɛnninw na? Jagokɛyɔrɔ fitininw bɛ WhatsApp ta walasa ka danfara don fɛn dilannenw sɔrɔli ni mɔgɔ yɛrɛ ladonni cɛ. Fɛn kolomaw i n’a fɔ foli cikanw otomatiki, jaabi teliyalenw ani gafew bɛ cikanw cicogo sariyalen dɔ sɛmɛntiya ka kɛ magan barikama ye min bɛ jɛkafɔ kɔrɔw bila senkan. Jaabi teliyalenw Jaabi teliyalenw ye jaabiw ye minnu maralen bɛ ka kɔn i bɛ minnu daminɛ ni ɲɛfɛla sɔgɔli ye (/) ani daɲɛ koloma. /hours sɛbɛn ani i ka baarakɛwaati cikan dafalen bɛ bɔ o yɔrɔnin bɛɛ. Ekipu fitininw bɛ lɛrɛw kisi dɔgɔkun o dɔgɔkun, u kɛtɔ ka jaabiw kɛ cogo kelen na, k’a sɔrɔ u ma baro dusukunnata bɔnɛ. Jaabi teliyalenw dabɔ nin kama:
Baarakɛwaatiw: Waatibolodacogo ni seli waatiw sɛbɛn Yɔrɔ: Google Maps yɔrɔ dɔ fara a kan ani bolifɛnw jɔyɔrɔ kunnafoniw Saracogo: Sugandili minnu bɛ sɔn, ani wari sarataw bɛɛ sɛbɛn Segin-ka-bɔnye sariya: I ka waati ni i ka cogoyaw fɔ
Yɔrɔjan cikanw Away messages b’a fɔ kiliyanw ye u yɛrɛma waati min na i tɛ se ka sɔrɔ ani waati min na u bɛna segin ka mɛn. Cikan suguya caman kɛ ka kɛɲɛ ni i yɛrɛ sago ye baarakɛwaati kɔfɛ, dɔgɔkun labanw ani seliw kama. Aw ye ladɛrɛsi wɛrɛ fara a kan min bɛ se ka kɛ kɔrɔtɔko koɲɛw kama. O jɛlenya in bɛ dimi bali ani k’i ka taamasiyɛn kɛ baarakɛla ye tile bɛɛ. Labeliw ni taamasiyɛnw Labeliw bɛ barow labɛn ka kɛɲɛ ni u cogoya ye (kura, makɔnɔni, ɲɛnabɔlen), kiliyan suguya (VIP, jɛgɛfeere, feerekɛyɔrɔ) walima ɲininkali suguya (dɛmɛ, feereli, hakilinaw). Label minnu bɛ ni kulɛri ye, olu bɛ kɛ sababu ye ka inbox ɲɛnabɔli kɛ yelen ye ani teliya la. I ka labeli caman kɛ walasa ka baro taabolo lajɛ. Misali la, i ka “cipping delay” cikanw bɛɛ tɔgɔ sɛbɛn, i bɛna baarakɛcogo gɛlɛyaw ye joona minnu bɛ segin-ka-bɔ. Katalogu ani fɛnw lajɛlenw WhatsApp ka gafemarayɔrɔ min bɛ a kɔnɔ, o b’a to i bɛ se ka fɛn caman jira ni jaw, ɲɛfɔliw, sɔngɔw ani jɛgɛnsira ye. Aw bɛ fɛnw labɛn ka kɛ fɛnw dalajɛlenw ye i n’a fɔ “Mɔgɔ kura minnu nana” walima “Fɛn feerela ɲumanw.” Kunnafonidila bɛ i ka katalogu lajɛ k’a sɔrɔ u ma bɔ WhatsApp kɔnɔ. Fɛn kelen-kelen bɛɛ walima fɛnw lajɛlen dafalenw tila ɲɔgɔn na baro cɛmancɛ la walasa ladilikanw ka kɛ i n’a fɔ u bɛ kɛ cogo la min bɛ kɛ cogo la ani u bɛ waati la. Lisiti minnu bɛ bɔ kɛnɛ kan Laseli lisi bɛ cikan kelen ci mɔgɔ caman ma k’a sɔrɔ u bɛ jira i n’a fɔ baro kelen-kelen bɛɛ ka ci sɔrɔbaga kelen-kelen bɛɛ ma. A tɛ i n’a fɔ kulu ka cikanw, mɔgɔ si t’a ye mɔgɔ wɛrɛ y’a sɔrɔ. Baara kɛ ni kunnafonidilanw lisi ye:
Fɛn minnu bɛ bɔ kɛnɛ kan: Aw bɛ fɔlɔ ka kiliyanw ladɔnniya minnu b’a fɛ Flash feereli: Kɔrɔtɔko dabɔ ni waati dantigɛlenw ye Kunnafoni kuraw: Jago kibaruyaw walima baara kuraw tila ɲɔgɔn na
Aw bɛ kunnafonidiw ci dɔrɔn kiliyanw ma minnu y’a sugandi ka don ani k’aw ka nimɔrɔ mara. WhatsApp bɛ dan sigi fɛnw lasecogo la ni mɔgɔ sugandilenw ye walasa ka jagokɛlaw ni baarakɛlaw bɛɛ lakana. WhatsApp ka piblisitew Ka i ka sosiyete ka kunnafonidilanw ni i ka inbox cɛsiri k’a ɲɛsin i ma, o ye fɛɛrɛ ɲuman dɔ ye min bɛ se ka kɛ sababu ye ka mɔgɔw bila ka taa ɲɛ ni ŋaniyaba ye. WhatsApp piblisitew bɛ bɔ Facebook ni Instagram kan ni “Message on WhatsApp” butɔni ye. Nin piblisite minnu bɛ digi WhatsApp kan, olu bɛ kiliyanw labɔ ka bɔ sosiyete ka kunnafonidilanw sɔrɔli la k’u ɲɛsin baro kɛrɛnkɛrɛnnen ma ni i ka taamasiyɛn ye. Laɲini ka kɛɲɛ ni jamanadenw hakɛ, nafaw ani kɛwalew ye. Sani ka daminɛ cikanw fa walasa ka baro ɲɛminɛ ani ka ɲɛminɛbagaw dafa ka bɔ jaabi fɔlɔ la. WhatsApp Business vs API ka jago misɛnninw yiriwa WhatsApp feereli porogaramu suguya min b’a latigɛ i bɛna baara kɛ ni min ye, o bɛ bɔ i ka kulu hakɛ n’i ka bonya laɲiniw de la. WhatsApp Business app ye fu ye,tɛ fɛɛrɛko sigicogo si wajibiya wa a bɛ baara kɛ ekipuw ye minnu bɛ mɔgɔ duuru jukɔrɔ. O ye daminɛ ɲuman ye sigida jagokɛlaw, yɛrɛmahɔrɔnya baarakɛlaw ani daminɛbagaw bolo. WhatsApp Business Platform (API) bɛ balansi kɛ n’i ye. A bɛ baarakɛla caman ka se sɔrɔli da wuli, chatbot otomatiki ani CRM jɛ-ka-baara. Yɛlɛma don ni i ye nin yɔrɔ dɔ gosi:
I mago bɛ ekipu mɔgɔ duuru ni kɔ la WhatsApp kɔnɔ I b’a fɛ ka WhatsApp don i ka CRM la walima jagokɛminɛn wɛrɛw la Aw mago bɛ sɛgɛsɛgɛli ni kunnafoniw dicogo caman na I b’a ka cikan hakɛ caman ɲɛnabɔ minnu bɛ jaabi otomatikiw de wajibiya o yɔrɔnin bɛɛ
Tɛmɛni ka bɔ app la ka taa API la, o t’a ɲini ka daminɛ kokura. I ka WhatsApp Business nimɔrɔ min bɛ yen ani baro tariku bɛ wuli n’i ye. Ekipu misɛnninw mago bɛ fɛn minnu na sanni u ka WhatsApp feereli daminɛ Sani i k’i ka kunnafoni fɔlɔ ci, i ka kan ka jusigilan dɔ sigi senkan min bɛ baarakɛlaw ka taamasiyɛnw ni sariya labatoli gɛlɛnw bɛn ɲɔgɔn ma. Ekipu misɛnninw ka kan k’u sinsin sigida jɔli kan, dannayaba bɛ min na, u kɛtɔ ka yamaruya jɛlenw sɔrɔ ani ka nafolo labɛn minnu b’a to kiliyanw ka jɛɲɔgɔnya bɛɛ ka kɛ i n’a fɔ a tɛ gɛlɛya ani a bɛ kɛ ni laɲini ye. Jagokɛlaw ka ɲɛfɔli ani marka nafolo Aw ye foro bɛɛ dafa aw ka WhatsApp Business profile kɔnɔ. I ka jago ɲɛfɔli, i ka kulu, i ka imɛri, i ka siti ani i ka ladɛrɛsi sɛbɛn. Aw bɛ baarakɛla ka foto dɔ bila min bɛ kalan ka jɛya ni hakɛ fitininw ye. I ka jago ɲɛfɔli bɛ ni mɔgɔ hakɛ danma ye, o la sa, i sinsin i ka fɛn minnu di, ani fɛn minnu b’i bɔ ɲɔgɔn na, i k’olu ɲɛfɔ ka jɛya. Baara kɛ n’a ye walasa k’a ɲɛfɔ i bɛ min di ani fɛn min b’i kɛ danfara ye—a ka c’a la, kiliyanw bɛ fɛn fɔlɔ min kalan, o de ye o ye. Aw bɛ o nafolo ninnu labɛn sani aw ka daminɛ:
Profil foto: 640×640 pixels minimum, logo cɛmancɛ Katalogu ja: 500×500 pixels minimum, kɔkannakow bɛ bɛn ɲɔgɔn ma Sɛbɛnw misaliw: PDF menu, sɔngɔ lisɛli walima katalogu
Opt-in ka fɛnw lajɛcogo WhatsApp bɛ kiliyanw ka sɔnni jɛlen de wajibiya sani i ka cikanw ci. Aw ye opt-in touch points jɔ kiliyanw ka jɛɲɔgɔnya bɛɛ kɔnɔ:
Site web sɛbɛnw: WhatsApp opt-in yɔrɔ dɔ fara a kan walasa ka kuma sɛbɛnw kan QR codes: A jira magan kɔnɔ walasa ka ɲɔgɔn sɔrɔ o yɔrɔnin bɛɛ Social media: Aw ka WhatsApp link tila bio ani posts kɔnɔ Imɛri bolonɔbilaw: I ka yɔrɔ dɔ don a kɔnɔ min bɛ se ka digi walasa ka baro kɛ Resipiw: Aw bɛ QR codew sɛbɛn sanni sɛbɛnw kan
Aw bɛ sugandili kelen-kelen bɛɛ sɛbɛn ni don, fɛɛrɛ ani kiliyan sɔnna ka min sɔrɔ. O b’i ka jago lakana ani k’i to WhatsApp sariyaw labato. Lamɛnnikɛlaw tila-tilacogo labɛn Ni i ye i ka mɔgɔw tila-tila, o b’a to i ka cikanw bɛ kɛ i n’a fɔ baarakɛminɛn sanni ka kɛ i n’a fɔ tigɛli. Aw bɛ segin-ka-bɔnyew jɔ ka da kiliyanw bɛ yɔrɔ min na u ka taama na:
Kunnafoni kuraw: Welcome series ani onboarding Kunnafoni minnu bɛ sɔrɔ tuma bɛɛ: Kantigiya sara ani fɛn minnu bɛ di u danma Kunnafonidila minnu tɛ baara kɛ: Kanpaɲi minnu bɛ kɛ ka segin u kan ani hakilina ɲininiw
Sanni tariku kɔfɛ, marabolow ka kɛwalew ka kan k’i ka fɛɛrɛ tigɛ. Kunnafoni minnu bɔra The 2026 Social Media Content Strategy Report la, olu b’a jira ko fɛntigiw ka jɛɲɔgɔnya kɛcogo bɛ danfaraba don maraw kɔnɔ. Kɛrɛnkɛrɛnnenya la, Angletɛri jamana baarakɛlaw 85% bɛ jɛɲɔgɔnya Kɛ ni fɛntigiw ye WhatsApp kan siɲɛ kelen dɔgɔkun kɔnɔ. O kɔfɛ, baarakɛlaw 60% bɛ Ɔsitarali ani baarakɛlaw 36% Ameriki. Baara kɛ ni nin dantigɛli ninnu ye minnu bɛ bɔ rapɔɔri kɔnɔ walasa k’i ka kunnafonidi kɛcogo sigi sen kan ani k’a lajɛ ko i bɛ sugu kelen-kelen bɛɛ ka jɛkafɔ jigiya kɛrɛnkɛrɛnnenw dafa.
Kanpaɲi kuntilenna jɛlenw ni KPIw Ɲɛtaa bɛ cogo min na, i k’o ɲɛfɔ ni jateminɛ kɛrɛnkɛrɛnnenw sugandili ye sani i ka daminɛ. Feerekɛlaw ka laɲiniw:
Yɛlɛma hakɛ min bɛ bɔ WhatsApp barow la Commande nafa cɛmancɛ ka bɔ WhatsApp kuntigiw yɔrɔ Sɔrɔ min bɛ sɔrɔ WhatsApp kanpaɲiw de la
Baara kuntilenna:
Jaabi waati kiliyanw ka ɲininkaliw la Resolution rate for dɛmɛn tikitiw Kunnafonidila wasa hakɛw
Laɲiniw minnu bɛ kɛ ka ɲɛsin jɛɲɔgɔnya ma:
Cikan kalanni hakɛw Jaabi hakɛw ka ɲɛsin kunnafonidilanw ma Katalogu filɛli ni ɲininkali hakɛ
Aw bɛ basigi jateminɛw sigi sen kan fɔlɔ, o kɔ aw bɛ tugu dɔgɔkun o dɔgɔkun. WhatsApp feereli bolodacogo senfɛ-senfɛ jago misɛnninw kama Ka bɔ cikanw na minnu bɛ se ka kɛ sababu ye ka taa jagokɛcogo ɲuman na, o bɛ fɛɛrɛ sɛbɛnnen de wajibiya, i bɛ se ka kiliyan kulu suguya caman sen don cogo min na. Nin labɛn in b’i dɛmɛ ka maga-maga-yɔrɔw segin-segin kɛ otomatiki la k’a sɔrɔ i yɛrɛ ka magali bɛ i yɛrɛ bolo min bɛ WhatsApp kɛ fɛn caman tigɛli sira ye jagokɛla misɛnninw fɛ. I lamɛnbagaw tila tila-tila Aw ye kiliyanw ka kunnafoniw sama ka bɔ aw ka feerekɛyɔrɔ sitɛmu, CRM walima imayili yɔrɔ la. Aw ye misaliw ɲini sanni kɛcogo la, komandi nafa ani fɛn dilannenw diyabɔcogo la. Seginnkanniw jɔ ni karamɔgɔya saba ye:
Taamacogo yɔrɔw: Sanni kɛcogo, komandi nafa cɛmancɛ, fɛn dilannenw diyabɔcogo ani jɛkafɔ hakɛ Jamanadenw ka yɔrɔw: Yɔrɔ, kan diyabɔcogo ani u si hakɛ Taama min bɛ kɛstade segments : Prospects, sannikɛlaw siɲɛ fɔlɔ, kiliyan segin-seginbagaw ani kiliyan lapsed
WhatsApp labeliw kɛ mɔgɔ kelen-kelen bɛɛ la n’u bɛ don i ka lisi kan. Seginkanni yɔrɔw lajɛ ani k’u kuraya kalo o kalo. Cikanw jatebɔsɛbɛnw sɛbɛn Cikanw misaliw ye cikanw ye minnu dabɔra ka kɔn, i bɛ minnu ci sanga 24 barokɛyɔrɔ kɔfɛ. WhatsApp Business Platform baarakɛlaw bɛ jatebɔsɛbɛnw ci walasa u ka sɔn u ma sani u ka baara kɛ ni u ye. Aw ye nin misali naani ninnu jɔ fɔlɔ: Bisimilali cikan: "Hi [Tɔgɔ]! Aw ni ce ka jɛɲɔgɔnya kɛ ni [Jagokɛla tɔgɔ] ye WhatsApp kan. Aw bɛna fɛn danmadɔw sɔrɔ, ka komandi kɛ ani ka dɛmɛ teliya la yan. Jaabi STOP waati o waati walasa ka aw tɔgɔ bɔ." Komandi dantigɛli: “I ka komandi #[Number] dafara! An bɛna a labɛn [jili/ta] kama [Date]. I ka ɲɛtaa lajɛ yan: [Link]” Wotoro bilalen hakilijigin: “Hi [Tɔgɔ], i ye [Product] to i ka wotoro kɔnɔ. I ka sanni dafa sanga 2 nataw kɔnɔ ka 10% bɔ ni kode SAVE10 ye: [Link]” Jaabi ɲinini: “I ka ko kɛlen kɔsa in na [Fɛn/Baarakɛminɛn] kɛra cogo di? Dolow 1–5 di an ma walima k’i hakilinaw fɔ.” Aw ye taamaw kɛ otomatiki la Otomatiki bɛ baarakɛcogo segin-seginw ɲɛnabɔ walasa i ka kulu ka sinsin barow kan minnu mago bɛ hadamaden na. Karta kɛ taama koloma saba ye:
Taama taabolo Waati bolodacogo Laɲini & Kɔnɔkow
Bisimilali taama Tile 1–7 Aw ye marka jira ani ka dusu don sanni fɔlɔ la ni jigitigɛ ye.
Sanni kɔfɛ O yɔrɔnin bɛɛ – Tile 14nan Aw ye dannaya sabati ni kunnafoni kuraw nɔfɛtaama ye ani ka seginnkanniw walima hakilinaw lajɛ.
Wotoro bilalen 2 – 72 Lɛrɛw Aw ye feereli bɔnɛnenw sɔrɔ kɔrɔtɔko, jigitigɛ, ani dɛsɛ lasɔminiw fɛ.
Segin ka jɛkafɔ kɛ Dɔgɔkun 1–4nanw Aw ye kiliyan baarakɛbaliw sɔrɔ kokura ni “miss you” labɛnw ye ani fɛn kuraw ye.
Bisimilali taama (tile 1–7):
Tile fɔlɔ: Bisimilali cikan ni jago daminɛcogo ye Tile 3nan: Fɛn walima baarakɛminɛn minnu bɛ fɔ kosɛbɛ, olu tila ɲɔgɔn na Tile 7nan: I ka sanni fɔlɔ ka jigitigɛ kode di
Sanni kɔfɛ taama:
O yɔrɔnin bɛɛ: Aw bɛ komandi dafa ni kunnafoni wɛrɛw ye Tile 1: Shipping notification ni tracking ye Tile 7: Jiginni dantigɛli ani dɛmɛni jiracogo Tile 14: Aw ye seginnkanni walima hakilina ɲini
Segin-ka-bɔnye taama:
Dɔgɔkun fɔlɔ: “An b’aw ɲinɛ” cikan ni fɛn kɛrɛnkɛrɛnnen dɔ ye Dɔgɔkun 2nan: Fɛn kura minnu kɛra kabini u ka taama laban na, olu fɔ Dɔgɔkun 3nan: Aw ye hakilinaw ɲini Dɔgɔkun 4nan: Segin-ka-bɔnye danma-danma laban
Feere ni baarakɛcogo cɛsiri Ekipu mɔgɔ kelen-kelen bɛɛ dege u ka feereli ɲininkaliw ni dɛmɛko koɲɛw bɛɛ ɲɛnabɔ baro sira kelen kɔnɔ. Kunnafonidila man kan ka segin u yɛrɛ kan n’u bɛ barokun caman ɲɔgɔn falen-falen. Boloci-yɔrɔw jɔ baarakɛcogo ni ɲɔgɔn cɛ:
Feereli ka taa baara la: Sanni kɔfɛ, i bɛ wuli ka taa komandi nɔfɛtaama ni dɛmɛni na Baara kɛli feereli la: I kɛlen kɔ ka ko dɔ ɲɛnabɔ, i ka fɛn dɔ jira min bɛ bɛn o ma Dɛmɛ min bɛ kɛ ka mɔgɔw mara: Aw bɛ ɲininkaliw ɲɛnabɔli tigɛli kɛ kantigiya sababu ye
Ni i ka kulu bɛ WhatsApp ɲɛnabɔ ka fara sosiyete ka kunnafonidilan wɛrɛw kan, Sprout Social’s Smart Inbox bɛ baro bɛɛ mara filɛli kelen na walasa cikan si kana bin ka tɛmɛn faraw fɛ. Aw bɛ a suman ani ka segin-ka-bɔnye kɛ Aw bɛ nin jateminɛ ninnu lajɛ dɔgɔkun o dɔgɔkun:
Cikan hakɛ (cilen, lase, kalan) . Jaabi waati ni a hakɛ Laselikɛlaw ka jɛkafɔ hakɛw Katalogu filɛliw ani fɛn dilannenw ɲininkaliw Yɛlɛma hakɛ min bɛ bɔ sosiyete ka jago daminɛw na
Kalo o kalo sɛgɛsɛgɛli kɛ sɔrɔko danfara kan, kiliyanw ka ɲɛnamaya nafa ani segin baarakɛcogo kan. Yɛlɛma kelen kɔrɔbɔ a waati kelen na—cikan waati, kɔnɔkow cogoya walima CTA daɲɛw — ani i ye min kalan, i k’o sɛbɛn. WhatsApp jagokɛla misɛnninw ka kumaɲɔgɔnya kɛcogo ɲumanw ye jumɛnw ye? Nafa caman bɛ jɛɲɔgɔnya minnu na, olu bila jɔyɔrɔ fɔlɔ la ka tɛmɛ kunnafonidilanw kan. Marka minnu ye ɲɛtaa sɔrɔ, olu bɛ WhatsApp kɛ waatiw la minnu bɛ kɛ ni ŋaniyaba ye, i n’a fɔ ka komandi ɲininkaliw jaabi walima ka fɛn dilanni dɔnbagaw kalan. Aw k’aw ka kumakan to cogo la min tɛ kɛ cogo si la, nka fanga bɛ min na walasa ka sigidamɔgɔw ka dannaya lakika sabati, min sinsinnen bɛ hadamadenw kan. CTA jɛlenw sɛbɛn Cikan bɛɛ mago bɛ fɛɛrɛ nata kɛrɛnkɛrɛnnen kelen na. Kan fuw bila cikan tilennenw nɔ na:
“Jaabi di Ɔwɔ ma walasa k’i ka lajɛ dafa” “I ka nin yɔrɔ digi walisa k’an ka menu lajɛ” “A’ ye fɛn in foto ci walasa ka quotation sɔrɔ”
Aw bɛ aw ka CTA bila cikan laban na aw kɛlen kɔ ka contexte di. CTA kelen cikan kelen na—sugandili caman bɛ sigasiga bila mɔgɔ la. Aw ye aw yɛrɛ kɛ ni kunnafoniw ye I bɛ min dɔn kaban kiliyan kelen-kelen bɛɛ ko la, i ka o lajɛ. Baara kɛ n’u tɔgɔ ye, k’u ka sanni laban fɔ ani ka fɛnw jira ka da u tariku kan. Aw ye mɔgɔya kunnafoniw sama ka bɔ aw ka CRM walima WhatsApp baro tɛmɛnenw na. Hali tɔgɔ jɔnjɔnw kɛli bɛ dɔ fara jaabi hakɛ kan ni i y’a suma ni cikanw ye minnu bɛ wele ko generic messages. Waati bɛ ci bila ka jaabi di Cikanw ci waati min na kiliyanw ka teli k’u kalan. Aw ye aw ka WhatsApp Business analytics lajɛ ka...i lamɛnbagaw ka jɛkafɔba finɛtiriw sɔrɔ. Waati bolodacogo bɛɛ lajɛlen ka kɛɲɛ ni jago suguya ye, olu ye:
B2C feereli: 10 h–12 h. ani 7–9 sɔgɔmada fɛ. B2B baara: 9–11 sɔgɔma ani 2–4 wula fɛ. Restoranaw: 11 h–1 h. ani 5–7 sɔgɔmada fɛ.
Baarakɛminɛn minnu bɛ i n’a fɔ Sprout Social’s ViralPost®, olu bɛ se ka dɛmɛ don ka cikan waati ɲumanw dɔn i ka sosiyete ka kunnafonidilanw kɔnɔ, ka ɲɛsin hakilina di i ma waati min na i lamɛnbaga kɛrɛnkɛrɛnnenw bɛ baara kɛ kosɛbɛ ani waati min na u labɛnnen don ka bɔ ɲinini na ka taa baro la. Baara kɛ ni kunnafonidilanw ni jaabi teliyalenw ye Nafolo kunnafonidilanw bɛ kumaɲɔgɔnya teliya ka tɛmɛ sɛbɛnni dɔrɔn kan. Aw bɛ a cogoya bɛn cikan ma:
Jaw: Fɛn dilannenw fotow, kunnafonisɛbɛnw, cikanw yelenw Wideyow: Wideyow: Fɛn dilannenw jiracogo ani fɛn minnu bɛ kɛ kɔfɛ (dosiyɛri hakɛ dan bɛ danfara ka kɛɲɛ ni minɛnw ni ɲɔgɔndan ye) Sɛbɛnw: Kataloguw, menuw ani faturaw (PDF de ka fisa) . Kumakan sɛbɛnniw: Mɔgɔ yɛrɛ ka cikanw ani ɲɛfɔli caman
Aw bɛ kunnafonidilanw ni jaabi teliya butɔni (API fɛɛrɛ dɔ) fara ɲɔgɔn kan walasa ka jɛɲɔgɔnya kɛcogo dɔw dilan. Fɛn dilannen ja min bɛ fara ɲɔgɔn kan ni “Order Now” ani “See More Options” butɔni ye, o bɛ filɛli kɛcogo kɛ min tɛ kɛ, o bɛ kɛ desizɔn ye min bɛ kɛ. WhatsApp kanpaɲi hakilina minnu bɛ mɔgɔw ladɔnniya mɔgɔw la WhatsApp kanpaɲi minnu bɛ nɔ bɔ kosɛbɛ, olu bɛ tɛmɛn laseli nɔgɔmanw kan walasa ka furaw di waati bɛnnen na, minnu nafa ka bon, ka ɲɛsin kiliyanw magow ma. Ni i ye otomatiki ta waati dɔw la i n’a fɔ wotoro seginni walima VIP jigincogo, i bɛ se ka mɔgɔ kelen-kelen ka barow tigɛli kɛ sɔrɔyɔrɔ ye min bɛ se ka suman ani kantigiya kuntaalajan. Wotoro bilalenw sɔrɔ kokura Aw bɛ wotoro seginni cikan fɔlɔ ci sanga fila fo sanga naani kɔnɔ a bilalen kɔfɛ k’a sɔrɔ sanni ŋaniya ka bon hali bi. Aw ye cikan saba tugu-tugu ɲɔgɔn kɔ:
Lɛrɛ 2 bilali kɔfɛ: “Hi [Tɔgɔ], i ye [Product] to i ka wotoro kɔnɔ. I ka sanni dafa yan: [Link]. I mago bɛ dɛmɛ na fɛn o fɛn na?” Lɛrɛ 24 o kɔfɛ: “I bɛ miiri hali bi [Fɛn] la wa? Nin ye 10% dɔgɔyali ye walasa k’i dɛmɛ ka latigɛ kɛ. Kode: SAVE10. A bɛ ban bi su in na!” Lɛrɛ 72 o kɔfɛ: “[Fɛn] bɛ feere joona—[X] dɔrɔn de tora stock la.I ta lakana sani a ka ban: [Link]”
Aw bɛ fɛn dilannen ja dɔ don cikan kelen-kelen bɛɛ kɔnɔ. Kɛnɛyako fanba bɛ kɛ sanga 24 kɔnɔ, o la, aw bɛ o cikan filanan bila jɔyɔrɔ fɔlɔ la. Sanni kɔfɛ upsells (sanni kɔfɛ upsells) daminɛ Aw bɛ fɛnw jira minnu bɛ se ka kɛ ka fɛnw dafa sanni kɔfɛ ka da kiliyan ye min san. Waati ladilikanw walasa ka bɛn baarakɛcogo dafalenw ma:
O yɔrɔnin bɛɛ: Fɛn minnu bɛ kɛ ka fɛnw don, garantiw walima kadow sirili Dɔgɔkun 1: Fura dafalenw walima ladonni cikanw Dɔgɔkun 2: Fɛn minnu bɛ kɛ ka fɛnw falen kokura walima baarakɛcogo laadilikanw Kalo 1: Upgrade options walima kantigiya porogaramu welesɛbɛn
Aw ye upsell bɛɛ kɛ hakilina ye min bɛ se ka dɛmɛ, aw kana kɛ feereli gɛlɛya ye. Aw bɛ segin-ka-bɔnye lasɔminiw ci Aw bɛ sugandiliw lajɛ fɛn dilannenw ɲɛw kan ni “Ne ladɔnniya ni a bɛ sɔrɔ” ɲininkali ye. Aw ye alerte ci moment inventory updates ma. Aw ye aw ka lasɔmini cikan labɛn ka jɛya: aw k’a jira ko fɛn in seginna, k’u hakili jigin k’u ye kunnafoni ɲini, ka sanni kɛcogo tilennen dɔ don a kɔnɔ ani ka sɔrɔ danma kofɔ tiɲɛ na. Sanni caman minnu bɛ kɛ kɔfɛ, olu bɛ kɛ kunnafoni cilen kɔfɛ dɔɔnin, o la, waati ni jɛya nafa ka bon kosɛbɛ. VIP boli ani kantigiya bɛ jigin VIP kunnafonidilanw lisi dabɔ ka da sanni kɛcogo kan walima musaka bɛɛ lajɛlen kan. Aw ye aw ka kiliyan ɲumanw dɛmɛ u ka se ka fɛnw sɔrɔ jama tɛ minnu sɔrɔ:
Feere sɔrɔli joona (lɛrɛ 24–48 ka kɔn foroba ɲɛ) . Fɔlɔ sababu ye ka bɔko danmadɔw sɔrɔ Jigitigɛ minnu ka bon ka tɛmɛ forobaciyɛnko kan Wolodon kalo kabakow
Aw bɛ kɔnɔnafili jɔ ni teaser cikanw ye ka sɔrɔ ka jigin. Aw ye VIP kuntigiw bila k’a ye ko nafa bɛ u la ka tɛmɛn jigitigɛ kan, aw kɛtɔ ka fɛnw tila ɲɔgɔn na minnu bɛ kɛ kɔfɛ ani ka fɛnw ɲini u ka hakilinaw la. WhatsApp marketing ROI suman cogo min na Aw bɛ jiginni ni kalan hakɛw lajɛ WhatsApp ka taamasiyɛn buluw bɛ cikan kelen-kelen bɛɛ lasecogo sɛmɛntiya, nka i mago bɛ kunnafonidilanw lajɛlen na walasa ka kanpaɲiw jateminɛ. Aw bɛ jiginni hakɛ laɲini min ka ca ni 95% ye ani kalan hakɛ min ka ca ni 90% ye. Ni kalan hakɛ jigira ka tɛmɛ 85% kan, aw bɛ aw ka cikanw kɛcogo lajɛ ani u nafa. Kunnafoni-cimago-sɛgɛn bɛ kiliyan minnu na, olu bɛna da wuli sani u ka u ka abonnés (abonnenw) bɔ. Jaabiw ni CTR kɔlɔsi Jaabi hakɛw b’a fɔ i ye n’i ka cikanw bɛ bɛn. Jaabi hakɛw tɛ kelen ye ka kɛɲɛ ni izini, lamɛnnikɛlaw ani cikan suguya ye, nka a ka c’a la, ni mɔgɔw sendonni ka bon, o bɛ tali kɛ ɲɔgɔn na kosɛbɛ ani waati min na. Ni cikanw bɛ ni ladɛrɛsiw ye, i ka digili hakɛw lajɛ. A ka ca a la, fɛn dilannenw ni ɲɔgɔn cɛ jɛɲɔgɔnyaw bɛ 20–30% CTR ye. N’i bɛ dantigɛli jukɔrɔ, ɲininkali kɛrɛnkɛrɛnnenw, kɔrɔtɔko gɛlɛnw walima cikan jɛlenw kɔrɔbɔ. Attribut jiginniw ni sɔrɔ WhatsApp barow ni feereli lakikaw cɛsiri ni nin attribution fɛɛrɛw ye:
Tracking direct: Baara kɛ ni promo kɛrɛnkɛrɛnnen yekode minnu bɛ WhatsApp dɔrɔn de la UTM paramɛtiriw: Aw bɛ tugu-tugu-kodew fara jɛgɛnsira jɛlenw bɛɛ kan Bololabaarakɛlaw ka jatebɔ: WhatsApp-driven feereli sɛbɛn i ka feerekɛyɔrɔ sitɛmu kɔnɔ Baro taamasiyɛnw: Aw bɛ WhatsApp bɔyɔrɔ kiliyanw tɔgɔ sɛbɛn aw ka CRM kɔnɔ
Track sɔrɔta baro kelen kɔnɔ, komandi nafa cɛmancɛ ani musaka sɔrɔli kelen-kelen bɛɛ la. Kunnafonidila caman bɛ ɲinini kɛ WhatsApp kan nka u bɛ sanni kɛ magasa kɔnɔ walima i ka siti kan—o feereli minnu bɛ nɔ bila u la, olu fana jate. Dusukunnataw ni ladonni nɔfɛkow fɔ Feere jateminɛw bɛ maana yɔrɔ dɔ fɔ. Kunnafonidila wasa ni dɛmɛni nafama bɛ tɔw fɔ. Aw ye kiliyanw wasa jatew lajɛ dɛmɛn jɛɲɔgɔnyaw kɔfɛ, jiginni hakɛw ka se telefɔni dɛmɛni ma ani ɲɔgɔnye fɔlɔw ɲɛnabɔli hakɛw. WhatsApp dɛmɛni jɛɲɔgɔnya kelen-kelen bɛɛ musaka jate ani k’a suma ni telefɔni ni imɛri ye. Dɛmɛ musakaw dɔgɔyali, fɛnw marali ka caya ani seginnkanni barikamaw, o bɛɛ bɛ kɛ sababu ye ka i ka WhatsApp ROI sɔrɔ. WhatsApp sɛmɛntiya ka kɛ i ka jago sira nafamaba ye WhatsApp feereli bɛ jagokɛla misɛnninw dɛmɛ u ka se ka taa kiliyanw fɛ u bɛ waati kɛ yɔrɔ minnu na kaban, ni da wulilenw ye minnu bɛ tɛmɛ nizɛri sira tɔw bɛɛ kan. A daminɛ ni Jagokɛla ka kunnafoni dafalen ye, k’i ka mɔgɔ sugandilenw lisɛli jɔ ani ka cikan misaliw dilan i ka ko kɛlenw kama minnu ka ca kosɛbɛ. I ka lamɛnnikɛlaw tila-tila, ka KPI jɛlenw sigi ani ka fɛn caman sɛgɛsɛgɛ fɛn caman sɛgɛsɛgɛli la a waati kelen na. Marka minnu bɛ se sɔrɔ WhatsApp kan, olu bɛ baro bɛɛ minɛ i n’a fɔ jɛɲɔgɔnya, u tɛ jate jago ye. The post WhatsApp feereli jago misɛnninw kama: Fɛɛrɛ minnu bɛ baara kɛ appeared first on Sprout Social.
