Kwamamaza WhatsApp kubucuruzi buciriritse bitanga umurongo utaziguye kubakwumva kurubuga basanzwe bizeye. Mubyukuri, ukurikije raporo y’ingamba zo mu mbuga nkoranyambaga 2026, 46% by’abacuruzi bongera ishoramari muri WhatsApp muri uyu mwaka kugira ngo bafate abakoresha bafite intego nyinshi. Mugihe amatsinda mato mato abona porogaramu nka inbox ya serivisi yabakiriya, ibicuruzwa byatsinze bikoresha mugutwara urugendo rwabakiriya bose - kuva ibicuruzwa byavumbuwe kugeza kugurisha kwa nyuma. Aka gatabo gakubiyemo ibintu byose ukeneye kugirango uhindure WhatsApp muburyo bwo kwamamaza cyane: kuva gushiraho umwirondoro wawe wubucuruzi kugeza gutangiza ubukangurambaga butwara kugura inshuro nyinshi hamwe na ROI yapimwe. Niki kwamamaza kwa WhatsApp kubucuruzi buciriritse? Kwamamaza WhatsApp bikubiyemo gukoresha porogaramu yubucuruzi ya WhatsApp cyangwa Platform kugirango uteze imbere ibicuruzwa, ushyigikire abakiriya kandi byorohereze kugurisha binyuze mubutumwa butaziguye. Nka power-first powerhouse, WhatsApp numuyoboro wa kabiri uzwi cyane kurubuga rusange ruyobowe namakuru (26%), bigatuma iba ahantu heza kuburyo bwo kwamamaza bwamamaza bwimura urushinge. Ukoresheje ikiganiro kimwe kuri kimwe, urutonde rwogutangaza hamwe nibisubizo byikora, urashobora gutanga uburambe bwera-glove bwumva bwihariye nubwo wapima. Ihuriro ritanga ibisubizo bibiri bitandukanye:
Porogaramu y'Ubucuruzi ya WhatsApp: Igikoresho cy'ubuntu gishyigikira terefone imwe y'ibanze hamwe n'ibikoresho bigera kuri bine bihujwe - intangiriro nziza y'amakipe mato. Ihuriro ryubucuruzi rya WhatsApp (API): Yashizweho kubikorwa bikura bisaba kwihuta cyane, guhuza CRM no gukoresha abakoresha benshi.
Kuki kwamamaza kwa WhatsApp bifitiye akamaro imishinga mito? WhatsApp ihindura itumanaho risanzwe ryubucuruzi muburyo bwizewe, bwiteguye guhinduka muguhura nabakiriya mumwanya wabo bwite wa digitale. Ku matsinda mato, inyungu yibanze ya platform iri mubushobozi bwayo bwo kurenga ibiryo byuzuye urusaku rwimibereho hamwe na agasanduku k'ubutumwa bwa imeri, bigatanga ubutumwa bwawe kubikoresho bigendanwa kandi byizewe neza. Kugera no gufungura ibiciro WhatsApp iri ku mwanya wa kane ikoreshwa cyane ku isi, ariko ku masoko yihariye, ni umuyobozi utavuguruzwa. Dukurikije isesengura rya Q2 2025 ry’ubushakashatsi bw’umuguzi, ryiganje nka # 1 imbuga nkoranyambaga mu Bwongereza hamwe n’ikoreshwa rya 81%. Byongeye kandi, Raporo y’ingamba zo mu mbuga nkoranyambaga 2026 zigaragaza ko 52% by’abakoresha imbuga nkoranyambaga basanzwe bafite konti za WhatsApp, zitanga amahirwe menshi, yo guterana amagambo make ku bucuruzi buciriritse bwo guhura n’abakiriya aho basanzwe batuye.
Isoko Igipimo cyo gukoresha Imikoranire ya buri cyumweru Ubushishozi bw'ingenzi
Ubwongereza 81% 60% Urutonde rwa # 1 imbuga nkoranyambaga mu Bwongereza.
Amerika 52% 85% Ikirangantego cyicyumweru cyo guhuza inshuro.
Australiya N / A. 36% Isoko rishya ryo kwishora mubucuruzi.
Isi yose Abakoresha 2B + 49% Icya 4 gikoreshwa cyane kurubuga rusange.
Kugira ngo ubyungukiremo byinshi, ibirango bigomba kumenya uwo bavugana kandi niba abo babareba bari kurubuga rwa WhatsApp. Dukurikije raporo y’ingamba zo mu mbuga nkoranyambaga 2026, abumva mbere ya WhatsApp igizwe na Gen Z, Millennial na Gen X, byerekana uburyo abantu benshi bitabira urubuga ku mibare y’abaguzi ikora cyane.
Tutibagiwe, ubutumwa bwa WhatsApp burigihe burabona ibiciro byafunguye kurenza imeri, hamwe nubutumwa bwinshi bwasomwe nyuma yigihe cyo gutanga. Ntayindi miyoboro ishyira ubutumwa bwawe imbere yabakiriya byihuse. WhatsApp ikoreshwa na miliyari z'abantu mu bihugu birenga 180, ikaba imwe mu mbuga za interineti zemewe cyane ku isi. Ku masoko nku Buhinde, Burezili na Indoneziya, WhatsApp ni umuyoboro wambere wogutumanaho haba mubikorwa byubucuruzi ndetse nubucuruzi. Gusezerana kwinshi Gusezerana kuri WhatsApp ntabwo biri hejuru gusa; ni “gukomera.” Amakuru yo muri 2026 yibikorwa byimbuga nkoranyambaga yerekana ko 49% byabakoresha bakorana nibirango kumurongo inshuro nyinshi muricyumweru. Mu Bwongereza, iyi sano irakunze kugaragara cyane, hamwe 31% byabaguzi bavugana nibirango kuri porogaramu inshuro nyinshi kumunsi. Korohereza abakiriya Abakiriya ntibakinguye gusa kukwumva kuri WhatsApp-barabiteze. Raporo y’ibikorwa 2026 byimbuga nkoranyambaga byerekana ko 40% byabakoresha bifuza cyane ko ibigo byerekanwa kumurongo kugirango bitange serivisi zabakiriya ninkunga. Iyi nyungu ikora urugendo rwose: abaguzi birashoboka cyane gukoresha WhatsApp mugihe bafite ikibazo kijyanye na ordre, bagakurikirwa nigihe bashaka kumenya ibijyanye nisosiyete.ibicuruzwa cyangwa serivisi. Abakiriya basanzwe bakoresha WhatsApp buri munsi. Ntibakeneye gukuramo porogaramu nshya, gukora konti cyangwa kwibuka ijambo ryibanga-bohereza ikirango cyawe nkuko boherereza inshuti. Ubushobozi bwa Multimedia ya WhatsApp reka abakiriya basangire amafoto yibicuruzwa, bohereze ubutumwa bwijwi kandi bakire inyemezabuguzi za PDF cyangwa kataloge. Ihinduka ryakira ibyifuzo bitandukanye byitumanaho. Kwishyira ukizana ku gipimo WhatsApp ituma ibiganiro byihariye nubwo abakiriya bawe bakura. Ibirango byabakiriya bigufasha gutandukanya abumva, ubutumwa bwerekana inyandikorugero igumane ibisubizo bihamye kandi ibisubizo byihuse bibika abakiriya gukoraho. Iyo itsinda ryanyu riyoboye ubutumwa bwinshi cyane mubukangurambaga, Smart Inbox ya Smartout ya Sprout ihuza ibiganiro bya WhatsApp hamwe nubutumwa buva ku mbuga nkoranyambaga-biha buri wese imiterere yuzuye y'abakiriya ahantu hamwe. Gukora neza Porogaramu y'ubucuruzi ya WhatsApp ni ubuntu. Ihuriro ry’ubucuruzi rya WhatsApp (API) rikoresha uburyo bushingiye ku biciro, aho ibiciro bitandukana bitewe numubare n'ubwoko bw'ubutumwa bwoherejwe. Intumwa imwe ikora ibiganiro byinshi icyarimwe. Igisubizo cyikora gisubiza ibibazo bisanzwe mukanya, kubohora itsinda ryanyu kubibazo bigoye no kunoza uburambe bwabakiriya kurubuga rusange. Ibikorwa bya WhatsApp biranga ubucuruzi buciriritse? Ubucuruzi buciriritse bukoresha WhatsApp kugirango ikemure icyuho kiri hagati yo kuvumbura ibicuruzwa no kwita kubantu kugiti cyabo. Ibintu byingenzi nkubutumwa bwindamutsa bwikora, ibisubizo byihuse na kataloge bihindura porogaramu isanzwe yohereza ubutumwa mububiko bukomeye butera gusezerana bifite ireme. Ibisubizo byihuse Ibisubizo byihuse nibisubizo byabitswe mbere utera imbere ugabanije imbere (/) nijambo ryibanze. Andika / amasaha kandi ubutumwa bwawe bwamasaha yakazi bugaragara ako kanya. Amakipe mato abika amasaha buri cyumweru muguhuza ibisubizo udatakaje ibyiyumvo byo kuganira. Kora ibisubizo byihuse kuri:
Amasaha y'akazi: Shyiramo igihe cyateganijwe na gahunda y'ibiruhuko Aho uherereye: Ongeraho Ikarita ya Google hamwe namakuru yo guhagarara Uburyo bwo kwishyura: Andika amahitamo yemewe n'amafaranga yose Politiki yo kugaruka: Vuga igihe cyagenwe n'ibisabwa
Kuraho ubutumwa Hanze ubutumwa uhita ubwira abakiriya mugihe utaboneka nigihe bazumva. Hindura ubutumwa butandukanye nyuma yamasaha, wikendi nikiruhuko. Shyiramo ubundi buryo bwo guhura kubibazo byihutirwa. Uku gukorera mu mucyo birinda gucika intege kandi bikomeza umwuga wawe wumwuga amasaha yose. Ibirango n'ibirango Ibirango bitegura ibiganiro ukurikije imiterere (shyashya, itegereje, ikemuwe), ubwoko bwabakiriya (VIP, byinshi, kugurisha) cyangwa icyiciro cyiperereza (inkunga, kugurisha, ibitekerezo). Ibirango byanditseho amabara bituma inbox icunga neza kandi byihuse. Koresha ibirango byinshi kugirango ukurikirane iterambere ryibiganiro. Andika ubutumwa bwose "bwohereza ibicuruzwa bitinze", kurugero, kandi uzahita ubona ibibazo byimikorere bigaruka. Cataloge hamwe Cataloge yubatswe ya WhatsApp igufasha kwerekana ibicuruzwa byinshi bifite amashusho, ibisobanuro, ibiciro hamwe. Tegura ibintu mubikusanyirizo nka "Abashitsi bashya" cyangwa "Abagurisha beza." Abakiriya bareba kataloge yawe utaretse WhatsApp. Sangira ibicuruzwa kugiti cyawe cyangwa ibyegeranyo byuzuye hagati yo kuganira kugirango ibyifuzo bishoboke kandi mugihe gikwiye. Urutonde Urutonde rwamamaza rwohereza ubutumwa bumwe kubantu benshi mugihe ugaragara nkibiganiro byihariye kuri buriwakiriye. Bitandukanye n'ubutumwa bw'itsinda, ntawe ubona undi wakiriye. Koresha urutonde rwogutangaza kuri:
Gutangiza ibicuruzwa: Banza umenyeshe abakiriya bashimishijwe Igurisha rya Flash: Kora ibyihutirwa hamwe nigihe gito gitangwa Ibishya Bikugereho: Sangira amakuru yubucuruzi cyangwa serivisi nshya
Gusa ohereza ibiganiro kubakiriya bahisemo kandi babitse numero yawe. WhatsApp igabanya itangwa kubantu bahisemo kugirango barinde ubucuruzi nabakoresha. Amatangazo ya WhatsApp Guhuza mu buryo butaziguye kwamamaza imbuga nkoranyambaga na inbox ni bumwe mu buryo bwiza bwo gutwara intego-ndende. Amatangazo ya WhatsApp agaragara kuri Facebook na Instagram hamwe na buto "Ubutumwa kuri WhatsApp". Iyamamaza-kuri-WhatsApp iyamamaza ryimura abakiriya kuva imbuga nkoranyambaga mu kiganiro cyihariye hamwe nikirango cyawe. Intego ukurikije demokarasi, inyungu nimyitwarire. Mbere yo kuzuza ubutumwa bwo gufungura kuyobora kuyobora ikiganiro no kuzuza ibisabwa uhereye kubisubizo byambere. Ubucuruzi bwa WhatsApp vs API kugirango iterambere rito Guhitamo verisiyo ya software yo kwamamaza ya WhatsApp gukoresha biterwa nubunini bwikipe yawe n'intego zo gukura. Porogaramu y'Ubucuruzi ya WhatsApp ni ubuntu,ntibisaba tekiniki ya tekiniki kandi ikorera mumakipe ari munsi yabantu batanu. Nibintu byiza byo gutangiriraho ubucuruzi bwaho, abigenga hamwe nabatangiye. Umunzani wa Business ya WhatsApp (API) hamwe nawe. Ifungura abakoresha benshi kwinjira, kuganira kuri chatbot no guhuza CRM. Kuzamura iyo ukubise imwe muri izi ngingo:
Ukeneye abagize itsinda rirenga batanu muri WhatsApp Ushaka guhuza WhatsApp na CRM yawe cyangwa ibindi bikoresho byubucuruzi Ukeneye gusesengura birambuye no gutanga raporo Urimo gucunga ubutumwa bunini busaba ibisubizo byihuse
Guhinduka kuva muri porogaramu ujya kuri API ntibisaba gutangirira hejuru. Umubare wawe wa WhatsApp numero yubucuruzi hamwe namateka yo kuganira bimuka nawe. Ibyo amakipe mato akeneye mbere yo gutangiza marketing ya WhatsApp Mbere yo kohereza ikiganiro cyawe cya mbere, ugomba gushyiraho urufatiro ruringaniza ibicuruzwa byumwuga no kubahiriza byimazeyo. Amatsinda mato agomba kwibanda ku kubaka ibidukikije byizewe cyane aboneye uruhushya rutomoye kandi ategura imitungo ituma imikoranire yabakiriya yumva idafite intego kandi yabigambiriye. Umwirondoro wubucuruzi numutungo wikirango Uzuza buri gice mumwirondoro wawe wubucuruzi wa WhatsApp. Shyiramo ibisobanuro byawe byubucuruzi, icyiciro, imeri, urubuga na aderesi. Kuramo ifoto yumwuga wabigize umwuga usoma neza ku bunini buto. Ibisobanuro byawe byubucuruzi bifite imiterere ntarengwa, bityo rero wibande ku gusobanura neza ibyo utanga nibigutandukanya. Koresha kugirango usobanure ibyo utanga nibigutandukanya-akenshi nibintu byambere abakiriya basoma. Tegura uyu mutungo mbere yo gutangira:
Ifoto yumwirondoro: 640 × 640 pigiseli ntarengwa, ikirangantego Catalog amashusho: 500 × 500 pigiseli ntarengwa, imiterere ihamye Inyandikorugero yinyandiko: Ibikubiyemo bya PDF, urutonde rwibiciro cyangwa kataloge
Opt-in gukusanya WhatsApp isaba uruhushya rwabakiriya mbere yo kohereza ubutumwa bwamamaza. Kubaka opt-in gukoraho kuri buri mikoranire yabakiriya:
Ifishi y'urubuga: Ongeraho WhatsApp opt-in agasanduku k'iposita QR code: Erekana mububiko kugirango uhuze ako kanya Imbuga nkoranyambaga: Sangira ihuza rya WhatsApp muri bio na post Imikono ya imeri: Shyiramo gukanda-kuganira Inyemezabwishyu: Shira kode ya QR ku nyemezabuguzi
Andika buri opt-in hamwe nitariki, uburyo nicyo umukiriya yemeye kwakira. Ibi birinda ubucuruzi bwawe kandi bikagufasha kubahiriza politiki ya WhatsApp. Gahunda yo gutandukanya abumva Gutandukanya imibonano yawe byemeza ko ubutumwa bwawe bwumva ko ari serivisi aho guhagarika. Kubaka ibice ukurikije aho abakiriya bari murugendo rwabo:
Abakiriya bashya: Murakaza neza urukurikirane no kumurongo Abakiriya basanzwe: Ibihembo byubudahemuka nibitekerezo byihariye Abakiriya badakora: Kwiyamamaza-gusubira inyuma no gusaba ibitekerezo
Kurenga amateka yubuguzi, imyitwarire yakarere igomba gutegeka ingamba zawe. Amakuru yo muri 2026 yibikorwa byimbuga nkoranyambaga yerekana ko inshuro zerekana imikoranire itandukanye bitewe n'akarere. By'umwihariko, 85% by'abakoresha mu Bwongereza bakorana n'ibirango kuri WhatsApp byibuze rimwe mu cyumweru. Ibi bikurikirwa na 60% byabakoresha muri Ositaraliya na 36% byabakoresha muri Amerika. Koresha ibipimo ngenderwaho biva muri raporo kugirango ushireho inshuro zawe kandi urebe ko wujuje ibyifuzo byihariye byo gusezerana kuri buri soko.
Sobanura intego zo kwiyamamaza hamwe na KPI Sobanura intsinzi isa muguhitamo ibipimo byihariye mbere yuko utangiza. Intego zo kugurisha:
Igipimo cyo guhindura kuva mubiganiro bya WhatsApp Impuzandengo y'ibiciro biva kubakiriya ba WhatsApp Amafaranga yinjira yitiriwe ubukangurambaga bwa WhatsApp
Intego za serivisi:
Igihe cyo gusubiza kubibazo byabakiriya Igipimo cyo gukemura amatike yingoboka Amanota yo guhaza abakiriya
Intego zo gusezerana:
Ubutumwa bwo gusoma ibipimo Subiza ibiciro kubiganiro Cataloge ireba-igipimo
Shiraho ibipimo fatizo ubanza, hanyuma ukurikirane buri cyumweru. Intambwe ku yindi gahunda yo kwamamaza ya WhatsApp kubucuruzi buciriritse Kwimuka uva mubutumwa bwitondewe ukajya kuri moteri yuburyo bwo kwamamaza bisaba uburyo bwanditse bwerekana uburyo uhuza amatsinda atandukanye y'abakiriya. Iyi gahunda iragufasha guhita ukoraho-ingingo zisubiramo mugihe ukomeje gukoraho kugiti cyawe bigatuma WhatsApp ihinduka umuyoboro munini kubucuruzi buciriritse. Tandukanya abakwumva Kuramo amakuru yumukiriya muri sisitemu-yo kugurisha, CRM cyangwa urubuga rwa imeri. Shakisha uburyo bwo kugura inshuro, gutumiza agaciro nibicuruzwa ukunda. Kubaka ibice ukoresheje uburyo butatu:
Ibice by'imyitwarire: Kugura inshuro, igiciro cyo kugereranya agaciro, ibicuruzwa ukunda nurwego rwo gusezerana Ibice byerekana demokarasi: Aho uherereye, ururimi ukunda hamwe nitsinda ryimyaka Urugendoibice byicyiciro: Ibyiringiro, abaguzi bwa mbere, subiramo abakiriya nabakiriya batinze
Koresha ibirango bya WhatsApp kuri buri konti uko yinjiye kurutonde rwawe. Gusubiramo no kuvugurura ibice buri kwezi. Inyandiko yubutumwa Inyandikorugero zubutumwa nubutumwa bwemewe wohereje hanze yidirishya ryamasaha 24. Abakoresha urubuga rwa Business WhatsApp batanga inyandikorugero kugirango bemerwe mbere yo gukoresha. Banza wubake inyandikorugero enye: Ubutumwa bw'ikaze: "Muraho [Izina]! Urakoze guhuza na [Izina ry'ubucuruzi] kuri WhatsApp. Uzakira ibyifuzo byihariye, kuvugurura ibicuruzwa hamwe n'inkunga yihuse hano. Subiza STOP igihe icyo ari cyo cyose kugirango utiyandikisha." Icyemezo cyo kwemeza: "Icyemezo cyawe # [Umubare] cyemejwe! Tuzagitegurira [gutanga / pickup] ku [Itariki]. Kurikirana iterambere hano: [Ihuza]” Kwibutsa igare ryataye: “Muraho [Izina], wasize [Igicuruzwa] mu igare ryawe. Uzuza ibyo waguze mu masaha 2 ari imbere kuri 10% ukoresheje kode SAVE10: [Ihuza]” Icyifuzo cyo gutanga ibitekerezo: "Nigute uburambe bwawe bwa vuba hamwe na [Ibicuruzwa / Serivisi]? Tugereranye inyenyeri 1-5 cyangwa dusangire ibitekerezo byawe." Hindura ingendo Automation ikora akazi gasubiramo kuburyo itsinda ryanyu ryibanda kubiganiro bikeneye umuntu. Shushanya ingendo eshatu zingenzi:
Icyiciro cy'urugendo Igihe ntarengwa Intego & Ibirimo
Murakaza neza Urugendo Iminsi 1-7 Menyekanisha ikirango kandi ushishikarize kugura kwambere kugabanurwa.
Nyuma yo kugura Ako kanya - Umunsi wa 14 Kubaka ikizere hamwe no gukurikirana ibishya no gukusanya ibitekerezo cyangwa ibitekerezo.
Ikarita Yatawe Amasaha 2 - 72 Kugarura ibicuruzwa byatakaye binyuze mubyihutirwa, kugabanuka, no kumenyesha kubura.
Ongera gusezerana Icyumweru 1-4 Ongera usubize abakiriya badakora hamwe "kugukumbura" gutanga no kuvugurura ibicuruzwa.
Murakaza neza urugendo (iminsi 1-7):
Umunsi wa 1: Ikaze ubutumwa hamwe no gutangiza ubucuruzi Umunsi wa 3: Sangira ibicuruzwa cyangwa serivisi bizwi Umunsi wa 7: Tanga kode yambere yo kugura
Urugendo nyuma yo kugura:
Ako kanya: Tegeka kwemeza hamwe nibisobanuro Umunsi wa 1: Kumenyesha kohereza hamwe no gukurikirana Umunsi wa 7: Kwemeza gutanga no gutanga inkunga Umunsi wa 14: Saba gusubiramo cyangwa gutanga ibitekerezo
Urugendo rwo kongera gusezerana:
Icyumweru cya 1: "Turagukumbuye" ubutumwa bwihariye Icyumweru cya 2: Sangira ibishya kuva basuye ubushize Icyumweru cya 3: Saba ibitekerezo Icyumweru cya 4: Icyifuzo cyanyuma cyo kugaruka
Huza kugurisha na serivisi Hugura buri wese mubagize itsinda gukemura ibibazo byombi byo kugurisha no gushyigikira ibibazo murwego rumwe. Abakiriya ntibagomba kwisubiramo iyo bahinduye ingingo. Kubaka amaboko hagati yimirimo:
Kugurisha serivisi: Nyuma yo kugura, kwimuka gutumiza gukurikirana no gushyigikirwa Serivisi yo kugurisha: Nyuma yo gukemura ikibazo, tanga ibicuruzwa bijyanye Inkunga yo kugumana: Hindura gukemura ibibazo muburyo bwubudahemuka
Iyo itsinda ryanyu riyoboye WhatsApp hamwe nizindi mbuga nkoranyambaga, Smart Inbox ya Sprout Social ikomeza ibiganiro byose muburyo bumwe kuburyo nta butumwa bugwa mumutwe. Gupima kandi usubiremo Kurikirana ibi bipimo buri cyumweru:
Ingano yubutumwa (yoherejwe, yatanzwe, soma) Igihe cyo gusubiza Igipimo cyo gusezerana Cataloge Reba nibibazo byibicuruzwa Igipimo cyo guhindura ibikorwa byubucuruzi
Koresha isesengura rya buri kwezi kubiranga amafaranga yinjira, agaciro k'abakiriya ubuzima bwabo bwose n'imikorere y'icyiciro. Gerageza impinduka imwe icyarimwe - igihe cyubutumwa, imiterere yibirimo cyangwa amagambo ya CTA - hanyuma wandike ibyo wiga. Ni ubuhe buryo bwiza bwo gutumanaho ubucuruzi bwa WhatsApp? Shyira imbere imikoranire ihanitse kuruta gutangaza. Ibirango byatsinze bikoresha WhatsApp mugihe kinini-cyifuzo, nko gusubiza ibibazo byateganijwe cyangwa gutanga ubumenyi bwibicuruzwa byinzobere. Komeza ijwi ryawe risanzwe ariko rifite uburenganzira bwo kubaka ibyiringiro, bishingiye kubantu. Andika CTA isobanutse Ubutumwa bwose bukeneye intambwe imwe ikurikira. Simbuza imvugo idasobanutse n'amabwiriza ataziguye:
“Subiza Yego kugira ngo wemeze gahunda yawe” “Kanda iyi link kugirango urebe menu yacu” “Ohereza ifoto yikintu kugirango utange ibisobanuro”
Shira CTA yawe kumpera yubutumwa umaze gutanga imiterere. CTA imwe kuri buri butumwa - amahitamo menshi atera gushidikanya. Ihindure amakuru Reba ibyo usanzwe uzi kuri buri mukiriya. Koresha izina ryabo, vuga kugura kwabo hanyuma utange ibicuruzwa ukurikije amateka yabo. Kuramo amakuru yihariye muri CRM yawe cyangwa ibiganiro bya WhatsApp byabanje. Ndetse izina ryibanze kugiti cye byongera igipimo cyo gusubiza ugereranije nubutumwa rusange. Igihe cyohereza igisubizo Kohereza ubutumwa mugihe abakiriya bishoboka cyane kubisoma. Reba Isesengura rya WhatsApp Ubucuruzi kurishakisha abakwumva impinga zo gusezerana. Amabwiriza rusange yigihe cyubwoko bwubucuruzi arimo:
Gucuruza B2C: Saa kumi - 12h00 na 7-9 z'umugoroba. Serivisi za B2B: 9–11 za mugitondo na 2-4 Restaurants: 11h00-1h00 na 5-7
Ibikoresho nka ViralPost® ya Sprout Social irashobora gufasha kumenya ibihe byiza byoherejwe kurubuga rwawe rusange, bigatanga ubushishozi bwigihe mugihe abakwumva bakorera cyane kandi biteguye kuva mubushakashatsi ujya mubiganiro. Koresha itangazamakuru nibisubizo byihuse Ibitangazamakuru bikize bivugana byihuse kuruta inyandiko yonyine. Huza imiterere n'ubutumwa:
Amashusho: Amafoto y'ibicuruzwa, infografiya, amabwiriza agaragara Amavidewo: Amavidewo: Demo yibicuruzwa nibiri inyuma yinyuma (ingano yubunini bwa dosiye iratandukanye kubikoresho no guhuza) Inyandiko: Cataloge, menu na fagitire (PDF ikunzwe) Inyandiko zijwi: Ubutumwa bwihariye nibisobanuro birambuye
Huza itangazamakuru hamwe na buto yo gusubiza byihuse (ibiranga API) kugirango ukore uburambe. Igicuruzwa cyibicuruzwa cyahujwe na "Tegeka nonaha" na "Reba Amahitamo menshi" buto ihindura ibitekerezo gusa mubyemezo bifatika. Ibitekerezo byo kwiyamamaza kwa WhatsApp bitera guhinduka Ubukangurambaga bukomeye bwa WhatsApp burenze amatangazo yoroshye kugirango atange ibisubizo ku gihe, bifite agaciro kanini kubyo abakiriya bakeneye. Mugukoresha automatike kumwanya nko kugarura igare cyangwa kugabanuka kwa VIP, urashobora guhindura ibiganiro byihariye muburyo bwizewe bwamafaranga yinjiza kandi ubudahemuka burigihe. Kura amagare yataye Ohereza ubutumwa bwa mbere bwo kugarura ikarita mugihe cyamasaha abiri cyangwa ane yo gutererana mugihe intego yo kugura iracyari hejuru. Kurikiza ubutumwa butatu bukurikirana:
Nyuma yamasaha 2 nyuma yo gutereranwa: "Muraho [Izina], wasize [Igicuruzwa] mumagare yawe. Uzuza ibyo waguze hano: [Ihuza]. Ukeneye ubufasha kubintu byose?" Nyuma yamasaha 24: "Uracyatekereza kuri [Igicuruzwa]? Dore 10% yo kugufasha kugufasha. Kode: SAVE10. Irangira iri joro!" Nyuma yamasaha 72: “[Ibicuruzwa] bigurishwa byihuse-gusa [X] bisigaye mububiko. Bika ibyawe mbere yuko bigenda: [Ihuza]”
Shyiramo igicuruzwa cyibicuruzwa muri buri butumwa. Gusubirana kwinshi bibaho mumasaha 24, shyira imbere rero ubutumwa bwa kabiri. Imbarutso nyuma yo kugura hejuru Tanga ibicuruzwa byuzuzanya nyuma yo kugura ukurikije ibyo umukiriya yaguze. Icyifuzo cyigihe cyo guhuza uburyo bukoreshwa:
Ako kanya: Ibikoresho, garanti cyangwa gupfunyika impano Icyumweru 1: Ibicuruzwa byiyongera cyangwa amabwiriza yo kwita Ibyumweru 2: Byuzuye byuzuye cyangwa inama zikoreshwa Ukwezi 1: Kuzamura amahitamo cyangwa ubutumire bwa gahunda
Shyira kumurongo hejuru nkigitekerezo cyingirakamaro, ntabwo kugurisha kugurisha. Ohereza inyuma-mububiko Kusanya opt-ins kurupapuro rwibicuruzwa hamwe na "Menyesha igihe biboneka". Ohereza integuza mugihe cyo kuvugurura ibintu. Wubake ubutumwa bwawe bwitondewe: wemeze ko ibicuruzwa byagarutse, ubibutse ko basabye kumenyeshwa, shyiramo umurongo wubuguzi utaziguye kandi uvuge kuboneka kuboneka mubyukuri. Kugura byinshi mububiko bibaho nyuma yigihe gito cyo kumenyeshwa cyoherejwe, igihe rero nibisobanutse nibyingenzi. Koresha VIP n'ubudahemuka buragabanuka Kora urutonde rwa VIP rushingiye kumurongo waguze cyangwa amafaranga yose yakoreshejwe. Tanga abakiriya bawe beza kubona ibintu abaturage batabona:
Kubona hakiri kare kugurisha (amasaha 24-48 mbere ya rubanda) Amahirwe yambere kubitabo bike Kugabanuka cyane kurenza ibyifuzo rusange Ukwezi kwamavuko gutunguranye
Wubake gutegereza hamwe nubutumwa bwanditse mbere yigitonyanga. Kora abakiriya ba VIP bumve ko bafite agaciro karenze kugabanywa mugusangira ibiri inyuma kandi bagasaba ibitekerezo byibicuruzwa. Nigute wapima ibicuruzwa bya WhatsApp ROI Kurikirana itangwa kandi usome ibiciro Ibimenyetso byubururu bya WhatsApp byemeza itangwa ryubutumwa bwihariye, ariko ukeneye gukusanya amakuru kugirango usuzume ubukangurambaga. Itegereze igipimo cyo gutanga kiri hejuru ya 95% nigipimo cyo gusoma kiri hejuru ya 90%. Niba gusoma ibiciro bigabanutse munsi ya 85%, subiramo ubutumwa bwinshuro nubusobanuro. Abakiriya bafite umunaniro wubutumwa bazahagarika gufungura mbere yo kwiyandikisha. Gukurikirana ibisubizo na CTR Igipimo cyo gusubiza kirakubwira niba ubutumwa bwawe bufite akamaro. Igipimo cyibisubizo kiratandukanye bitewe ninganda, abumva nubwoko bwubutumwa, ariko gusezerana hejuru mubisanzwe byerekana akamaro gakomeye nigihe. Kubutumwa bufite amahuza, kurikirana ibiciro. Guhuza ibicuruzwa mubisanzwe reba 20-30% CTR. Niba uri munsi yikigereranyo, gerageza ibibazo byihariye, byihutirwa cyangwa amabwiriza asobanutse. Gutanga impinduka no kwinjiza Huza ibiganiro bya WhatsApp kugurisha nyabyo hamwe nuburyo bukoreshwa:
Gukurikirana mu buryo butaziguye: Koresha promo idasanzwekode ya WhatsApp itanga gusa Ibipimo bya UTM: Ongera kode ikurikirana kumirongo yose isangiwe Kwandikisha intoki: Andika ibicuruzwa bigendanwa na WhatsApp muri sisitemu yo kugurisha Ibirango byo kuganira: Label WhatsApp yaturutse kubakiriya muri CRM yawe
Kurikirana amafaranga yinjira mubiganiro, impuzandengo y'ibiciro hamwe nigiciro kuri buri kugura. Abakiriya benshi bakora ubushakashatsi kuri WhatsApp ariko bagura mububiko cyangwa kurubuga rwawe - barabara ibyo byagurishijwe nabyo. Menyesha amarangamutima n'ingaruka zo kwitaho Ibipimo byo kugurisha bivuga igice cyinkuru. Kwishimira abakiriya no gushyigikira imikorere ubwire ibisigaye. Kurikirana amanota yo kunezeza abakiriya nyuma yimikoranire, igipimo cyo kuzamuka kubufasha bwa terefone nigipimo cyambere cyo gukemura. Kubara ikiguzi kuri WhatsApp ishigikira imikoranire hanyuma uyigereranye na terefone na imeri. Kugabanya amafaranga yingoboka, kugumana cyane hamwe no gusubiramo bikomeye byose bigira uruhare muri WhatsApp ROI yawe. Hindura WhatsApp mumuyoboro wawe wamamaza cyane Kwamamaza WhatsApp biha ubucuruzi buciriritse kugera kubakiriya aho basanzwe bamara umwanya, hamwe nibiciro byafunguye biruta iyindi miyoboro ya digitale. Tangira numwirondoro wuzuye wubucuruzi, wubake urutonde rwawe wahisemo hanyuma ukore ubutumwa bwerekana inyandikorugero kubintu bisanzwe. Tandukanya abakwumva, shiraho KPI isobanutse kandi ugerageze impinduka imwe icyarimwe. Ibirango byatsindiye kuri WhatsApp bifata ibiganiro byose nkumubano, ntabwo ari transaction. The post Kwamamaza WhatsApp kubucuruzi buciriritse: Ingamba zikora appeared first on Imibereho myiza.
