Kutsatsa kwa WhatsApp kwamabizinesi ang'onoang'ono kumapereka mzere wachindunji kwa omvera anu papulatifomu yomwe amadalira kale. M'malo mwake, malinga ndi The 2026 Social Media Content Strategy Report, 46% ya ogulitsa akuwonjezera ndalama zawo mu WhatsApp chaka chino kuti agwire ogwiritsa ntchito omwe akufuna kwambiri. Ngakhale magulu ang'onoang'ono ambiri amawona pulogalamuyi ngati bokosi lolowera makasitomala, makampani opambana kwambiri amawagwiritsa ntchito kuyendetsa ulendo wonse wamakasitomala—kuyambira kupezeka kwazinthu zoyamba mpaka kugulitsa komaliza. Bukuli likukhudza chilichonse chomwe mungafune kuti musinthe WhatsApp kukhala njira yotsatsira kwambiri: kuyambira pakukhazikitsa mbiri yanu ya Bizinesi mpaka kuyambitsa makampeni omwe amayendetsa kugula mobwerezabwereza ndi ROI yoyezeka. Kodi kutsatsa kwa WhatsApp kwa mabizinesi ang'onoang'ono ndi chiyani? Kutsatsa kwa WhatsApp kumaphatikizapo kugwiritsa ntchito pulogalamu ya WhatsApp Business kapena Platform kulimbikitsa malonda, kuthandizira makasitomala ndikuthandizira malonda kudzera pa mauthenga achindunji. Monga choyambira choyambira, WhatsApp ndiye tsamba lachiwiri lodziwika bwino pama media ochezera (26%), ndikupangitsa kuti ikhale malo abwino opangira zotsatsa zomwe zimasuntha singano. Pogwiritsa ntchito macheza amunthu-m'modzi, mindandanda yowulutsa ndi mayankho ongochita zokha, mutha kupereka mawonekedwe owoneka bwino a magalavu oyera omwe amamveka ngati inu nokha mukamakula. Pulatifomu imapereka mayankho awiri osiyana:
Pulogalamu ya WhatsApp Business: Chida chaulere chomwe chimathandizira foni imodzi yoyambira komanso zida zinayi zolumikizidwa-choyambira chabwino kwamagulu ang'onoang'ono. WhatsApp Business Platform (API): Yopangidwira kuti ikule yomwe imafunikira makina apamwamba kwambiri, kuphatikiza CRM ndi mwayi wogwiritsa ntchito ogwiritsa ntchito ambiri.
Chifukwa chiyani kutsatsa kwa WhatsApp kuli kopindulitsa kwa mabizinesi ang'onoang'ono? WhatsApp imasintha kulumikizana kokhazikika pamabizinesi kukhala njira yodalirika kwambiri, yokonzeka kutembenuka pokumana ndi makasitomala pamalo awo a digito. Kwa magulu ang'onoang'ono, mwayi waukulu wa nsanja ndi kuthekera kwake kudutsa ma feed aphokoso komanso ma imelo odzaza ndi anthu ambiri, kutumiza uthenga wanu mwachindunji pa foni yam'manja yomwe imawoneka yotsimikizika. Kufikira ndi kutsegula mitengo WhatsApp ili ngati nsanja yachinayi yomwe imagwiritsidwa ntchito kwambiri padziko lonse lapansi, koma m'misika yeniyeni, ndiye mtsogoleri wosatsutsika. Malinga ndi Q2 2025 Consumer Pulse Survey Analysis, imayang'anira ngati nsanja # 1 ku UK yokhala ndi 81% yogwiritsa ntchito. Kuphatikiza apo, Lipoti la 2026 Social Media Content Strategy likuwonetsa kuti 52% ya onse ogwiritsa ntchito malo ochezera a pa Intaneti ali kale ndi maakaunti a WhatsApp, zomwe zimapatsa mwayi mabizinesi ang'onoang'ono kuti akumane ndi makasitomala komwe amakhala kale.
Msika Kugwiritsa Ntchito Kuyankhulana Kwamlungu ndi mlungu Kuzindikira Kwambiri
United Kingdom 81% 60% Ili pa #1 papulatifomu yaku UK.
United States 52% 85% Ma frequency apamwamba kwambiri amtundu wamtundu uliwonse.
Australia N/A 36% Msika womwe ukubwera wotsatsa malonda.
Padziko lonse lapansi 2B+ Ogwiritsa 49% 4th yogwiritsidwa ntchito kwambiri padziko lonse lapansi.
Kuti apindule nawo, opanga ayenera kudziwa omwe akulankhula nawo komanso ngati omvera awo ali pa WhatsApp. Malinga ndi The 2026 Social Media Content Strategy Report, omvera oyambilira a WhatsApp ali ndi Gen Z, Millennials ndi Gen X, akuwonetsa kukopa kwakukulu kwa nsanja pagulu la anthu ogula kwambiri.
Osanenanso, mauthenga a WhatsApp nthawi zonse amawona mitengo yotseguka kwambiri kuposa imelo, ndi mauthenga ambiri omwe amawerengedwa atangobereka. Palibe tchanelo china chomwe chimayika uthenga wanu pamaso pa makasitomala mwachangu chonchi. WhatsApp imagwiritsidwa ntchito ndi mabiliyoni a anthu m'maiko opitilira 180, ndikupangitsa kuti ikhale imodzi mwamapulatifomu odziwika kwambiri padziko lonse lapansi. M'misika ngati India, Brazil ndi Indonesia, WhatsApp ndiye njira yayikulu yolumikizirana ndi anthu komanso mabizinesi. Kugwirizana kwakukulu Kuchita nawo pa WhatsApp sikungokwera; ndi "yomata." Zambiri kuchokera ku The 2026 Social Media Content Strategy Report zikuwonetsa kuti 49% ya ogwiritsa ntchito amalumikizana ndi ma brand pamaneti kangapo pa sabata. Ku UK, kulumikizana kumeneku kumachitika pafupipafupi, pomwe 31% ya ogula amalumikizana ndi mtundu wa pulogalamuyi kangapo patsiku. Makasitomala mosavuta Makasitomala samangotseguka kuti amve kuchokera kwa inu pa WhatsApp - amayembekezera. Lipoti la 2026 Social Media Content Strategy likuwonetsa kuti 40% ya ogwiritsa ntchito amafuna makamaka makampani kuti aziwonekera papulatifomu kuti apereke chithandizo kwamakasitomala ndi chithandizo. Izi zimatenga ulendo wonse: ogula amatha kugwiritsa ntchito WhatsApp akakhala ndi funso lokhudza dongosolo, ndikutsatiridwa ndi nthawi yomwe akufuna kudziwa zamakampani.mankhwala kapena ntchito. Makasitomala amagwiritsa kale WhatsApp tsiku lililonse. Safunikanso kutsitsa pulogalamu yatsopano, kupanga akaunti kapena kukumbukira mawu achinsinsi—amatumiza uthenga kwa mtundu wanu monga momwe amatumizira anzawo. Kuthekera kwa ma multimedia a WhatsApp amalola makasitomala kugawana zithunzi zamalonda, kutumiza mauthenga amawu ndikulandila ma invoice a PDF kapena makatilogu. Kusinthasintha uku kumagwirizana ndi zokonda zosiyanasiyana zoyankhulirana. Kusintha makonda pamlingo WhatsApp imathandizira zokambirana zaumwini ngakhale makasitomala anu akamakula. Zolemba zamakasitomala zimakuthandizani kuti mugawitse omvera, ma tempulo a mauthenga amapangitsa kuti mayankho azisinthasintha ndipo mayankho achangu amasunga zomwe makasitomala amayembekezera. Gulu lanu likamayendetsa mauthenga ambiri pamakampeni, Sprout Social's Smart Inbox imagwirizanitsa zokambirana za WhatsApp ndi mauthenga ochokera kumalo ena ochezera a pa Intaneti - kupatsa aliyense kasitomala wathunthu pamalo amodzi. Kugwiritsa ntchito ndalama Pulogalamu ya WhatsApp Business ndi yaulere. WhatsApp Business Platform (API) imagwiritsa ntchito mtundu wamitengo, pomwe mtengo umasiyana malinga ndi kuchuluka ndi mtundu wa mauthenga omwe atumizidwa. Wothandizira m'modzi amayendetsa zokambirana zingapo nthawi imodzi. Mayankho odzichitira okha amayankha mafunso wamba nthawi yomweyo, kumasula gulu lanu kuti lifufuze zovuta ndikuwongolera zomwe makasitomala amakumana nazo pazama TV. Ndizinthu ziti zamabizinesi a WhatsApp zomwe zilipo zamabizinesi ang'onoang'ono? Mabizinesi ang'onoang'ono amathandizira WhatsApp kuti atseke kusiyana pakati pa kupezeka kwazinthu ndi chisamaliro chamunthu. Zofunikira zazikulu monga moni wapaotokha, mayankho ofulumira ndi makatalogu amasintha pulogalamu yodziwika bwino yotumizira mauthenga kukhala malo osungiramo sitolo olimba omwe amachititsa kuti anthu azikondana. Mayankho ofulumira Mayankho ofulumira ndi mayankho osungidwa omwe mumawayambitsa ndi slash (/) ndi mawu osakira. Lembani / maola ndipo uthenga wanu wanthawi zonse wantchito umawonekera nthawi yomweyo. Magulu ang'onoang'ono amasunga maola mlungu uliwonse polinganiza mayankho osataya zomwe amakambirana. Pangani mayankho achidule a:
Maola abizinesi: Phatikizani nthawi yanthawi komanso nthawi yatchuthi Malo: Onjezani ulalo wa Google Maps ndi zambiri zoimitsa magalimoto Njira zolipirira: Lembani zosankha zovomerezeka ndi zolipiritsa zilizonse Ndondomeko yobwereranso: Fotokozani nthawi yanu ndi zikhalidwe
Mauthenga akutali Mauthenga omwe ali kutali amangouza makasitomala nthawi yomwe mulibe komanso pamene akumva. Sinthani mauthenga osiyanasiyana pakatha maola, kumapeto kwa sabata ndi tchuthi. Phatikizaninso njira ina yolumikizirana nayo pazovuta zachangu. Kuwonekera uku kumalepheretsa kukhumudwa ndikusunga katswiri wamtundu wanu usana ndi usiku. Zolemba ndi ma tag Zolemba zimakonza zokambirana ndi mawonekedwe (zatsopano, zoyembekezera, zothetsedwa), mtundu wamakasitomala (VIP, ogulitsa, ogulitsa) kapena gulu lofunsira (thandizo, malonda, ndemanga). Malebulo amitundu amapangitsa kuti ma inbox awoneke bwino komanso achangu. Ikani zilembo zingapo kuti muwone momwe zokambirana zikuyendera. Lemberani mauthenga onse "ochedwa kutumiza" mwachitsanzo, ndipo muwona zovuta zomwe zimachitika mobwerezabwereza. Catalogue ndi zosonkhanitsa Kalozera wa WhatsApp womangidwa amakulolani kuti muwonetse zinthu zambiri zomwe zili ndi zithunzi, mafotokozedwe, mitengo ndi maulalo. Sanjani zinthu m'magulu monga "Obwera Kwatsopano" kapena "Ogulitsa Kwambiri." Makasitomala amayang'ana kalozera wanu osachoka pa WhatsApp. Gawani zinthu zomwe zili paokha kapena zosonkhanitsidwa zapakati pazokambirana kuti mupangitse zomveka kukhala zachilengedwe komanso munthawi yake. Mindandanda yowulutsa Mindandanda yowulutsa imatumiza uthenga umodzi kwa anthu angapo olumikizana nawo pomwe ikuwoneka ngati macheza payekha kwa wolandila aliyense. Mosiyana ndi mauthenga amagulu, palibe amene amawona yemwe adalandira. Gwiritsani ntchito mndandanda wamawayilesi a:
Kuyambitsidwa kwa malonda: Dziwitsani makasitomala omwe ali ndi chidwi choyamba Kugulitsa kwa Flash: Pangani changu ndi zotsatsa zopanda nthawi Zosintha: Gawani nkhani zamabizinesi kapena ntchito zatsopano
Ingotumizani zowulutsa kwa makasitomala omwe alowa ndikusunga nambala yanu. WhatsApp imaletsa kutumiza kwa omwe alowa nawo kuti ateteze mabizinesi ndi ogwiritsa ntchito. Malonda a WhatsApp Kulumikiza mwachindunji malonda anu ochezera a pa Intaneti ku bokosi lanu ndi imodzi mwa njira zothandiza kwambiri zoyendetsera zolinga zapamwamba. Zotsatsa za WhatsApp zimawonekera pa Facebook ndi Instagram ndi batani la "Uthenga pa WhatsApp". Zotsatsa izi zongodina-pa-pa WhatsApp zimasuntha makasitomala kuchokera pazomwe zapezeka pawailesi yakanema kupita kukacheza mwachinsinsi ndi mtundu wanu. Zolinga ndi kuchuluka kwa anthu, zokonda ndi machitidwe. Lembanitu mauthenga otsegulira kuti muwongolere zokambiranazo ndikuyenerera kuyankha koyamba. WhatsApp Business vs API yakukula kwamabizinesi ang'onoang'ono Kusankha mtundu wa mapulogalamu otsatsa a WhatsApp oti mugwiritse ntchito zimadalira kukula kwa gulu lanu komanso zolinga zakukula. Pulogalamu ya WhatsApp Business ndi yaulere,sichifuna kukhazikitsidwa kwaukadaulo ndipo imagwira ntchito kumagulu osachepera anthu asanu. Ndilo poyambira koyenera kwa mabizinesi akomweko, oyambira komanso oyambira. Gulu la WhatsApp Business Platform (API) lili ndi inu. Imatsegula mwayi wofikira ogwiritsa ntchito ambiri, makina a chatbot ndi kuphatikiza kwa CRM. Kwezerani mukafika pazilizonse mwa izi:
Mufunika mamembala opitilira asanu mu WhatsApp Mukufuna kulumikiza WhatsApp ku CRM yanu kapena zida zina zamabizinesi Mufunika ma analytics mwatsatanetsatane ndi malipoti Mukuyang'anira mauthenga apamwamba omwe amafunikira mayankho apompopompo
Kusintha kuchokera ku pulogalamu kupita ku API sikufuna kuyambiranso. Nambala yanu ya Bizinesi ya WhatsApp yomwe ilipo komanso mbiri yakale yokambirana imasamuka nanu. Zomwe magulu ang'onoang'ono amafunikira asanayambitse malonda a WhatsApp Musanatumize kuwulutsa kwanu koyamba, muyenera kukhazikitsa maziko omwe amalinganiza chizindikiro cha akatswiri ndikutsata mosamalitsa. Magulu ang'onoang'ono ayenera kuyang'ana kwambiri pakupanga malo odalirika kwambiri popeza zilolezo zodziwika bwino komanso kukonza zinthu zomwe zimawonetsetsa kuti kasitomala aliyense amakhala wopanda vuto komanso mwadala. Mbiri ya bizinesi ndi katundu wamtundu Malizitsani gawo lililonse patsamba lanu la WhatsApp Business. Phatikizani kufotokozera bizinesi yanu, gulu, imelo, tsamba lanu ndi adilesi. Kwezani chithunzi cha mbiri yakale chomwe chimamveka bwino pama size ang'onoang'ono. Malongosoledwe abizinesi yanu ali ndi anthu ochepa, choncho yang'anani pa kufotokoza momveka bwino zomwe mumapereka komanso zomwe zimakusiyanitsani. Gwiritsani ntchito kufotokoza zomwe mumapereka ndi zomwe zimakupangitsani kukhala osiyana-nthawi zambiri ndizomwe makasitomala amawerenga. Konzani zinthu izi musanazitsegule:
Chithunzi chambiri: 640 × 640 pixels osachepera, logo yokhazikika Zithunzi za Catalog: 500 × 500 pixels osachepera, maziko osasinthika Zolemba zolemba: menyu a PDF, mindandanda yamitengo kapena makatilogu
Lowani kutulutsa zotuluka WhatsApp imafuna chilolezo chamakasitomala musanatumize mauthenga otsatsa. Pangani malo olumikizana nawo pamakasitomala aliwonse:
Mafomu apawebusayiti: Onjezani bokosi lolowera pa WhatsApp kuti mulumikizane nawo Ma QR code: Onetsani m'sitolo kuti mulumikizidwe pompopompo Ma social network: Gawani ulalo wanu wa WhatsApp pazambiri ndi zolemba Siginecha za imelo: Phatikizani ulalo wodina-kuti mucheze Malipoti: Sindikizani ma code a QR pama risiti ogula
Lembani kulowa kulikonse ndi tsiku, njira ndi zomwe kasitomala avomereza kulandira. Izi zimateteza bizinesi yanu ndikukusungani kuti muzitsatira mfundo za WhatsApp. Dongosolo la magawo omvera Kugawa omwe mumalumikizana nawo kumatsimikizira kuti mauthenga anu amamveka ngati ntchito osati kusokoneza. Pangani magawo kutengera komwe makasitomala ali paulendo wawo:
Makasitomala atsopano: Mndandanda wolandilidwa komanso kukwera Makasitomala okhazikika: Mphotho zokhulupirika komanso zopatsa zapadera Makasitomala osagwira ntchito: Makampeni obwereranso ndi zopempha zoyankha
Kupitilira mbiri yogula, machitidwe amdera ayenera kuwongolera njira yanu. Zambiri zochokera ku The 2026 Social Media Content Strategy Report zikuwonetsa kuti kuchuluka kwa kuyanjana kwamtundu kumasiyana kwambiri ndi dera. Makamaka, 85% ya ogwiritsa ntchito ku UK amalumikizana ndi malonda pa WhatsApp kamodzi pa sabata. Izi zimatsatiridwa ndi 60% ya ogwiritsa ntchito ku Australia ndi 36% ya ogwiritsa ntchito ku US. Gwiritsani ntchito ma benchmark awa kuchokera ku lipotilo kuti mukhazikitse pafupipafupi mawayilesi anu ndikuwonetsetsa kuti mukukumana ndi zoyembekeza zapadera za msika uliwonse.
Chotsani zolinga za kampeni ndi ma KPI Fotokozani momwe kupambana kumawonekera posankha ma metrics enieni musanayambe. Zolinga zogulitsa:
Mtengo wotembenuka kuchokera pazokambirana za WhatsApp Mtengo wapakati woyitanitsa kuchokera kwamakasitomala a WhatsApp Ndalama zobwera chifukwa chamakampeni a WhatsApp
Zolinga zautumiki:
Nthawi yoyankha ku mafunso a kasitomala Chitsimikizo cha matikiti othandizira Kukhutitsidwa kwamakasitomala
Zolinga zachibwenzi:
Mitengo yowerengera uthenga Mayankhidwe pawayilesi Catalog view-to-inquiry ratio
Khazikitsani zoyambira koyamba, kenako tsatirani sabata iliyonse. Ndondomeko yotsatsira pang'onopang'ono ya WhatsApp yamabizinesi ang'onoang'ono Kuchoka ku mauthenga okhazikika kupita ku injini yotsatsa malonda kumafuna njira yolembedwa ya momwe mumachitira magulu osiyanasiyana a makasitomala. Dongosololi limakuthandizani kuti muzitha kukhudza mobwerezabwereza ndikusunga kukhudza kwanu komwe kumapangitsa WhatsApp kukhala njira yosinthira kwambiri mabizinesi ang'onoang'ono. Gawani omvera anu Kokani zambiri zamakasitomala kuchokera panjira yanu yogulitsa, CRM kapena nsanja ya imelo. Yang'anani machitidwe ogula pafupipafupi, mtengo wa dongosolo ndi zomwe mumakonda. Pangani magawo pogwiritsa ntchito magawo atatu:
Zigawo zamakhalidwe: Kugula pafupipafupi, mtengo wapakati wa dongosolo, zokonda zamalonda ndi mulingo wakuchitapo kanthu Zigawo za chiwerengero cha anthu: Malo, chinenero chokonda ndi zaka Ulendomagawo a siteji: Zoyembekeza, ogula koyamba, makasitomala obwereza ndi makasitomala omwe atha
Ikani zilembo za WhatsApp kwa aliyense amene alowa nawo pamndandanda wanu. Unikani ndikusintha magawo pamwezi. Ma templates okonzekera mauthenga Ma templates a mauthenga ndi mauthenga ovomerezedwa kale omwe mumatumiza kunja kwa zenera la zokambirana za maola 24. Ogwiritsa ntchito pa WhatsApp Business Platform amatumiza ma tempuleti kuti avomereze musanagwiritse ntchito. Pangani ma tempuleti anayi poyamba: Uthenga wolandirira: "Moni [Dzina]! Zikomo polumikizana ndi [Business Name] pa WhatsApp. Mudzalandira zotsatsa zapadera, zosintha maoda komanso chithandizo chachangu pano. Yankhani IMANI nthawi iliyonse kuti musiye kulembetsa." Chitsimikizo cha kuyitanitsa: "Zogula zanu #[Nambala] zatsimikizika! Tikonzekera [kutumizidwa/kuitenga] pa [Date]. Tsatirani momwe zikuyendera apa: [Linki]" Chikumbutso cha ngolo yosiyidwa: "Moni [Dzina], mwasiya [Product] m'ngolo yanu. Malizitsani kugula mu maola 2 otsatirawa kuti mugulitse 10% ndi khodi ya SAVE10: [Link]" Pempho la ndemanga: "Kodi posachedwapa zakhala bwanji ndi [Zogulitsa/Service]? Tivotereni nyenyezi 1-5 kapena perekani malingaliro anu." Maulendo adzisintha okha Makinawa amayendetsa mayendedwe obwerezabwereza kuti gulu lanu liziyang'ana pazokambirana zomwe zimafunikira munthu. Mapu maulendo atatu ofunikira:
Gawo la Ulendo Nthawi Cholinga & Zokhutira
Takulandirani Ulendo Masiku 1-7 Dziwitsani mtundu ndi kulimbikitsa kugula koyamba ndi kuchotsera.
Pambuyo Pogula Nthawi yomweyo - Tsiku 14 Limbikitsani chidaliro ndi zosintha zotsata ndikusonkhanitsa ndemanga kapena ndemanga.
Ngolo Yosiyidwa 2 - 72 maola Bwezerani zogulitsa zomwe zatayika kudzera muchangu, kuchotsera, ndi zidziwitso za kuchepa.
Kuyanjananso Masabata 1-4 Bweretsaninso makasitomala omwe sanagwire ntchito ndi zotsatsa za "miss you" ndi zosintha zamalonda.
Ulendo Wolandiridwa (masiku 1-7):
Tsiku 1: Uthenga wolandiridwa ndi zoyambitsa bizinesi Tsiku 3: Gawani malonda kapena ntchito zodziwika Tsiku 7: Perekani nambala yochotsera pogula koyamba
Ulendo mutagula:
Nthawi yomweyo: Chitsimikizo choyitanitsa ndi zambiri Tsiku 1: Chidziwitso chotumiza ndi kutsatira Tsiku 7: Chitsimikizo chopereka ndi chithandizo chothandizira Tsiku 14: Funsani ndemanga kapena ndemanga
Ulendo woyambiranso:
Sabata 1: "Takusowani" uthenga wokhala ndi mwayi wapadera Sabata 2: Gawani zatsopano kuchokera paulendo wawo womaliza Sabata 3: Funsani ndemanga Sabata 4: Chopereka chomaliza chobwereranso
Lumikizani malonda ndi ntchito Phunzitsani membala aliyense wa gulu kuti azitha kuthana ndi mafunso onse ogulitsa ndikuthandizira pazokambirana zomwezo. Makasitomala sayenera kubwereza akasintha mitu. Kupanga ma handoffs pakati pa ntchito:
Kugulitsa ku ntchito: Mukagula, sinthani kuyitanitsa kutsatira ndi chithandizo Service to sales: Pambuyo pothetsa vuto, perekani lingaliro loyenera Kuthandizira kusunga: Sinthani madandaulo kukhala mwayi wokhulupilika
Gulu lanu likamayendetsa WhatsApp limodzi ndi malo ena ochezera a pa Intaneti, Sprout Social's Smart Inbox imasunga zokambirana zonse m'malingaliro amodzi kotero kuti palibe uthenga womwe umagwera m'ming'alu. Yesani ndi kubwerezabwereza Tsatani ma metrics awa sabata iliyonse:
Voliyumu ya uthenga (wotumizidwa, kuperekedwa, kuwerenga) Nthawi yoyankhira ndi mlingo Mitengo yotsatsa malonda Mawonedwe a Catalog ndi kufunsa kwazinthu Mtengo wotembenuka kuchokera kuzinthu zamalonda zamagulu
Yendetsani kusanthula kwa mwezi uliwonse pazambiri, kuchuluka kwa moyo wamakasitomala ndi magwiridwe antchito. Yesani kusintha kumodzi nthawi imodzi - nthawi ya uthenga, mtundu wa zomwe zili kapena mawu a CTA - ndikulemba zomwe mwaphunzira. Njira zabwino zolumikizirana mabizinesi ang'onoang'ono a WhatsApp ndi ati? Ikani patsogolo kuyanjana kwamtengo wapatali kuposa kuwulutsa. Magulu opambana amagwiritsa ntchito WhatsApp panthawi yofuna kwambiri, monga kuyankha mafunso oyitanitsa kapena kupereka maphunziro aukadaulo. Khalani omasuka koma ovomerezeka kuti mupange chidaliro chenicheni, chokhudza anthu. Lembani ma CTA omveka bwino Uthenga uliwonse umafunika sitepe imodzi yeniyeni. Sinthani chilankhulo chosamveka ndi malangizo achindunji:
"Yankhani YES kuti mutsimikizire kusankhidwa kwanu" "Dinani ulalo uwu kuti muwone menyu yathu" "Tumizani chithunzi cha chinthucho kuti mutenge"
Ikani CTA yanu kumapeto kwa uthenga mutapereka nkhani. CTA imodzi pa uthenga uliwonse-zosankha zingapo zimapanga kukayika. Sinthani mwamakonda anu ndi data Lembani zomwe mukudziwa kale za kasitomala aliyense. Gwiritsani ntchito dzina lawo, tchulani zomwe adagula komaliza ndikupangira zinthu kutengera mbiri yawo. Kokani zambiri zamunthu kuchokera ku CRM yanu kapena zokambirana zam'mbuyomu za WhatsApp. Ngakhale makonda amunthu amawonjezera mayankhidwe poyerekeza ndi mauthenga amtundu uliwonse. Nthawi imatumiza kuti ayankhe Tumizani mauthenga pamene makasitomala amatha kuwawerenga. Onani ma analytics anu a WhatsApp Business kutipezani mazenera okhudzana ndi omvera anu. Malangizo anthawi zonse malinga ndi mtundu wa bizinesi ndi awa:
B2C ogulitsa: 10 am-12 p.m. ndi 7-9 p.m. Ntchito za B2B: 9-11 am ndi 2-4 p.m. Malo Odyera: 11 am-1 p.m. ndi 5-7 p.m.
Zida monga Sprout Social's ViralPost® zitha kukuthandizani kudziwa nthawi yoyenera kutumiza pamayendedwe anu ochezera, ndikupatseni chidziwitso chanthawi yomwe omvera anu ali okangalika komanso okonzeka kusintha kuchoka pakusakatula kupita kukacheza. Gwiritsani ntchito zowulutsa komanso mayankho achangu Makanema olemera amalumikizana mwachangu kuposa mawu okha. Fananizani mawonekedwe ndi uthenga:
Zithunzi: Zithunzi zamalonda, infographics, malangizo owoneka Makanema: Makanema: Ziwonetsero zamalonda ndi zomwe zili kumbuyo kwazithunzi (malire a kukula kwa fayilo amasiyana malinga ndi chipangizo ndi kulumikizana) Zolemba: Catalogs, menyu ndi ma invoice (PDF imakonda) Zolemba pa mawu: Mauthenga aumwini ndi mafotokozedwe atsatanetsatane
Phatikizani zofalitsa ndi mabatani oyankha mwachangu (gawo la API) kuti mupange zokumana nazo. Chithunzi chamalonda chophatikizidwa ndi mabatani a "Order Now" ndi "See More Options" chimasandutsa mawonedwe opanda kanthu kukhala chisankho chokhazikika. Malingaliro a kampeni ya WhatsApp yomwe imayendetsa kutembenuka Makampeni abwino kwambiri a WhatsApp amapitilira kulengeza kosavuta kuti apereke mayankho anthawi yake, amtengo wapatali pazosowa zamakasitomala. Pogwiritsa ntchito makina opangira nthawi ngati kuchira kwa ngolo kapena kutsika kwa VIP, mutha kusintha zokambirana zachinsinsi kukhala gwero lodalirika la ndalama zomwe zingapike komanso kukhulupirika kwanthawi yayitali. Bwezerani ngolo zosiyidwa Tumizani uthenga woyamba wobwezeretsa ngolo mkati mwa maola awiri kapena anayi mutasiyidwa pomwe cholinga chogula chikadali chachikulu. Tsatirani mauthenga atatu:
Maola 2 mutasiyidwa: "Moni [Dzina], mwasiya [Zogulitsa] m'ngolo yanu. Malizitsani kugula apa: [Ulalo]. Mukufuna thandizo ndi chilichonse?" Maola 24 pambuyo pake: "Mukuganizabe za [Zogulitsa]? Nayi kuchotsera 10% kukuthandizani kusankha. Khodi: SAVE10. Itha ntchito usikuuno!" Maola a 72 pambuyo pake: "[Zogulitsa] zikugulitsidwa mofulumira-ndi [X] zokha zomwe zatsala m'sitolo. Sungani zanu zisanathe: [Link]"
Phatikizani chithunzi chazinthu mu uthenga uliwonse. Kuchira kochuluka kumachitika mkati mwa maola 24, choncho ikani patsogolo uthenga wachiwiriwo. Yambitsani kukweza pambuyo pogula Limbikitsani zoonjezera mutagula kutengera zomwe kasitomala wagula. Malangizo a nthawi kuti agwirizane ndi machitidwe achilengedwe:
Nthawi yomweyo: Chalk, zitsimikizo kapena kukulunga mphatso Sabata la 1: Zogulitsa zowonjezera kapena malangizo osamalira Masabata a 2: Zowonjezera zowonjezera kapena maupangiri ogwiritsira ntchito Mwezi wa 1: Sinthani zosankha kapena kuyitanitsa pulogalamu yokhulupirika
Onetsani kugulitsa kulikonse ngati lingaliro lothandiza, osati kukakamiza malonda. Tumizani zidziwitso zobwereranso Sonkhanitsani zosankha patsamba lazinthu ndi "Ndidziwitse zikapezeka". Tumizani chenjezo pa nthawi yosintha zinthu. Limbikitsani uthenga wanu wochenjeza momveka bwino: tsimikizirani kuti malondawo abwera, akumbutseni kuti adapempha zidziwitso, phatikizani ulalo wogulira wachindunji ndikutchula kupezeka kochepa moona mtima. Zogula zambiri zobwerera m'mbuyo zimachitika chidziwitso chitangotumizidwa, chifukwa chake nthawi ndi kumveka ndizofunikira. Thamangani VIP ndi madontho okhulupilika Pangani mindandanda yowulutsa ya VIP kutengera kuchuluka kwa zogula kapena ndalama zonse. Perekani makasitomala anu abwino kwambiri mwayi wopeza zinthu zomwe anthu sapeza:
Kufikira koyambirira kwa malonda (maola 24-48 pamaso pa anthu) Mwayi woyamba pamakope ochepa Kuchotsera kwakukulu kuposa zotsatsa zapagulu Zodabwitsa za mwezi wobadwa
Khalani ndi chiyembekezo ndi mauthenga a teaser musanagwe. Pangani makasitomala a VIP kuti amve kuti ndi ofunika kwambiri kuposa kuchotsera pogawana zomwe zili kumbuyo ndikupempha mayankho azinthu. Momwe mungayesere WhatsApp Marketing ROI Tsatani mitengo yotumizira ndi kuwerenga Zizindikiro za buluu za WhatsApp zimatsimikizira kutumizidwa kwa mauthenga pawokha, koma mumafunika zambiri kuti muwunikire kampeni. Yang'anani mlingo wotumizira pamwamba pa 95% ndi chiwerengero chowerengera pamwamba pa 90%. Ngati mawerengedwe owerengera atsikira pansi pa 85%, onaninso kuchuluka kwa uthenga wanu komanso kufunika kwake. Makasitomala omwe akukumana ndi kutopa kwa uthenga amasiya kutsegula asanalembetse. Yang'anirani mayankho ndi CTR Mayankho amakuuzani ngati mauthenga anu ndi ofunikira. Mayankho amasiyana malinga ndi makampani, omvera ndi mtundu wa mauthenga, koma kukhudzidwa kwakukulu nthawi zambiri kumasonyeza kufunika kwamphamvu ndi nthawi. Kwa mauthenga okhala ndi maulalo, tsatirani mitengo yodulira. Maulalo azinthu amawona 20-30% CTR. Ngati muli pansi pa benchmark, yesani mafunso omveka bwino, mwachangu kapena malangizo omveka bwino. Kusintha kwamalingaliro ndi ndalama Lumikizani zokambirana za WhatsApp pazogulitsa zenizeni ndi njira izi:
Kutsata mwachindunji: Gwiritsani ntchito kutsatsa kwapaderama code a WhatsApp-okha Magawo a UTM: Onjezani ma code tracker kumalumikizidwe onse omwe amagawidwa Kudula mitengo pamanja: Jambulani malonda oyendetsedwa ndi WhatsApp pamakina anu ogulitsa Makambirano: Lemberani makasitomala opangidwa ndi WhatsApp mu CRM yanu
Tsatani ndalama pazokambirana, kuchuluka kwa maoda ndi mtengo wa zomwe mwapeza. Makasitomala ambiri amafufuza pa WhatsApp koma amagula m'sitolo kapena patsamba lanu - amawerengeranso malonda omwe akhudzidwa. Nenani malingaliro ndi chisamaliro Ma metrics ogulitsa amafotokoza gawo la nkhaniyi. Kukhutitsidwa kwamakasitomala ndikuthandizira mwachangu kuwuza ena onse. Tsatani zokhutiritsa zamakasitomala pambuyo pa kuyanjana kwa chithandizo, kukwera mitengo kwa chithandizo cha foni ndi mitengo yolumikizirana koyamba. Werengetsani mtengo pakulumikizana kwa WhatsApp ndikuyerekeza ndi foni ndi imelo. Kuchepetsa ndalama zothandizira, kusungirako kwambiri komanso kuwunikira mwamphamvu zonse zimathandizira pa WhatsApp ROI yanu. Sinthani WhatsApp kukhala njira yanu yofunika kwambiri yotsatsa Kutsatsa kwa WhatsApp kumapatsa mabizinesi ang'onoang'ono mwayi wolunjika kwa makasitomala komwe amakhala kale, ndi mitengo yotseguka yomwe imaposa njira ina iliyonse ya digito. Yambani ndi mbiri ya Bizinesi yathunthu, pangani mndandanda wanu wolumikizana nawo ndikupanga ma tempuleti azinthu zomwe mumakonda kwambiri. Gawani omvera anu, ikani ma KPI omveka bwino ndikuyesa kusintha kamodzi kamodzi. Magulu omwe amapambana pa WhatsApp amawona zokambirana zilizonse ngati ubale, osati kuchitapo kanthu. Chotsatira Kutsatsa kwa WhatsApp kwa bizinesi yaying'ono: Njira zomwe zimagwira ntchito zidawonekera koyamba pa Sprout Social.
