Amaqhinga ama-5 e-imeyile aNcedisa ii-Brand ukuba zivelele kwiXesha 'loCima, cima, cima'
Kumhlaba wanamhlanje oxineneyo wedijithali, idabi lokuqwalaselwa liqala kwi-inbox. Ukuma ngaphandle kweli xesha 'locima, cima, cima' kufuna okungakumbi kunokuthumela ii-imeyile. Ifuna amaqhinga okuthengisa e-imeyile enza unxibelelwano lokwenyani. Nokuba wenza i-Substack yobuqu, umseki-phambili okanye uphumeza iphulo lentengiso ye-imeyile yakudala, injongo iyafana: fumana abathengi ukuba bacofe, babandakanyeke kwaye baguqule. La maqhinga mahlanu alandelayo anceda ii-brand ezintsha zinqumle ingxolo kwaye zakhe intembeko ehlala ihleli.
Ngaphaya koMda weSifundo: Ukubamba i-Email Engagement Ngelixa umgca wesihloko onyanzelisayo ubalulekile, uthethathethwano lokwenyani lwenzeka emva kokuvula. Umxholo wakho kufuneka uhambise ixabiso elikhawulezayo kunye nokufaneleka. Cinga nge-imeyile yakho njengondwendwe olwamkelekileyo, hayi isiphazamiso. Le ndlela iguqula isicwangciso sakho ukusuka kusasazo ukuya kwincoko. Kumalunga nokuqonda uhambo lombhalisi kunye nokubonelela ngomxholo ohambelana neemfuno zabo kwinqanaba ngalinye.
Iqhinga loku-1: Ukwenziwa komntu ngokweSikali Uqhushumbo lweGeneric yindlela ekhawulezayo kwifolda yespam. Ababhalisi banamhlanje balindele umxholo oziva ulungiselelwe. Hyper-personalization idlulela ngaphaya kokusebenzisa igama lokuqala. It leverages data like past purchases, browsing behavior, and engagement history. Oku kuvumela iibhloko zesiqulatho esiguqukayo esitshintshayo ngokusekelwe kwiprofayile yomamkeli. Sebenzisa ulwahlulo kubaphulaphuli beqela ngokuziphatha okanye ngomdla. Sebenzisa umxholo oguqukayo kwiingcebiso zemveliso. Qalisa ukuhamba komsebenzi okuzenzekelayo ngokusekelwe kwizenzo ezithile zomsebenzisi. Eli nqanaba lokwenziwa komntu libonisa ukuba uyamqonda umthengi wakho, ukonyusa amaxabiso avulekileyo kunye noguquko kakhulu. Yenza ukuba umyalezo ngamnye uzive ucetyiwe.
Ukwakha intembeko ngoNxibelelwano oluyiNyaniso Abathengi banolwazi kwaye banokubona ukuthengisa okungeyonyani ukusuka kumgama weemayile. I-trust yimali yentengiso ye-imeyile yanamhlanje. Ukuyakha kufuna ukungafihli kunye nelizwi elinyanisekileyo. Iimpawu eziphumelelayo zihlala zithatha ithoni yomntu, yencoko. Babelana ngasemva-kwe-scenes ukuqonda kwaye aboyiki ukubonisa ukuba sesichengeni. Oku kwakha uluntu, hayi nje uluhlu.
Iqhinga lesi-2: Amandla okubalisa amaBali kunye neeBalisa eziKhokelwe ngumseki Abantu banxibelelana namabali, hayi iindawo zokuthengisa. Iileta zeendaba ezikhokelwa ngumseki, ezifana nezo zikwi-Substack, ziyagqwesa apha. Badibanisa uhambo lomntu kunye nokuqonda kobuchule. Le ndlela yokubalisa idala ubudlelwane obunamandla kunye nabaphulaphuli. Ijika ababhalisi babe ngabalandeli abatyali-mali abakhathalele uthumo lophawu, njengoko kubonwa kuhlalutyo lweeshifti ezinkulu zenkampani, njengaxa i-Apple ithoba amaxabiso ekomishini eTshayina ngaphandle kwengxabano, apho isicwangciso sonxibelelwano singundoqo. Yabelana ngokuba 'kutheni' ngasemva kwemveliso yakho. Xoxa ngemingeni kunye nezifundo ezifundiweyo. Obu bunyani benza ibhrendi yakho idibane kwaye ikhumbuleke kwimarike egcweleyo.
Iqhinga lesi-3: Isiqulatho seXabiso-yokuQala ngaphezu kokuKhuthaza Khokela ngesisa. Ii-imeyile zakho kufuneka zibonelele ngexabiso elinokusetyenzwa phambi kokuba ubuze nantoni na ngembuyekezo. Oku kuseka uphawu lwakho njengegunya eliluncedo. Umxholo wezemfundo, iingcebiso ezikhethekileyo, okanye izimvo ezibonisa ukuqonda gcina ababhalisile bevula imiyalezo yakho ngolangazelelo. I-imeyile yentengiso ngamaxesha athile emva koko ivakale njengomnikelo wendalo, hayi ukungenelela. Nikeza ingcebiso yeveki malunga neshishini lakho. Yabelana ngezibonelelo ezigcinwe okanye amakhonkco kuphando olunengqiqo. Ukubonelela ngeetemplates, uluhlu lokukhangela, okanye izikhokelo ezincinci simahla.
Ukulungiselela iNdibaniselwano kunye noGuquko Umxholo omkhulu ufuna indlela ecacileyo yesenzo. Yonke i-imeyile kufuneka ibe noyilo olunenjongo olukhokela umfundi. Clutter is the enemy of conversion. Gxininisa kwinjongo enye, ecacileyo nge-imeyile nganye. Nokuba ufunda iposti yebhlog, ukubukela ividiyo, okanye ukujonga intengiso, yenza inyathelo elilandelayo licace kwaye libe lula.
Iqhinga lesi-4: UYilo oluSebenzayo kunye nokuBandakanya okuBonekayo Iibhloko zombhalo omileyo ziyatshintshwa zizinto ezisebenzisanayo. Oku kwandisa ukuzibandakanya kunye nexesha elichithwe nomxholo wakho. Cinga ngaphaya kwemifanekiso nje. Bandakanya iimpawu ezinje ngovoto, uphando, iiGIF, okanye iigalari zemifanekiso ethengwayo. Uyilo olucocekileyo, oluphuculweyo lweselula alunakuxoxisana, njengoko uninzi lwee-imeyile zivulwa kwiifowuni kuqala. La mava achukumisayo enza i-imeyile yakho ibe ngaphezu komyalezo-iba yindawo yokufikela. Ibonakalisa ubume bokuzibandakanya bokufumana into enamandla, elulaingcamango, efana nengqondo exutyushwa kwi-Yale Scientists: 45 Ipesenti yabantu abadala kwi-Reverse. Nantsi Ingqondo Elula Eyibangelayo.
Iqhinga lesi-5: UPhuculo lweXesha lokuThumela eliCwangcisiweyo kunye noVavanyo lwe-A/B Ixesha libaluleke kakhulu, elisoloko lingahoywa. Ukuthumela xa abaphulaphuli bakho benomdla kakhulu kuphucula ukusebenza kakuhle. Kodwa akukho xesha lilungileyo kwihlabathi. Sebenzisa uvavanyo lwe-A/B ukufumana oko kusebenza kubaphulaphuli bakho abakhethekileyo. Imigca yesihloko yovavanyo, amaxesha okuthumela, iifomathi zesiqulatho, kunye nokubizela-esenzweni. Vumela idatha, hayi ukuqikelela, ukuqhuba izigqibo zakho. Vavanya imigca yesifundo emibini eyahlukeneyo kumacandelo amancinci. Linga ngokuthumela ngeempelaveki vs. phakathi evekini. Thelekisa ukusebenza kwefomu ende vs. ikopi yefom emfutshane.
Isiphelo: Ukuguqula iSicwangciso sakho se-imeyile Ukuphumelela kwixesha 'lokucima, ukucima, ukucima' kuthetha ukuhlonipha ibhokisi yangaphakathi. Ifuna utshintsho ukusuka kwisiphazamiso ukuya kwisimemo. Amaqhinga amahlanu achazwe-i-hyper-personalization, ukubalisa amabali, umxholo wexabiso lokuqala, uyilo olusebenzayo, kunye novavanyo olungapheliyo-lubonelela ngeplani. Ukuphumeza nokuba enye kunokuphucula kakhulu ukuzibandakanya kwakho. Ukuntywila nzulu kwindlela iinguqu zengqondo ezichuliweyo ziqhuba ngayo iziphumo ezingaqhelekanga, phonononga isiqwenga sethu kwiYale Scientists: 45% yabantu ‘Age in Reverse.’ Nantsi Ingqondo Elula Eyibangelayo. Ngaba ukulungele ukwenza ii-imeyile zakho zingacimi? Qala ngokuphicotha iphulo lakho lokugqibela ngokuchasene nala maqhinga. Ngezixhobo kunye nokuqonda okunceda ukulungelelanisa le nkqubo kwaye uqhagamshele ngokunyanisekileyo ngakumbi nabaphulaphuli bakho, jonga ukuba yintoni iSeemless enokuyenza kwisicwangciso sonxibelelwano sophawu lwakho namhlanje.
