Njira 5 za Imelo Zothandizira Mitundu Kuyimilira mu Nthawi ya 'Chotsani, Chotsani, Chotsani'
M'mawonekedwe amakono omwe ali ndi anthu ambiri, nkhondo yofuna chidwi imayambira mubokosi lolowera. Kudziwika mu nthawi ya 'kufufuta, kufufuta, kufufuta' kumafuna zambiri osati kungotumiza maimelo. Imafunikira njira zamakono zotsatsira ma imelo zomwe zimapanga kulumikizana kwenikweni. Kaya mukupanga Substack yanu, yoyambira patsogolo kapena mukuchita kampeni yotsatsa maimelo, cholinga chake ndi chimodzimodzi: pemphani makasitomala kuti adina, achitepo kanthu, ndikusintha. Njira zisanu zotsatirazi zikuthandiza otsogola kuthetsa phokoso ndikumanga kukhulupirika kosatha.
Kupitilira Mzere Wamutu: Kudziwa Kuyanjana ndi Imelo Ngakhale mzere wokakamiza ndi wofunikira, kuchitapo kanthu kwenikweni kumachitika pambuyo poyera. Zomwe zili patsamba lanu ziyenera kuwonetsa kufunika kwake komanso kufunika kwake. Ganizirani za imelo yanu ngati mlendo wolandiridwa, osati kusokoneza. Njirayi imasintha njira yanu kuchoka pawailesi kupita ku zokambirana. Ndizokhudza kumvetsetsa ulendo wa olembetsa ndikupereka zomwe zimagwirizana ndi zosowa zawo pagawo lililonse.
Njira 1: Hyper-Personalization pa Scale Kuphulika kwachibadwa ndi njira yofulumira kufoda ya sipamu. Olembetsa amasiku ano amayembekezera zomwe zimawoneka ngati zopangidwa mwaluso. Hyper-personalization imapitilira kugwiritsa ntchito dzina loyamba. Imawonjezera zambiri monga zomwe zidagulidwa m'mbuyomu, kusakatula, ndi mbiri yakale. Izi zimalola midadada yamphamvu yomwe imasintha kutengera mbiri ya wolandila. Gwiritsani ntchito magawo kuti omvera akhale m'magulu malinga ndi khalidwe kapena chidwi. Limbikitsani zomwe zili zosinthika pazokonda zamalonda. Yambitsani mayendedwe odzichitira okha kutengera zochita za ogwiritsa ntchito. Mulingo wakusintha kwamunthu uku kukuwonetsani kuti mumamvetsetsa kasitomala wanu, kukulitsa mitengo yotseguka ndi kutembenuka kwambiri. Zimapangitsa kuti uthenga uliwonse ukhale wopangidwa mwawokha.
Kumanga Chikhulupiriro Kudzera Kulumikizana Kowona Makasitomala ndi anzeru ndipo amatha kuwona malonda abodza kuchokera pa mtunda wa mailosi. Kudalira ndi ndalama zamakono zotsatsa maimelo. Kumanga kumafuna kuwonekera komanso mawu enieni. Mitundu yomwe imapambana nthawi zambiri imatenga kamvekedwe ka anthu, kalankhulidwe. Amagawana zakuseri kwazithunzi ndipo sachita mantha kuwonetsa chiwopsezo. Izi zimamanga gulu, osati mndandanda.
Njira 2: Mphamvu Yofotokozera Nkhani & Zofotokozera Zotsogoleredwa ndi Oyambitsa Anthu amalumikizana ndi nkhani, osati malonda. Nkhani zotsogozedwa ndi oyambitsa, monga zomwe zili pa Substack, zimapambana apa. Amaphatikiza ulendo waumwini ndi chidziwitso cha akatswiri. Njira yofotokozerayi imapanga mgwirizano wamphamvu ndi omvera. Imatembenuza olembetsa kukhala otsatira omwe ali ndi ndalama zambiri omwe amasamala za cholinga cha mtunduwo, monga tikuwonera pakuwunika kwamakampani akuluakulu, monga Apple ikatsitsa mitengo ku China popanda mkangano, pomwe njira yolumikizirana ndiyofunikira. Gawani 'chifukwa' kumbuyo kwa malonda anu. Kambiranani zovuta ndi maphunziro omwe mwaphunzira. Kuwona uku kumapangitsa mtundu wanu kukhala wodziwika komanso wosaiwalika pamsika wodzaza.
Njira 3: Kufunika Kwambiri Kwambiri Kuposa Kutsatsa Atsogolereni mowolowa manja. Maimelo anu ayenera kukupatsani phindu musanapemphe chilichonse kuti mubweze. Izi zimakhazikitsa chizindikiro chanu ngati chothandizira. Maphunziro, maupangiri apadera, kapena ndemanga zachidziwitso zimapangitsa olembetsa kuti azitsegula mwachangu mauthenga anu. Imelo yotsatsa ya apo ndi apo imamveka ngati kuperekedwa kwachilengedwe, osati kulowerera. Perekani nsonga ya sabata iliyonse yokhudzana ndi bizinesi yanu. Gawani zinthu zosankhidwa bwino kapena maulalo ku kafukufuku wanzeru. Perekani ma tempulo, mindandanda, kapena malangizo ang'onoang'ono kwaulere.
Kukonzekeletsa Kuyanjana ndi Kutembenuka Zambiri zimafunikira njira yomveka bwino yochitirapo kanthu. Imelo iliyonse iyenera kukhala ndi mapangidwe ake omwe amawongolera owerenga. Clutter ndi mdani wa kutembenuka. Yang'anani pa cholinga chimodzi, chomveka bwino pa imelo iliyonse. Kaya mukuwerenga positi yabulogu, kuwonera kanema, kapena kuyang'ana malonda, pangani gawo lotsatira kukhala lodziwikiratu komanso losavuta.
Njira 4: Mapangidwe Ogwiritsa Ntchito & Zowoneka Bwino Ma block a mawu osasunthika akusinthidwa ndi zinthu zolumikizana. Izi zimawonjezera chidwi komanso nthawi yomwe mumagwiritsa ntchito pazinthu zanu. Ganizirani kupitirira zithunzi zokha. Phatikizani zinthu monga zisankho, kafukufuku, ma GIF, kapenanso malo osungira zithunzi ogula. Mapangidwe oyera, okhathamiritsa ndi mafoni sangakambirane, chifukwa maimelo ambiri amatsegulidwa pamafoni poyamba. Izi zimapangitsa imelo yanu kukhala yochulukirapo kuposa uthenga - imakhala kopita. Imawonetsera chikhalidwe chokopa chakupeza wamphamvu, wosavutalingaliro, lofanana ndi malingaliro omwe amakambidwa mu Yale Asayansi: 45 Peresenti ya Anthu Age in Reverse. Nawa Maganizo Osavuta Amene Amayambitsa.
Njira 5: Strategic Send-Time Optimization & A/B Testing Kusunga nthawi ndi chinthu chofunikira kwambiri, chomwe nthawi zambiri chimanyalanyazidwa. Kutumiza pamene omvera anu akulabadira kwambiri kumathandizira kwambiri magwiridwe antchito. Koma palibe nthawi yabwino kwambiri padziko lonse lapansi. Gwiritsani ntchito kuyesa kwa A/B kuti mupeze zomwe zimagwirira ntchito kwa omvera anu apadera. Yesani mizere ya mitu, nthawi zotumizira, mawonekedwe azinthu, ndi kuyitanira kuchitapo kanthu. Lolani deta, osati kungoyerekeza, kuyendetsa zisankho zanu. Yesani mitu iwiri yosiyana pamagulu ang'onoang'ono. Yesani kutumiza kumapeto kwa sabata motsutsana ndi masiku apakati. Fananizani magwiridwe antchito amtundu wautali motsutsana ndi mawonekedwe achidule.
Kutsiliza: Kusintha Njira Yanu ya Imelo Kukula mu nthawi ya 'kufufuta, kufufuta, kufufuta' kumatanthauza kulemekeza ma inbox. Pamafunika kusintha kuchoka ku kusokoneza kupita ku kuyitana. Njira zisanu zomwe zalongosoledwa — hyper-personalization, kusimba nkhani, zoyambira zamtengo wapatali, kapangidwe kake, ndi kuyesa kosalekeza — zimapereka pulani. Kugwiritsa ntchito ngakhale chimodzi kumatha kukulitsa chinkhoswe chanu. Kuti mumve mozama momwe kusinthika kwamalingaliro obisika kumayendera zotsatira zodabwitsa, fufuzani gawo lathu pa Yale Asayansi: 45% ya Anthu 'Age in Reverse. Mwakonzeka kupanga maimelo anu kuti asachotsedwe? Yambani ndikuwunika kampeni yanu yomaliza motsutsana ndi njira izi. Pazida ndi zidziwitso zomwe zimathandizira kukonza njirayi ndikulumikizana moona mtima ndi omvera anu, onani zomwe Seemless angachite panjira yolumikizirana ndi mtundu wanu lero.
