Email fɛɛrɛ 5 minnu bɛ markaw dɛmɛ u ka bɔ kɛnɛ kan ‘Delete, Delete, Delete’ waati la
Bi nizɛri jamana kɔnɔ min falen bɛ mɔgɔw la, jateminɛ kɛlɛ bɛ daminɛ inbox kɔnɔ. Ka bɔ kɛnɛ kan nin ‘bɔ, ka bɔ, ka bɔ’ waati in na, o tɛ fɛn caman wajibiya ka tɛmɛ imɛri ci dɔrɔn kan. A bɛ fɛɛrɛ tigɛlenw ɲini imayili feereli fɛɛrɛw fɛ minnu bɛ jɛɲɔgɔnya lakikaw dilan. I mana kɛ i yɛrɛ ka Substack ye, min bɛ kɛ ka ɲɛsin a sigibaga ma walima ka kanpaɲi kɔrɔlen dɔ kɛ imɛri la, laɲini ye kelen ye : ka kiliyanw bila u ka digi, ka u sen don a la, ani ka fɛn caman sɛmɛntiya. Nin fɛɛrɛ duuru ninnu bɛ ka fɛnkurabɔlaw dɛmɛ u ka mankan tigɛ ani ka kantigiya banbali sabati.
Barokun kɔfɛ: Ka se ka imɛri la baara kɛ Hali ni barokun min bɛ mɔgɔ bila ka miiri, o nafa ka bon kosɛbɛ, jɛɲɔgɔnya lakika bɛ kɛ da wulilen kɔfɛ. I ka kɔnɔkow ka kan ka nafa ni nafa di teliya la. I ka miiri i ka imeyili la i n’a fɔ dunan min bɛ i bisimila, i kana miiri i n’a fɔ fɛn min bɛ tigɛ. O fɛɛrɛ in b’i ka fɛɛrɛ caman sɛmɛntiya ka bɔ kunnafonidi la ka taa baro la. O ye abonné ka taama faamuyali ye ani ka kɔnɔkow di minnu bɛ bɛn u magow ma dakun kelen-kelen bɛɛ la.
Fɛɛrɛ 1nan: Hyper-Personalisation at Scale Generic blasts ye sira teliya ye ka taa spam foli la. Bi abonɛnw bɛ kɔnɔkow makɔnɔ minnu bɛ kɛ i n’a fɔ u labɛnna ka kɛɲɛ ni u yɛrɛ sago ye. Hyper-personnalisation bɛ tɛmɛ tɔgɔ fɔlɔ fɔli kan. A bɛ kunnafoniw ta i n’a fɔ sanni tɛmɛnenw, navigatiɔn kɛcogo, ani jɛkafɔ tariku. O bɛ sira Di kɔnɔkow bloki fangamaw ma minnu bɛ Yɛlɛma ka Da a sɔrɔbaga ka ɲɛfɔli kan. Baara kɛ ni tila-tilacogo ye walasa ka lamɛnnikɛlaw kulu kɛ u ka kɛwalew walima u diyanyekow fɛ. Aw bɛ kunnafoni fangamaw waleya walasa ka furaw ladilikanw di. Baarakɛcogo otomatikiw daminɛ ka da baarakɛlaw ka wale kɛrɛnkɛrɛnnenw kan. Nin mɔgɔya hakɛ in b’a jira ko i bɛ i ka kiliyan faamuya, ka dɔ fara da wulilenw hakɛw ni mɔgɔw jiginni kan kosɛbɛ. A b’a to cikan kelen-kelen bɛɛ bɛ kɛ i n’a fɔ a kelen-kelen bɛɛ dilannen don.
Ka dannaya sabati kumaɲɔgɔnya lakika fɛ Mɔgɔ minnu bɛ fɛnw san, olu bɛ se kosɛbɛ, wa u bɛ se ka jago lakika ye ka bɔ kilomɛtɛrɛ kelen na. Danaya ye bi imɛri feereli wari ye. A jɔli bɛ kɛnɛyako ni kumakan lakika de wajibiya. Marka minnu bɛ ɲɛ sɔrɔ, tuma caman na, olu bɛ hadamaden ta, barokan fɔcogo ta. U bɛ hakilinaw di ɲɔgɔn ma minnu bɛ kɛ kɔfɛ, wa u tɛ siran ka dɛsɛ jira. O bɛ sigida jɔ, a tɛ kɛ lisi dɔrɔn ye.
Taaktiki 2nan: Maana fɔli fanga & Lakalili minnu ɲɛmɔgɔya bɛ sigibagaw bolo Mɔgɔw bɛ jɛɲɔgɔnya kɛ ni maanaw ye, u tɛ jɛɲɔgɔnya kɛ ni feerelikɛyɔrɔw ye. Kibaruyaw minnu ɲɛmɔgɔya bɛ sigibagaw bolo, i n’a fɔ Substack kan, olu ka fisa yan. U bɛ mɔgɔ yɛrɛ ka taama ni baarakɛlaw ka hakilinata fara ɲɔgɔn kan. O lakalicogo in bɛ jɛɲɔgɔnya barikama don lamɛnnikɛlaw ni ɲɔgɔn cɛ. A bɛ abonɛnw tigɛli kɛ tugubaga wari bilalenw ye minnu b’u janto o taamasiyɛn in ka cidenyabaara la, i n’a fɔ a bɛ ye cogo min na tɔnba jiginnibaw sɛgɛsɛgɛliw la, i n’a fɔ waati min na Apple ye komisiyɔn hakɛ jigin Sinuwa jamana na k’a sɔrɔ mankan ma kɛ, yɔrɔ min na kumaɲɔgɔnya fɛɛrɛ ye fɛnba ye. ‘Mun’ min bɛ aw ka fɛn dilannen kɔfɛ, o fɔ. Baro kɛ gɛlɛyaw kan ani kalan minnu sɔrɔla. O tiɲɛni in b’a to i ka taamasiyɛn bɛ se ka fɔ ani ka to i hakili la sugu falen kɔnɔ.
Fɛɛrɛ 3nan: Nafa-fɔlɔ kɔnɔkow ka tɛmɛn ɲɛtaa kan I ka ɲɛminɛ ni bolomafara ye. Aw ka batakiw ka kan ka nafa dɔ di min bɛ se ka kɛ sani aw ka fɛn dɔ ɲini o kɔfɛ. O b’i ka taamasiyɛn sigi sen kan i n’a fɔ fanga dɛmɛbaga. Kalan kɔnɔkow, laadilikanw minnu bɛ mɔgɔ kelen-kelen bɛɛ ta, walima ɲɛfɔli minnu bɛ kɛ ni hakilitigiya ye, olu b’a to abonɛnw b’i ka cikanw da wuli ni kɔnɔnajɛya ye. O kɔfɛ, imɛri min bɛ kɛ tuma dɔw la, o bɛ kɛ i n’a fɔ saraka dabɔlen, a tɛ kɛ i n’a fɔ donna. Aw ye dɔgɔkun laadilikan dɔ di min ɲɛsinnen bɛ aw ka baarakɛyɔrɔ ma. Nafolo minnu labɛnna walima minnu bɛ tali kɛ ɲinini hakilitigiw la, olu tila ɲɔgɔn na. Aw ye misaliw, sɛgɛsɛgɛli sɛbɛnw walima gafe fitininw di fu.
Ka ɲɛtaa kɛ jɛɲɔgɔnya ni mɔgɔw ladɔnniyacogo la Kɔnɔkow belebelebaw mago bɛ wale sira jɛlen na. Email bɛɛ ka kan ka kɛ ni laɲini ye min bɛ kalanden bilasira. Clutter ye mɔgɔw ladɔnniyalen jugu ye. I sinsin kuntilenna kelen kan, min jɛlen don imɛri kelen-kelen bɛɛ la. A kɛra bulɔgu sɛbɛn kalanni ye wo, wideyow lajɛ ye wo, walima feereli dɔ lajɛ ye wo, i ka fɛɛrɛ nata kɛ fɛn ye min jɛlen don ani min ka nɔgɔn.
Fɛɛrɛ 4nan: Dilancogo min bɛ kɛ ni ɲɔgɔn ye & min bɛ mɔgɔ ɲɛnajɛ Sɛbɛnni blokiw jɔlenw bɛ ka bila ɲɔgɔn nɔ na ni fɛnw ye minnu bɛ ɲɔgɔn sɔrɔ. Olu bɛ dɔ fara i ka jɛɲɔgɔnya kan ani waati min bɛ kɛ i kɔnɔkow la. Miiri ka tɛmɛ ja dɔrɔn kan. Aw bɛ fɛnw don a kɔnɔ i n’a fɔ ɲininiw, ɲininiw, GIFw, walima hali ja lajɛyɔrɔw minnu bɛ se ka san. Dilancogo saniyalen, min bɛ se ka kɛ mobili kɔnɔ, o tɛ se ka kumaɲɔgɔnya kɛ, bawo imɛri fanba bɛ da wuli telefɔniw kan fɔlɔ. Nin magali-ko in b’a to i ka bataki ka ca ni cikan ye—a bɛ kɛ i taayɔrɔ ye. A bɛ fangatigi, nɔgɔman sɔrɔcogo jira min bɛ mɔgɔ bila ka miirihakilina, o ni hakilina min kofɔlen don Yale Scientists: 45 Percent of People Age in Reverse kɔnɔ, o bɛ tali kɛ ɲɔgɔn na. Hakilila nɔgɔman min b’a daminɛ, o filɛ nin ye.
Fɛɛrɛ 5nan: Fɛɛrɛbɔ-ci-waati ɲɛnabɔli & A/B kɔrɔbɔli Waati kɛcogo ye fɛn ye min nafa ka bon kosɛbɛ, tuma caman na, mɔgɔ tɛ min ye. Ni i bɛ ci bila waati min na i lamɛnbagaw bɛ sɔn kosɛbɛ, o bɛ baara kɛcogo ɲɛ kosɛbɛ. Nka waati ɲuman si tɛ yen diɲɛ bɛɛ kɔnɔ. Baara kɛ ni A/B sɛgɛsɛgɛli ye walasa ka fɛn dɔn min bɛ baara kɛ i lamɛnbaga kɛrɛnkɛrɛnnenw ye. Barokunw, cikanw waatiw, kɔnɔkow cogoyaw ani welekanw kɔrɔbɔ. A to donanw ka kɛ sababu ye ka i ka latigɛw ɲɛminɛ, a kana kɛ jateminɛ ye. Aw bɛ barokun fila danfaralenw kɔrɔbɔ tilayɔrɔ fitininw kan. Aw bɛ a lajɛ ni cikan ye dɔgɔkun labanw na ni dɔgɔkun donw ye. Aw ye sɛbɛn jan ni sɛbɛn surun kopi baarakɛcogo suma ɲɔgɔn na.
Kuncɛli: I ka imayili fɛɛrɛ caman tigɛli Ka ɲɛtaa sɔrɔ ‘delete, delete, delete’ waati la, o kɔrɔ ye ka inbox bonya. O b’a ɲini ka bɔ tigɛtigɛ la ka taa weleli la. Fɛɛrɛ duuru minnu fɔra, n’olu ye mɔgɔya kɛcogo ye min ka ca kojugu, maana fɔli, kɔnɔkow minnu bɛ nafa fɔlɔ la, dilancogo min bɛ kɛ ni ɲɔgɔn ye, ani kɔrɔbɔli min tɛ ban, olu bɛ fɛn dɔ di. Hali kelen waleyali bɛ se k’i ka jɛɲɔgɔnya ɲɛ kosɛbɛ. Walasa ka i yɛrɛ sɛgɛsɛgɛ kosɛbɛ hakilina caman cili nɔgɔlenw bɛ nɔba bila cogo min na, i k’an ka kunnafoni sɛgɛsɛgɛ Yale dɔnnikɛlaw kan: 45% of People ‘Age in Reverse.’ Here Is the Simple Mindset That Triggers It. Yala i labɛnnen don k’i ka batakiw kɛ fɛn ye min tɛ se ka bɔ wa? A daminɛ ni i ka kanpaɲi laban jateminɛ ye ka ɲɛsin o fɛɛrɛw ma. Walasa ka baarakɛminɛnw ni hakilinaw sɔrɔ minnu bɛ dɛmɛ ka nin wale in nɔgɔya ani ka jɛɲɔgɔnya tiɲɛ na ni i lamɛnbagaw ye, i k’a lajɛ Seemless bɛ se ka min kɛ i ka marka ka kumaɲɔgɔnya fɛɛrɛ la bi.
