Email Akwan 5 a Ɛboa Brands ma Wɔda nsow wɔ ‘Delete, Delete, Delete’ Bere mu
Wɔ nnɛyi dijitaal asase a nnipa ahyɛ so ma mu no, ɔko a wɔde hwehwɛ adwene no fi ase wɔ inbox mu. Sɛ wobɛda nsow wɔ saa ‘popa, popa, popa’ bere yi mu a, ɛhwehwɛ pii sen email a wode bɛmena kɛkɛ. Ɛhwehwɛ sɛ wɔfa email marketing akwan a wɔfa so yɛ adwuma a ɛma nkitahodi ankasa di dwuma. Sɛ́ ebia woreyɛ ankorankoro, founder-forward Substack anaasɛ woreyɛ classic email marketing campaign no, botae no yɛ ade koro: ma adetɔfo no klik, de wɔn ho hyɛ mu, na wɔsakra. Akwan anum a edidi so yi reboa nnwumakuw a wɔyɛ nneɛma foforo ma wɔatwa dede no mu na wɔanya nokwaredi a ɛtra hɔ daa.
Asɛmti no Akyi: Email Engagement a Wobɛtumi Ayɛ no Yie Bere a asɛmti a ɛkanyan adwene ho hia no, nokware ayɔnkofa si wɔ bere a wɔabue ano akyi. Ɛsɛ sɛ wo nsɛm no de mfaso ne nea ɛfa ho ma ntɛm ara. Fa wo email no sɛ ɔhɔho a wɔma wo akwaaba, na ɛnyɛ sɛ wobɛtwa mu. Saa kwan yi sesa wo nhyehyɛe no fi broadcast so kɔ nkɔmmɔbɔ so. Ɛfa nteaseɛ a ɛfa subscriber no akwantuo ho na ɛde nsɛm a ɛne wɔn ahiadeɛ hyia wɔ stage biara mu bɛma.
Akwan 1: Hyper-Personalization wɔ Scale mu Generic blasts yɛ ɔkwan a ɛkɔ ntɛmntɛm kɔ spam folda no so. Ɛnnɛ wɔn a wɔakyerɛw wɔn din no hwɛ nneɛma a ɛte sɛ nea wɔayɛ ama wɔn kwan. Hyper-personalization kɔ akyiri sen edin a edi kan a wɔde bedi dwuma. Ɛde data te sɛ nneɛma a wɔatɔ dedaw, browsing suban, ne engagement abakɔsɛm di dwuma. Wei ma kwan ma wɔyɛ dynamic content blocks a ɛsakra gyina nea ogye no no profile so. Fa mpaapaemu di dwuma de akuwakuw atiefo no sɛnea wɔn nneyɛe anaa wɔn anigye te. Fa nsɛm a ɛyɛ nnam di dwuma ma nneɛma ho nyansahyɛ ahorow. Kanyan adwumayɛ nhyehyɛe a ɛyɛ adwuma a egyina ɔdefo nneyɛe pɔtee bi so. Saa level of personalization yi kyerɛ sɛ wote wo customer ase, ɛma open rates ne conversions kɔ soro kɛse. Ɛma wɔte nka sɛ nkrasɛm biara yɛ nea wɔayɛ no ankorankoro.
Ahotoso a Wɔbɛma Denam Nkitahodi a Ɛyɛ Nokware So Adetɔfo nim ade na wotumi hu aguadi a ɛnyɛ nokware fi akyirikyiri kilomita biako. Ahotoso yɛ sika a wɔde di dwuma wɔ nnɛyi email aguadi mu. Sɛ wɔbɛkyekyere no hwehwɛ sɛ wɔyɛ nea ɛda adi pefee na wɔde nne ankasa. Mpɛn pii no, nneɛma a wɔde di dwuma a edi nkonim no fa nne a ɛyɛ nnipa de kɛse, nkɔmmɔbɔ nne. Wɔkyɛ nhumu a ɛwɔ akyi na wonsuro sɛ wɔbɛkyerɛ sɛ wɔyɛ mmerɛw. Eyi kyekye mpɔtam bi, na ɛnyɛ din a wɔahyehyɛ kɛkɛ.
Akwan 2: Tumi a Ɛwɔ Abasɛm & Asɛm a Ɔhyehyɛɛ no Di anim Nkurɔfo de nsɛm di nkitaho, na ɛnyɛ adetɔn ho nsɛm. Nsɛmma nhoma a wɔn a wɔhyehyɛɛ no di anim, te sɛ nea ɛwɔ Substack so no, di mu wɔ ha. Wɔde ankorankoro akwantu ne adwumayɛfo nhumu frafra. Saa asɛm a wɔka kyerɛ yi ma abusuabɔ a emu yɛ den ba atiefo no ntam. Ɛdan wɔn a wɔakyerɛw wɔn din no akyidifo a wɔde wɔn sika ahyɛ mu a wodwen ahyɛnsode no asɛmpatrɛw ho, sɛnea yehu wɔ nhwehwɛmu ahorow a wɔyɛe wɔ nnwumakuw nsakrae akɛse ho mu, te sɛ bere a Apple brɛ sika a wɔde ma wɔ China a basabasayɛ biara nni mu, baabi a nkitahodi ho nhyehyɛe yɛ ade titiriw no. Kyɛ ‘nea enti’ a ɛwɔ wo nneɛma no akyi. Munsusuw nsɛnnennen ne asuade ahorow a yenyae ho. Saa nokware yi ma wo brand relatable na wɔkae wɔ saturated gua so.
Akwan 3: Nsɛm a Ɛdi Kan a Ɛsom Bo Sen Nkɔsoɔ Fa ayamye di anim. Ɛsɛ sɛ wo email ahorow no ma mfaso a wobetumi de adi dwuma ansa na woabisa biribiara de atua ka. Eyi de wo brand no si hɔ sɛ tumidi a ɛboa. Nhomasua mu nsɛm, afotu a ɛfa wo nkutoo ho, anaa nkyerɛkyerɛmu a ɛma nhumu ma wɔn a wɔakyerɛw wɔn din no de ahopere bue wo nkrasɛm no. Afei email a wɔde hyɛ nkurɔfo nkuran bere ne bere mu no te nka sɛ ɛyɛ abɔde mu afɔrebɔ, na ɛnyɛ nea wɔde wɔn ho hyɛ mu. Fa afotu bi a ɛfa wo nnwuma ho ma dapɛn biara. Kyɛ nneɛma a wɔakora so anaa nkitahodi ahorow a ɛkɔ nhwehwɛmu a nhumu mu. Fa nsusuwso, nhwehwɛmu nhyehyɛe, anaa akwankyerɛ nketewa ma kwa.
Optimizing for Nkitahodi ne Nsakrae Nsɛm akɛse a ɛwɔ mu no hia ɔkwan a emu da hɔ a wɔfa so yɛ ade. Ɛsɛ sɛ email biara nya atirimpɔw nhyehyɛe a ɛkyerɛ ɔkenkanfo no kwan. Basabasayɛ yɛ adwensakra ho tamfo. Fa w’adwene si botae biako a emu da hɔ so wɔ email biara mu. Sɛ ɛyɛ blog post a wobɛkenkan, video a wobɛhwɛ, anaasɛ wobɛhwɛ adetɔn bi a, ma anammɔn a edi hɔ no nna adi na ɛnyɛ den.
Akwan 4: Nkitahodi & Aniwa so Nsusuwii Wɔde nneɛma a ɛma nkitahodi resi static text blocks ananmu. Eyinom ma wo ho a wode bɛhyɛ mu ne bere a wode di dwuma wɔ wo nsɛm mu no yɛ kɛse. Susuw nneɛma ho kɔ akyiri sen mfonini ahorow ara kwa. Fa nneɛma te sɛ abatow, nhwehwɛmu, GIF, anaa mfonini akorae a wobetumi atɔ mpo ka ho. Nsusuwii a ɛho tew a wɔayɛ no yiye wɔ telefon so no nyɛ nea wontumi nsusuw ho, efisɛ wodi kan bue imel dodow no ara wɔ telefon so. Saa osuahu a wɔde ka wo ho yi ma wo email no yɛ kɛse sen nkrasɛm —ɛbɛyɛ baabi a worekɔ. Ɛda su a ɛyɛ anigye a ɛne sɛ wubenya nea tumi wom, a ɛnyɛ den no adiadwene, a ɛte sɛ adwene a wɔkaa ho asɛm wɔ Yale Scientists: 45 Percent of People Age in Reverse mu no. Adwene a Ɛyɛ Mmerewa a Ɛkanyan No Ni.
Akwan 5: Akwankyerɛ a Wɔde Soma Bere a Ɛyɛ Fɛ & A/B Sɔhwɛ Bere a wɔde yɛ adwuma yɛ ade titiriw a wɔtaa bu ani gu so. Sɛ wode mena bere a w’atiefo gye tom kɛse a, ɛma adwumayɛ tu mpɔn kɛse. Nanso amansan nyinaa mu bere a eye sen biara nni hɔ. Fa A/B sɔhwɛ di dwuma fa hwehwɛ nea ɛyɛ adwuma ma w’atiefo soronko no. Sɔ asɛmti ahorow hwɛ, bere a wɔde mena, nsɛm a ɛwɔ mu, ne frɛ a wɔde frɛ obi ma wɔyɛ ade hwɛ. Ma data nkɔ wo gyinaesi ahorow mu, na ɛnyɛ sɛ wubesusuw ho. Sɔ asɛmti ahorow abien hwɛ wɔ afã nketewa so. Sɔ nneɛma a wode bɛmena wɔ dapɛn awiei vs. dapɛn nna hwɛ. Fa sɛnea mfonini tenten ne nkyerɛwee tiawa yɛ adwuma toto ho.
Awiei: Wo Email Nhyehyɛe a Wobɛsakra Sɛ́ wobɛkɔ so ayɛ yiye wɔ ‘popa, popa, popa’ bere no mu no kyerɛ sɛ wubebu inbox no. Ɛhwehwɛ sɛ wɔsakra fi nsɛm a wotwa mu kɔ nsato so. Akwan anum a wɔaka ho asɛm—nnipa a wɔyɛ no boro so, abakɔsɛm a wɔka, nsɛm a wɔde di kan wɔ bo a ɛsom, nhyehyɛe a wɔde di nkitaho, ne sɔhwɛ a wonnyae—de nhyehyɛe bi ma. Baako mpo a wode bedi dwuma no betumi ama w’aware nhyehyɛe atu mpɔn kɛse. Sɛ wopɛ sɛ wuhu sɛnea adwene mu nsakrae a ɛyɛ anifere ma nneɛma a ɛyɛ nwonwa fi mu ba no mu kɔ akyiri a, hwehwɛ yɛn asɛm a ɛfa Yale Nyansahufo ho: Nnipa 45% ‘Age in Reverse.’ Here Is the Simple Mindset That Triggers It. Woasiesie wo ho sɛ wobɛma wo email ahorow no ayɛ nea wontumi mpopa? Fi ase denam wo ɔsatu a etwa to a wobɛhwɛ so de atia saa nnɛɛdɛe yi so. Sɛ wopɛ nnwinnade ne nhumu a ɛboa ma saa nhyehyɛe yi yɛ mmerɛw na wo ne w’atiefo di nkitaho wɔ nokware mu a, hwehwɛ nea Seemless betumi ayɛ ama wo brand no nkitahodi nhyehyɛe nnɛ.
