Amayeri 5 ya imeri afasha ibicuruzwa guhagarara mugihe cya 'Gusiba, Gusiba, Gusiba'
Muri iki gihe cyuzuye abantu benshi, urugamba rwo kwitabwaho rutangirira muri inbox. Guhagarara muriyi 'gusiba, gusiba, gusiba' bisaba ibirenze kohereza imeri. Irasaba ingamba zo kwamamaza imeri zifatika zihuza amahuza nyayo. Waba utegura umuntu ku giti cye, washinze-imbere-Substack cyangwa ukora ibikorwa bya kera byo kwamamaza imeri, intego ni imwe: shaka abakiriya gukanda, kwishora, no guhindura. Amayeri atanu akurikira arafasha ibirango bishya guca urusaku no kubaka ubudahemuka burambye.
Kurenga Umurongo Wibintu: Kumenya Imikoreshereze ya imeri Mugihe umurongo uteye umurongo wingenzi, gusezerana kwukuri bibaho nyuma yo gufungura. Ibikubiyemo bigomba gutanga agaciro ako kanya. Tekereza imeri yawe nkumushyitsi wakira neza, ntabwo ari intambamyi. Ubu buryo buhindura ingamba zawe kuva mubiganiro kugeza kubiganiro. Nijyanye no gusobanukirwa urugendo rwabafatabuguzi no gutanga ibikubiyemo bihuye nibyifuzo byabo kuri buri cyiciro.
Amayeri ya 1: Hyper-Kwishyira ukizana ku munzani Ibisasu rusange ni inzira yihuse kububiko bwa spam. Abafatabuguzi b'iki gihe biteze ibirimo byunvikana. Hyper-personalisation irenze gukoresha izina ryambere. Ikoresha amakuru nko kugura kera, imyitwarire yo gushakisha, n'amateka yo gusezerana. Ibi bituma ibintu bigenda bihindagurika bihinduka ukurikije umwirondoro wuwahawe. Koresha igice kubitsinda ryitsinda ukoresheje imyitwarire cyangwa inyungu. Shyira mubikorwa imbaraga zibyifuzo byibicuruzwa. Imbarutso yimikorere ikora ishingiye kubikorwa byihariye byabakoresha. Uru rwego rwo kwimenyekanisha rwerekana ko wunvise umukiriya wawe, kongera ibiciro byafunguye no guhinduka kuburyo bugaragara. Bituma buri butumwa bwumva buri muntu ku giti cye.
Kubaka Icyizere Binyuze mu Itumanaho ryukuri Abaguzi bazi ubwenge kandi barashobora kubona ibicuruzwa bitemewe kuva kuri kilometero imwe. Icyizere nifaranga ryo kwamamaza imeri igezweho. Kubaka bisaba gukorera mu mucyo nijwi ryukuri. Ibicuruzwa byatsinze akenshi bifata imvugo yumuntu, yo kuganira. Basangiye inyuma yubushishozi kandi ntibatinya kwerekana intege nke. Ibi byubaka umuryango, ntabwo ari urutonde gusa.
Amayeri ya 2: Imbaraga zo Kuvuga inkuru & Fondateri-Yayobowe Abantu bahuza ninkuru, ntabwo ari ibibuga byo kugurisha. Abashinze bayobowe namakuru, nkayari kuri Substack, barusha abandi hano. Bahuza urugendo rwawe nubushishozi bwumwuga. Ubu buryo bwo kuvuga butanga ubumwe bukomeye nababumva. Ihindura abafatabuguzi mu bayoboke bashoramari bitaye ku nshingano z’ikirango, nkuko bigaragara mu isesengura ry’imihindagurikire y’amasosiyete akomeye, nko mu gihe Apple igabanije ibiciro bya komisiyo mu Bushinwa nta gihirahiro, aho ingamba z’itumanaho ari ngombwa. Sangira 'impamvu' inyuma yibicuruzwa byawe. Muganire ku mbogamizi n'amasomo twize. Ukuri kwukuri gutuma ikirango cyawe gihuza kandi kitazibagirana kumasoko yuzuye.
Amayeri ya 3: Agaciro-Ibirimo Byambere Kuzamurwa mu ntera Bayobore ubuntu. Imeri yawe igomba gutanga agaciro gakomeye mbere yo gusaba ikintu icyo ari cyo cyose. Ibi bishyiraho ikirango cyawe nkubuyobozi bufasha. Ibirimo byuburezi, inama zidasanzwe, cyangwa ibisobanuro byubushishozi komeza abiyandikishije bashishikaye gufungura ubutumwa bwawe. Imeri yamamaza rimwe na rimwe noneho yumva ari ituro risanzwe, ntabwo ari kwinjira. Tanga inama ya buri cyumweru ijyanye n'inganda zawe. Sangira ibikoresho byahinduwe cyangwa amahuza kubushakashatsi bwimbitse. Tanga inyandikorugero, urutonde, cyangwa mini-kuyobora kubuntu.
Kunoza imikoranire no guhinduka Ibirimo bikomeye bikeneye inzira isobanutse kubikorwa. Imeri yose igomba kugira igishushanyo gifatika kiyobora abasomyi. Akajagari ni umwanzi wo guhinduka. Wibande kumurongo umwe, usobanutse kuri imeri. Niba ari gusoma inyandiko ya blog, kureba videwo, cyangwa kugenzura igurishwa, kora intambwe ikurikira kandi byoroshye.
Amayeri ya 4: Igishushanyo mbonera & Igishushanyo mbonera Guhagarika inyandiko bihagaze bisimburwa nibintu byimikorere. Ibi byongera gusezerana nigihe umara hamwe nibirimo. Tekereza ibirenze amashusho. Shyiramo ibintu nkamatora, ubushakashatsi, INGABIRE, cyangwa nibiguzi byamashusho. Igishushanyo gisukuye, kigendanwa-cyiza ntigishobora kuganirwaho, kuko imeri nyinshi zifungura kuri terefone mbere. Ubunararibonye bwitondewe butuma imeri yawe irenze ubutumwa - ihinduka aho igana. Irerekana imiterere ishimishije yo kubona imbaraga, yoroshyeigitekerezo, gisa nibitekerezo byaganiriweho muri Yale Scientists: 45 ku ijana byabantu basaza. Hano Nibitekerezo Byoroheje Bitera.
Amayeri ya 5: Ingamba zohereza-Igihe cyo Gukwirakwiza & A / B Ikizamini Igihe nikintu gikomeye, akenshi kirengagizwa. Kohereza iyo abakwumva bakiriye neza bitezimbere imikorere. Ariko ntamwanya mwiza wisi yose. Koresha ikizamini cya A / B kugirango ubone icyakorera abakwumva badasanzwe. Gerageza imirongo yibiganiro, ohereza ibihe, imiterere yibirimo, no guhamagarwa-kubikorwa. Reka amakuru, ntabwo ari ugukeka, gutwara ibyemezo byawe. Gerageza imirongo ibiri itandukanye kubice bito. Iperereza ryo kohereza muri wikendi na wikendi. Gereranya imikorere yuburyo burebure na kopi ngufi.
Umwanzuro: Guhindura ingamba za imeri yawe Gutera imbere mugihe cyo 'gusiba, gusiba, gusiba' bisobanura kubaha inbox. Birasaba guhinduka kuva kubangamira ubutumire. Amayeri atanu yagaragajwe - hyper-personalisation, kuvuga inkuru, agaciro-kambere, ibishushanyo mbonera, hamwe no kugerageza bidasubirwaho - bitanga igishushanyo mbonera. Gushyira mubikorwa niyo imwe irashobora kunoza cyane gusezerana kwawe. Kugirango wibire cyane muburyo imitekerereze yoroheje ihindagurika itera ibisubizo bidasanzwe, shakisha igice cyacu kuri Yale Scientist: 45% byabantu 'Age in Reverse.' Dore imitekerereze yoroshye ibitera. Witeguye gukora imeri yawe idasibwe? Tangira ugenzura ubukangurambaga bwawe bwa nyuma kurwanya aya mayeri. Kubikoresho nubushishozi bifasha koroshya iki gikorwa no guhuza byimazeyo nabaguteze amatwi, shakisha icyo Seemless yakora kubikorwa byawe byitumanaho byumunsi.
