Amaqhinga Ama-imeyili Ama-5 Asiza Amabhrendi Avelele Enkathini 'Yokusula, Susa, Susa'
Kusimo sedijithali esiminyene namuhla, impi yokunakwa iqala ebhokisini lokungenayo. Ukugqama kulesi sikhathi 'sokususa, susa, susa' kudinga okungaphezu nje kokuthumela ama-imeyili. Idinga amaqhinga amasu okuthengisa nge-imeyili akha ukuxhumana kwangempela. Kungakhathaliseki ukuthi wenza i-Substack yomuntu siqu, edlulisela phambili umsunguli noma wenza umkhankaso wama-imeyili wakudala, umgomo uyefana: thola amakhasimende ukuthi achofoze, azibandakanye, futhi aguqule. Amaqhinga amahlanu alandelayo asiza imikhiqizo emisha inqamule umsindo futhi yakhe ukwethembeka okuhlala njalo.
Ngale Komugqa Wesihloko: Ukuba Yingcweti Kwe-imeyili Engagement Nakuba umugqa wesihloko ophoqelelayo ubalulekile, ukuhlanganyela kweqiniso kwenzeka ngemva kokuvula. Okuqukethwe kwakho kufanele kulethe inani elisheshayo nokufaneleka. Cabanga nge-imeyili yakho njengesivakashi esamukelekile, hhayi ukuphazamiseka. Le ndlela iguqula isu lakho lisuke ekusakazeni liye engxoxweni. Kumayelana nokuqonda uhambo lobhalisile nokuhlinzeka ngokuqukethwe okuqondana nezidingo zabo esigabeni ngasinye.
Iqhinga 1: Ukwenza Okuthandwa nguwe Ngesikali Ukuqhuma okujwayelekile kuyithrekhi esheshayo eya kufolda yogaxekile. Ababhalisile banamuhla balindele okuqukethwe okuzwakala sengathi kwenziwe ngendlela efanele. I-hyper-personalization idlula ukusebenzisa igama lokuqala. Isebenzisa idatha efana nokuthenga kwangaphambilini, ukuziphatha kokuphequlula, nomlando wokuzibandakanya. Lokhu kuvumela amabhulokhi wokuqukethwe aguqukayo asuselwa kuphrofayela yomamukeli. Sebenzisa isegimenti ukuze uqoqe izethameli ngokuziphatha noma ngentshisekelo. Sebenzisa okuqukethwe okuguquguqukayo kwezincomo zomkhiqizo. Qalisa ukugeleza komsebenzi okuzenzakalelayo ngokusekelwe ezenzweni ezithile zomsebenzisi. Leli zinga lokwenza kube ngokwakho libonisa ukuthi uyaliqonda ikhasimende lakho, ukhuphula amanani avulekile nokuguqulwa kakhulu. Kwenza wonke umlayezo uzizwe uklanywe ngawodwana.
Ukwakha Ukwethenjwa Ngokuxhumana Okuyiqiniso Abathengi banolwazi futhi bangabona ukumaketha okungelona iqiniso kusukela ebangeni elingamamayela. Ukwethenjwa wuhlobo lwemali lokumaketha kwama-imeyili kwesimanje. Ukuyakha kudinga ukubeka izinto obala kanye nezwi langempela. Amabhrendi aphumelelayo ngokuvamile athatha ithoni yobuntu, yokuxoxa. Babelana ngemininingwane engemuva kwesigcawu futhi abasabi ukukhombisa ukuba sengozini. Lokhu kwakha umphakathi, hhayi nje uhlu.
Iqhinga 2: Amandla Okuxoxa Indaba Nokulandisa Okuholwa Umsunguli Abantu baxhuma ngezindaba, hhayi izinkundla zokuthengisa. Izincwadi zezindaba eziholwa abasunguli, njengalezo eziku-Substack, zihamba kahle lapha. Bahlanganisa uhambo lomuntu siqu nokuqondisisa kochwepheshe. Le ndlela yokulandisa idala ubudlelwano obunamandla nezilaleli. Ishintsha ababhalisile babe abalandeli abatshalizimali abanendaba nomsebenzi womkhiqizo, njengoba kubonakala ekuhlaziyweni kwamashifu amakhulu ezinkampani, njengalapho i-Apple yehlisa amanani ekhomishini e-China ngaphandle kwengxabano, lapho isu lokuxhumana libalulekile. Yabelana ngokuthi 'kungani' ngemuva komkhiqizo wakho. Xoxa ngezinselele nezifundo ozitholile. Lobu buqiniso benza umkhiqizo wakho ukhulumeke futhi ukhumbuleke emakethe egcwele.
Iqhinga 3: Ivelu-Yokuqala Yokuqukethwe Ngaphezu Kwephromoshini Hola ngokuphana. Ama-imeyili akho kufanele anikeze inani elingasetshenzwa ngaphambi kokucela noma yini imbuyiselo. Lokhu kusungula umkhiqizo wakho njengegunya eliwusizo. Okuqukethwe okufundisayo, amathiphu akhethekile, noma ukuphawula okunokuqonda kugcina ababhalisile bevula imilayezo yakho ngokulangazela. I-imeyili yokuphromotha ngezikhathi ezithile ibe isizwakala njengomnikelo wemvelo, hhayi ukugxambukela. Nikeza ithiphu lamasonto onke elihlobene nomkhakha wakho. Yabelana ngezinsiza ezikhethiwe noma izixhumanisi zokucwaninga okunokuqonda. Nikeza ngezifanekiso, izinhla zokuhlola, noma imihlahlandlela emincane mahhala.
Ukulungiselela ukusebenzisana nokuguqulwa Okuqukethwe okuhle kudinga indlela ecacile yesenzo. Yonke i-imeyili kufanele ibe nomklamo onenjongo oqondisa umfundi. Imfuhlumfuhlu isitha sokuguqula. Gxila enjongweni eyodwa, ecacile nge-imeyili ngayinye. Kungakhathaliseki ukuthi ukufunda okuthunyelwe kwebhulogi, ukubuka ividiyo, noma ukubheka indali, yenza isinyathelo esilandelayo sibe sobala futhi sibe lula.
Iqhinga 4: Idizayini Esebenzisanayo Nebukekayo Amabhulokhi ombhalo amile athathelwa indawo yizinto ezisebenzisanayo. Lokhu kukhulisa ukuzibandakanya nesikhathi esichithwa nokuqukethwe kwakho. Cabanga ngale kwezithombe nje. Faka izici ezifana nokuvota, izinhlolovo, ama-GIF, noma amagalari ezithombe ezithengwayo. Idizayini ehlanzekile, elungiselelwe umakhalekhukhwini ayinakuxoxiswana, njengoba ama-imeyili amaningi evulwa kumafoni kuqala. Lokhu okuthintayo kwenza i-imeyili yakho ibe ngaphezu komlayezo—iba indawo oya kuyo. Ibonisa isimo esihehayo sokuthola okunamandla, okululaumbono, ofana nengqondo okuxoxwe ngayo ku-Yale Scientists: 45 Percent of People Age in Reverse. Nansi Ingqondo Elula Eyibangelayo.
Iqhinga 5: Ukuthuthukisa Isikhathi Sokuthuma Okubalulekile kanye Nokuhlolwa Kwe-A/B Isikhathi siyingxenye ebalulekile, evame ukunganakwa. Ukuthumela lapho izethameli zakho zamukela kakhulu kuthuthukisa kakhulu ukusebenza. Kodwa asikho isikhathi esingcono kunazo zonke emhlabeni. Sebenzisa ukuhlola kwe-A/B ukuze uthole ukuthi yini esebenzela izithameli zakho ezihlukile. Hlola imigqa yesihloko, izikhathi zokuthumela, amafomethi wokuqukethwe, nokubizela esenzweni. Vumela idatha, hhayi ukuqagela, ishayele izinqumo zakho. Hlola imigqa yesihloko emibili ehlukene kumasegimenti amancane. Linga ngokuthumela ngezimpelaviki uma kuqhathaniswa nezinsuku zeviki. Qhathanisa ukusebenza kwefomu elide uma kuqhathaniswa nekhophi yefomu elifushane.
Isiphetho: Ukuguqula Isu Lakho Le-imeyili Ukuchuma enkathini 'yokususa, susa, susa' kusho ukuhlonipha ibhokisi lokungenayo. Kudinga ukushintshwa kusuka ekuphazamisekeni kuya esimemweni. Amaqhinga amahlanu ashiwo—ukwenza umuntu abe ngokwakho ngokweqile, ukuxoxa izindaba, okuqukethwe okubalulekile kuqala, idizayini esebenzisanayo, nokuhlola okungaphezi—kunikeza ipulani. Ukusebenzisa ngisho nokukodwa kungathuthukisa kakhulu ukuhlanganyela kwakho. Ukuze ujule ngokujulile ekutheni ukuguquka kwemiqondo ecashile kuyinikeza kanjani imiphumela emangalisayo, hlola ucezu lwethu ku-Yale Scientists: 45% Yabantu ‘Abaguga Ngokuhlehla.’ Nansi Ingqondo Elula Eyibangelayo. Ulungele ukwenza ama-imeyili akho angasuki? Qala ngokucwaninga umkhankaso wakho wokugcina ngokumelene nalawa maqhinga. Ngamathuluzi nemininingwane esiza ukwenza le nqubo ibe lula futhi ixhumeke ngokweqiniso nezithameli zakho, hlola ukuthi yini i-Seemless engayenza isu lokuxhumana lomkhiqizo wakho namuhla.
