I-OpenAI's Pivot to E-Commerce: A Rocky Road Ahead
Isu le-OpenAI lokuqhakambisa ukuhlanganisa ukuthenga ngqo ku-ChatGPT lishaya izithiyo ezinkulu. Ukwenyuka kwenkampani kungazelelwe izici zokuphuma kwe-chatbot kusho ukuthi impumelelo yayo manje incike enseleleni ekabili. Kufanele kuqala ikholise abathengisi abakhulu ukuthi bakhe izinhlelo zokusebenza zokuthenga ezizinikele ngaphakathi kweplathifomu ye-AI. Bese, ibhekana nomsebenzi onzima nakakhulu wokuthola abasebenzisi ukuthi bathenge lapho.
Lolu shintsho lumele ukuhlolwa okubalulekile kwemizamo ye-OpenAI yokwenza imali kanye nokwandisa inkundla. Umqondo wezinhlelo zokusebenza zokuthenga ze-ChatGPT umaphakathi kule ndlela entsha, kodwa ukwamukelwa kusenesikhathi kuveza indawo egcwele izithiyo.
Inselelo Yokugibela Umthengisi
Ukukholisa amabhrendi asunguliwe ukuthi atshale esiteshini esisha sokuthengisa esingaqinisekisiwe akuyona into encane. Abathengisi bayaqaphela ngokwemvelo, badinga ubufakazi obucacile bembuyiselo ekutshalweni kwezimali kanye nokuzibandakanya komsebenzisi ngaphambi kokwenza izinsiza.
I-OpenAI yenze inqubekelaphambili ethile yokuqala, ingena ezinkampanini ezingaba ngu-100 zabathengi. Amagama avelele afana ne-Uber ne-Instacart aphakathi kwabaqambi bokuqala. Kodwa-ke, lena ingxenye encane yemakethe ye-e-commerce yomhlaba wonke.
Isiphakamiso senani labathengisi sihlanganisa:
Ukufinyelela okuqondile kusisekelo somsebenzisi omkhulu we-ChatGPT. Amandla okuhweba okuxoxisanayo, lapho i-AI iqondisa ulwazi lokuthenga. Ukuhlanganiswa kokuthenga ezingxoxweni zemvelo, eziwusizo.
Ngaphandle kwalezi zinzuzo ezingaba khona, abathengisi abaningi bathatha indlela yokulinda futhi babone, abaqiniseki ngokuziphatha kwabasebenzisi kule ndawo yenoveli.
Ukungabaza Kwezobuchwepheshe Namasu
Ngaphandle kokungabaza okulula, ukuhlanganiswa kobuchwepheshe kuveza isethi yakho yezinselelo. Ukwakha okuhlangenwe nakho okungenazihibe ngaphakathi kwesixhumi esibonakalayo sengxoxo kuhluke kakhulu kuzinkundla zendabuko ze-e-commerce.
Abathengisi kufanele bacabangele ukuthi i-inventory, intengo, nedatha yekhasimende kuvumelanisa kanjani ngesikhathi sangempela. Kuphinde kube nemibuzo engaphenduleki mayelana nokufaka uphawu nokuthi kungakanani izinkampani ezilawulayo ezizoba nakho phezu kokuhlangenwe nakho kwamakhasimende lapho kulamulwa yi-AI.
Inkinga Yokutholwa Kwabasebenzisi
Noma ngabe i-OpenAI iphumelela ukuheha abathengisi, isithiyo esikhulu sesibili ukutholwa kwabasebenzisi. Inkinga esemqoka ukuntula ukwazi kanye nolwazi lomsebenzisi olungase lube nzima.
Izinhlelo zokusebenza zokuthenga ze-ChatGPT bezitholakala izinyanga ezimbalwa kuphela. Abasebenzisi abaningi be-ChatGPT abazi nhlobo ukuthi laba basizi bokuthenga abazinikele bakhona endaweni yesikhulumi. Ngokuyinhloko basebenzisa ithuluzi lokuthola ulwazi, ubuciko, nokuxazulula izinkinga, hhayi ukuthenga.
Inkinga Yokutholakala
Okwamanje, ukufinyelela kulezi zici zokuthenga akulula. Abasebenzisi kufanele bathathe izinyathelo ezimbili ezisebenzayo:
Nika amandla mathupha uhlelo lokusebenza oluthile lokudayisa abafisa ukulisebenzisa. Biza uhlelo lokusebenza phakathi kwengxoxo ngokuthayipha umyalo, njengokuthi "@Instacart."
Le nqubo idala ukungqubuzana okukhulu. Iphazamisa ingxoxo engokwemvelo futhi idinga ulwazi lwangaphambili lokuthi yiziphi izinhlelo zokusebenza ezitholakalayo. Lesi sithiyo sokungena sikhawulela kakhulu ukutholwa nokusetshenziswa okuzenzakalelayo.
I-OpenAI iyalwazi lolu daba. Kuthiwa inkampani ixoxile ngokwenza isipiliyoni sisebenze kakhulu. Isixazululo esisodwa esihlongozwayo sibandakanya i-AI ephakamisa izinhlelo zokusebenza zokuthenga ezifanele ngokusekelwe kumongo wengxoxo yomsebenzisi.
Isibonelo, uma umsebenzisi ecela imibono yeresiphi yesidlo sakusihlwa, i-ChatGPT ingaphakamisa ngokuzenzakalelayo ukuvula uhlelo lokusebenza lwe-Instacart ukuze u-ode izithako. Kodwa-ke, ngokwemithombo ebikelwe ngezingxoxo, i-OpenAI ayikaphothuli indlela engcono kakhulu yokuqalisa lokhu ngaphandle komthungo.
Imakethe Ebanzi kanye Nezingcindezi Zokuncintisana
I-OpenAI ayisebenzi endaweni engenalutho. Yonke imboni yezobuchwepheshe igijima ukuhlanganisa i-AI kwezentengiselwano. Iziqhwaga ezifana ne-Google, i-Amazon, ne-Meta zonke zakha amathuluzi azo okuthenga anamandla e-AI.
Le ngcindezi yokuncintisana isho ukuthi i-OpenAI kumele ihambe ngokushesha kodwa futhi ngendlela efanele. Ukukhishwa okungasebenzanga kahle kungalimaza ukwethenjwa kukho kokubili abathengisi nabasebenzisi. Inkampani kufanele ilinganisele ukusungula izinto ezintsha nokwethembeka, iqinisekise ukuthi ukuthengiselana kuvikelekile kanye nolwazi lomsebenzisi alusheleli.
Izici ezibalulekile zokuncintisana zihlanganisa:
Isivinini nokunemba kwezincomo zomkhiqizo we-AI. Ukungenamthungo kokuphuma kanye nenqubo yokukhokha. Ukwethenjwa sekukonke nokuphepha kwenkundla.
Ukwehluleka ukuncintisana ngalezi zindlela kungase kwehlise izifiso zokuthenga ze-ChatGPT zibe isici se-niche kunendawo evamile.
Isiphetho: Impi Yokukhuphuka Enamandla
Uhambo lwe-OpenAI lokuya kuzinhlelo zokusebenza zokuthenga lugcwele izinselele, kusukela ekugculiseni abathengisi kuya ekunqobeni inertia yomsebenzisi. Iimpumelelo yalolu hlelo incike ekuxazululeni izinkinga eziyinkimbinkimbi zokutholwa, ukuhlanganiswa, kanye nokwethenjwa.
Nakuba indlela inamatshe, umvuzo ongase ube khona—umbono omusha wezohwebo ezixoxwayo—mkhulu kakhulu. Kumabhizinisi afuna ukuhlala ngaphambi kwejika ekuhlanganisweni kwe-AI, ukubhekisisa lezi zintuthuko kubalulekile.
Ufuna ukuhlola ukuthi i-AI ingaliguqula kanjani isu lakho ledijithali namuhla? Zitholele amathuluzi nemininingwane oyidingayo kwa-Seemless.
