OpenAI's Pivot to E-Commerce: A Rocky Road Ahead
Njira yofunitsitsa ya OpenAI yophatikizira kugula mwachindunji ku ChatGPT ikulepheretsa njira zazikulu. Kuchulukitsa kwadzidzidzi kwakampani pamacheza a chatbot kumatanthauza kuti kupambana kwake tsopano kumadalira zovuta ziwiri. Iyenera kutsimikizira ogulitsa akuluakulu kuti apange mapulogalamu odzipatulira ogula mkati mwa nsanja ya AI. Kenako, imayang'anizana ndi ntchito yovuta kwambiri yopangitsa ogwiritsa ntchito kuti agule pamenepo.
Kusinthaku kukuyimira kuyesa kofunikira pakuchita ndalama kwa OpenAI ndi kukulitsa nsanja. Lingaliro la mapulogalamu ogulira a ChatGPT ndilofunika kwambiri panjira yatsopanoyi, koma kutengera koyambirira kumawonetsa malo odzaza ndi zopinga.
The Retailer Onboarding Challenge
Kukhutiritsa mabizinesi okhazikika kuti agwiritse ntchito njira yatsopano yogulitsira yosatsimikizirika si ntchito yaying'ono. Ogulitsa amakhala osamala mwachibadwa, amafuna umboni woonekeratu wa kubweza ndalama ndi kukhudzidwa kwa ogwiritsa ntchito asanagwiritse ntchito zothandizira.
OpenAI yapita patsogolo pang'ono, ikuyendetsa makampani ogula pafupifupi 100. Mayina odziwika ngati Uber ndi Instacart ndi ena mwa omwe adatengera koyambirira. Komabe, ili ndi gawo laling'ono la msika wapadziko lonse wa e-commerce.
Malingaliro amtengo wapatali kwa ogulitsa akuphatikiza:
Kufikira kwachindunji kwa ogwiritsa ntchito ambiri a ChatGPT. Kuthekera kwa malonda okambitsirana, komwe AI imatsogolera zogula. Kuphatikizika kwa kugula muzokambirana zachilengedwe, zothandiza.
Ngakhale phindu lomwe lingakhalepo, ogulitsa ambiri akutenga njira yodikirira ndikuwona, osatsimikiza za machitidwe a ogwiritsa ntchito m'malo atsopanowa.
Kukayika kwaukadaulo ndi Strategic
Kuphatikiza pa kukayikira kosavuta, kuphatikiza kwaukadaulo kumabweretsa zovuta zake. Kupanga zochitika zopanda msoko mkati mwamacheza kumasiyana kwambiri ndi nsanja zachikhalidwe za e-commerce.
Ogulitsa ayenera kuganizira momwe zosungira, mitengo, ndi makulidwe a kasitomala amalumikizana munthawi yeniyeni. Palinso mafunso osayankhidwa okhudza kuyika chizindikiro komanso kuchuluka kwamakampani owongolera omwe adzakhale nawo pazomwe kasitomala amakumana nazo akalumikizidwa ndi AI.
The User Adoption Dilemma
Ngakhale OpenAI itapambana kukopa ogulitsa, chopinga chachikulu chachiwiri ndikutengera ogwiritsa ntchito. Vuto lalikulu ndi kusazindikira komanso kukhala ndi vuto la ogwiritsa ntchito.
Mapulogalamu ogula a ChatGPT akhalapo kwa miyezi yochepa chabe. Ogwiritsa ntchito ambiri a ChatGPT sadziwa n'komwe kuti othandizira odzipatulirawa amapezeka papulatifomu. Amagwiritsa ntchito chidachi kuti adziwe zambiri, apangire zinthu, komanso athetse mavuto, osati pogula zinthu.
Vuto la Discoverability
Pakadali pano, kupeza zinthu zogulira izi sizowoneka bwino. Ogwiritsa ntchito ayenera kuchita zinthu ziwiri:
Tsegulani pamanja pulogalamu yamalonda yomwe akufuna kugwiritsa ntchito. Itanani pulogalamuyi pamacheza polemba lamulo, monga "@Instacart."
Izi zimapanga kukangana kwakukulu. Zimasokoneza machitidwe achilengedwe ndipo zimafuna kudziwa za mapulogalamu omwe alipo. Cholepheretsa kulowa chimachepetsa kwambiri kutulukira ndi kugwiritsa ntchito modzidzimutsa.
OpenAI ikudziwa za nkhaniyi. Kampaniyo akuti yakambirana kuti izi zitheke mwachangu. Yankho limodzi lomwe laperekedwa likukhudza AI kuwonetsa mapulogalamu oyenera ogula kutengera zomwe amakambirana ndi wogwiritsa ntchito.
Mwachitsanzo, ngati wogwiritsa ntchito afunsa malingaliro ophikira chakudya chamadzulo, ChatGPT ikhoza kupereka lingaliro lotsegula pulogalamu ya Instacart kuti muyitanitsa zosakaniza. Komabe, malinga ndi zomwe zafotokozedwa mwachidule pazokambirana, OpenAI sinamalizebe njira yabwino yokwaniritsira izi mosasamala.
Msika Wotambalala ndi Kupanikizika Kwampikisano
OpenAI sikugwira ntchito mu vacuum. Makampani onse aukadaulo akuthamangira kuphatikiza AI muzamalonda. Zimphona monga Google, Amazon, ndi Meta onse akupanga zida zawo zogulira zoyendetsedwa ndi AI.
Kuthamanga kwampikisanoku kumatanthauza kuti OpenAI iyenera kuyenda mwachangu komanso moyenera. Kutulutsa kosayendetsedwa bwino kungathe kuwononga kudalirana kwa ogulitsa ndi ogwiritsa ntchito. Kampaniyo iyenera kulinganiza zatsopano ndi kudalirika, kuwonetsetsa kuti zochitika ndi zotetezeka komanso kuti ogwiritsa ntchito ndi osavuta.
Zinthu zazikulu zomwe zimapikisana ndi izi:
Kuthamanga ndi kulondola kwamalingaliro azinthu za AI. Kusasunthika kwa potuluka ndi njira yolipira. Chikhulupiriro chonse ndi chitetezo cha nsanja.
Kukanika kupikisana pazigawozi kukhoza kupangitsa kuti ChatGPT agule zinthu zomwe zimakonda kwambiri m'malo mongopita kotchuka.
Kutsiliza: Nkhondo Yokwera Yokwera Kwambiri
Ulendo wa OpenAI wopita ku mapulogalamu ogula uli ndi zovuta zambiri, kuyambira pakukopa ogulitsa mpaka kuthana ndi vuto la ogwiritsa ntchito. TheKupambana kwa bizinesi iyi kumadalira kuthetsa mavuto ovuta a kupeza, kuphatikiza, ndi kudalira.
Ngakhale kuti njirayo ili yamwala, mphotho yomwe ingakhalepo—chithunzi chatsopano cha malonda okambitsirana—ndi yaikulu. Kwa mabizinesi omwe akuyang'ana kuti azikhala patsogolo pakuphatikizana kwa AI, kuyang'anitsitsa zomwe zikuchitika ndikofunikira.
Mukufuna kufufuza momwe AI ingasinthire njira yanu ya digito lero? Dziwani zida ndi zidziwitso zomwe mukufuna pa Seemless.
