OpenAI's Pivot rau E-Commerce: A Rocky Road Ahead
OpenAI lub hom phiaj xav tau los sib koom ua lag luam ncaj qha rau hauv ChatGPT tab tom ua rau muaj kev cuam tshuam loj heev. Lub tuam txhab tam sim ntawd scaling rov qab ntawm chatbot checkout nta txhais tau tias nws txoj kev vam meej tam sim no hinges ntawm ob-pronged kev sib tw. Nws yuav tsum xub yaum cov khw muag khoom loj los tsim cov khw muag khoom tshwj xeeb hauv AI platform. Tom qab ntawd, nws ntsib txoj haujlwm nyuaj dua kom tau txais cov neeg siv los ua kev yuav khoom muaj.
Qhov kev hloov pauv no sawv cev rau qhov kev sim tseem ceeb rau OpenAI qhov kev khwv nyiaj txiag thiab kev nthuav dav platform. Lub tswv yim ntawm ChatGPT cov apps yuav khoom yog lub hauv paus rau cov kev taw qhia tshiab no, tab sis kev saws me nyuam thaum ntxov qhia txog cov toj roob hauv pes uas muaj teeb meem.
Tus Neeg Muag Khoom Onboarding Challenge
Convincing tsim cov lag luam hom lag luam los nqis peev hauv qhov tshiab, tsis muaj pov thawj kev muag khoom yog tsis muaj qhov me me. Cov khw muag khoom tau ceev faj, xav tau cov pov thawj tseeb ntawm kev rov qab los ntawm kev nqis peev thiab cov neeg siv kev koom tes ua ntej cog lus.
OpenAI tau ua qee qhov kev nce qib pib, nce nyob ib ncig ntawm 100 cov neeg siv khoom lag luam. Cov npe tseem ceeb xws li Uber thiab Instacart yog cov neeg siv khoom thaum ntxov. Txawm li cas los xij, qhov no yog ib feem me me ntawm kev lag luam e-lag luam thoob ntiaj teb.
Cov lus pom zoo rau tus neeg muag khoom muaj xws li:
Kev nkag ncaj qha rau ChatGPT cov neeg siv loj heev. Lub peev xwm rau kev sib tham kev lag luam, qhov twg AI coj kev paub txog kev yuav khoom. Kev koom ua ke ntawm kev yuav khoom rau hauv kev sib tham zoo, muaj txiaj ntsig zoo.
Txawm hais tias cov txiaj ntsig zoo li no, ntau tus neeg muag khoom tau txais kev tos-thiab-saib mus kom ze, tsis paub meej txog tus neeg siv tus cwj pwm hauv qhov chaw tshiab no.
Technical thiab Strategic Hesitations
Tshaj li qhov tsis txaus siab yooj yim, kev sib koom ua ke nthuav qhia nws cov teeb meem nyuaj. Tsim kom muaj kev paub zoo nyob rau hauv kev sib tham sib tham sib txawv heev los ntawm kev lag luam e-lag luam platforms.
Cov khw muag khoom yuav tsum xav txog yuav ua li cas cov khoom muag, tus nqi, thiab cov neeg siv khoom cov ntaub ntawv sync hauv lub sijhawm. Kuj tseem muaj cov lus nug tsis teb txog kev ua lag luam thiab ntau npaum li cas cov tuam txhab tswj hwm yuav muaj kev paub dhau los ntawm cov neeg siv khoom thaum kho los ntawm AI.
Tus Neeg Siv Khoom Siv Teeb Meem
Txawm hais tias OpenAI ua tiav hauv kev nyiam cov khw muag khoom, qhov teeb meem loj thib ob yog cov neeg siv khoom siv. Qhov teeb meem tseem ceeb yog qhov tsis muaj kev paub txog thiab muaj feem cuam tshuam rau cov neeg siv kev paub.
ChatGPT cov apps yuav khoom tau muaj rau ob peb lub hlis xwb. Feem ntau cov neeg siv ChatGPT tsis paub meej tias cov kev pabcuam kev lag luam muaj nyob hauv lub platform. Lawv feem ntau siv cov cuab yeej rau cov ntaub ntawv, kev muaj tswv yim, thiab kev daws teeb meem, tsis yog rau kev yuav khoom.
Qhov teeb meem Discoverability
Tam sim no, nkag mus rau cov khoom lag luam no tsis yog qhov xav tau. Cov neeg siv yuav tsum ua ob kauj ruam nquag:
Manually pab kom cov khw muag khoom tshwj xeeb app lawv xav siv. Hu lub app hauv kev sib tham los ntawm kev ntaus ntawv, xws li "@Instacart."
Cov txheej txheem no tsim kev sib txhuam tseem ceeb. Nws cuam tshuam lub ntuj ntws ntawm kev sib tham thiab xav tau kev paub ua ntej ntawm cov apps twg muaj. Qhov kev txwv tsis pub nkag mus rau qhov txwv tsis pub muaj kev tshawb pom thiab kev siv.
OpenAI paub txog qhov teeb meem no. Lub tuam txhab tau tshaj tawm hais tias kev sib tham ua qhov kev paub dhau los. Ib qho kev daws teeb meem suav nrog AI qhia txog cov khoom lag luam cuam tshuam raws li cov ntsiab lus ntawm tus neeg siv kev sib tham.
Piv txwv li, yog tias tus neeg siv nug txog cov lus qhia noj hmo, ChatGPT tuaj yeem hais qhia qhib Instacart app kom xaj cov khoom xyaw. Txawm li cas los xij, raws li cov peev txheej luv luv ntawm kev sib tham, OpenAI tseem tsis tau ua tiav txoj hauv kev zoo tshaj plaws los siv qhov no seamlessly.
Kev lag luam dav dav thiab kev sib tw siab
OpenAI tsis ua haujlwm hauv lub tshuab nqus tsev. Tag nrho kev lag luam thev naus laus zis tau sib tw los koom ua ke AI hauv kev lag luam. Giants zoo li Google, Amazon, thiab Meta yog txhua tus tsim lawv tus kheej AI-powered mus yuav khoom.
Qhov kev sib tw siab no txhais tau tias OpenAI yuav tsum txav nrawm tab sis kuj raug. Kev ua haujlwm tsis zoo tuaj yeem ua rau muaj kev ntseeg siab rau ob tus neeg muag khoom thiab cov neeg siv khoom. Lub tuam txhab yuav tsum sib npaug innovation nrog kev ntseeg siab, ua kom cov kev lag luam muaj kev ruaj ntseg thiab cov neeg siv kev paub zoo.
Cov yam tseem ceeb ntawm kev sib tw muaj xws li:
Ceev thiab raug ntawm AI cov lus pom zoo ntawm cov khoom. Seamlessness ntawm checkout thiab them nyiaj txheej txheem. Zuag qhia tag nrho kev ntseeg siab thiab kev ruaj ntseg ntawm lub platform.
Kev ua tsis tiav ntawm cov kev sib tw no tuaj yeem tshem tawm ChatGPT qhov kev xav yuav khoom mus rau qhov tshwj xeeb tsis yog lub ntsiab lus tseem ceeb.
Xaus: Kev Sib Tw Nce toj nrog Muaj Peev Xwm
OpenAI txoj kev taug kev mus rau hauv khw apps yog fraught nrog cov teeb meem, los ntawm kev ntxias cov khw muag khoom kom kov yeej cov neeg siv inertia. CovKev vam meej ntawm qhov kev lag luam no nyob ntawm kev daws teeb meem nyuaj ntawm kev tshawb pom, kev sib koom ua ke, thiab kev ntseeg siab.
Thaum txoj kev yog pob zeb, qhov khoom plig muaj peev xwm - lub ntsiab lus tshiab rau kev sib tham kev lag luam - yog qhov loj heev. Rau cov lag luam tab tom nrhiav kom nyob ua ntej ntawm txoj kab nkhaus hauv AI kev koom ua ke, ua kom zoo saib ntawm cov kev txhim kho no yog qhov tseem ceeb.
Koj puas xav tshawb nrhiav AI tuaj yeem hloov koj lub tswv yim digital niaj hnub no? Tshawb nrhiav cov cuab yeej thiab kev nkag siab koj xav tau ntawm Seemless.
