Sɛnea Wobɛda Wo Ho Adi wɔ ChatGPT Results mu na Woanya Adetɔfo Nhu

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Nsusuwii pii wɔ hɔ a ɛfa sɛnea wobɛda wo ho adi wɔ ChatGPT aba mu, nanso sɛ wopɛ afotu fi oduruyɛfo bi a wayɛ no ankasa hɔ a, kɔ so kenkan. Sɛ́ obi a ɔyɛ adwumaden wɔ blogger mu no, I’ve been snagging top positions in Google for well over a decade, nanso bere a mmuae engine optimization (AEO) fii ase fii ase afe a etwaam no, me dove wɔ headfirst. Efi saa bere no, manya posts a ɛbɛda adi wɔ ChatGPT mu, na ɛyɛ me ahomaso sɛ meyɛ kuw bi a wɔaboa HubSpot ma abɛyɛ nea edi kan wɔ AI visibility mu wɔ ne category mu, a 1,850% nkɔanim wɔ qualified leads mu wɔ 2025 mu a yɛn AEO nhyehyɛe no na ɛkanyan no. Wɔ aseɛ ha yi, mɛkyekyɛ nneɛma a ɛho hia a ɛfa sɛdeɛ wobɛda wo ho adi wɔ AI mmuaeɛ mu (titiriw ChatGPT), a sɛdeɛ mmuaeɛ engine no nya nsɛm fibea, akwan a wobɛfa so ama wo AI a wobɛhunu no akɔ soro, ne mfomsoɔ a ɛtaa ba a ɛsɛ sɛ wokwati ka ho. Nsɛm a Wɔahyehyɛ Sɛnea wobɛda adi wɔ ChatGPT aba no fi ase wɔ sɛnea wonya mmuae fibea no so. Akwan a Wɔfa so Ma Nhumu Kɔ soro wɔ ChatGPT Hwehwɛ mu Nsonsonoe a Ɛwɔ ChatGPT & AI Visibility mu a Wobehu Sɛnea Wobɛda Wo Ho adi wɔ ChatGPT Aba a Wonni Mfomso a Ɛtaa Ba Sɛnea Wosusuw Nea Ɛho Hia Bere a Woda Wo Ho Adi wɔ ChatGPT Aba mu Nsɛm a Wɔtaa Bisa Fa Sɛnea Wobɛda Wo Ho Adi wɔ ChatGPT mu Sɛnea wobɛda adi wɔ ChatGPT aba no fi ase wɔ sɛnea wonya mmuae fibea no so. Ɛboro ɔkwan baako a wobɛfa so apue wɔ ChatGPT aba mu. Mmuaeɛ fibea titire mmienu fa ho wɔ ha: ChatGPT nteteeɛ data ne live wɛb hwehwɛ. Momma yɛnkyekyɛ saa fibea ahorow yi mu biara mu wɔ ase ha. Ntetee ho Nsɛm a Wɔde Ma OpenAI tete ChatGPT’s models wɔ data dodoɔ kɛseɛ (enti wɔfrɛ no “kasa nhwɛsoɔ kɛseɛ” anaa “LLM”) a ɛfiri mmeaeɛ a ɔmanfoɔ tumi nya firi intanɛt, nnipa foforɔ fekubɔ, ne data a ɔdefoɔ de ma (ɛgyina ɔdefoɔ no kokoam nhyehyɛeɛ so). Efi ntetee data yi mu no, ChatGPT sua nhwɛso ahorow, sɛnea nsɛmfua ne nsusuwii ahorow wɔ abusuabɔ. Efi saa nhwɛso ahorow a wɔasua yi mu no, nhwɛsode no tumi hyɛ asɛmfua a edi hɔ no ho nkɔm wɔ nsɛmfua a ɛtoatoa so mu (a ɛyɛ mmerɛw dodo, migye tom). ChatGPT nte sɛ nwomakorabea, baabi a ne nhwɛsoɔ no de ne nteteeɛ data nyinaa sie wɔ “nhoma” mu na ɛtwe firi shelves no so gyina nea ɔde di dwuma no akwankyerɛ so. Mmom no, ɛte sɛ onipa amemene a ayɛ adesua pii na ebetumi ayɛ mmuae a egyina nea asua so. “Da a wɔde twaa nimdeɛ” no kyerɛ da a etwa to a wɔtwee ntetee ho nsɛm no. Bere a yɛrekyerɛw eyi no, ChatGPT’s latest model, GPT-5.4, wɔ nimdeɛ cut-off date of August 2025. Saa nokwasɛm yi ho hia sɛ wobɛte ɔkwan a edi hɔ a ChatGPT fa so hwehwɛ ne mmuae ma wo ase: live web search. Live Web Search Momma yɛnka sɛ nsɛm foforɔ a ɛfa w’asɛmmisa no ho no gyaee wɔ Ɔpɛpɔn 2026, nanso mprempren nimdeɛ a wɔatwa mu da no yɛ Ɔpɛpɔn 2025. Sɛ ɛba saa a, ChatGPT betumi ayɛ live web search de ahwehwɛ info a aba foforo wɔ intanɛt so sen sɛ wɔde wɔn ho bɛto ne ntetee data nkutoo so. Eyi ho wɔ mfaso titiriw ma nsɛm a ɛfa bere ho, te sɛ nsɛm ho amanneɛbɔ ne bo a wɔbɔ. OpenAI ka sɛ ɛde mfiri a ɛto so abiɛsa a wɔde hwehwɛ nneɛma te sɛ Bing di dwuma, na ɛma Enterprise ne Edu adetɔfo, . ɛbɔ Bing din nkutoo sɛ nea ɔde hwehwɛ nneɛma. Nanso, sɔhwɛ ahorow a efi abɔnten so afã horow kyerɛ sɛ ɛtɔ mmere bi a OpenAI de Google Search di dwuma. Eyi ho hia efisɛ ɛkyerɛ sɛ SEO koraa da so ara ho hia wɔ AI bere no mu efisɛ ebetumi anya ChatGPT’s mmuae so nkɛntɛnso. Sɛ wopɛ sɛ wohwɛ SEO ne AI ntam kwan no mu kɔ akyiri a, hwɛ yɛn akwankyerɛ a ɛfa ho ChatGPT ma SEO. Faako a wonyae Ade foforo a ɛyɛ anigye ne sɛ ChatGPT’s wɛb search aba no ntaa nyɛ pɛ ne Google’s SERP. Hwɛ aseɛ ha ma me Google versus ChatGPT aba ma kasasin “ai search statistics 2025.” Biribiara nni hɔ a ɛka bom. Google AI Nsɛm a Wɔaka abom ni: Google Search mu nsɛm anum a ɛsen biara a wɔmfa mmoa no ni: Na ChatGPT’s aba a efi wɛb hwehwɛ a wɔyɛe mu ba: Me fam no, eyi kyerɛ nneɛma abien bi: Biako, Google Search ne ChatGPT kari nneɛma wɔ ɔkwan soronko so. Na abien, esiane ɛno nti, sɛ mpo SEO ama w’abam abu esiane sɛ ɛte sɛ nea wuntumi nkɔ soro wɔ search engine aba krataafa no so a, ebia wubehu nkonimdi wɔ mmuae engine optimization (AEO) mu denam wo ho a wobɛda no adi wɔ ChatGPT mmuae mu no so. Nea Eyi Te Wɔ Nneyɛe Mu Sɛ yɛbɛyɛ mfatoho a, me tuu mmirika yɛɛ prompt koro no ara (“What’s the best CRM for publishers in 2026?”) wɔ ChatGPT nhyehyeɛ mmienu mu sɛ mɛhwɛ sɛ m’asɛm bi a wɔayɛ no yie wɔ AEO mu bɛda adi anaa. Nea edi kan no, meyɛɛ prompt no wɔ bere tiaa mu nkɔmmɔbɔ mu a Auto apaw (a ɛkyerɛ sɛ ChatGPT besi model a mede bedi dwuma ho gyinae). Wubetumi ahu sɛ ChatGPT kamfo kyerɛHubSpot di kan wɔ ne list a ɛyɛ CRMs a eye sen biara ma adawurubɔfo, na sɛ me hover wɔ citation bubble no so a, wubehu sɛ ɛyɛ HubSpot blog post a mekyerɛwee no. Sɛnea ɛbɛyɛ a mɛte sɛnea ChatGPT’s live web search no fa nsɛmmisa ho ase yiye no, mihu sɛ ɛboa sɛ mɛyɛ prompt no a Thinking mode no ayɛ adwuma. You’ll see it answers a little differently, ɛwom sɛ wɔda so ara ka HubSpot ho asɛm na wɔda so ara twe adwene si me HubSpot blog post so. Nanso, ɔfã a ɛyɛ anigye ankasa ne sɛ wobɛkyere so atrɛw na woahwɛ ne nsusuwii no bi. Me fam no, ɛte sɛ nea worehwɛ fã bi wɔ hood no ase. Wobɛhunu sɛ ɛbubuu me prompt baako no mu yɛɛ no ​​queries ahodoɔ. Wɔfrɛ eyi query fan-out, na ɛwɔ nkyerɛkyerɛmu a mfaso wɔ so ma aguadifo: Prompt a w’adetɔfo kyerɛw kɔ ChatGPT mu no nyɛ asɛmmisa a ɛkyerɛ sɛ ebia wo site no behu anaa. ChatGPT betumi abubu saa prompt no mu ayɛ no sub-queries a anka worenhyɛ nkɔm mfi mfitiase nsɛmfua no nkutoo mu. Ɛno ne adeɛ baako nti a nhwehwɛmu a wɔyɛ ntɛm (a mɛka ho asɛm wɔ aseɛ ha) yɛ AEO nhyehyɛeɛ no fã a ɛho hia saa. Akwan a Wɔfa so Ma Nhumu Kɔ soro wɔ ChatGPT Hwehwɛ mu Nea ɛnte sɛ Google Search no, OpenAI ntintim akwankyerɛ a ɛkɔ akyiri biara a ɛfa sɛnea wɔde dibea wɔ ChatGPT nhwehwɛmu aba mu, a ɛma ɛho hia sɛ wɔde wɔn ho to emu ne akyi sɔhwɛ so. Ɛno nti na mɛbɔ mmɔden sɛ mede nhwehwɛmu ne sɔhwɛ ahorow a efi aguadi ho abenfo hɔ bɛboa me akwan a mekamfo kyerɛ wɔ asɛm yi mu nyinaa akyi. Sɛ yɛbɛka no yiye a, OpenAI aka eyi: “Ɔmanfo wɛbsaet biara betumi apue wɔ ChatGPT hwehwɛ mu.” Ɛsan nso kaa sɛ wobɛhwɛ sɛ wo site no nsiw ne crawler no kwan (mɛkɔ akyiri wɔ sɛdeɛ wɔbɛyɛ saa wɔ aseɛ ha). Hwɛ sɛ indexing ne crawler kwan a ɛfata. Fa ɔfã yi sɛ nhwehwɛmu kratasin ansa na woakɔ so akɔ emu nsɛm ne tumidi akwan abiɛsa a aka a ɛwɔ ase ha no so. Hwɛ sɛ: Wo nkratafa titiriw no yɛ index wɔ Google ne Bing mu. OAI-SearchBot wɔama ho kwan wɔ wo robots.txt mu Wo nsɛm no load wɔ HTML a wotumi hwehwɛ mu sen sɛ wode wo ho bɛto JavaScript a ɛwɔ client-side so koraa. Indexing a ɛfata ne crawler access yɛ fapem layer a ɛda adi wɔ ChatGPT aba mu. Indexing ne crawling yɛ SEO nsɛmfua, yiw, nanso ɛka AEO, nso. Akwan abiɛsa a wɔfa so nya ChatGPT mmuae so nkɛntɛnso ni: 1. ChatGPT’s Wɛbsaet Nhwehwɛmu Sɛnea mekae wɔ atifi hɔ no, ChatGPT twetwe nea efi mu ba a ɛte ase denam search engine ahorow te sɛ Bing ne Google so. Ɛno kyerɛ sɛ atetesɛm search engine indexing da so ara yɛ ade a ɛsɛ sɛ wodi kan yɛ ansa na AI ahu. Sɛ wo nkratafa no nnyɛ index a, ɛrenpue wɔ ChatGPT’s live search results mu. 2. OpenAI’s Ankasa Crawlers OpenAI nso yɛ n’ankasa wɛb krawler ahorow, na emu biara di atirimpɔw soronko ho dwuma. Nea ɛsɛ sɛ wuhu fa wɔn ho ni: OAI-SearchBot nya ChatGPT’s live wɛb hwehwɛ so nkɛntɛnso. Sɛnea OpenAI’s crawler documentation kyerɛ no, site ahorow a wɔpaw sɛ wobefi OAI-SearchBot mu no renpue wɔ ChatGPT’s search mmuae mu (ɛwom sɛ ebia ɛda so ara bɛda adi sɛ navigational links de). Sɛ wopɛ sɛ wɔtwe adwene si wo so wɔ ChatGPT mmuaeɛ mu a, saa bot yi hia kwan kɔ wo sait no so. GPTBot nya OpenAI’s ntetee data so nkɛntɛnso. Eyi ne bot a ɛma ChatGPT’s ntetee data — nimdeɛ a ɛde kɔ nkɔmmɔbɔ ntam mpo a ɛnyɛ live search. GPTBot a wobɛsiw ano no kyerɛ sɛ ɛbɛyɛ sɛ wo nsɛm no renhu daakye model ntetee. Wo robots.txt fael no na ɛhwɛ kwan a wobɛfa so akɔ OpenAI wɛb krawler abien yi so. Wɔahyehyɛ bot biara wɔ ne ho, a ɛkyerɛ sɛ wobɛtumi ama OAI-SearchBot ho kwan (enti wo nkratafa bɛpue wɔ nhwehwɛmu aba mu) berɛ a woresiw GPTBot (enti wɔmfa wo nsɛm nni dwuma mma model nteteeɛ), anaa nea ɛne no bɔ abira. Here’s what that looks like in practice within your robots.txt file (hyɛ no nsow sɛ nkyerɛwde a wɔde “#” di anim no yɛ nsɛm a crawlers bu wɔn ani gu so):   # Ma kwan ma ChatGPT hwehwɛ no nkɔ wo nkratafa no so Ɔdefoɔ-ananmusifoɔ: OAI-SearchBot Ma kwan ma: / .   # Ma kwan ma wɔboaboa ntetee data ano (wopɛ — wo frɛ) . Ɔdefoɔ-ananmusifoɔ: GPTBot Ma kwan ma: / .   Pro Tip: Sɛ woyɛ wo robots.txt no foforo wie a, egye bɛyɛ nnɔnhwerew 24 ansa na OpenAI’s nhyehyɛe ahorow no ada nsakrae no adi, sɛnea OpenAI’s nkrataa kyerɛ no. Sɛ nea efi mu ba no nyɛ nea ɛba ntɛm ara a, mma wo ho nnpopo. 3. OAI-SearchBot ne GPTBot di apere sɛ wɔbɛhwehwɛ JavaScript-heavy sites. Sɛ yɛbɛka no tiawa a, wontumi “nhu” wo nsɛm no, na sɛ wontumi nhu a, wontumi mfa nka ChatGPT mmuae ho. Nsiesiei no: Sɛ wopɛ sɛ wo wɛbsaet no da adi wɔ ChatGPT mu (ɛwom sɛ there’s no guarantee) de, hwɛ hu sɛ wo nsɛm a ɛho hia sen biara no wɔ hɔ wɔ HTML mmuae a edi kan no mu. Server-side rendering (SSR) anaa pre-rendering na ɛyɛ nea ɛsen biaraakwan a wotumi de ho to so wɔ ha. Eyi nyɛ adeyɛ pa nko ma AI crawlers — ɛboa nso wɔ atetesɛm SEO, efisɛ Googlebot betumi apere wɔ JS-heavy nkratafa nso. Pro Tip: Wonnim sɛ ChatGPT betumi ahu wo wɛbsaet krataafa no anaa? Fa AI Crawlability Checker a wontua hwee yi di dwuma. Yiw, ɛyɛ yaw sɛ ɛsɛ sɛ wokyerɛw wo din, nanso sɛ wokyerɛw wo din wie a, wubetumi de adi dwuma kwa. Na ɛyɛ AI crawlability/JavaScript checker a eye sen biara a mesɔɔ hwɛe, efisɛ ɛma nsɛm a ɛkɔ akyiri sen biara na ɛtwe adwene si JS nsɛm ne nsiesie so titiriw. Fa mmuae no di anim, afei trɛw mu. Fa nsɛm a ɛho hia sen biara no to w’asɛm no atifi, na fa asɛm titiriw a nkyekyem no hwehwɛ ho mmuae no fi nkyekyem biara ase. Mma akenkanfoɔ (anaa ChatGPT) ntutu fam. Sɛ wode mmuae tẽẽ no ma wie a, wubetumi akɔhyɛ nsɛm no mu. Anyɛ yiye koraa no, nhwehwɛmu abien a wɔde wɔn ho ayɛ no ahu sɛ AI nsɛm a wɔafa aka no kɔ kratafa bi atifi kɛse. Kevin Indig’s February 2026 nhwehwɛmu a ɔyɛe wɔ ChatGPT nsɛm a wɔafa aka a wɔagye atom 18,012 ho no hunuu sɛ 44.2% firii 30% a ɛwɔ soro wɔ krataafa bi mu nsɛm mu. Citation likelihood so tew kɛse wɔ ɛno akyi. CXL nhwehwɛmu a ɛyɛ soronko a ɛfa Google AI Overviews ho no hunuu nkyekyɛmu a ɛte saa ara: nsɛm a wɔafa aka no mu 55% fi kratafa bi 30% a ɛwɔ soro no mu. Kɔkɔbɔ a ɛho hia: Nhwehwɛmu abien no nyinaa yɛ nea wɔde hwɛ nneɛma na ɛde abusuabɔ (abusuabɔ bi) si hɔ, na ɛnyɛ nea ɛde ba (nea enti a abusuabɔ no ba). Wei kyerɛ sɛ wɔkyerɛ sɛ nsɛm a wɔatwe adwene asi so no taa bɛn kratafa bi atifi nanso wɔnkyerɛ sɛ nsɛm a wɔde to nkyɛn a, ɛma wɔtwe adwene si so. Ɛbɛtumi aba sɛ ChatGPT ani gye nkyerɛaseɛ tẽẽ, nsɛm a ɛyɛ entity-rich, ne mmuaeɛ a emu da hɔ, na ɛnonom ne su korɔ no ara a akyerɛw pa fi awosu mu de si anim. Me fa: Fa nsɛm titiriw to anim efisɛ ɛyɛ samufo ne UX adeyɛ a emu yɛ den (ɛma ɛyɛ mmerɛw ma akenkanfo a wonni adagyew sɛ wɔbɛhwehwɛ mu), na ebetumi ama ChatGPT atwe adwene asi so no atu mpɔn. Ase hɔ no yɛ nhwɛsoɔ a ɛdi kan ne akyire a ɛkyerɛ sɛdeɛ wobɛtumi asesa ɔkwan a wofa so kyerɛw sɛdeɛ ɛbɛyɛ a wobɛtumi ada wo ho adi wɔ ChatGPT aba mu. “Ansa na” no yɛ asɛm bi a mekyerɛwee ansa na mereyɛ AI a ɛfa adwini ho adwene ho no mu asɛm ankasa. Ansa na: Asɛmti: Akwan anaa akwan 5 bɛn na wɔfa so susuw nhyehyɛe ho? Nipadua nkyekyem: Wɔfrɛ akwan anum a wɔfa so susuw nhyehyɛe ho no ma ɛfata kɛse sɛ ‘afã horow’ anaa ‘afã horow’ anum no. Momma yɛnka saa nsɛm anum no ho asɛm tiawa ansa na mahuruw akɔ akwan pɔtee a wobɛfa so de adwini ho adwene adi dwuma no mu. Nanso, ade a ɛho hia sen biara ni: The design thinking stages are not linear.Ɔhaw no: Hyɛ sɛnea ɛkyinkyin na ɛnmmua asɛmmisa a wɔde too gua wɔ asɛmti a ɛwɔ atifi hɔ no ntɛm ara no nsow: “Dɛn ne akwan anaa afã horow 5 a wɔfa so susuw adwini ho?”   Afei (de mmuae a edi kan kasasin bedi dwuma): Asɛmti: Akwan anaa akwan horow 5 bɛn na wɔfa so susuw nhyehyɛe ho? Nipadua nkyekyem: Nneɛma anum a ɛwɔ adwini ho adwene mu ne tema, nkyerɛkyerɛmu, adwene, nhwɛso, ne sɔhwɛ. Saa stages yi nyɛ linear — there’s no fixed order, na ɛtaa kata so anaasɛ ɛsan yɛ bio. Wonnyae tema a wowɔ ma wɔn a wɔde di dwuma no bere a woakɔ ɔhaw no mu nkyerɛkyerɛmu so pɛn no; empathy carries through the entire process.The fix: Ka mmuae no wɔ kasamu a edi kan no mu, afei kɔ so kyerɛkyerɛ nuance no mu. Nkyekyɛm ahorow a edi hɔ, baabi a mekyekyɛ mu fã biara no, da so ara yɛ pɛ pɛpɛɛpɛ — wɔyɛ adanse a ɛfoa so. Nanso m’ama ChatGPT’s crawler no nsɛm a ɛho hia sen biara wɔ mfiase pɛɛ. Fa schema markup ka ho na aboa AI ma wayɛ wo nsɛm no mu nhwehwɛmu. Ɔkwan foforɔ a wobɛfa so aboa ama nsɛm a ɛwɔ mu no ada adi wɔ ChatGPT so ne sɛ wode schema markup bedi dwuma. Schema markup yɛ code a wode ka wo site’s source code ho a ɛkyerɛ search engines ne answer engines nea wo content gyina hɔ ma no pɛpɛɛpɛ (hena na ɔkyerɛwee, content ko a ɛyɛ, ne entities a ɛkyerɛ). Nanso, w’akenkanfo rentumi nhu. M’ani gye ho sɛ mɛsusuw ho sɛ ɛka AI model’s native language mmom sen sɛ mɛhyɛ no ma wate yɛn de ase. Ɛma nea yɛakyerɛw wɔ kasa a emu da hɔ mu no yɛ kɛse. Sɛ wopɛ primer a emu dɔ a, hwɛ HubSpot’s beginner’s guide to structured data ne yɛn nantew a ɛfa sɛnea wɔde schema markup bedi dwuma ho. Nea enti a ɛho hia ma ChatGPT a wotumi hu: Schema markup a wode bɛka ho no nkyerɛ sɛ wɔbɛfa wo asɛm aka, nanso ɛtew mmuae a emu nna hɔ a engine ahorow hyia bere a wosi gyinae sɛ ebia wobegye wo nsɛm no adi na wɔatwe adwene asi so no so. Schema ahorow bi a ɛho hia ma AI a wotumi hu: Ahyehyɛde de wo brand si hɔ sɛ adwumakuw a wogye tom. Fa sameS links a ɛkɔ wo Wikipedia krataafa, Wikidata entry, LinkedIn, ne social profiles ka ho sɛnea ɛbɛyɛ a AI models betumi cross-reference onipa ko a woare.Here’s a real-life example of ahyehyɛde nhyehyɛe a ɛreyɛ adwuma wɔ Ahrefs.com: Faako a wonyae Asɛm (anaasɛ BlogPosting) kyerɛ AI nea emu nsɛm yɛ, onii a ɔkyerɛwee, ne bere a wotintimii. Eyi boa AI ma wɔsɔ fibea a wogye di no hwɛ. FAQPage maps nsɛmmisa tẽẽ kɔ mmuae so wɔ format AI models betumi ayi asɛmfua biara. Ɛwom sɛ Google deprecated FAQ rich results for most websites de, nanso schema type no ankasa da so ara boa AI models ma wohu Q&A content structure. HowTo hyehyɛ akwankyerɛ anammɔn anammɔn sɛnea ɛbɛyɛ a AI betumi akɔ soro ama nhyehyɛe ho nsɛmmisa. Me take: Schema yɛ infrastructure a wɔde aka ho, nanso ɛrenkora nneɛma a ɛyɛ mmerɛw so. Ɛyi akasakasa fi hɔ ara kwa ma AI mfonini ahorow a wɔbɔ mmɔden sɛ wɔbɛte emu nsɛm a emu yɛ den ase. Pro Tip: Fi ase de Organization and Article schema wɔ wo nkratafa a ɛho hia sen biara no so, afei fa FAQPage ka nsɛm biara a ɛwɔ nokware Q&A afã horow ho. Afei, fa Google’s Rich Results Test ne Schema Markup Validator so fa koodu no di dwuma na hwɛ sɛ ɛyɛ adwuma ansa na wode aka wo wɛbsaet nkratafa ho. Hwɛ yɛn mmuae engine optimization akwankyerɛ no na hwɛ sɛnea schema hyia wɔ AEO nhyehyɛe a ɛtrɛw mu. Na afei kenkan entity-based SEO ho asɛm na woate sɛnea schema ayɛ nhwehwɛmu fã titiriw bere tenten no ase. Nya din pa wɔ wo wɛbsaet no akyi. ChatGPT susuw nneɛma a efi akyi ho bere a ɛresusuw ho sɛ ebia wobɛfa wo sait no sɛ fibea wɔ ne mmuae ahorow mu anaa. Te sɛ sɛnea Google hyehyɛɛ EEAT de huu nneɛma a ɛboa no, ChatGPT hwehwɛ nsɛnkyerɛnne a ɛkyerɛ sɛ wo brand no yɛ nea wotumi de ho to so. Ɛyɛ saa denam adwene a ɛwɔ hɔ (anaasɛ nsɛm a ɛsan ba) a ɛhwehwɛ wɔ fibea ahorow a ɛwɔ wɛbsaet no so nyinaa so. Ɛno nti na ɛho hia sɛ wususuw nneɛma ho kɔ akyiri sen wo wɛbsaet no. Abɔnten so nneɛma bi a ɛsɛ sɛ wususuw ho sɛ wubenya brand mentions pa wɔ: Social media ho nsɛm Wikipedia na ɛwɔ hɔ Nsɛm ho amanneɛbɔfo Nnipa a wɔto so abiɛsa blog ahorow Hwɛ nsɛmma nhoma ahorow mu Nhyiam ahorow Eyi ho hia dɛn? McKinsey nhwehwɛmu bi hunuu sɛ Google AI Overview nsɛm a wɔafa aka no mu 5-10% pɛ na ɛfiri brand bi ankasa wɛbsaet. Ɛno kyerɛ sɛ nea nnipa afoforo ka fa wo ho wɔ intanɛt so no ho hia AI sen nea woka fa wo ho ho. Here’s how to address that across two areas: brand a wɔka ho asɛm ne nhwehwɛmu. Hyɛ wo brand’s entity no den denam third-party mentions so. Entity ahoɔden ne sɛnea AI models hu wo brand pefee na ɛkɔ so daa sɛ ade soronko, wiase ankasa — ɛnyɛ din bi kɛkɛ wɔ wɛbsaet bi so, na mmom entity a wonim a ɛwɔ su ahorow a wɔagye atom ne track record wɔ ahofadi fibea ahorow pii so. Nea ɛsɛ sɛ wode di kan ni: Fa animdefo nkyerɛkyerɛmu ma. Fa nsɛm a wɔafa aka ma nsɛm ho amanneɛbɔfo, fa wo ho hyɛ nnwuma a wɔboaboa ano mu, na tintim ahɔho adwene. Hwɛ sɛ wo Wikipedia ne Wikidata nsɛm a woakyerɛw no yɛ nokware. Nhwehwɛmu a Brandlight yɛeɛ no hwɛɛ data a ɛfiri 50 million+ user akwantuo mu wɔ ChatGPT, Copilot, Google AI Overview, ne Perplexity. Wɔ ChatGPT’s top 10 a wɔatwe adwene asi so kɛse no mu no, Wikipedia nkutoo na ɛyɛɛ 40% wɔ nsɛm a wɔafa aka no mu. Sɛ wo brand no di Wikipedia’s notability requirements ho dwuma a, sɛ wowɔ nsɛm a ɛyɛ pɛpɛɛpɛ wɔ hɔ a, ebetumi ama hokwan a wowɔ sɛ wobegye wo atom sɛ adwumakuw bi no ayɛ kɛse. Fa wo ho hyɛ mpɔtam hɔ nhyiam ase nokwarem. Reddit ne Quora nhama no, mmuae engine ahorow no gye no denneennen bere a wɔreyɛ mmuae ahorow no. Nokwasɛm a ɛyɛ sɛ OpenAI ne Reddit yɛɛ adwuma wɔ afe 2024 mu no yɛ sɛnkyerɛnne a ɛkyerɛ sɛ sɛ wopɛ sɛ woda wo ho adi wɔ ChatGPT aba mu a, ɛbɛyɛ nyansa sɛ wobɛtena Reddit so. Fa brand din a ɛkɔ so daa di dwuma. Mma AI models nnyɛ basaa wɔ din nsakraeɛ pii ho. Bata brand din biako a ɛyɛ mmara kwan so de a wode di dwuma wɔ baabiara no ho sɛnea ɛbɛyɛ a sɛ obi a obetumi atɔ wo nneɛma bisa wo nneɛma no ho asɛm a, mmuae afiri no betumi abɔ din pɛpɛɛpɛ. Fa wo nhwehwɛmu profile ne directory listings no ka. Nhwehwɛmu ne adwumayɛ ho kyerɛwtohɔ ahorow yɛ sɛnkyerɛnne a ɛda nsow wɔ brand a wɔka ho asɛm ho. Wɔyɛ nhyehyɛe, platform-specific identity records a AI models betumi de adi dwuma de ahwɛ sɛ w’adwuma no yɛ nea ɛfata na wɔasusuw sɛnea adetɔfo bu wo ho. Domains a ɛwɔ hɔ wɔ nhwehwɛmu platform akɛseɛ so no nya ChatGPT citations a ɛfa domains a enni hɔ saa no mmɔho mmiɛnsa, sɛdeɛ November 2025 nhwehwɛmu a SE Ranking yɛeɛ kyerɛ no. Wo nneyɛe a wɔahyehyɛ: Claim ne profiles a edi mũ wɔ nhwehwɛmu platforms atitiriw so. Anyɛ yiye koraa no: Google Business Profile, Yelp, ne nnwuma pɔtee bi platforms (G2 ne Capterra ma software, Trustpilot ma consumer brands, ne nea ɛkeka ho) Hyɛ beae biara a ɛwɔ hɔ ma sɛnea ɛbɛyɛ a AI models betumi ayi data afi saa profile ahorow yi mu. Fa nnansa yi nsɛm a wɔka kyerɛ no kyekye nhwehwɛmu volume. Bisa adetɔfo wɔ osuahu pa akyi, na bua nsusuwii ahorow (a eye ne nea enye nyinaa) de kyerɛ sɛprofile no yɛ nea wɔhwɛ so denneennen. Hwɛ nea AI retwe afi saa platform ahorow yi so. Fa ChatGPT, Perplexity, ne Google AI Mode so tu wo brand no ma aguadi ho nsɛmmisa wɔ wo space. Sɛ AI no retwe adwene asi nsusuwii a ne bere atwam so anaasɛ ɛretwe afi directory a nsɛm a ɛnteɛ wom mu a, ɛno ne wo cue sɛ wobɛma saa listings no ayɛ foforo. HubSpot AEO betumi aboa ma wɔde mfitiaseɛ asi hɔ ama sɛdeɛ wo brand no da adi mprempren wɔ AI platforms nyinaa so — anammɔn a ɛdi kan a ɛho hia a ɛbɛma w’adwuma no ada adi wɔ ChatGPT. Nsonsonoe a Ɛwɔ ChatGPT & AI Visibility mu a Wobehu Nhwehwɛmu a wɔyɛ no ntɛm ho hia na ama woatumi ayɛ AEO pa. Sɛ na worebɔ mmɔden sɛ wobɛdi kan wɔ Google mu a, wobɛtumi ayɛ nsɛmfua titire ho nhwehwɛmu kwa denam nsa a wode bɛhyɛ nsɛmfua titire mu wɔ Google Search mu na woahu nea ɛfiri nhwehwɛmu mu baeɛ no so. Nanso sɛ wobɛda wo ho adi wɔ ChatGPT mu a, ɛsɛ sɛ woyɛ nhwehwɛmu ntɛm denam nsa a wode bɛhyɛ nsɛm a wɔka kyerɛ mu wɔ ChatGPT mu na woahu sɛnea ɛbua no so. Wei kyerɛ sɛ wobɛsɔ nsɛmmisa a w’atiefoɔ a wode w’ani asi so no bisa LLM chatbot no ahwɛ na woasusu sɛ wo brand no da adi wɔ ne mmuaeɛ mu anaa. Pro tip: Sɛ wopɛ sɛ wode nsa yɛ saa adeyɛ yi a, hwɛ hu sɛ wubefi ChatGPT mu anaasɛ wode bere tiaa mu nkɔmmɔbɔ bedi dwuma. Adɛn? ChatGPT’s memory kae wo ho nsɛm a ɛho hia sɛnea ɛbɛyɛ a ebetumi ayɛ ne mmuae no ama wo pɔtee. Wopɛ sɛ wonya slate a ɛho tew bere a woreyɛ nhwehwɛmu ntɛm wɔ ChatGPT mu no. Eyi te sɛ akwankyerɛ a wɔde ma sɛ wode Google bedi dwuma wɔ Incognito Mode mu bere a woreyɛ keyword nhwehwɛmu sɛnea ɛbɛyɛ a ɛrenyɛ nea ebefi mu aba no ho nhyehyɛe a egyina wo data so. Adeyɛ a mɛkamfo akyerɛ no ni: 1. Yɛ nsɛm a ɛkanyan wo a ɛho hia w’adwuma no ho mfonini. Susuw nsɛmmisa a obi a ɔpɛ sɛ ɔyɛ adetɔfo bɛkyerɛw wɔ ChatGPT mu ansa na watɔ no ho. Eyi yɛ sɛnea wuhu sɛnea wobɛda wo ho adi wɔ ChatGPT mu ama wo nnwuma no fã. Wɔ adwumakuw bi a wɔko tia mmoawa a wɔsɛe nnɔbae fam no, ebia ɛno bɛyɛ te sɛ, “Dɛn nti na merehu ntɛtea pii wɔ me dan mu wɔ awɔw bere mu?” anaa “Dɛn ne adwumakuw a eye sen biara a wɔde siw mmoawa a wɔsɛe nnɔbae ano wɔ Atlanta a wɔde akwan a ɛmma nneɛma nsɛe nneɛma a atwa yɛn ho ahyia di dwuma?” Eyinom ne nsɛm a ɛkanyan wo a ɛsɛ sɛ wudi akyi. Wɔ me suahu mu no, AI a wotumi hu no susuw no yɛ soronko koraa wɔ Google rankings a wosusuw no ho. Ne nyinaa akyi no, “gyinabea 1” biara nni hɔ a ɛsɛ sɛ wodi akyi, na ɛnte sɛ Google Search Console a ɛkyɛ keyword data no, OpenAI nkyɛ saa data no ne yɛn. Nhyɛso titiriw no ni: Wɔ SEO mu no, sɛ mepɛ sɛ mihu keywords a me blog post no ranking ma a, metumi akɔ Ahrefs na mahyɛ ne URL na mahu list a ɛkɔ akyiri. Nanso wɔ AEO mu no, sɛ mepɛ sɛ mihu nsɛm a wɔka kyerɛ me wɛbsaet no a, adwinnade biara nni hɔ a metumi de URL no amena na manya nsɛm a wɔka kyerɛ no nyinaa. Mmom, ɛsɛ sɛ me hypothesize prompts bɛn na misusuw sɛ ɛsɛ sɛ meyi me ho adi ma, na afei AEO adwinnade bi betumi asi so dua sɛ ɛyɛ nokware anaa. Ɛyɛ abasamtu? Kakraa bi. Nanso adwinnade a ɛfata ma ɛnyɛ saa. Sɛ nhwɛsoɔ no, wɔ Marketing Hub Pro ne Enterprise adetɔfoɔ fam no, AEO adwinnadeɛ no bɛtumi abɔ CRM data mu na ahyɛ nyansahyɛ ma a egyina w’atɔfoɔ afã, nnwuma, nsɛm a ɛwɔ mu nwomakorabea, ne akansifoɔ so. 2. Run saa prompts no wɔ ChatGPT na sua nea wonya cited. Hyɛ no nsow sɛ wo brand no pue, na sɛ ɛnpue a, hwɛ nea ɔyɛ ne nneɛma a ChatGPT retwe afi mu. So ɛyɛ akansifo blog post? Nhwehwɛmu wɛbsaet bi? Reddit nhama bi? Ɛno kyerɛ wo nsɛm a ɛwɔ mu ahorow ne tumi nsɛnkyerɛnne a ɛredi nkonim ama saa nsɛm a wɔka kyerɛ no pɛpɛɛpɛ. 3. Fa nsɛm a wɔde asi wɔn ani so ne tumi adwuma toto nsonsonoe no mu. Sɛ ChatGPT retwe adwene asi akansifoɔ ntotoho krataafa bi so na wo nni bi a, ɛno ne wo nsɛm a ɛdi hɔ a ɛdi kan. Sɛ ɛretwe fi G2 category krataafa bi a wo profile yɛ teateaa a, ɛno yɛ review strategy gap. Sɛ wopɛ info pii a, hwɛ hu sɛ wobɛhwɛ yɛn akwankyerɛ a ɛfa sɛnea ChatGPT si nneɛma a wobɛkamfo akyerɛ ho gyinae. Nokwarem no, sɛ wode nsa yɛ saa anammɔn abiɛsa no da biara da a, egye bere pii. Ɛno nti na SEOfoɔ de Ahrefs anaa Semrush di dwuma sen sɛ wɔbɛ Googling keywords da mũ nyinaa. Wɔ ɔkwan a ɛte saa ara so no, aguadifo de HubSpot AEO di dwuma de ma wɔn nhwehwɛmu adwuma a wɔyɛ no ntɛm nyinaa yɛ mmerɛw. Adwinnade no di wo brand’s visibility akyi wɔ ChatGPT, Perplexity, ne Gemini nyinaa fi dashboard biako so, ɛkyerɛ wo baabi a wɔretwe adwene asi akansifo so mmom sen wo, na ɛma wo nyansahyɛ ahorow a wɔde di kan wɔ nea ɛsɛ sɛ wusiesie ho. Sɛ wopɛ sɛ wufi ase a wontua hwee a, AEO Grader ma wo mfitiase mfonini a ɛkyerɛ baabi a wo brand no gyina nnɛ. Sɛnea Wobɛda Wo Ho adi wɔ ChatGPT Aba a Wonni Mfomso a Ɛtaa Ba Akwan a ɛwɔ atifi hɔ — indexing a ɛfata, mmuae-di kan content, schema, ne off-site tumidi — remmoa kɛse sɛ wode mfomso a wubetumi akwati resɛe wɔn a. ChatGPT a wɔtaa yɛ no nimfomso a ɛba wɔ aniwa so ne sɛnea wobesiesie. Don’t keyword nneɛma anaa game wɔ system no mu. SEO kyerɛɛ yɛn asuade yi ntɛm: Nsɛmfua titiriw a wode hyɛ wo nsɛm mu no mma rankings nkɔ soro — ɛma wɔtwe wo aso. Saa ara na ɛte wɔ AI ho. ChatGPT n’ani nnye ho sɛ ɔbɛhwɛ mpɛn dodow a wubetumi aka asɛmfua titiriw bi ho asɛm; ɛhwehwɛ nneɛma a wotumi gye di a ɛma obi a ɔde di dwuma no asɛmmisa ho mmuae tẽẽ na ɛda adi pefee. Eyi nso kyerɛ sɛ ɛsɛ sɛ wokwati nsɛm a wonnye ntom. Sɛ woka sɛ wo ade no yɛ “nea eye sen biara” anaa “nea ɛyɛ ntɛm sen biara” a adanse biara nni ho a, woremma ChatGPT biribiara a mfaso wɔ so sɛ wobɛtwe adwene asi so. Fa w’ani si nsɛm a ɛyɛ pɔtee, wotumi di ho adanse, na wɔde data anaa nhwɛso pɔtee bi gyina akyi. Mpɛn pii no, yɛ wo nsɛm no foforo. SEOfoɔ nim sɛ Google tua freshness ka wɔ nsɛmmisa bi ho, nanso ɛnam ChatGPT so no, saa sɛnkyerɛnne no mu yɛ den mpo. Ahrefs nhwehwɛmu bi hunuu sɛ, wɔ AI platforms anum a ɛsɔɔ hwɛeɛ no mu no, ChatGPT ne deɛ ɛdwene content recency ho kɛseɛ. Ahrefs yɛɛ URL ahorow a wɔatwe adwene asi so bɛyɛ ɔpepem 17 mu nhwehwɛmu wɔ ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews, ne atetesɛm mu organic Google aba nyinaa mu. Mehyɛ nyansa sɛ anyɛ yiye koraa no, yɛ wo nkratafa 10 a ɛwɔ soro no foforo, sɛ́ ɛyɛ kar akwantu anaa sika a wunya, asram abiɛsa kosi asia biara. Bɔ mmɔden sɛ wode nsɛm foforo a ɛsom bo bɛka ho. Mpɛn pii no, nnuaba a ɛsensɛn fam sen biara ne wo nneɛma bo ne akontaabu biara a wɔatwe adwene asi so — a abien no nyinaa kɔ ntɛmntɛm. Kwati JavaScript-only sites (anaasɛ fa server-side rendering di dwuma). Mekaa eyi so wɔ indexing ne crawler access ɔfã a ɛwɔ atifi hɔ no mu, nanso ɛfata sɛ yɛsan yɛ bio wɔ ha efisɛ ɛyɛ mfiridwuma mu mfomso a ɛtaa ba a esiw AI a wohu no kwan no mu biako. Sɛ wo key content no nam client-side JavaScript so nko ara na ɛba a, OpenAI’s crawlers (OAI-SearchBot ne GPTBot) ntumi nkɔ anaa nkyerɛ ase wɔ ahotoso mu, a ebetumi apira hokwan a wowɔ sɛ wobɛda ne ho adi wɔ ChatGPT mmuae mu. Nsiesiei pa ne server-side rendering (SSR) anaa pre-rendering, a ɛhwɛ hu sɛ wo nsɛm no wɔ hɔ wɔ HTML mmuae a edi kan no mu. Mfa nsɛm a ɛho hia nhyɛ mfonini nkutoo mu. ChatGPT’s crawler ntumi “nhu” mfonini wɔ wo blog posts mu, na entumi mfa nea entumi nhu no nkyerɛ. Enti mfa nsɛm a ɛho hia te sɛ bo a wɔbɔ nhyɛ infographic mu. Mmom no, dan no ma ɛnyɛ nsɛm a ɛnyɛ den, te sɛ list a wɔde bullet ayɛ anaa pon. Data wɔ hɔ a wode bɛbɔ eyi ho ban. March 2026 Writesonic nhwehwɛmu bi a ɛsɔɔ wɛbpage elements 60+ hwɛeɛ wɔ AI platforms akɛseɛ nsia so sii so dua sɛ ChatGPT, Claude, ne Gemini gye HTML raw nko ara na wɔyi nsɛm firi mu. Wontumi nkyerɛ mfonini ahorow ase. Pro tip: Sɛ woreyɛ optimizing ama showing up wɔ ChatGPT pɔtee, mfa wo ho nto image alt text so mfa nsɛm a ɛho hia a efi mfonini bi mu nkɔ. Nea ɛnte sɛ Claude ne Gemini no, ChatGPT nnya alt nkyerɛwee no, sɛnea Writesonic’s nhwehwɛmu kyerɛ no. Enti, hwɛ hu sɛ wobɛkyerɛw no wɔ nsɛm a wotumi hu mu wɔ w’asɛm no mu sen sɛ wode bɛhyɛ metadata no mu. Nea etwa to no, Graph Digital’s nhwehwɛmu a wɔyɛe wɔ 200+ B2B wɛbsaet ahorow ho no hui sɛ mfonini-rendered specifications ka structure huammɔdi a ɛtaa siw AI visibility kwan no ho. Nea ɛde kɔ: Kratafa bi betumi adi kan wɔ Google so bere a ɛkame ayɛ sɛ ɛmma biribiara mma AI mfonini bi sɛ obeyi sɛ nneɛma a ɛho hia no te mfonini mu sen sɛ ɛbɛyɛ nsɛm a wotumi twitwa mu a. Sɛnea Wosusuw Nea Ɛho Hia Bere a Woda Wo Ho Adi wɔ ChatGPT Aba mu ChatGPT nkonimdi a wobɛsusuw no hwehwɛ sɛ wɔsakra adwene fi SEO metrics so kɔ AEO metrics so. Kan no na aguadifo dwen rankings ne clicks ho kɛse, nanso seesei ɛsɛ sɛ yɛde zero-click metrics te sɛ brand visibility, share of voice, ne citations ka mix no ho. Metrics a ɛbɛboa wo ama woasusu deɛ ɛho hia wɔ wo ho a wobɛda no adi wɔ ChatGPT mu no ni: Brand mentions yɛ bere a wo brand nya din wɔ AI mmuae mu. Nsɛm a wɔafa aka ne nsɛm a ɛwɔ wɛbsaet no so a AI de di dwuma de bɔ ne mmuae ho amanneɛ. Ebia ɛbɛka link ahorow a wotumi klik so a ɛkɔ fibea ahorow no so. Brand visibility susuw mpɛn dodow a wo brand pue wɔ AI mmuae a wɔde ma wɔ nkannyan a ɛho hia ma w’adwuma no mu. HubSpot AEO bu brand visibility score sɛ ɔha biara mu nkyekyɛmu a wo tracked prompts wɔ baabi a wo brand no da adi wɔ mmuaeɛ no mu, a wɔabubu mu denam engine so sɛdeɛ ɛbɛyɛ a wobɛtumi ahunu sɛ wo ho yɛ den wɔ ChatGPT so sene Gemini, anaasɛ vice versa. Share of voice ka wo ɔha biara mu nkyekyɛmu a wɔka ho asɛm kyerɛ wo sɛ wɔde toto wo akansifoɔ de ho wɔ saa nhyɛsoɔ korɔ no ara mu. Sɛ wo brand no yɛ 25 wɔ 100 a wɔka ho asɛm nyinaa mu a, wo kyɛfa wɔ nne mu yɛ 25%. Wopɛ sɛ wuhu sɛ saa metric yi nyin. Ɛkyerɛ wo sɛ ebia woreboro w’akansifo so anaasɛn. Nkate susuw sɛnea mmuae engine ahorow “te nka” wɔ wo brand no ho. Sɛ woda wo ho adi wɔ AI mmuae mu a, ɛnyɛ mmoa sɛ ChatGPT de wo brand no rebata nsɛm a ne bere atwam anaa nsusuwii bɔne ho a. HubSpot AEO’s sentiment analysis no ma sɛnea wɔaka wo brand no ho asɛm yiye anaa bɔne wɔ AI mmuae mu, enti wubetumi ahu adwene mu haw ahorow ansa na asɛe. AI referral traffic kyerɛ wo sɛnea traffic AI engine te sɛ ChatGPT de kɔmaa wo kwan. Hwɛ sɛ wobɛdi nhyiamu, engagement rate, ne nsakraeɛ a ɛfiri saa channel yi so wɔ berɛ mu. Sɛ wodi saa metrics no akyi wie a, anammɔn a edi hɔ ne citation analysis, baabi a wotutu fam kɔ ​​domains, content types, ne source categories a AI engines retwe afi mu bere a wobua prompts wɔ wo space no mu. Eyi ne baabi a susudua dan ɔkwan a wɔfa so yɛ ade. Enti, sɛ nhwɛso no, sɛ listicles di citations so ma wo key prompts nanso wunni bi a, ɛyɛ bere a ɛsɛ sɛ wufi ase bɔ bi. HubSpot AEO da eyi so wɔ ne Citation Analysis view mu, a wɔapaapae mu denam top domains ne content channels so. Pro tip: Sɛ wopɛ baseline a wontua hwee ansa na wode wo ho ahyɛ adwinnade biara mu a, HubSpot AEO de sɔhwɛ a wontua hwee ma a wubetumi adi nsɛm 10 akyi wɔ ChatGPT so nnafua 28. Nsɛm a Wɔtaa Bisa Fa Sɛnea Wobɛda Wo Ho Adi wɔ ChatGPT mu Dɛn ne ɔkwan a ɛyɛ ntɛm sen biara a wobɛfa so ama wohu ade kɛse wɔ ChatGPT hwehwɛ mu? Ɔkwan a ɛyɛ ntɛm a wobɛfa so atwe adwene asi so wɔ ChatGPT mu ne sɛ wobɛda wo ho adi sɛ nea efi mu ba bere a ChatGPT reyɛ wɛb hwehwɛ a ɛte ase (a ɛne sɛ wobɛtwɛn sɛ wɔde bɛka ne ntetee data ho bɔ abira). Esiane saa nti, fi ase denam si so dua sɛ wo nkratafa titiriw no wɔ index wɔ Google ne Bing mu, ma OAI-SearchBot kwan wɔ wo robots.txt mu, na hwɛ hu sɛ wo nsɛm no bɛkɔ HTML a wotumi hwehwɛ mu sen sɛ wode wo ho bɛto JavaScript a ɛwɔ client-side so. Saa anammɔn yi yi akwanside ahorow a ebetumi asiw ChatGPT kwan sɛ ebehu wo nsɛm no da wɔ nea edi kan no mu. Efi hɔ no, nsɛm mu nsakrae a ɛwɔ nkɛntɛnso kɛse ne sɛ wobɛsan asiesie wo nkratafa a ɛwɔ hɔ dedaw no ma ɛde mmuae tẽẽ adi anim. Sɛnea madi kan aka no, nhwehwɛmu ahorow a wɔde wɔn ho ayɛ no ahu sɛ AI nsɛm a wɔafa aka no skew kɛse kɔ kratafa bi atifi, enti sɛ wode wo nsɛm atitiriw no di kan a, ebetumi ama asiane no atu mpɔn. Off-site, lever a ɛyɛ ntɛm sen biara taa yɛ wo nhwehwɛmu ne directory profiles. Sɛ wogye na wowie listings wɔ platforms te sɛ Google Business Profile, G2, anaa Yelp a, ɛma mmuae engine ahorow a wɔahyehyɛ identity data a wobetumi ahwɛ so ntɛm ara — na enhia sɛ wɔyɛ nneɛma foforo biara. Sɛ wowɔ Bing Places listing a, fa ɛno nso di kan, efisɛ ChatGPT’s live search twe fi Bing’s index. Sɛ wopɛ sɛ wokenkan ntɛm wɔ baabi a wogyina mprempren a, AEO Grader ma wo free baseline snapshot of your brand’s current AI visibility. So mehia nsɛm a ɛyɛ soronko ma ChatGPT hwehwɛ SEO? Dabi, enhia sɛ wobɔ nkratafa ahorow, markdown fael ahorow, anaa wo nsɛm no “AI-friendly” nkyerɛase ahorow na ama ada adi wɔ ChatGPT mu. Google ne Bing nyinaa atu fo wɔ baguam sɛ ɛnsɛ sɛ wɔyɛ markdown soronko mma LLM ahorow. Sɛ wopɛ nsɛm biara a, yɛ SEO- ne AEO-adamfofa nkyerɛase biako pɛ, na wo ho ye sɛ wobɛkɔ. Bere tenten ahe na egye na wɔahu wɔ ChatGPT platform no so? There’s no official statement from OpenAI, nanso nhwehwɛmu nketewa a SEO adwumayɛfo yɛe no si so dua sɛ ChatGPT betumi akyerɛ nsɛm foforo wɔ nea efi mu ba no mu wɔ nnɔnhwerew kakraa bi mu sɛ ɛde ne wɛb hwehwɛ afã no di dwuma a. Ɛno kyerɛ sɛ wobɛtumi atintim blog asɛm bi na, da koro no ara mu no, woahyɛ aseɛ ahunu nsɛm a ɛfiri saa blog post a wɔatwe adwene asi so wɔ ChatGPT’s mmuaeɛ a wɔtwe firi wɛb so. (Hyɛ no nsow: Eyi yɛ soronko wɔ sɛnea wobɛda wo ho adi ama nsɛm a wɔka kyerɛ a egyina ChatGPT’s ntetee data nkutoo so. Ɛno nti, sɛnea wobɛda wo ho adi ntɛmntɛm no gyina daakye model updates so, a ebetumi asi mpɛn abien afe biara.) Gus Pelogia, Sr. SEO & AI Product Manager wɔ Indeed, kyerɛw eyi wɔ sɔhwɛ bi mu a otintim blog post foforo na obisaa ChatGPT faa ho wɔ mmere ahorow abien mu. Eduu 7 a.m. no, na ChatGPT nni nsɛm biara a ɛfa ho. Eduu 1 p.m. da koro no ara, na ɛrefa asɛm foforo a wɔde too gua no aka wɔ ne mmuae no mu. Pelogia kae sɛ wɔfaa IndexNow so na ɛde URL abien no nyinaa kɔe, enti Bing’s index no huu ho asɛm wɔ simma kakraa bi mu. Eyi ne Conductor’s crawl frequency nhwehwɛmu a ɛkyerɛe sɛ ChatGPT hwehwɛ ne nkratafa so mpɛn awotwe sen Google no hyia. Bere a yɛaka saa no, nhwɛ kwan sɛ wo brand no bɛda adi ntɛm ara wɔ ChatGPT aba mu. Ma no bere, titiriw sɛ woyɛ foforo a. So ɛsɛ sɛ mekyekye llms.txt ne schema sɛ meyɛ kuw ketewa bi a? Schema markup fata sɛ kuw ketewa bi de di dwuma:Ɛyɛ mmerɛw sɛ wobɛyɛ, ɛnyɛ hwee, ebetumi aboa atetesɛm hwehwɛ, na ebia ɛwɔ mfaso ma AI engine ahorow nso. Nanso, mempɛ sɛ mɛka hia a schema markup ho hia ma ChatGPT hwehwɛ pɔtee no ho asɛm dodo. OpenAI nyɛɛ aban nsɛm biara sɛ ebia schema boa ChatGPT, nanso bio, ɛyɛ adwuma a ɛba fam saa, na anyɛ yiye koraa no ebetumi aboa wo SEO. M’ankasa mede schema aka ho denam Claude a mede bedi dwuma de ayɛ schema markup no so, agye code no atom wɔ Google Rich Results Test ne Schema.org’s validator nyinaa mu, na afei mede code snippets no aka ankorankoro posts ho wɔ CMS no mu. Nanso, llms.txt fam no, m’ankasa merenhaw me ho — titiriw sɛ woyɛ kuw ketewa bi a bere sua a. llms.txt fael no yɛ gyinapɛn a wɔahyɛ ho nyansa a ɛyɛ adwuma sɛ AI sitemap bi, ɛkyerɛw wo nkratafa a ɛho hia sen biara wɔ nkyerɛwee fael a ɛnyɛ den mu sɛnea ɛbɛyɛ a AI mfonini ahorow betumi ahu no mmerɛw. Ɛte sɛ nea ɛhyɛ bɔ wɔ nsusuwii mu, nanso adanse no ka sɛ ɛnte saa. Wɔ November 2025 mu no, SE Ranking yɛɛ domains bɛyɛ 300,000 mu nhwehwɛmu na wɔanhu abusuabɔ biara a ɛda llms.txt fael a ɔwɔ ne mmuae engine ahorow a wɔatwe adwene asi so no ntam. Bɛyɛ 10% pɛ na na mmeae a ɛwɔ nhwehwɛmu no mu no wɔ bi, na bere a nhwehwɛmufo yii llms.txt sɛ ade a ɛsakra fii wɔn nkɔmhyɛ nhwɛso no mu no, nhwɛso no pɛpɛɛpɛyɛ yɛɛ yiye ankasa. Nea ɛho hia kɛse no, platform akɛse no nsii so dua sɛ wɔde llms.txt di dwuma de nya wɔn LLM ahorow so nkɛntɛnso. Google’s John Mueller dii eyi ho dwuma tẽẽ wɔ Reddit ne Bluesky wɔ Ɔpɛpɔn 2026 mu. Me fa: Sɛ woyɛ kuw ketewa a, eye sɛ wode wo bere bedi dwuma wɔ schema, mmuae-di kan nsɛm, ne off-site tumidi — ne nyinaa wɔ adanse a emu da hɔ wɔ akyi. Ebia llms.txt gyinapɛn no bɛdan biribi a mfaso wɔ so wɔ kwan no so, nanso mprempren yi ara, minhuu AI platform biara a ɛkyerɛ sɛ ɛwɔ citations anaa visibility so nkɛntɛnso. Mfa nka wo nneɛma a ɛsɛ sɛ woyɛ ho gye sɛ ɛno sesa. Ɔkwan bɛn so na mede nneɛma a ɛkanyan me ma m’adwuma no di kan? Fi ase de nsɛmmisa a obi a ɔpɛ sɛ ɔtɔ ade no bebisa ansa na wayɛ krado sɛ ɔbɛtɔ, na yɛ adwuma san w’akyi fi gyinaesi a ɛfa adetɔ ho no ho. Ɛsɛ sɛ ntotoho ho nkannyan (“Ɔkwan bɛn so na BambooHR de toto Rippling ho?”) ne ano aduru-aware nhyɛso (“What’s the best HR software for mid-size companies?”) no di kan sen nsɛm a ɛtrɛw a ɛfa ɔhaw ho efisɛ wɔabɛn sɛ wɔbɛtɔ. Efi hɔ no, di kan di kan wɔ nkannyan a ChatGPT retwe adwene asi akansifo so dedaw nanso ɛnyɛ wo, efisɛ ɛnonom yɛ nsonsonoe a wubetumi atoto mu. Sɛ wode nsa reyɛ eyi a, paw nsɛm 5-10, tu mmirika wɔ ChatGPT (wɔafiri mu anaasɛ wɔ bere tiaa mu nkɔmmɔbɔ mu), na kyerɛw wɔn a wɔretwe wɔn din ne nneɛma ahorow a wɔredi nkonim. Sɛ wopɛ sɛ wuhuruw asusuwde no so a, HubSpot’s Marketing Hub Professional ne Enterprise nhyehyɛe ahorow ma wunya kwan kɔ AEO, adwinnade a ebetumi ahyɛ nyansahyɛ ahorow a ɛfata a egyina wo CRM data so — w’atɔfo afã horow, nnwuma ahorow, ne akansifo — enti woredi nsɛm a wɔka kyerɛ a ɛkyerɛ w’adwuma ankasa no akyi sen sɛ wubefi ase afi nsɛm a wɔakyerɛw a ɛnyɛ hwee so.

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