Maturusi ezvekutarisisa midhiya ndiyo nzira yakanakisa yekuziva zviri kutaurwa nevanhu nezve brand yako. Vanogona kuteedzera zvinotaurwa nezvechigadzirwa chako, vakwikwidzi vako, indasitiri yako, yako Super Bowl ad, yako nyowani mascot…
Mune ino positi, tinopwanya akanakisa ezvemagariro ekutarisa maturusi e2026, pamwe nehunyanzvi-akatsigirwa matipi ekukubatsira iwe kuwana zvakanyanya kubva mazviri.
Key takeaways
Maturusi ekuona enhau ezvemagariro anokubatsira kubata mukurumbira wemhando, kudzivirira matambudziko, uye kupindura kune vatengi mhinduro munguva chaiyo.
Vanogona zvakare kuongorora vakwikwidzi, kunzwisisa manzwiro evateereri, uye mafambiro enzvimbo. Shandisa ruzivo urwu kunatsa hurongwa hwako hwemukati uye kuvaka nharaunda yakasimba, inobatikana.
Kuti uwane kukosha kwakanyanya, ita kuongorora kuve tsika yemazuva ese, isa zviziviso zvezviitwa zvisina kujairika, uye batanidza zviziviso zvezvishandiso nekutonga kwevanhu.
Chii chinonzi social media monitoring?
Kutariswa kwesocial media ndiyo maitiro ekutarisa kutaurwa kwemhando yako, zvigadzirwa, vakwikwidzi, kana indasitiri pamapuratifomu emagariro. Zvinosanganisira kuteedzera chaiwo hashtag, mazwi akakosha, uye zvakananga kutaurwa kuitira kuti unzwisise kuti mhando yako iri kuwonekwa sei.
Bhonasi: Dhawunirodha dhairekitori remahara kuti udzidze kushandisa social media yekutarisa kuwedzera kutengesa uye shanduko nhasi. Hapana matipi kana matipi anofinha — angori nyore, nyore-kutevera-mirairo inoshanda chaizvo.
Social media monitoring maringe nekuteerera kumagariro
Social media monitoring yakasiyana nekuteerera kumagariro. Monitoring inotarisa pakutevera data, nepo kuterera munharaunda kunoenda danho rinopfuura nekuongorora zvinorehwa nedata.
Ngatitarisei zvakanyanya kusiyana kwavo:
Kutariswa nesocial media kuteereraKuteerera kuruzhinjiKutarisa kutaurwa nezvavo, mazwi akakosha, uye ma hashtag munguva chaiyoKuongorora mafambiro, manzwiro, uye mapatani nekufamba kwenguvaGoalGara pamusoro pehurukuro uye pindura nekukurumidzaZivisa zano uye gwara rekuita sarudzoNguva yenguva pfupi uye inoshandaShandisa nyaya Sevhisi yevatengi, manejimendi edambudziko,Kuongorora kwemamiriro ezvinhu, Kuronga kwevateereri kwakataurwa zvino? zvinorevei uye chii chatinofanira kuita chinotevera?
{ "@context": "https://schema.org", "@type": "Dataset", "zita": "Social Media Monitoring vs Kuteerera Kwemagariro", "tsanangudzo": "Tafura yekuenzanisa inoratidza mutsauko uripo pakati pekutariswa kwesocial media nekuteerera kwevanhu pane zvakatariswa, chinangwa, nguva yakatarwa, nyaya dzekushandisa, uye mibvunzo yakakosha.", "musiki": { "@type": "Sangano", "name": "Hootsuite" }, "kugovera": [{ "@type": "DataDownload", "encodingFormat": "text/html", "contentUrl": "https://blog.hootsuite.com/social-media-monitoring-tools/" }], "tafura": { "@type": "Tafura", "zita": "Social Media Monitoring vs Social Kuteerera Kuenzanisa", "about": "Kuenzanisa kwekutariswa kwesocial media uye kuteerera munharaunda nechinangwa uye nyaya yekushandisa", "tafuraSchema": { "@type": "TableSchema", "makoroni": [ { "@type": "Column", "name": "Category", "descript": "Chikamu chekuenzanisa" }, { "@type": "Column", "name": "Social media monitoring", "tsananguro": "Mamiriro ekutariswa kwesocial media" }, { "@type": "Column", "name": "Kuteerera kwevanhu", "tsanangudzo": "Mamiriro ekuteerera kune vanhu" } ] }, "data": [ { "Category": "Focus", "Social media monitoring": "Kutsvaga mataurirwo chaiwo, mazwi makuru, uye hashtag munguva chaiyo", "Social kuteerera": "Kuongorora mafambiro, manzwiro, uye mapatani nekufamba kwenguva" }, { "Category": "Chinangwa", "Social media monitoring": "Gara pamusoro pehurukuro uye pindura nekukurumidza", "Social kuteerera": "Zivisa zano uye gwara rekuita sarudzo" }, { "Category": "Timeframe", "Social media monitoring": "Nguva pfupi uye inoshanda", "Social listening": "Nguva refu uye inoshanda" }, { "Category": "Shandisa makesi", "Social media monitoring": "Sevhisi yevatengi, manejimendi dambudziko", "Kuteerera munharaunda": "Kuronga mushandirapamwe, kuongorora mafambiro, uye ruzivo rwevateereri" }, { "Category": "Mubvunzo wakakosha", "Social media monitoring": "Chii chiri kutaurwa izvozvi?", "Social listening": "Zvinoita seizvinorevei uye toita sei zvinotevera?" } ] } }
Nzira dzinonyanya kushanda dzinoshandisa zvose. Kuongorora kunokubatsira kuti urambe uchiteerera panguva ino, ukuwo kuteerera kunokubatsira kunzwisisa mufananidzo mukuru uye kuronga matanho anotevera.
Ndeapi masocial media monitoring maturusi?
Zvemagariro ezvekutarisisa maturusi anobatsira vatengesi kuteedzera nhaurirano, kutaura, uye mafambiro pamapuratifomu mune chaiyo-nguva.
Katelyn Rhoades, Muvambi wesocial media marketing agency Enfluence Marketing Studio, anoti maturusi ekutarisa magariro akakosha pakuita sarudzo dzinofambiswa nedata.
"Zvishandiso izvi zvinopa ruzivo rwakakosha mumanzwiro evatengi, mukurumbira wemhando, uye chiitiko chemukwikwidzi," anodaro. "Ivo zvakare vanobatsira kuona mafambiro ari kubuda, matambudziko angangoitika, uye kudyidzana kwekushambadzira, izvo zvakakosha kune yakabudirira social media zano."
Ndezvipi zvakanakira social media monitoring?
Kutariswa kwesocial media kunobatsira ma brand kuti agare aine ruzivo, achiteerera, uye achishanda, kunyangwe kana hurukuro dzichifamba nekukurumidza.
Ngatinyure zvakanyanya mumabhenefiti ekutarisa social media:
1. Kudzivirira dambudziko
Kutariswa kwesocial media kwakakosha pakugadzirisa dambudziko nekudzivirira.
Nhaurirano dzinofamba nekukurumidza pamagariro, saka kubata dambudziko ringangoitika kare - kungave kuri kwekutanga chigadzirwa nemaitiro asina kunaka kana kunyunyuta kwevatengi kuri kutora hupenyu hwayo - kunogona kukubatsira kugadzirisa mamiriro acho.
"Unogona kushandisa maturusi ekutarisa magariro ekuona kutaurwa nezvechigadzirwa chako kana zvigadzirwa kuti unyatsonzwisisa manzwiro eruzhinji uye nekukurumidza kupindura kune vatengi kana zvinonetsa," anodaro Rhoades.
2. Basa revatengi
Kutariswa kwesocial media kunoitawo basa rakakosha mukushandira vatengi (uye kuvandudza kugutsikana kwevatengi).
Inokubatsira kubata mibvunzo, makomendi, uye zvichemo pavanenge vachiuya, kuti iwe ugone kubata kudyidzana kwevatengi uye kupindura nekukurumidza.
Kunobva: CapCut
"Maturusi ekutarisa anobatsira vatengesi kutarisa uye kupindura kune vatengi kubvunza kana nyaya munguva-chaiyo, kuve nechokwadi chechiitiko chakanaka chevatengi," anodaro Rhoades.
3. Vaka nharaunda yako
Maturusi ekuona enhau ezvemagariro anogona kushandura nzira dzako dzemagariro kuita chikuva chekusimudzira hukama hurefu, anodaro Alienore Lanson, Senior Account Manager kuMG Empower.
"Kushanda kwesocial media kutarisisa kunoita kuti ma brand apindure kumarwadzo evateereri, achivabvumira kugadzirisa nyaya dzakanangana padzinomuka," anogovera. "Nekushanda nesimba nevateereri vavo uye nekupa zvakakosha zvemukati, mabhureki anogona kuvaka nekuchengetedza hukama hwakadzama, kuwedzera kuvimbika uye pakupedzisira kukurudzira nharaunda."
Kunobva: Chewy
4. Tarisa kushanda
Imwe bhenefiti yekushandisa maturusi ekutarisa social media ndeyekuti ivo vanotsigira kuyerwa uye ongororo yauri kutoita.
Aaron White, CEO weOutbound.com, chikuva chekushambadzira chinoshandisa AI kuita otomatiki kushambadza kumabhizinesi madiki, inoshandisa maturusi ekutarisa magariro ekuona magariro enhau munguva chaiyo.
"Izvi zvinobvumira kugadzirisa-kubhururuka kunoenderana nekuita kwevateereri uye manzwiro," anodaro.
15 zvakanakisa zvemagariro ekuona maturusi
1. Hootsuite
Hootsuite ndeye-in-one social media manejimendi chishandiso chinosanganisira maficha ezvakawanda zvese zvinoitwa nemaneja wenhau, kubva pakugadzira zvemukati kusvika pakuronga, analytics, kubatikana, uye kutarisa.
Iyi puratifomu "inopa analytics ane simba uye maficha ekuteerera munharaunda, zvichiita kuti ive yakanaka yekutevera kutaurwa, hashtag, uye mazwi akakosha pamapuratifomu akawanda," anodaro Rhoades.
Uyezve, Hootsuite Kuteerera kunosanganisirwa muhurongwa hwese (uye yemahara muyedzo!). Nechinhu ichi, unogona kuwana hashtag, mhando, uye zviitiko zviri kuitika chero munyika, kana kunyura zvakadzika kuti uwane ruzivo rwemunhu pane yako brand.
Uyezve, unogona kushandisa Kutsvaga Kukurumidza kuongorora:
Makiyi metrics: Vanhu vazhinji vari kutaura nezvako svondo rino here? Chii chinonzi vibe yezvinyorwa zvavo? Hootsuite Kuteerera hakungoteedzere zviri kutaurwa nevanhu - inoshandisa yakakwidziridzwa ongororo yekukuudza kuti vanonzwa sei chaizvo.
Madingindira epamusoro: Vanhu vari kutaura sei nezvako? Ndezvipi zvinonyanya kufarirwa zvakanaka uye zvisina kunaka zvinyorwa nezve? Ndedzipi dzimwe hurukuro dzauri kuratidza?
Mhinduro: Wagadzirira kupinda mune zvakati? Iyo mhedzisiro tebhu inokuratidza kusarudzwa kweakakurumbira social media zvinyorwa zvine chekuita nemashoko ako ekutsvaga - unogona kusefa nemanzwiro, chiteshi, nezvimwe.
Kana uchida kutora socialkuteerera kune inotevera nhanho, yedu yakakwidziridzwa yekuteerera inogona kukuratidza manzwiro nekufamba kwenguva, vapesvedzera vepamusoro munzvimbo yako, huwandu hwevateereri, nezvimwe zvakawanda.
Zvinhu zvakakosha:
Hootsuite Kuteerera kune nyore kutarisa munharaunda
Hootsuite Analytics yemakwikwi ekuona
Indasitiri Benchmarking kune yakafara, indasitiri-yakananga intel
Mutengo: Zvirongwa zvinotanga pa $ 199 / mwedzi.
Zvakanakira: Vashambadzi vanotsvaga zvese zvekutanga zvekutarisa uye zvepamberi zvekuteerera zvemagariro maturusi pane ese makuru enhau enhau nzira.
Psst: Hootsuite Kuteerera ikozvino kunosanganisira kunzwisisa kubva kuBluesky!
#1 Social media chishandiso
Create. Purogiramu. Publish. Engage. Kuyera. Win. Tanga muyedzo wako wemahara
2. Talkwalker naHootsuite
Talkwalker isocial media yekutarisa chishandiso chinotarisisa nhaurirano mukati me150 miriyoni data masosi, kusanganisira mablogiki, maforamu, mavhidhiyo, masaiti enhau, nzvimbo dzekuongorora, uye masocial network - kunyangwe ari kusimukira, seBluesky.
Sezvo masocial media ekutarisa maturusi anoenda, iyi ndeimwe yeakasimba kwazvo. Uyezve, inowanikwa mune yako Hootsuite dashboard,
Unogona kushandisa Talkwalker kuongorora kubatanidzwa, kusvika, makomendi, manzwiro emhando, makiyi pesvedzero uye vagadziri, masumbu ehurukuro, nezvimwe.
Talkwalker inonyanya kubatsira pakuona zviitiko zvepamusoro munhaurirano nezve brand yako. Izvi zvinogona kukubatsira kuona nguva dzakanakisa dzekuti brand yako itumire pasocial media.
Zvinhu zvakakosha:
Anopfuura makumi mashanu mafirita ekunyatso tarisisa
Inoongorora uye kugovera chaiyo-nguva zviziviso nezve kubatikana, kusvika, uye manzwiro
Kuwanikwa kune 150 miriyoni data masosi
Mutengo: Bhuka demo remahara kuti udzidze zvakawanda.
Zvakanakira: Mahombe kana bhizinesi emagariro uye PR zvikwata zvinotsvaga yakazara yekutarisa uye ongororo pamabloggi, maforamu, uye masocial network.
3. Agorapulse
Agorapulse chishandiso chekutarisa munharaunda uye chekuteerera chinobatsira vatariri vesocial media kuchengetedza kutarisa kutaurwa kwevanhu.
Inokuita kuti uronge nhaurirano uye zviitiko zvemukwikwidzi, uye kunyange kuteedzera zvisina kunaka kutaurwa kwemukwikwidzi. Iwe unogona zvakare kugadzirisa makomendi pane ako emagariro ads eFacebook, Instagram, uye TikTok.
Kunobva: Agorapulse
Zvinhu zvakakosha:
Customizable yekutarisa inodyisa kusefa chaiyo mitsara uye mapuratifomu
Ronga uye nyora nhaurirano dzevatengi uye chiitiko chemukwikwidzi
Batanidza uye maneja ma social ad comments
Mutengo: Yemahara yemazuva makumi matatu kuyedzwa, ipapo zvirongwa zvinotanga pamadhora makumi mana nemapfumbamwe pamushandisi / mwedzi (inobhadhariswa gore rega nemutengo wekuwedzera pane imwe mbiri).
Zvakanakira: Zvigadzirwa zvinotarisa kukwenenzvera magariro avo ekutarisa uye ekuteerera nzira dzekuteerera, kunyanya ayo ari kubata neakawanda mavhoriyamu ezviitiko pasocial ads.
4. Brandwatch
Brandwatch isocial media yekutarisa uye yekuteerera chishandiso. Chishandiso chinodhonza data kubva kumazana emamiriyoni epamhepo masosi uye inosanganisira yegore yenhoroondo data, saka hauzombopotsa kutaurwa kana maitiro.
Iyo zvakare inogovera yambiro kune asina kujairika maitiro mune yako data kuti iwe ugone kuramba uri pamberi pechero dambudziko rinogona kuitika online.
"Inozivikanwa nekugona kwayo kuteerera munharaunda, Brandwatch inoita kuti vatengesi vaongorore nhaurirano, mafambiro, uye kuongorora manzwiro emhando," anodaro Rhoades.
Kunobva: Brandwatch
Zvinhu zvakakosha:
Maonero anogona kuitwa kubva ku100 miriyoni masosi
Inopa kukosha kwegore renhoroondo data
Inosanganisira 48 boolean operators kuitira kuti ugone kutsanangura zvaunotsvaga
Mutengo: Mitengo inowanikwa pakukumbira.
Zvakanakira: Zvikwata zvakakura kana zvebhizinesi zvekushamwaridzana zvine mabhajeti makuru.
5. Mentionlytics
Mentionlytics inyanzvi-giredhi chishandiso chakagadzirirwa kutarisisa kuzere pamapuratifomu ese emagariro uye pawebhu.
Chishandiso chemitauro yakawanda chesocial media chekutarisa, chinoteedzera zvinotaurwa, mazwi akakosha, uye manzwiro mumitauro yakawanda, ichipa vateereri vepasirese.
Kune maneja enhau dzemagariro ane vatengi pasi rese (kana vateereri vanotaura mitauro yakawanda), iyi app inokubatsira kuona iwo mufananidzo mukuru.
Kunobva: Mentionlytics
Zvinhu zvakakosha:
Tsigiro yemitauro yakawanda
Inoteedzera midhiya uye kutaurwa kwevanhu, mazwi akakosha, uye manzwiro
Advanced sentiment ongororo inoona manzwiro mukutaurwa kwese
Kusefa kugona nekiyi izwi, kwakabva, manzwiro, nyika, mutauro, nezvimwe
KubatanidzaneHootsuite, saka unokwanisa kupa uye kupindura kune zvataurwa kubva padhibhodhi rako
Mutengo: 14-mazuva emahara kuyedzwa, ipapo zvirongwa zvinotanga pamadhora makumi mashanu nesere / mwedzi.
Zvakanakira: Vashambadzi vanoda chishandiso chekutarisa chinotsigira mitauro yakawanda pamapuratifomu ese emagariro, mawebhusaiti, uye mapuratifomu ekuongorora.
6. Fedica
Fedica ndeye AI-inotyairwa pasocial media yekutarisa chishandiso chinokubatsira kuziva uye kuita nemaakaundi anoenderana neyako chinangwa chedemographics. Iyi ndeimwe yeakanyanya-yakatarisana nesocial media ekutarisa maturusi kunze uko.
NeAI-inotyairwa analytics maturusi uye epamberi ekuteerera magariro maficha, Fedica inogona kukubatsira iwe kukwidziridza mameseji ako uye kuita zvinobudirira neakasiyana vateereri zvikamu.
Nepo Fedica ichigona kuburitsa zvirimo mumapuratifomu akawanda emagariro, inoshaya maitiro ekuongorora, mafambiro ekufambisa, uye maficha ekugadzirisa khalenda. Nekudaro, Fedica inobatanidza neHootsuite, saka unogona kushandisa zvishandiso izvi pamwechete.
Kunobva: Fedica
Zvinhu zvakakosha:
Kuwanikwa kwemaakaundi enhau enhau anofananidzira chinangwa chevanhu kuvaka vateereri vakakodzera
AI-inofambiswa nesocial media analytics yezvikamu zvakakamurwa zvevateereri kuita nani
Yepamberi yekuteerera munharaunda yehashtag, mazwi akakosha, uye post inosvika nedemographic-yakafumiswa ongororo.
Imeyili ziviso yezvinotaurwa nemhando, keyword zviziviso, uye misoro iri kuitika ne geography
Mutengo: Hurongwa hwemahara huripo. Zvirongwa zvakabhadharwa zvinotanga pamadhora gumi / mwedzi.
Zvakanakira: Mamaneja enhau dzemagariro avo vanoda kukwidziridza mameseji avo kune chaivo vateereri asi vasingade yakadzama mishandirapamwe analytics.
7. Reddit neSynaptive
Iine mamirioni makumi manomwe evashandisi vanoshanda zuva nezuva, Reddit inzvimbo inowanzo furatirwa yemagariro apo nhaurirano dzakadzama uye dzakatendeseka. Ichi chishandiso chinotarisisa nhaurirano dzeakananga, akakosha mazwi, zvichiita kuti ive yakakosha sosi yekunzwisisa zvakadzama uye zvechokwadi zvemushandisi nhaurirano.
Zvinhu zvakakosha:
Multi-keyword kutsvaga
Maka zvakatumirwa seaverengwa kana kuti asina kuverengwa
Wedzera manotsi kune zvinyorwa zvaunofarira
Mutengo: $ 6 / mwedzi kana yemahara yevashandisi veHootsuite Enterprise
Zvakanakira: Vashambadziri vanotsvaga kutarisa kana kuita neReddit hurukuro.
8. Synapview
Synapview inoita kuti utarise zvirimo mumapuratifomu akawanda, kunyangwe iwe uchida kuteedzera mapeji evanokwikwidza, mamwe mazwi akakosha, uye hashtag - kana kungo tarisa kune indasitiri maitiro.
Kupfuura zvese, inobatanidza neHootsuite, saka unogona kubatanidza kuedza kwako kwekutarisa nekuwedzera nzizi kune dashboard yako.
Kunobva: Synapview
Zvinhu zvakakosha:
Tarisa zvirimo mukati me Instagram, YouTube, Reddit, uye mablog
Sevha anosvika gumi enzizi dzevakwikwidzi, hashtag, kana maitiro
Tarisa zvawagara waona
Mutengo: $8/mwedzi (kana yemahara yevashandisi veHootsuite Enterprise)
Zvakanakira: Vashambadziri vachitsvaga nzira iri nyore uye inowanikwa yekutarisa mamwe mapeji kana hashtag kubva kune yavo social media manejimendi yekushandisa.
9. Disqus
Disqus ipuratifomu yevateereri yevateereri vepamhepo vaparidzi. Mablogiki uye mawebhusaiti enhau anogona kushandisa Disqus kutarisa, kubata, uye kuenzanisa chikamu chekutaura pamasaiti avo.
Uyezve, iyo app inobatana neHootsuite kuitira kuti iwe ugone kutarisa nhaurirano kubva padashboard yako.
Kunobva: Disqus
Zvinhu zvakakosha:
Inoshanda seanobatika widget kana blog plug-in
Tarisa zvinotaurwa uye makomendi zvakananga kubva kune yako dashboard
Bata nezvinotumirwa kubva kune yako saiti mukati meHootsuite app
Mutengo: $ 6 / mwedzi (kana yemahara yevashandisi veHootsuite Enterprise)
Zvakanakira: Vashambadziri vanomhanyisa mablog uye midhiya mawebhusaiti uye vanoda mushandisi-ane hushamwari nzira yekutarisa nhaurirano.
10. Ongorora Vatambi
Ongorora maTrackers anotarisisa anopfuura makumi mashanu ekuongorora mawebhusaiti (funga: TripAdvisor neGoogle) uye anoabatanidza kuita rukova rumwe mukati meHootsuite dashboard yako.
Uyezve, iwe unogona kuisa ongororo zvichienderana nemanzwiro kana kunobva, saka iwe unogona kuisa pamberi kuti ndeapi aunoda kupindura kana kugovera.
Rangarira: kutarisisa magariro hakungogumiri kumatanho emagariro. Izvo zvakakosha kuti uzive izvo vatengi vari kutaura pamusoro pako pese pese online, kusanganisira mune online wongororo. OngororaTrackers inokubatsira kuti uite izvozvo chaizvo.
Zvinhu zvakakosha:
Sefa wongororo nemanzwiro kana kunobva
Pindura zvakananga kune wongororo kubva kuFacebook neGoogle
Govera wongororo zvakananga kune ako emagariro chiteshi kuburikidza neHootsuite
Mutengo: Yemahara nehurongwa hwako hweHootsuite
Zvakanakira: Kuongorora online wongororo munguva chaiyo
11. Taura
Kududza chishandiso chekuteerera munharaunda uye chekutarisa chinokweva data kubva kune anopfuura bhiriyoni masosi - kusanganisira nhau dzenhau,mablogiki, Reddit, uye makuru emagariro mapuratifomu. Iwe unogona kugadzira uye kuchengetedza mafirita kuitira kuti iwe ugone kuswededza mukati pane iyo data yakakosha.
Chishandiso ichi chinosanganisirawo kuongorora manzwiro uye kuburitsa kwekuona. Iwe unogona kuteedzera kutaurwa kwemhando yako kana chero musoro kusvika makore maviri apfuura uye kumisikidza yambiro yezvisina kujairika chiitiko.
Kwakabva: Taura
"Inozivikanwa nekugona kwayo kuteerera munharaunda, Brandwatch inobvumira vatengesi kuongorora hurukuro, kuona mafambiro, uye kuongorora manzwiro emhando," anodaro Rhoades.
Zvinhu zvakakosha:
Zvinotaurwa nenhau dzemagariro uye misoro yakatorwa kubva bhiriyoni imwe chete pawebhu nemagariro
Kugona kuteerera kwemagariro sekuyera mugove wezwi
Real-time zviziviso
Mutengo: Kutanga pa $ 49 / mwedzi; 14-mazuva emahara muyedzo.
Zvakanakira: Vatengesi vakabatikana vachitsvaga chishandiso chiri nyore chekutarisa chePR, comms, uye chiitiko chemagariro.
12. Nhungirwa Social
Sprout Social ipuratifomu yemagariro manejimendi ine yakavakirwa-mukati yekutarisa uye analytics maturusi.
Inobatsira iwe kuteedzera nhaurirano dzemhando, kunzwisisa huwandu hwevateereri, uye kuona zvakakosha zvinokurudzira munzvimbo yako. Hashtag yekutevera, yekutarisa yekutarisa, uye yekuongorora manzwiro inosanganisirwa, nekunyanya kuteedzera kwemagariro kunowanikwa sekuwedzera.
Tarisa uone kuti Sprout Social inofananidzwa sei neHootsuite.
Kunobva: Kumera Kwemagariro
Zvinhu zvakakosha:
Zviziviso kana paine spike mukutaura
Mhinduro dzinobatsirwa neAI
AI-powered sentiment analysis
Mutengo: Kutanga pa $ 199 / mwedzi; 30-mazuva emahara muyedzo.
Zvakanakira: Zvikwata zvakakura zvekushamwaridzana zvine mabhajeti makuru.
13. Digimind
Digimind inzvimbo yekuteerera yesocial media yakavakirwa kuteedzera nhaurirano pane dzakasiyana siyana dzepamhepo masosi.
Inotarisa mazana emamiriyoni ezvinyorwa - kusanganisira mablogiki, maforamu, uye mapuratifomu makuru emagariro - mumitauro inodarika makumi masere, neshanduro otomatiki yakavakirwa mukati. Ongororo ine simba reAI inobatsira mafambiro epamusoro mukutaura uye manzwiro kuitira kuti ugone kunzwisisa nekukurumidza zviri kuitika uye nei.
Kunobva: Digimind
Zvinhu zvakakosha:
Unlimited social and web monitoring
Real-time updates
Geolocalization kugona
Mutengo: Mitengo inowanikwa pakukumbira.
Zvakanakira: Zvikwata zvekushambadzira zvinofarira kutarisisa mhando kuti vaunganidze mutengi uye emakwikwi ekuona.
14. Mukurumbira
Reputation is reputation management platform ine social media monitoring kugona.
Inobatsira vatengesi kuteedzera mhando uye kukwikwidza kutaurwa muzviuru zvemadhijitari, zvichiita kuti zvive nyore kumhanyisa kuongororwa kwemakwikwi uye kuita kwebhenji. Real-time manzwiro manzwisisiro zvakare anobatsira iwe kuona maitiro sezvaanobuda uye kuona mikana yekujoinha hurukuro.
Kwakabva: Reputation
Zvinhu zvakakosha:
Tonga uye pindura kune wongororo yepamhepo mune imwe dashboard
Yechokwadi-yenguva yekuzivisa kune yakakodzera kutaurwa, mazwi akakosha, kana chiitiko
Enzanisa kutaurwa uye kugovana-kwe-izwi nevakwikwidzi
Mutengo: Mitengo inowanikwa pakukumbira.
Zvakanakira: Vashambadzi uye comms nyanzvi dzinoda kubata yakazara online kuvapo munzvimbo imwechete.
15. Brand24
Brand24 chishandiso cheAI-powered chinopa zvinotaurwa kubva kumapuratifomu enhau, nhau, mablog, mavhidhiyo, maforamu, podcasts, wongororo, nezvimwe.
Kwete chete iwe unogona kuteedzera mazita emhando, mazwi akakosha, uye hashtag, asi chikuva chinoyerawo kukosha uye manzwiro ekutaurwa kwega kwega kuti ikubatsire kukoshesa mhinduro.
Kunobva: Brand24
Zvinhu zvakakosha:
Inounganidza zviono kubva ku25 miriyoni online masosi
Advanced sentiment analysis yezvakanaka, zvakaipa, uye zvisina kwazvakarerekera
Inoyera kusvika uye kukosha kwekutaura
Mutengo: Zvirongwa zvinotanga pa $ 119 / mwedzi; 14-mazuva emahara muyedzo.
Zvakanakira: Vashambadziri vachitsvaga mhinduro ye online mukurumbira manejimendi.
4 matipi ekushandisa masocial media ekutarisa maturusi kubva kune nyanzvi
Kuve nechishandiso chakakodzera chimwe chinhu - kuishandisa zvinobudirira ndechimwewo. Heano matipi mana enyanzvi ekukubatsira kuti uite zvakanaka:
1. Ita kuti kuongorora kuve chiitiko chinogara chiripo
Kuongorora zvaunotaura kunofanira kunge kuri chikamu chemaitiro ako ezuva nezuva. Kunyangwe kana pasina dambudziko rekugadzirisa, zvaunotaura zvinogona kubuda pachena uye nemikana inogadzirisa yako yekushambadzira zano nekufamba kwenguva.
"Nekubata kutarisa se "nguva dzose-pa" chiitiko chisingachinji, unowana kunzwisisa kwakadzama kwemaitiro evateereri nekufamba kwenguva, pane kungotarisa pane zvinokanganisa zvirimo," anodaro Lanson.
"Uku kuenderera mberi kwekutarisa kunobatsira kuona mapatani, mafambiro, uye shanduko muvateererimanzwiro, achipa maonero akajeka ekuti zvirimo zvinofamba sei. ”
2. Gadzirisa mazwi makuru ekutevera
Yese nzira yekutarisa inotanga neakakosha mazwi.
Zvirinani, tevera zita rako rechiratidzo, vakwikwidzi, uye chero ma hashtag ane mhando. Kubva ipapo, wedzera mazita echigadzirwa, mazwi eindasitiri, uye mitsara yakajairika inoshandiswa nevateereri vako kuti usarasikirwe nehurukuro dzakakodzera.
Kunobva: Taco Bell
Kunyanya kutarisisa kwako, kunowedzera kunaka kwako. Uye usakanganwe kumisikidza yambiro yeaya mazwi akakosha, anoratidza White.
"Zano rangu repamusoro nderekumisikidza chenjedzo dzemazwi akakosha - senge zita rako rechiratidzo, indasitiri-yakananga mazwi, uye mazita emakwikwi - kuti iwe ugone kupindura nekukurumidza kana zvichidikanwa," anogovera.
3. Seta chenjedzo yezviitwa zvisina kujairika
Kamwe kamwe spike mukutaura kana kudonha kwemanzwiro kunogona kuratidza chero chinhu kubva kumushandirapamwe wekushambadzira kudzokera kune anokwikwidza. Ukakurumidza kuibata, ndiko kukurumidza kwaunokwanisa kupindura.
Maturusi ekutarisa ma media ezvemagariro akakosha kune zita rezita remhando. Vanogona kukuzivisa iwe kana vhoriyamu yakwira, kana mita yemagariro iri kutsvuka. Nekuti dambudziko resocial media (kana kungogara PR dambudziko) rinogona kumuka chero nguva, idzi ziviso dzakakosha.
Asi chishandiso chakakodzera hachingoregi nyaya. Inopa ruzivo rwechokwadi-nguva yekukubatsira kuita sarudzo dzine ruzivo nezvedanho rako rinotevera.
4. Wedzera kubata kwemunhu
Maturusi ekuona enhau ezvemagariro ndizvo chete - maturusi. Ivo vanoitirwa kutsigira zano rako, kuedza, uye chiitiko, asi hazvisi zvekutsiva ruzivo uye hunyanzvi hunounzwa nevashambadzi vesocial media patafura.
Mune mamwe mazwi, ivo vanotarisa iyo data, asi zviri kwauri kuti uidudzire, batanidza madots, uye woishandura kuita chimwe chinhu chine musoro.
Lanson anotenda kuti maonero emunhu akakosha zvakaenzana nedata pacharo.
"Nekubatanidza hunyanzvi hwedu mukutarisa, tinova nehunyanzvi uye nemazvo mukuongorora zvabuda," anodaro.
"Imwe nzira yatinoita nayo izvi ndeyekutsvaga mazwi akakosha anogona kunge akakodzera kune imwe mhando asi asingawanzo kutorwa nemidziyo. Iri bhuku rekushandisa, intuitive maitiro anotibatsira kuona maitiro asina kunaka nemikana inogona kusaonekwa. "
FAQ: Maturusi ekutarisa masocial mediaNdeipi maturusi ekutarisa social media uye anoshanda sei?Social media monitoring tools mapuratifomu anoteedzera zvinotaurwa, hurukuro, uye mafambiro ane chekuita nerudzi rwako pasocial media newebhu. Vanoshanda nekuongorora mapuratifomu emazwi akakosha sezita rako remhando, vakwikwidzi, kana maindasitiri mazwi, vobva vaona iyo data munguva chaiyo kuti iwe ugone kupindura, kuongorora manzwiro, uye kuramba uri pamusoro pezviri kuitika.Ndezvipi zvakanakisa zvemagariro ekuona maturusi ekutarisisa mabhureki?Zvishandiso zvakanakisa zvekutarisisa zvemagariro zvekutsvagisa brand zvinosanganisira Hootsuite uye Talkwalker. Hootsuite inomira kunze kwekubatanidza kutarisa nekuronga, analytics, uye kuita mupuratifomu imwe. Kushanda kwese-mu-chimwe uku kunoita kuti zvive nyore kuti zvikwata zvigadzirise zvese mukufamba kwese kwese.Mabhizinesi anoshandisa sei maturusi ekutarisa kutaurwa kwemhando uye kutungamirira mukurumbira? Maturusi aya anobatsira zvikwata kukasika kubata pfungwa dzisina kunaka, kusvetukira munhaurirano dzine chekuita, uye kugara uchiziva nezvekuti mhando yavo iri kunzwisiswa sei mumachaneli.Ndeupi musiyano uripo pakati pekutariswa kwesocial media uye maturusi ekuteerera mumagariro? Monitoring inonangana nekuronda matauriro chaiwo uye kupindura munguva chaiyo, ukuwo kuterera kwevanhu kunotarisa mafambiro, manzwiro, uye mapatani nekufamba kwenguva kuzivisa zano.Maturusi ekuongorora anobatsira sei kuona njodzi nemaitiro munguva chaiyo?Maturusi ekuongorora anobatsira kuona njodzi nemaitiro nekuisa mureza mukutaura, kushanduka kwemanzwiro, uye nhaurirano dziri kubuda padzinenge dzichiitika. Izvi zvinopa zvikwata hurongwa hwekunyeverwa kwekutanga, zvichivabatsira kupindura kune zvinogona kuitika nekukurumidza uye kuona maitiro kana mikana isati yasvika. Uyezve, mapuratifomu akawanda anosanganisirawo madhibhodhi anogoneka kubatsira zvikwata kuona uye kuita zvionere nekukurumidza.{"@context":"https://schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Ndezvipi maturusi ekutarisa masocial network uye anoshanda sei?"""::"Accepted"Social Media,": monitoring maturusi ndiwo mapuratifomu kutitevera zvinotaurwa, nhaurirano, uye mafambiro ane chekuita nerudzi rwako pasocial media uye pawebhu. Vanoshanda nekupenengura mapuratifomu emazwi akakosha sezita rechiratidzo, vakwikwidzi, kana mazwi eindasitiri, vobva vaburitsa data iroro munguva chaiyo kuti ugone kupindura, kuongorora manzwiro, uye kuramba uri pamusoro pezviri kuitika. maturusi ekutarisisa ekutsvagira mhando anosanganisira Hootsuite uye Talkwalker. Hootsuite inomira kunze kwekubatanidza kutarisa nekuronga, analytics, uye kuita mupuratifomu imwe. Kuita uku kunoita kuti zvive nyore kuti zvikwata zvigadzirise zvese mukufamba kwese."}},{"@type":"Mubvunzo","zita":"Mabhizinesi anoshandisa sei maturusi ekutarisa mazita emhando uye manejimendi emukurumbira?","acceptedAnswer":{"@type":"Answer","text":"Mabhizinesi anoshandisa maturusi ekutarisa kuteedzera kutaurwa kwemhando yevatengi, uye kutonga nguva chaiyo yezita revatengi. Maturusi aya anobatsira zvikwata kukasika kubata pfungwa dzisina kunaka, kupinda munhaurirano dzinoenderana, uye kugara uchiziva nezvemabatirwo arikuitwa mhando yavo mumachaneli."}},{"@type":"Mubvunzo","zita":"Ndeipi musiyano uripo pakati pekutariswa kwesocial media uye zvekuteerera magariro?",acceptedAnswer":{"@type":"Mhinduro","chinyorwa":"Musiyano uripo pakati pekuteerera pasocial network nekuteerera. Kuongorora kunonangana nekutevera zvinotaurwa uye kupindura munguva chaiyo, ukuwo kuteerera munharaunda kunotarisa mafambiro, manzwiro, uye mapatani nekufamba kwenguva kuzivisa zano. mukutaura, kuchinja kwemanzwiro, uye nhaurirano dziri kubuda padzinenge dzichiitika. Izvi zvinopa zvikwata hurongwa hwekunyeverwa kwekutanga, zvichivabatsira kupindura kune zvinogona kuitika nekukurumidza uye kuona maitiro kana mikana isati yasvika. Uyezve, mapuratifomu akawanda anosanganisirawo madhibhodhi anogoneka kubatsira zvikwata kuona uye kuita zvinhu nekukurumidza."}}]}
Sevha nguva yekugadzirisa yako social media kuvapo neHootsuite. Shamba uye ronga zvakatumirwa, tsvaga nhaurirano dzinoenderana, batanidza vateereri vako, pima zvabuda, nezvimwe - zvese kubva kune imwe dashboard. Edza mahara nhasi.
Tanga
Iyo post gumi neshanu zvemagariro ekutarisa maturusi + matipi ekunzwisisa zviri nani muna 2026 yakatanga kutanga paSocial Media Marketing & Management Dashboard.
