Kutheni i-Enterprise Social Media ifuna izixhobo ezikhethekileyo Imidiya yoluntu yoshishino yahluke kakhulu kulawulo oluqhelekileyo lwemidiya yoluntu. Imiba iphezulu, iimfuno zokuthotyelwa zingqongqo, kwaye isikali sikhulu. Izixhobo zemveli zihlala zisilela xa ujongana nentsebenziswano yamaqela amaninzi, ukhuseleko lwenqanaba leshishini, kunye nokuhamba komsebenzi okuvunyiweyo. Ulawulo olusebenzayo lwemidiya yoluntu lufuna ukulungelelanisa isicwangciso sakho kunye neenjongo zeshishini ezingundoqo. Oku kubandakanya ulawulo lwesidima sophawu, isizukulwana esikhokelayo, inkxaso yabathengi, kunye nobukrelekrele bokukhuphisana. Izixhobo ezifanelekileyo ziba ziziseko ezingundoqo eziyimfuneko kunezincedisi ozikhethelayo.
Imingeni engundoqo ajongene nayo amaShishini Imibutho emikhulu idibana nemiqobo ekhethekileyo kulawulo lwemidiya yoluntu:
Amalungu eqela amaninzi adinga ufikelelo olulungelelanisiweyo Imixokelelwane yemvume entsonkothileyo yokupapashwa komxholo Ukungaguquguquki kwebrendi kwiingingqi nakumasebe Ukulinganisa i-ROI ngokuchasene neenjongo zoshishino Ukhuseleko kunye neemfuno zokuthotyelwa
Izixhobo ezi-5 eziBalulekileyo zoShishino lweNtlalo
1. IiPlatifomu eziBanzi zoLawulo lweMedia yeNtlalo Amaqonga oshishino abonelela ngolawulo oluphakathi kuwo onke amajelo oluntu. Ezi zixhobo zibonelela ngezakhono zokucwangcisa ezomeleleyo, iimpawu zentsebenziswano yeqela, kunye nohlalutyo oluphambili. Iimpawu eziphambili onokuzijonga ziquka:
Ukufikelela kubasebenzisi abaninzi ngeemvume ezisekelwe kwindima Ikhalenda yesiqulatho esivunyiweyo sokuhamba komsebenzi Ukupapashwa kweqonga kunye nokubeka iliso Customizable ingxelo kwideshibhodi
2. Izisombululo zokuphulaphula kunye nokubeka iliso kwiNtlalo Ukuqonda iimvakalelo zohlobo kunye neencoko zeshishini kubalulekile. Izixhobo zokuphulaphula zoluntu zilandelela ukukhankanywa, amagama angundoqo, kunye neendlela kwiinethiwekhi zentlalo kunye newebhu. Izibonelelo zeshishini ziquka:
Ulawulo lwesidima sophawu lwexesha lokwenyani Ingqokelela yobuntlola ekhuphisanayo Uhlalutyo lweemvakalelo zabathengi Ukubona ingxaki kunye nempendulo
3. IiPlatifomu zokuXhasa abaSebenzi Ukusebenzisa abasebenzi bakho njengoonozakuzaku bohlobo kukhulisa ukufikelela ngokwenyani. Ezi qonga zenza kube lula ukuba abasebenzi babelane ngomxholo ovunyiweyo. Izinto eziluncedo kumashishini:
Ukonyuka kokufikeleleka kwezinto eziphilayo ngothungelwano lwabasebenzi Umyalezo webhrendi ohambelanayo Amazinga aphezulu othethathethwano Ulawulo lomxholo owakhelwe ngaphakathi
4. Uhlalutyo lweMedia yeNtlalo kunye neZixhobo zokuNika iNgxelo Ukubonisa i-ROI kufuna ubuchule obunzulu bokulinganisa. Izixhobo zohlalutyo lweshishini zihamba ngaphaya kweemetrics ezisisiseko ukudibanisa ukusebenza koluntu kwiziphumo zeshishini. Iindawo zomlinganiselo obalulekileyo:
Ukulandelela ukusebenza kwephulo Imveliso yokuvelisa Iimetrics zokuthethana kwabathengi Ibenchmarking yokhuphiswano
5. ULawulo lokuQulathiweyo kunye namaThala eencwadi Ukugcina ukungaguquguquki kophawu kuwo wonke amaqela ehlabathi kufuna imithombo yomxholo ephakathi. Ezi zixhobo zigcina ii-asethi ezivunyiweyo, iitemplates, kunye nezikhokelo. Izakhono eziyimfuneko ziquka:
Ulawulo lwe-asethi yedijithali Ukufikeleleka kwesikhokelo sophawu Iilayibrari zetemplate Ulawulo lwenguqulelo
Ukuzalisekisa isitaki sakho soShishino lweMedia yeNtlalo
Iingqwalasela zoManyano Izixhobo zakho zemidiya yoluntu kufuneka zisebenze ngaphandle komthungo kunye neenkqubo ezikhoyo zamashishini. Ukudityaniswa ne-CRM, i-automation yokuthengisa, kunye namaqonga okuxhasa abathengi kudala ukuhamba kwedatha ebalulekileyo. Vavanya amandla ohlanganiso nge:
I-Salesforce okanye ezinye iinkqubo zeCRM Iiplatifti zokuthengisa ezizenzekelayo Isoftware yokuxhasa abathengi Izixhobo zobuntlola kwishishini
Guqula iSicwangciso soLawulo Ukuphumeza izixhobo ezintsha zemidiya yoluntu kufuna ukucwangciswa ngononophelo. Ukwamkelwa kwabasebenzisi kuqinisekisa impumelelo, ngoko ke bandakanya abachaphazelekayo kwangethuba kwaye unike uqeqesho olubanzi. Amanyathelo okuphumeza ngempumelelo:
Chonga abachaphazelekayo kunye nabasebenzisi Phuhlisa izikhokelo zokusetyenziswa ezicacileyo Ukubonelela ngoqeqesho olujongene nendima ethile Establish feedback mechanisms
Ukuqukumbela: Phakamisa iSicwangciso sakho seNtlalo seShishini Impumelelo yemidiya yoluntu yeshishini ixhomekeke ekukhetheni izixhobo ezifanelekileyo kwiimfuno ezithile zombutho wakho. Iindidi ezintlanu zezixhobo ezibalulekileyo ezixoxwe zibonelela ngesiseko seenkqubo zonxibelelwano lwezentlalo ezinokulinganiseka ezihambelana neenjongo zoshishino. Ngaba ukulungele ukutshintsha ulawulo lwakho lwemidiya yoluntu? Fumanisa indlela i-Seemless enokuthi ilungelelanise ngayo ukuhamba kwakho kwemidiya yoluntu ngokhuseleko lwenqanaba leshishini kunye neempawu ezinamandla zentsebenziswano.
