Chifukwa chiyani Enterprise Social Media Ikufuna Zida Zapadera Makampani ochezera a pawebusaiti amasiyana kwambiri ndi kayendetsedwe ka chikhalidwe cha anthu. Zofunikira ndizokulirapo, zofunikira zotsatiridwa ndizovuta, komanso sikelo yokulirapo. Zida zachikhalidwe nthawi zambiri zimakhala zochepa pochita mgwirizano wamagulu ambiri, chitetezo chamakampani, komanso kuvomereza kovomerezeka kwantchito. Kasamalidwe koyenera ka bizinesi yama media amafunikira kugwirizanitsa malingaliro anu ndi zolinga zazikulu zabizinesi. Izi zikuphatikiza kasamalidwe ka mbiri ya mtundu, kupanga kutsogolera, kuthandizira makasitomala, ndi luntha lampikisano. Zida zoyenera zimakhala zofunikira kwambiri osati zowonjezera zowonjezera.
Mavuto Ofunika Kwambiri Mabizinesi Akukumana nawo Mabungwe akuluakulu amakumana ndi zopinga zapadera pakuwongolera ma media:
Mamembala angapo amagulu omwe akufunika kulumikizana Maunyolo ovomerezeka ovuta kufalitsa Kusasinthika kwamtundu kumadera ndi madipatimenti Kuyeza ROI motsutsana ndi zolinga zamabizinesi Chitetezo ndi kutsata zofunika
Zida 5 Zofunikira za Enterprise Social Media
1. Mapulani Athunthu a Social Media Management Mapulatifomu amabizinesi amapereka ulamuliro pakati pa njira zonse zamagulu. Zida izi zimapereka luso lokonzekera bwino, mawonekedwe amagulu amagulu, komanso kusanthula kwapamwamba. Zina zofunika kuziyang'ana ndi izi:
Kufikira kwa ogwiritsa ntchito angapo ndi zilolezo zotengera maudindo Kalendala yokhutira yokhala ndi zovomerezeka zogwirira ntchito Cross-platform kusindikiza ndi kuwunika Customizable malipoti dashboards
2. Mayankho a Kumvetsera ndi Kuyang'anira Anthu Kumvetsetsa malingaliro amtundu ndi zokambirana zamakampani ndikofunikira. Zida zomvera pagulu zimatsata zomwe zatchulidwa, mawu osakira, komanso zomwe zikuchitika pamasamba ochezera komanso pa intaneti. Ubwino wamabizinesi ndi:
Real-time brand reputation management Competitive intelligence kusonkhanitsa Kusanthula kwamakasitomala Kuzindikira mavuto ndi kuyankha
3. Mapulatifomu Othandizira Ogwira Ntchito Kugwiritsa ntchito antchito anu ngati akazembe amtundu kumakulitsa kufikira zenizeni. Mapulatifomuwa amapangitsa kuti zikhale zosavuta kuti ogwira nawo ntchito agawane zovomerezeka. Ubwino wamabizinesi:
Kuwonjezeka kwa organic kudzera pamaneti ogwira ntchito Mauthenga osasinthika amtundu Kuchulukirachulukira mitengo Ulamuliro wokhazikika wazinthu
4. Social Media Analytics ndi Zida Zofotokozera Kuwonetsa ROI kumafuna luso lapamwamba la kuyeza. Zida zowunikira mabizinesi zimapitilira ma metric oyambira kulumikiza magwiridwe antchito ndi zotsatira zamabizinesi. Magawo ovuta kuyeza:
Kutsata kachitidwe ka kampeni Mtsogoleri wotsogolera Zoyezera zokhudzana ndi kasitomala Mipikisano benchmarking
5. Kasamalidwe ka Zinthu ndi Malaibulale a Katundu Kusunga kusasinthika kwamtundu m'magulu apadziko lonse lapansi kumafunikira zida zapakati. Zida zimenezi zimasunga katundu wovomerezeka, ma tempulo, ndi malangizo. Zofunikira zofunikira zimaphatikizapo:
Kasamalidwe ka chuma cha digito Kufikika kwa chitsogozo cha mtundu Template library Kuwongolera kwamtundu
Kukhazikitsa Enterprise Yanu Social Media Stack
Malingaliro Ophatikiza Zida zanu zapa media media ziyenera kugwira ntchito mosasunthika ndi machitidwe omwe alipo kale. Kuphatikiza ndi CRM, zodziwikiratu zotsatsa, ndi nsanja zothandizira makasitomala zimapanga kuyenda kwa data kofunikira. Unikani kuthekera kophatikiza ndi:
Salesforce kapena machitidwe ena a CRM Mapulatifomu opangira malonda Mapulogalamu othandizira makasitomala Zida zanzeru zamabizinesi
Change Management Strategy Kukhazikitsa zida zatsopano zamabizinesi ochezera a pa Intaneti kumafuna kukonzekera bwino. Kutengera kwa ogwiritsa ntchito kumatsimikizira kuchita bwino, motero phatikizani okhudzidwa msanga ndikupereka maphunziro athunthu. Njira zoyendetsera bwino:
Dziwani omwe akutenga nawo mbali komanso ogwiritsa ntchito Pangani malangizo omveka bwino ogwiritsira ntchito Perekani maphunziro apadera Khazikitsani njira zoyankhira
Kutsiliza: Kwezani Enterprise Yanu Social Strategy Kupambana kwamakampani pazama media kumatengera kusankha zida zoyenera pazosowa za gulu lanu. Magawo asanu a zida zofunika omwe akukambidwa amapereka maziko a mapologalamu ochulukirachulukira, owerengeka omwe amagwirizana ndi zolinga zamabizinesi. Kodi mwakonzeka kusintha kasamalidwe ka bizinesi yanu? Dziwani momwe Seemless angasinthire mayendedwe anu ochezera a pawayilesi ndi chitetezo chamabizinesi komanso zida zamphamvu zothandizirana.
