Kungani I-Enterprise Social Media Idinga Amathuluzi Akhethekile Inkundla yezokuxhumana yebhizinisi ihluke kakhulu ekuphathweni okujwayelekile kwenkundla yezokuxhumana. Izikhonkwane ziphakeme, izimfuneko zokuthobela ziqinile, futhi isikali sikhulu. Amathuluzi endabuko avamise ukuntula uma usebenzisana namaqembu amaningi, ukuphepha kweleveli yebhizinisi, nokugeleza komsebenzi kokugunyaza okuyinkimbinkimbi. Ukuphathwa kwenkundla yezokuxhumana okusebenzayo kwebhizinisi kudinga ukuvumelanisa isu lakho nezinjongo zebhizinisi ezibalulekile. Lokhu kufaka phakathi ukuphathwa kwesithunzi somkhiqizo, ukukhiqiza okuphambili, ukwesekwa kwamakhasimende, nobuhlakani bokuncintisana. Amathuluzi afanele aba ingqalasizinda ebalulekile esikhundleni sezinto ozikhethela zona.
Izinselelo Ezibalulekile Amabhizinisi Abhekana Nazo Izinhlangano ezinkulu zihlangabezana nezingqinamba ezihlukile ekuphathweni kwenkundla yezokuxhumana:
Amalungu eqembu amaningi adinga ukufinyelela okuhlanganisiwe Amaketanga okugunyaza ayinkimbinkimbi okushicilela okuqukethwe Ukungaguquguquki komkhiqizo kuzo zonke izifunda neminyango Ukulinganisa i-ROI ngokumelene nezinjongo zebhizinisi Izimfuneko zokuphepha nokuhambisana
5 Amathuluzi Ezokuxhumana Abalulekile Ebhizinisi
1. Ama-platforms aphelele wokuphatha imidiya yomphakathi Izinkundla zebanga lebhizinisi zinikeza ukulawula okumaphakathi kuzo zonke iziteshi zomphakathi. Lawa mathuluzi ahlinzeka ngamakhono aqinile okuhlela, izici zokubambisana zeqembu, nokuhlaziya okuthuthukile. Izici ezibalulekile okufanele uzibheke zihlanganisa:
Ukufinyelela kwabasebenzisi abaningi ngezimvume ezisekelwe endimeni Ikhalenda lokuqukethwe elinokugeleza komsebenzi okuvunyelwe Ukushicilela nokuqapha kwe-cross-platform Amadeshibhodi okubika enziwe ngendlela oyifisayo
2. Ukulalela Komphakathi kanye Nezixazululo Zokuqapha Ukuqonda imizwa yomkhiqizo nezingxoxo zomkhakha kubalulekile. Amathuluzi okulalela komphakathi alandelela okushiwo, amagama angukhiye, nezitayela kuwo wonke amanethiwekhi omphakathi kanye newebhu. Izinzuzo zebhizinisi zihlanganisa:
Ukuphathwa kwesithunzi somkhiqizo wesikhathi sangempela Umbuthano wobuhlakani wokuncintisana Ukuhlaziywa kwemizwelo yekhasimende Ukutholwa kwenhlekelele kanye nokusabela
3. Amapulatifomu Wokumela Abasebenzi Ukusebenzisa abasebenzi bakho njengamanxusa omkhiqizo kukhulisa ukufinyelela okuyiqiniso. Lezi zinkundla zenza kube lula kubasebenzi ukwabelana ngokuqukethwe okugunyaziwe. Izinzuzo zamabhizinisi:
Ukwenyuka kokufinyeleleka kwezinto eziphilayo ngamanethiwekhi abasebenzi Imiyalezo yomkhiqizo engaguquki Amazinga aphezulu okuzibandakanya Ukulawulwa kokuqukethwe okwakhelwe ngaphakathi
4. I-Social Media Analytics kanye namathuluzi okubika Ukubonisa i-ROI kudinga amakhono okulinganisa asezingeni eliphezulu. Amathuluzi ezibalo zebhizinisi adlula amamethrikhi ayisisekelo ukuxhuma ukusebenza komphakathi nemiphumela yebhizinisi. Izindawo zokulinganisa ezibalulekile:
Ukulandelela ukusebenza komkhankaso Isibaluli sokukhiqiza okuholayo Amamethrikhi okuzibandakanya kwekhasimende I-benchmarking yokuncintisana
5. Ukuphathwa Kokuqukethwe kanye Nemitapo yolwazi yempahla Ukugcina ukuvumelana komkhiqizo kuwo wonke amaqembu omhlaba kudinga izinsiza zokuqukethwe ezimaphakathi. Lawa mathuluzi agcina amafa agunyaziwe, izifanekiso, nemihlahlandlela. Amakhono abalulekile afaka:
Ukuphathwa kwempahla yedijithali Ukufinyeleleka komhlahlandlela womkhiqizo Imitapo yolwazi yezifanekiso Ukulawula inguqulo
Ukusebenzisa Isitaki Sakho Semidiya Yezokuxhumana
Imibono Yokuhlanganisa Amathuluzi akho enkundla yezokuxhumana kufanele asebenze ngaphandle komthungo nezinhlelo zebhizinisi ezikhona. Ukuhlanganiswa ne-CRM, ezishintshayo zokumaketha, nezinkundla zokusekelwa kwamakhasimende kudala ukugeleza kwedatha okubalulekile. Linganisa amandla okuhlanganisa ngokuthi:
I-Salesforce noma ezinye izinhlelo ze-CRM Izinkundla ezizenzakalelayo zokumaketha Isofthiwe yokwesekwa kwamakhasimende Amathuluzi obuhlakani bebhizinisi
Shintsha Isu Lokuphatha Ukusebenzisa amathuluzi amasha enkundla yezokuxhumana kudinga ukuhlela ngokucophelela. Ukwamukelwa komsebenzisi kunquma impumelelo, ngakho faka ababambiqhaza kusenesikhathi futhi unikeze ukuqeqeshwa okuphelele. Izinyathelo zokuqalisa eziyimpumelelo:
Khomba ababambiqhaza abakhulu nabasebenzisi Yenza imihlahlandlela yokusebenzisa ecacile Nikeza ukuqeqeshwa okuqondene nendima ethile Sungula izindlela zokuphendula
Isiphetho: Phakamisa Isu Lakho Lebhizinisi Lomphakathi Impumelelo yenkundla yezokuxhumana yebhizinisi incike ekukhetheni amathuluzi afanele ezidingo ezithile zenhlangano yakho. Izigaba ezinhlanu zamathuluzi abalulekile okuxoxwe ngazo zinikeza isisekelo sezinhlelo zenkundla yezokuxhumana ezilinganisekayo ezihambisana nezinjongo zebhizinisi. Ingabe usukulungele ukuguqula ukuphathwa kwenkundla yezokuxhumana? Zitholele ukuthi i-Seemless ingakwazi kanjani ukuhlela ukuhamba komsebenzi kwakho kwenkundla yezokuxhumana ngokuvikeleka kwezinga lebhizinisi nezici ezinamandla zokusebenzisana.
