BuzzFeed Imayang'ana Zosankha Zanzeru Pakati Pazovuta Zoyesa Msika
Mawonekedwe azama TV akukumana ndi mphindi ina yofunika kwambiri pomwe BuzzFeed yalengeza kuti ikufufuza njira zanzeru. Kusunthaku kukufuna kuthana ndi kusiyana kwakukulu komwe kulipo pakati pa msika womwe uli nawo pafupifupi $26 miliyoni ndi mtengo womwe ukuwoneka kuti ndi wamtengo wapatali. Nkhanizi zikutsatira kutsika kwa 10% kwa magawo a BuzzFeed panthawi yamalonda atatha maola angapo, ndikuwunikira kusatsimikizika kwamalonda.
Kuunikaku mwaukadauloku kukuwonetsa nthawi yovuta kwa kampaniyo. Imawonetsa zovuta zambiri mkati mwa gawo losindikiza la digito, pomwe kusinthana ndi kukakamizidwa kwa msika ndikofunikira kuti pakhale moyo komanso kukula. Chigamulochi chikugogomezera kufunikira kwa makampani atolankhani nthawi zonse kuwunikanso mabizinesi awo.
Kumvetsetsa Gap ya Valuation
Kusagwirizana kwakukulu kulipo pakati pa kuwerengera kwa msika wa BuzzFeed ndi kuwerengera kwake katundu wamkati. Utsogoleri wa kampaniyo ukukhulupirira kuti mbiri yake ili ndi phindu losagwiritsidwa ntchito. Kusiyana kwamalingaliro uku ndiye dalaivala wamkulu kumbuyo kwa ndondomeko yamakono yowunikiranso.
CFO Matt Omer wakhala akunena za kusiyana kumeneku. Iye akutsutsa kuti msika ukulephera kuyamikira kwathunthu njira zosiyanasiyana zopezera ndalama za kampani ndi katundu waluntha. Izi zapangitsa kuti afufuzenso njira zina zopezera masheya.
Katundu Wofunika Kwambiri mu BuzzFeed's Portfolio
BuzzFeed si gulu limodzi koma gulu lamitundu yama TV ndi matekinoloje. Phindu lake limachokera kuzinthu zingapo zofunika zomwe kuwunika kwadongosolo kungayesedwe. Zinthu izi zimapanga maziko a njira zake zosinthira.
Zambiri za Gulu Loyamba & Kufikira kwa Omvera: BuzzFeed imalamula omvera ambiri, omwe ali ndi chidwi pamasamba ake onse ndi malo ochezera. Deta yachipani choyamba ichi ndi chinthu chamtengo wapatali kwambiri pakutsatsa komwe mukufuna. Mbiri Yamtundu: Zosungirako monga BuzzFeed News, Zokoma, HuffPost, ndi Complex Networks iliyonse ili ndi omvera ndi mitundu yandalama, kuyambira pazamalonda mpaka kupereka zilolezo. Proprietary Technology: Kampaniyi yaika ndalama pazida zopangira zinthu komanso ukadaulo wotsatsa womwe utha kugulitsidwa kapena kugulitsidwa. Intellectual Property (IP): Ma Franchise ochita bwino kuchokera ku kitchenware ya Tasty kupita ku mafunso a BuzzFeed amayimira IP yovomerezeka yokhala ndi ndalama zanthawi yayitali.
Zomwe Zingatheke Zosankha Zanzeru Patebulo
Mawu akuti "kufufuza njira zanzeru" angaphatikizepo machitidwe osiyanasiyana amakampani. Kwa BuzzFeed, cholinga chake ndikupeza njira yomwe imagwirizanitsa bwino mtengo wake wamsika ndi momwe zimagwirira ntchito. Chisankho chilichonse chimakhala ndi tanthauzo lake lamtsogolo la kampani.
1. Kugulitsa kapena Kuphatikiza Kugulitsa kwathunthu kapena kuphatikiza ndi media yayikulu kapena tech conglomerate ndizotheka. Izi zitha kupereka ndalama mwachangu kwa omwe ali ndi masheya. Wothandizana naye atha kuphatikiza zinthu za BuzzFeed m'dongosolo lachilengedwe, zomwe zitha kuzindikira mgwirizano womwe msika ukuchotsera.
2. Kusiyanitsa Kwachuma M'malo mogulitsa kampani yonse, BuzzFeed imatha kugulitsa mtundu uliwonse. Kupotoza kapena kugulitsa zinthu ngati Complex kapena Tasty kumatha kupanga ndalama. Izi zitha kulola kampaniyo kuwongolera magwiridwe antchito ndikuyang'ana pachimake chake, okwera mtengo kwambiri.
3. Kupita Payekha Kutengera kampani mwachinsinsi ndi njira ina yotheka. Pomasulidwa ku zovuta za msika wapachaka, oyang'anira atha kukhazikitsa ndondomeko yokonzanso nthawi yayitali. Izi nthawi zambiri zimaphatikizapo makampani abizinesi omwe akufunafuna makampani aboma omwe alibe mtengo.
4. Strategic Partnership kapena Investment BuzzFeed ikhoza kufunafuna ndalama zazikulu kuchokera kwaukadaulo kapena wothandizana nawo pawailesi yakanema. Izi zitha kubweretsa ndalama popanda kugulitsa kwenikweni. Mgwirizano woterewu ukhozanso kupereka mwayi wogawa kapena mwayi wopititsa patsogolo luso laukadaulo.
Zotsatira Zazikulu za Digital Media
Mkhalidwe wa BuzzFeed ndi vuto laling'ono lazovuta zama media media. Gawoli likulimbana ndi misika yosasinthika yotsatsa, kusintha kwa ma algorithm papulatifomu, komanso kukwera kwa mpikisano. Kupambana kumafuna zambiri osati ma virus okha; zimafuna mtundu wabizinesi wokhazikika komanso wosiyanasiyana.
Ofalitsa ena amtundu wa digito akuyang'anitsitsa. Zotsatira zakuwunika kwaukadaulo kwa BuzzFeed zitha kukhala chitsanzo. Zitha kukhudza momwe mabizinesi ena amayendera zovuta zawo pakuwunika kwawo komanso kukonzekera bwino pazachuma chapa digito pambuyo pa mliri.
Njira yopita patsogolo idzayesa kulimba kwa mtundu wa media media. Ikuwunikiranso kufunikira kwaukadaulo wopitilira munjira zopezera ndalama, kaya kudzera muzamalonda, zolembetsa, kapena ntchito za B2B.
Pomaliza:Kuyenda pa Strategic Crossroads
Kufufuza kwa BuzzFeed pazosankha mwanzeru kumawonetsa mphindi yotsimikizika m'mbiri yake yamakampani. Kampaniyo ikufuna mwachangu kuthetsa kusiyana pakati pa mtengo wake wamsika ndi mtengo wake. Zotsatira zake zidzawunikidwa kwambiri ndi osunga ndalama, ochita nawo mpikisano, ndi makampani ofalitsa nkhani.
Miyezi ikubwera idzawulula ngati kugulitsa, kutha, mgwirizano, kapena njira ina yasankhidwa. Izi zikutsimikizira chowonadi chabizinesi yapadziko lonse lapansi: kuzindikira kutha kwa msika ndikuthana nazo mwachangu ndikofunikira kuti moyo ukhale wautali.
Kwa makampani omwe akufuna kukhathamiritsa njira zawo zama digito komanso momwe alili amsika, upangiri waukadaulo ndiwofunika kwambiri. Seamless imapereka zidziwitso zaukadaulo kuti zithandizire mabizinesi kuyang'ana pakusintha kovutirapo ndikukweza malingaliro awo. Onani momwe Seamless ingathandizire zolinga zanu zamakono lero.
