BuzzFeed bɛ fɛɛrɛ tigɛlenw sɛgɛsɛgɛ suguw nafabɔ gɛlɛyaw cɛma
Nizɛri kunnafonidilanw ka ɲɛtaa bɛ waati koloma wɛrɛ ɲɛ, k’a sɔrɔ BuzzFeed b’a jira k’a bɛ ka fɛɛrɛ tigɛlenw sɛgɛsɛgɛ. Nin wale in kun ye ka danfaraba min bɛ a ka suguba hakɛ la sisan, n’o bɛ se miliyɔn 26 ma, n’a ka nafolo kolomaw nafa dɔnni cɛ, o ɲɛnabɔ. O kibaruya in bɔra BuzzFeed ka jatedenw jigincogo la 10% jagokɛ waatiw kɔfɛ, o ye waridonnaw ka dannayabaliya jira.
Nin fɛɛrɛbɔ seginnkanni in bɛ waati gɛlɛnba dɔ jira sosiyete in bolo. A bɛ gɛlɛyabaw jira nizɛri sɛbɛnnikɛlan kɔnɔ, yɔrɔ min na, ka ladamu suguya degunw na, o nafa ka bon ɲɛnamaya ni yiriwali kama. O desizɔn in b’a jira ko kunnafonidilaw ka kan ka to ka u ka jagokɛcogo jateminɛ kokura.
Nafa sɔrɔli danfara faamuyali
Jɛɲɔgɔnya jugu dɔ bɛ BuzzFeed ka foroba suguya jatebɔ n’a kɔnɔna nafolo jatebɔ cɛ. Sosiyete ɲɛmɔgɔw dalen b’a la ko a ka portfolio nafa ka bon kosɛbɛ min ma baara kɛ. O hakilinata danfara in ye fɛn fɔlɔ ye min bɛ se ka kɛ sababu ye ka sisan fɛɛrɛbɔ siratigɛ lajɛ.
CFO Matt Omer ye kumakan fɔ o danfara in kan. A b’a fɔ ko sugu tɛ se ka sosiyete ka sɔrɔ suguya caman n’a ka hakililata waleɲumandɔn kosɛbɛ. O kɛra sababu ye ka fɛɛrɛ wɛrɛw ɲinini kɛ cogo la min bɛ se ka kɛ sababu ye ka jatebɔlaw ka nafa da wuli.
Nafolo jɔnjɔn minnu bɛ BuzzFeed ka Portfolio kɔnɔ
BuzzFeed tɛ tɔn kelen ye nka kunnafonidilaw ka taamasiyɛnw ni fɛɛrɛw lajɛlen don. A nafa bɛ bɔ yɔrɔ koloma caman na, a ka c’a la, fɛɛrɛbɔ siratigɛ bɛna minnu jateminɛ. O nafolo ninnu de ye a ka fɛn caman tigɛli fɛɛrɛ jusigilan ye.
First-Party Data & Audience Reach: BuzzFeed bɛ yamaruya di lamɛnnikɛla caman ma, minnu bɛ u sen don a ka sitiw ni sosiyete ka sigidaw bɛɛ la. Nin kunnafoni fɔlɔ in ye nafolo nafamaba ye piblisite laɲinitaw kama. Marka Portfolio: Holdings i n’a fɔ BuzzFeed News, Tasty, HuffPost, ani Complex Networks, olu kelen-kelen bɛɛ ka lamɛnnikɛlaw ni sɔrɔcogo misaliw tɛ kelen ye, k’a ta jago la ka se lase dicogo ma. Fɛnɲɛnɛmako: Sosiyete ye wari bila kɔnɔkow dabɔminɛnw ni piblisite fɛɛrɛw la minnu bɛ se ka baara kɛ ni u ye walima ka feere. Hakilila (IP): Franchise minnu ye ɲɛtaa sɔrɔ, k’a ta Tasty ka dumunikɛminɛnw na ka taa a bila BuzzFeed ka ɲininkaliw la, olu bɛ IP jira min bɛ se ka kɛ lase ye, min bɛ se ka sɔrɔ waati jan kɔnɔ.
Sugandili fɛɛrɛ minnu bɛ se ka kɛ Tabali kan
Kumasen "sɛgɛsɛgɛli fɛɛrɛw sugandili" bɛ se ka kɛ jɛkulu ka wale caman ye. BuzzFeed fɛ, laɲini ye ka sira sɔrɔ min b’a ka suguya nafa n’a ka baarakɛcogo tiɲɛnenw bɛn ɲɔgɔn ma ka ɲɛ. Sugandili kelen-kelen bɛɛ bɛ na ni nɔ danfaralenw ye sosiyete ka siniɲɛsigi sigicogo la.
1. Feere walima farali Feere dafalen walima farali ni kunnafonidilaw walima tekinoloji jɛkuluba dɔ ye, o ye ko ye min bɛ se ka kɛ cogo wɛrɛ la. O tun bɛna kɛ sababu ye ka wari sɔrɔ teliya la jatebɔlaw bolo. Jɛɲɔgɔn dɔ bɛ se ka BuzzFeed ka nafolo fara ɲɔgɔn kan ka kɛ ɲɛnamaya kɛcogo ye min ka bon, o bɛ se ka kɛ sababu ye ka jɛɲɔgɔnyaw sɔrɔ sugu bɛ minnu dɔgɔya sisan.
2. Nafolo feereli Sani a ka sosiyete bɛɛ feere, BuzzFeed tun bɛ se ka fɛn kelen-kelen bɛɛ feere. Ni i ye fɛnw sɛgɛsɛgɛ walima k’u feere i n’a fɔ Complex walima Tasty, o bɛ se ka wari sɔrɔ. O tun bɛna kɛ sababu ye ka sosiyete ka baara kɛcogo ɲɛ ani k’a sinsin a ka vertikali jɔnjɔnw kan, minnu nafa ka bon kosɛbɛ.
3. Ka taa Kɛrɛnkɛrɛnnenya la Ka sosiyete ta i yɛrɛ ta ye, o ye fɛɛrɛ wɛrɛ ye min bɛ se ka kɛ. Ni ɲɛmɔgɔyaso hɔrɔnyalen don ka bɔ foroba suguya degunw na kalo saba o kalo saba, u tun bɛ se ka sigikafɔ labɛn kuntaalajan dɔ kɛ. Tuma caman na, o bɛ kɛ ni bolomafara tɔnw ye minnu bɛ foroba tɔnw ɲini minnu nafa ka dɔgɔ.
4. Jɛɲɔgɔnya fɛɛrɛtigɛ walima nafolodonni BuzzFeed bɛ se ka wariba dɔ ɲini fɛɛrɛko siratigɛ la ka bɔ tech walima media jɛɲɔgɔn dɔ fɛ. O tun bɛna kapitali pikiri kɛ k’a sɔrɔ feereli ma kɛ k’a sɔrɔ a ma kɛ. O jɛɲɔgɔnya sugu bɛ se fana ka nafaw lase tilali ma walima fɛɛrɛko jɛ-ka-baara siraw.
A nɔfɛkow ka bon kosɛbɛ kunnafonidilanw nizɛrikan na
BuzzFeed ka ko in ye kunnafonidilanw nizɛri baarakɛlaw ka kɛlɛw fitinin ye. O seko ni dɔnko bɛ kɛlɛ kɛ ni piblisite suguya caman ye minnu bɛ wuli, platform algorithmes caman cili, ani ɲɔgɔndan min bɛ ka bonya. Ɲɛtaa tɛ dan banakisɛw kɔnɔkow dɔrɔn ma; a bɛ jagokɛcogo sabatilen ni fɛn caman ɲini.
Weleweledala wɛrɛw minnu bɛ bɔ nizɛrikan na, olu bɛ k’u kɔlɔsi kosɛbɛ. BuzzFeed ka fɛɛrɛbɔ lajɛ in kɔlɔlɔ bɛ se ka kɛ misali ye. A bɛ se ka nɔ bila cogo min na tɔn wɛrɛw bɛ u yɛrɛ ka nafabɔ gɛlɛyaw n’u ka fɛɛrɛw bolodacogo ɲɛnabɔ banajugu kɔfɛ nizɛri sɔrɔko la.
Sira min bɛ taa ɲɛfɛ, o bɛna kunnafonidilan nizɛri modɛli ka muɲuli kɔrɔbɔ. A b’a jira ko a ka kan ka kɛ fɛnkurabɔli ye min bɛ to senna sɔrɔ siratigɛ la, a kɛra jago ye, abonnés, walima B2B baarakɛminɛnw.
Kuncɛli:Ka taama siraba tigɛcogo fɛɛrɛbɔlen dɔ kan
BuzzFeed ka fɛɛrɛ tigɛlenw ɲinini ye waati latigɛlen ye a ka tɔn tariku kɔnɔ. Sosiyete in b’a ɲini kosɛbɛ ka danfara min bɛ a ka sugu sɔngɔ ni a nafa kɔnɔna na, o cɛ. A ka taama nataw bɛna sɛgɛsɛgɛ kosɛbɛ waridonnaw fɛ, a ka ɲɔgɔndankɛlaw fɛ, ani kunnafonidilaw ka baarakɛlaw bɛɛ fɛ.
Kalo nataw bɛna a jira ni feereli, farali, jɛɲɔgɔnya, walima sira wɛrɛ sugandira. Nin wale in bɛ jago tiɲɛ dɔ sinsin diɲɛ bɛɛ kɔnɔ: ka suguw cɛsira tigɛcogo dɔn ani k’a ɲɛnabɔ ni timinandiya ye, o ye ɲɛnamaya jan kunba ye.
Baarakɛda minnu b’a ɲini k’u yɛrɛ ka nizɛri fɛɛrɛ n’u ka sugu jɔyɔrɔ ɲɛ, dɔnnikɛlaw ka bilasirali nafa ka bon kosɛbɛ. Seamless bɛ hakilinaw di fɛɛrɛbɔ siratigɛ la walasa ka jagokɛlaw dɛmɛ u ka wuli ka taa fɛn gɛlɛnw na ani k’u ka nafa jiracogo ɲɛ. Seamless bɛ se k’i ka laɲiniw dɛmɛ cogo min na bi, i k’o sɛgɛsɛgɛ.
