BuzzFeed Yiga Amahitamo Yingamba Mugihe Ibibazo byo Guha agaciro Isoko
Imiterere yibitangazamakuru bya digitale ihura nundi mwanya wingenzi nkuko BuzzFeed itangaza ko irimo gushakisha inzira zifatika. Uku kwimuka kugamije gukemura icyuho gikomeye kiri hagati y’imari shingiro y’amadolari agera kuri miliyoni 26 n’agaciro kagaragara k’umutungo w’ibanze. Amakuru akurikira igabanuka rya 10% mumigabane ya BuzzFeed mugihe cyamasaha yamasaha yubucuruzi, byerekana abashoramari gushidikanya.
Iri suzuma ryibikorwa ryerekana igihe gikomeye kuri sosiyete. Irerekana imbogamizi nini murwego rwo gutangaza amakuru, aho guhuza ningutu zamasoko ari ngombwa kugirango tubeho kandi dukure. Iki cyemezo gishimangira ko hakenewe ibigo byitangazamakuru guhora bisuzuma imiterere yubucuruzi bwabo.
Gusobanukirwa Icyuho
Gutandukana gukabije kubaho hagati ya BuzzFeed igiciro rusange cyisoko rusange nigiciro cyumutungo wimbere. Ubuyobozi bw'isosiyete bwizera ko inshingano zayo zifite agaciro gakomeye katarakoreshwa. Ikinyuranyo cyimyumvire nicyambere cyibanze inyuma yuburyo bugezweho bwo gusuzuma.
CFO Matt Omer yagiye avuga cyane kuri ubwo butandukaniro. Avuga ko isoko ryananiwe gushima byimazeyo amasosiyete atandukanye yinjira n’umutungo wubwenge. Ibi byatumye habaho ubushakashatsi bwuburyo butandukanye bwo gufungura agaciro kinyamigabane.
Umutungo wingenzi muri Portfolio ya BuzzFeed
BuzzFeed ntabwo ari ikintu kimwe ahubwo ni icyegeranyo cyibiranga itangazamakuru nikoranabuhanga. Agaciro kayo gakomoka mubice byinshi byingenzi isuzuma ryibikorwa rishobora gusuzuma. Iyi mitungo niyo shingiro ryingamba zayo zishobora guhinduka.
Ishyaka rya mbere ryamakuru & Abumva Kugera: BuzzFeed itegeka abantu benshi, basezeranye kurubuga rwabo hamwe nimbuga rusange. Aya makuru yishyaka ryambere numutungo ufite agaciro kanini kwamamaza. Brand Portfolio: Holdings nka BuzzFeed News, Biryoshye, HuffPost, hamwe na Networks Networks buriwese afite abamwumva hamwe nuburyo bwo kwinjiza, kuva mubucuruzi kugeza kuburenganzira. Ikoranabuhanga rya nyirarureshwa: Isosiyete yashora imari mu bikoresho byo guhanga ibintu hamwe n’ikoranabuhanga ryo kwamamaza rishobora gukoreshwa cyangwa kugurishwa. Umutungo bwite mu by'ubwenge (IP): Intsinzi nziza kuva mubikoni bya Tasty kugeza kubibazo bya BuzzFeed byerekana IP yemewe kandi ishobora kwinjiza igihe kirekire.
Amahitamo Yuburyo Bwamahitamo kumeza
Imvugo "gushakisha inzira zifatika" irashobora kuba ikubiyemo ibikorwa byinshi byibikorwa. Kuri BuzzFeed, intego ni ugushaka inzira ihuza neza agaciro kayo kwisoko nukuri kubikorwa byayo. Buri cyiciro gitanga ibisobanuro bitandukanye kumiterere yigihe kizaza.
1. Kugurisha cyangwa Guhuza Igurishwa ryuzuye cyangwa guhuza hamwe nibitangazamakuru binini cyangwa ikorana buhanga birashoboka. Ibi byatanga iseswa ryihuse kubanyamigabane. Umufatanyabikorwa ashobora kwinjiza umutungo wa BuzzFeed muri ecosystem yagutse, birashoboka ko ushobora guhuza isoko kugabanyirizwa isoko.
2. Gutandukanya Umutungo Aho kugurisha isosiyete yose, BuzzFeed yashoboraga kugurisha ibirango byihariye. Kuzunguruka cyangwa kugurisha imitungo nka Complex cyangwa uburyohe bishobora kubyara amafaranga. Ibi bizafasha isosiyete koroshya ibikorwa no kwibanda kumurongo wacyo, wunguka cyane.
3. Kujya wenyine Gufata isosiyete wenyine nubundi buryo bufatika. Yakuwe mu bihembwe by’isoko rusange, ubuyobozi bushobora gukora gahunda ndende yo kuvugurura. Ibi bikunze kuba bikubiyemo ibigo byigenga byigenga bishaka ibigo bya leta bidahabwa agaciro.
4. Ubufatanye bufatika cyangwa ishoramari BuzzFeed irashobora gushora imari ikomeye mubikorwa byikoranabuhanga cyangwa itangazamakuru. Ibi byatera igishoro nta kugurisha burundu. Ubwo bufatanye bushobora kandi gutanga inyungu zo kugabura cyangwa amahirwe yo guteza imbere ikoranabuhanga.
Ingano nini kubitangazamakuru bya Digital
Ibihe bya BuzzFeed ni microcosm yinganda zitangazamakuru rya digitale. Urwego ruhanganye namasoko yamamaza ahindagurika, impinduka za algorithm, hamwe namarushanwa azamuka. Intsinzi isaba ibirenze virusi; irasaba uburyo bwubucuruzi burambye kandi butandukanye.
Abandi bamamaji kavukire bareba neza. Ibyavuye mu isuzuma rya BuzzFeed rishobora gutanga urugero. Irashobora guhindura uburyo andi masosiyete yegera imbogamizi zazo zo kugenzura no gutegura igenamigambi mu bukungu bwa nyuma y’icyorezo.
Inzira igana imbere izagerageza kwihanganira icyitegererezo cyitangazamakuru. Irerekana ko ari ngombwa guhanga udushya mu nzira yinjira, haba mu bucuruzi, abiyandikisha, cyangwa serivisi za B2B.
Umwanzuro:Kuyobora inzira nyabagendwa
Ubushakashatsi bwa BuzzFeed bwerekana ingamba zifatika buranga igihe gikomeye mumateka yubucuruzi. Isosiyete irashaka gushakisha icyuho hagati yigiciro cyayo nagaciro kayo. Intambwe ikurikiraho izasuzumwa neza n'abashoramari, abanywanyi, n'inganda z'itangazamakuru muri rusange.
Amezi ari imbere azagaragaza niba kugurisha, gutandukana, ubufatanye, cyangwa indi nzira byatoranijwe. Iyi nzira ishimangira ukuri kwubucuruzi kwisi yose: kumenya guhagarika isoko no kubikemura ubishaka ni urufunguzo rwo kuramba.
Ku masosiyete agamije kunoza ingamba za digitale hamwe nu mwanya w’isoko, kuyobora impuguke ni ntagereranywa. Seamless itanga ubushishozi bufasha ubucuruzi kuyobora inzibacyuho igoye no kuzamura agaciro kabo. Shakisha uburyo Seamless ishobora gushyigikira intego zawe zumunsi.
