I-BuzzFeed Ihlola Izinketho Zecebo Phakathi Nezinselele Zokulinganisa Imakethe
Isimo semidiya yedijithali sibhekene nesinye isikhathi esibalulekile njengoba i-BuzzFeed imemezela ukuthi ihlola izinketho zamasu. Lesi sinyathelo sihlose ukubhekana negebe elibalulekile phakathi kwezimali zayo ezimakethe zamanje ezingaba izigidi ezingu-$26 kanye nenani elicatshangelwayo lezimpahla zayo eziyinhloko. Lezi zindaba zilandela ukwehla ngo-10% kwamasheya e-BuzzFeed phakathi nokuhweba kwangemva kwamahora, okugqamisa ukungaqiniseki kwabatshalizimali.
Lokhu kubuyekezwa kwamasu kubonisa isimo esibucayi enkampanini. Ibonisa izinselele ezibanzi ngaphakathi komkhakha wokushicilela wedijithali, lapho ukuzivumelanisa nezingcindezi zemakethe kubalulekile ukuze uphile futhi ukhule. Isinqumo sigcizelela isidingo sokuthi amafemu abezindaba ahlale ehlola kabusha amamodeli azo amabhizinisi.
Ukuqonda Igebe Lokulinganisa
Kukhona ukunqanyulwa okukhulu phakathi kokulinganisa kwemakethe yomphakathi ye-BuzzFeed kanye nenani lempahla yayo yangaphakathi. Ubuholi benkampani bukholelwa ukuthi iphothifoliyo yayo inenani elikhulu elingakasetshenziswa. Leli gebe lemibono liwumshayeli oyinhloko wenqubo yamanje yokubuyekezwa kwamasu.
U-CFO Matt Omer ukhulume kakhulu ngalo mehluko. Uphikisa ngokuthi imakethe yehluleka ukwazisa ngokugcwele imithombo yemali ehlukahlukene yenkampani kanye nempahla yengqondo. Lokhu kugqugquzele ukuhlolwa okusemthethweni kwezinye izindlela zokuvula inani labanikazi bamasheya.
Izimpahla Ezibalulekile Kuphothifoliyo ye-BuzzFeed
I-BuzzFeed akuyona ibhizinisi elilodwa kodwa iqoqo lemikhiqizo yemidiya nobuchwepheshe. Inani layo lisuselwa emikhakheni eminingana ebalulekile okungenzeka ukuthi isibuyekezo samasu sizoyihlola. Lezi zimpahla zakha isisekelo sesu elingase libe khona lokushintsha izinto.
Idatha Yeqembu Lokuqala Nokufinyelela Kubabukeli: I-BuzzFeed iyala izethameli eziningi, ezibandakanyekile kuwo wonke amawebhusayithi ayo nezinkundla zokuxhumana. Le datha yenkampani yokuqala iyimpahla ebaluleke kakhulu yokukhangisa okuqondiwe. Iphothifoliyo Yomkhiqizo: Ukubanjwa okufana ne-BuzzFeed News, Tasty, HuffPost, kanye ne-Complex Networks ngayinye inezithameli ezihlukile namamodeli wemali engenayo, kusukela kwezohwebo kuye ekunikezeni amalayisensi. I-Proprietary Technology: Inkampani itshale imali kumathuluzi okudala okuqukethwe kanye nobuchwepheshe bokukhangisa obungase busetshenziswe noma buthengiswe. I-Intellectual Property (IP): Ama-franchise aphumelele ukusuka ku-Tasty's kitchenware kuya emibuzweni ye-BuzzFeed amelela i-IP enelayisensi enamandla emali engenayo yesikhathi eside.
Izinketho Ezingaba Ngamaqhinga Ethebulani
Inkulumo ethi "ukuhlola izinketho zamasu" ingahlanganisa izenzo eziningi zebhizinisi. Ku-BuzzFeed, inhloso ukuthola indlela eqondanisa kangcono inani layo lemakethe neqiniso layo lokusebenza. Inketho ngayinye inemithelela ehlukile yesakhiwo sesikhathi esizayo senkampani.
1. Ukuthengisa noma Ukuhlanganiswa Ukuthengisa okuphelele noma ukuhlanganiswa nemidiya enkulu noma i-tech conglomerate yinto engenzeka ehlukile. Lokhu kuzohlinzeka ngemali esheshayo kubanikazi bamasheya. Uzakwethu angahlanganisa izimpahla ze-BuzzFeed ohlelweni olubanzi lwe-ecosystem, okungenzeka abone ukusebenzisana kwezaphulelo zemakethe njengamanje.
2. Ukwehlukaniswa Kwempahla Esikhundleni sokuthengisa inkampani yonke, i-BuzzFeed ingathengisa imikhiqizo ngayinye. Ukuphotha noma ukuthengisa izakhiwo ezifana ne-Complex noma i-Tasty kungenza imali. Lokhu kuzovumela inkampani ukuthi iqondise ukusebenza futhi igxile kumnyombo wayo, ekuqondeni okunenzuzo kakhulu.
3. Ukuya Private Ukuthatha inkampani ngasese kungenye indlela esebenzayo. Njengoba bekhululiwe ezingcindezini zemakethe zomphakathi zekota, abaphathi bangase basebenzise uhlelo lwesikhathi eside lokuhlela kabusha. Lokhu kuvame ukubandakanya amafemu azimele afuna izinkampani zikahulumeni ezinganakwa kangako.
4. I-Strategic Partnership noma Investment I-BuzzFeed ingase ifune ukutshalwa kwezimali kwamasu okukhulu kozakwethu bezobuchwepheshe noma bemidiya. Lokhu kuzofaka imali ngaphandle kokudayiswa ngokuphelele. Ubambiswano olunjalo lungaphinda lunikeze izinzuzo zokusabalalisa noma amathuba okuthuthukisa ngokubambisana kwezobuchwepheshe.
Imithelela Ebanzi Yemidiya Yedijithali
Isimo se-BuzzFeed siyi-microcosm yezinkinga zemboni yemidiya yedijithali. Umkhakha ubhekene nezimakethe zokukhangisa eziguquguqukayo, izinguquko ze-algorithm yesikhulumi, kanye nokuncintisana okukhulayo. Impumelelo idinga okungaphezu nje kokuqukethwe yigciwane; idinga imodeli yebhizinisi eqhubekayo futhi ehlukahlukene.
Abanye abashicileli bomdabu wedijithali babukele eduze. Umphumela wokubuyekezwa kwesu le-BuzzFeed ungasetha isibonelo. Kungase kube nomthelela ekutheni amanye amafemu abhekana kanjani nezinselelo zawo zokulinganisa kanye nokuhlelwa kwamasu emnothweni wedijithali wangemva kobhubhane.
Indlela eya phambili izohlola ukuqina kwemodeli yemidiya yedijithali. Igqamisa isidingo sokuqamba okusha okuqhubekayo ekusakazweni kwemali engenayo, kungaba ngohwebo, ukubhalisa, noma amasevisi e-B2B.
Isiphetho:Ukuzulazula ku-Strategic Crossroads
Ukuhlola kwe-BuzzFeed kwezinketho zamasu kuphawula isikhathi esiwujuqu emlandweni wayo webhizinisi. Inkampani izimisele ngokuzama ukuvala igebe phakathi kwentengo yayo yemakethe kanye nenani langaphakathi. Izinyathelo zayo ezilandelayo zizobhekisiswa kakhulu abatshalizimali, izimbangi, kanye nemboni yezindaba ngobubanzi.
Izinyanga ezizayo zizoveza ukuthi ukuthengisa, ukuhlukana, ubambiswano, noma enye indlela ikhethiwe. Le nqubo igcizelela iqiniso lebhizinisi jikelele: ukuqaphela ukunqanyulwa kwemakethe nokubhekana nayo ngokuqhubekayo kuyisihluthulelo sempilo ende.
Ezinkampanini ezihlose ukuthuthukisa isu lazo ledijithali kanye nesimo semakethe, isiqondiso sochwepheshe sibaluleke kakhulu. I-Seamless inikeza imininingwane yamasu ukusiza amabhizinisi ukuthi azulazule ezinguqukweni eziyinkimbinkimbi futhi athuthukise isiphakamiso senani lawo. Hlola ukuthi i-Seamless ingayisekela kanjani imigomo yakho yesu namuhla.
