BuzzFeed Hwehwɛ Akwan a Wɔfa so Yɛ Wɔ Guadi Boɔ Ho Nsɛnnennen Mu
Digitals media tebea no hyia bere titiriw foforo bere a BuzzFeed de to gua sɛ wɔrehwehwɛ akwan horow a wɔbɛfa so ayɛ adwuma no. Saa adeyɛ yi botae ne sɛ ɛbɛdi nsonsonoe kɛseɛ a ɛda ne mprempren gua so sika a ɛyɛ bɛyɛ dɔla ɔpepem 26 ne boɔ a wɔsusu sɛ ɛwɔ n’agyapadeɛ titire no so no ho dwuma. Asɛm no di BuzzFeed kyɛfa a ɛkɔɔ fam 10% wɔ nnɔnhwerew akyi aguadi mu akyi, na ɛtwe adwene si sikasɛm mu asisifo a wontumi nsi pi so.
Saa nhyehyɛe mu nhwehwɛmu yi kyerɛ bere a ɛho hia ma adwumakuw no. Ɛda nsɛnnennen a ɛtrɛw adi wɔ dijitaal nhoma tintim adwumayɛbea no mu, baabi a ɛho hia sɛ wɔsakra wɔn ho ma ɛne gua so nhyɛso hyia na ama wɔatumi atra ase na wɔanya nkɔso. Gyinaesi no si hia a ehia sɛ nsɛm ho amanneɛbɔ nnwumakuw kɔ so san susuw wɔn adwumayɛ ho nhyehyɛe ho no so dua.
Nsonsonoe a Ɛwɔ Botae Ho Ntease
Nkitahodi kɛse bi da BuzzFeed ɔmanfo gua so bo a wɔbɔ ne ne mu agyapade bo ntam. Adwumakuw no akannifo gye di sɛ ne sikakorabea no kura bo kɛse a wɔmfaa nni dwuma. Saa adwene mu nsonsonoe yi ne ade titiriw a ɛde mprempren nhyehyɛe a wɔde yɛ nhwehwɛmu wɔ ɔkwan a wɔfa so yɛ adwuma no akyi.
CFO Matt Omer ayɛ nne kɛse wɔ saa nsonsonoe yi ho. Ɔkyerɛ sɛ gua no ntumi nkyerɛ adwumakuw no sika a egu ahorow ne adwene mu nneɛma ho anisɔ koraa. Eyi ama wɔahwehwɛ akwan foforo a wɔbɛfa so abue kyɛfafo bo a ɛsom no mu wɔ ɔkwan a ɛfata so.
Agyapadeɛ Titiriw a ɛwɔ BuzzFeed Portfolio mu
BuzzFeed nyɛ adwumakuo baako na mmom ɛyɛ nsɛm ho amanneɛbɔfoɔ ahyɛnsodeɛ ne mfiridwuma ahodoɔ a wɔaboaboa ano. Ne bo a ɛsom no fi mmeae atitiriw pii a ɛda adi sɛ ɔkwan a wɔfa so yɛ nhwehwɛmu no bɛhwehwɛ mu. Saa agyapadeɛ yi na ɛyɛ ne nhyehyɛɛ a ɛbɛtumi ayɛ nsakraeɛ no fapem.
First-Party Data & Audience Reach: BuzzFeed hyɛ atiefoɔ kɛseɛ, a wɔde wɔn ho hyɛ mu wɔ ne wɛbsaet ne social platforms nyinaa so. Saa data a edi kan yi yɛ agyapade a ɛsom bo kɛse ma aguade ho dawurubɔ a wɔde wɔn ani asi so. Brand Portfolio: Holdings te sɛ BuzzFeed News, Tasty, HuffPost, ne Complex Networks biara wɔ atiefoɔ ne sika a wɔnya ho nhwɛsoɔ soronko, ɛfiri aguadi so kɔsi tumi krataa so. Mfiridwuma a Wɔde Di Dwuma: Adwumakuw no de sika ahyɛ nnwinnade a wɔde yɛ nneɛma ne aguade ho dawurubɔ mfiridwuma a wobetumi de adi dwuma anaasɛ wɔatɔn mu. Adwene mu Agyapadeɛ (IP): Franchise a ɛdi mu firi Tasty aduanenoa nneɛma so kɔsi BuzzFeed nsɛmmisa so gyina hɔ ma IP a wɔama ho tumi krataa a ɛwɔ sika a ɛbɛkyɛ.
Akwankyerɛ a Wobetumi Apaw wɔ Table no so
Kasasin "exploring strategic options" betumi aka nnwumakuw nneyɛe ahorow pii ho. Wɔ BuzzFeed fam no, botae no ne sɛ wɔbɛhwehwɛ ɔkwan a ɛbɛma ne gua so bo ne ne adwumayɛ mu nokwasɛm ahyia yiye. Ɔkwan biara a wɔbɛfa so no kura nkyerɛkyerɛmu soronko wɔ adwumakuw no daakye nhyehyɛe ho.
1. Adetɔn anaa Nkabom Adetɔn anaa nkabom a edi mũ ne nsɛm ho amanneɛbɔ anaa mfiridwuma kuw kɛse bi yɛ ade soronko a ebetumi aba. Eyi bɛma wɔn a wɔwɔ kyɛfa no anya sika ntɛm ara. Ɔhokafoɔ bi bɛtumi de BuzzFeed agyapadeɛ abom ayɛ abɔdeɛ a nkwa wom nhyehyɛeɛ a ɛtrɛ, na ɛbɛtumi ama wɔahu nkitahodiɛ a gua no tew so mprempren.
2. Agyapadeɛ a Wɔtɔn Sɛ́ anka BuzzFeed bɛtɔn adwumakuw no nyinaa no, na ebetumi atɔn nneɛma a wɔde yɛ nneɛma ankorankoro. Sɛ obi twitwa agyapade te sɛ Complex anaa Tasty a, ebetumi ama wɔanya sika. Eyi bɛma adwumakuw no atumi ayɛ adwuma no yiye na wɔde wɔn adwene asi ne verticals titiriw a mfaso wɔ so sen biara no so.
3. Kɔ a Wɔkɔ Private Adwumakuw no a wɔde wɔn bɛkɔ kokoam no yɛ ɔkwan foforo a wobetumi afa so. Esiane sɛ adwumayɛfo no ade wɔn ho afi ɔmanfo gua so nhyɛso a ɛba wɔ asram abiɛsa biara mu nti, na wobetumi ayɛ nhyehyɛe foforo a wɔde bɛyɛ adwuma bere tenten. Mpɛn pii no, eyi fa ankorankoro nnwumakuw a wɔde wɔn sika hyɛ mu a wɔhwehwɛ ɔman nnwumakuw a wɔmfa wɔn nyɛ hwee ho.
4. Akwankyerɛ mu Nkɔmmɔbɔ anaa Sika a Wɔde Totɔ Nneɛma BuzzFeed betumi ahwehwɛ sika kɛseɛ a wɔde bɛto mu afiri tech anaa media hokafoɔ hɔ. Eyi bɛma wɔde kapital ahyɛ mu a wɔrentɔn koraa. Ayɔnkofa a ɛte saa nso betumi ama wɔanya mfaso wɔ nkyekyɛmu mu anaasɛ mfiridwuma mu nkɔso a wɔbom yɛ hokwan ahorow.
Nkyerɛkyerɛmu a ɛtrɛw ma Digital Media
BuzzFeed tebea no yɛ dijitaal nsɛm ho amanneɛbɔ adwuma no apereperedi no mu ade ketewaa bi. Ɔfã no di aperepere ne aguade ho dawurubɔ gua ahorow a ɛyɛ basaa, nsakrae a ɛba wɔ platform algorithm so, ne akansi a ɛrekɔ soro no ho. Odi nkonim hwehwɛ pii sen nsɛm a ɛfa ɔyare mmoawa ho ara kwa; ɛhwehwɛ sɛ wɔyɛ adwumayɛ ho nhyehyɛe a ɛbɛkɔ so atra hɔ daa na egu ahorow.
Adawurubɔfo afoforo a wɔyɛ dijitaal-native rehwɛ no yiye. Nea ebefi BuzzFeed nhyehyɛe mu nhwehwɛmu no mu aba no betumi ayɛ nhwɛso. Ebia ɛbɛka sɛnea nnwumakuw afoforo di wɔn ankasa bo a wɔbɔ ho nsɛnnennen ne nhyehyɛe a wɔyɛ wɔ ɔkwan a wɔfa so yɛ adwuma wɔ ɔyaredɔm akyi dijitaal sikasɛm mu no so nkɛntɛnso.
Ɔkwan a ɛkɔ anim no bɛsɔ sɛnea dijitaal nsɛm ho amanneɛbɔ nhwɛso no tumi gyina ano no ahwɛ. Ɛsi hia a ɛhia sɛ wɔkɔ so yɛ nneɛma foforɔ wɔ sika a wɔnya mu, sɛ́ ɛnam aguadi, nkrataahyɛ, anaa B2B dwumadie so dua.
Awie:Ɔkwan a Wɔfa so Yɛ Akwantuo a Wɔfa so Fa Akwantuo Ho
BuzzFeed nhwehwɛmu a ɛfa akwan horow a wɔfa so yɛ adwuma ho no hyɛ bere titiriw bi agyirae wɔ n’adwumakuw abakɔsɛm mu. Adwumakuw no de nsi rehwehwɛ sɛ ɛbɛma nsonsonoe a ɛda ne bo a ɛsom wɔ gua so ne ne bo a ɛsom ankasa ntam no ano. Wɔn a wɔde wɔn sika hyɛ mu, akansifo, ne nsɛm ho amanneɛbɔ adwuma no nyinaa bɛhwehwɛ nea edi hɔ a ɛbɛkɔ so no mu yiye.
Asram a ɛreba no bɛda no adi sɛ ebia wɔpaw adetɔn, awaregyae, fekubɔ, anaa ɔkwan foforo. Saa adeyɛ yi si amansan nyinaa adwumayɛ mu nokware bi so dua: gua so nkitahodi a atwa mu a wobehu na wɔadi ho dwuma denneennen no yɛ ade titiriw a ɛbɛma wɔatra ase akyɛ.
Wɔ nnwumakuw a wɔde wɔn ani asi so sɛ wɔbɛma wɔn ankasa dijitaal nhyehyɛe ne gua so gyinabea ayɛ papa fam no, animdefo akwankyerɛ som bo kɛse. Seamless de nhumu a ɛfa ɔkwan a wɔfa so yɛ adwuma ma de boa nnwuma ma wɔfa nsakrae a ɛyɛ den mu na wɔma wɔn bo a ɛsom ho nyansahyɛ no yɛ kɛse. Hwehwɛ sɛnea Seamless betumi aboa wo botae ahorow a ɛfa akwankyerɛ ho nnɛ.
