BuzzFeed Inoongorora Sarudzo Dzakarongwa Pakati peMatambudziko Ekukoshesa Kwemusika
Iyo dhijitari midhiya mamiriro akatarisana neimwe nguva yakakosha sezvo BuzzFeed inozivisa kuti iri kuongorora sarudzo dzehunyanzvi. Iyi danho ine chinangwa chekugadzirisa gaka rakakura riri pakati pemari yazvino yemusika inosvika madhora mazana maviri nematanhatu uye kukosha kunoonekwa kwemidziyo yayo yakakosha. Nhau idzi dzinotevera kudonha kwegumi muzana muBuzzFeed shares panguva yekutengeserana kwemaawa, zvichiratidza kusavimbika kwevanoita mari.
Iyi ongororo yehungwaru inoratidza chiitiko chakakosha chekambani. Inoratidza matambudziko akakura mukati medhijitari yekushambadzira chikamu, uko kuchinjika kune musika kudzvanywa kwakakosha kuti urarame nekukura. Sarudzo iyi inosimbisa kukosha kwemafemu enhau kuti arambe achiongorora mabhizinesi avo.
Kunzwisisa Kusiyana Kwekukosha
Kudimburirana kwakasimba kuripo pakati pekukosha kwemusika weBuzzFeed uye kukosha kwayo kwemukati. Hutungamiri hwekambani iyi hunotenda kuti portfolio yayo ine zvakakosha zvisina kubatwa. Iyi gap yekuona ndiyo yekutanga mutyairi kuseri kweyazvino hurongwa hwekuongorora maitiro.
CFO Matt Omer anga achitaura nezvekusawirirana uku. Anotaura kuti musika unotadza kukoshesa zvizere mari dzekambani dzakasiyana-siyana uye pfuma yehungwaru. Izvi zvakurudzira kuongororwa zviri pamutemo kwedzimwe nzira dzekuvhura kukosha kwevaridzi.
Zvinhu zvakakosha muBuzzFeed's Portfolio
BuzzFeed haisi chinhu chimwe chete asi muunganidzwa wemidhiya mhando uye matekinoroji. Kukosha kwayo kunotorwa kubva munzvimbo dzakati wandei dzinozoongororwa nehurongwa hwekuongorora. Zvinhu izvi zvinoumba hwaro hwekugona kushandura zano.
Yekutanga-Bato Dhata & Vateereri Svika: BuzzFeed inoraira vateereri vakakura, vanobatikana pamasaiti ayo uye mapuratifomu emagariro. Iyi data yebato rekutanga chinhu chakanyanya kukosha chekushambadzira kwakanangwa. Brand Portfolio: Holdings seBuzzFeed Nhau, Inonaka, HuffPost, uye Complex Networks imwe neimwe ine vateereri vakasiyana uye modhi yemari, kubva kune kutengeserana kusvika kune rezenisi. Proprietary Tekinoroji: Kambani yakadyara muzvigadzirwa zvekugadzira zvemukati uye tekinoroji yekushambadzira iyo inogona kukwidziridzwa kana kutengeswa. Intellectual Property (IP): Kubudirira franchise kubva kuTasty's kitchenware kuenda kuBuzzFeed's quizzes inomiririra IP ine rezinesi ine mukana wenguva refu wemari.
Zvinogona Strategic Sarudzo paTafura
Mutsara wekuti "kuongorora sarudzo dzehunyanzvi" unogona kusanganisira huwandu hwakawanda hwezviito zvekambani. YeBuzzFeed, chinangwa ndechekutsvaga nzira inonyatso wiriranisa kukosha kwayo kwemusika nehuchokwadi hwekushanda kwayo. Imwe neimwe sarudzo ine zvirevo zvakasiyana kune ramangwana rekambani chimiro.
1. Kutengesa kana Kubatanidza Kutengesa kwakazara kana kusanganisa neyakakura midhiya kana tech conglomerate ndiyo yakasarudzika mukana. Izvi zvinopa mari yekukurumidza kune vanogovana. Mumwe mubatsiri anogona kubatanidza zvinhu zveBuzzFeed mune yakafaranuka ecosystem, achikwanisa kuona kuwirirana kuri kuita musika parizvino.
2. Asset Divestitures Panzvimbo pekutengesa kambani yese, BuzzFeed inogona kutengesa mhando dzemunhu. Kutenderera kana kutengesa zvivakwa zvakaita seComplex kana Tasty kunogona kuburitsa mari. Izvi zvaizobvumira kambani kuti igadzirise mashandiro uye kutarisa pane yayo musimboti, ine mari yakawanda verticals.
3. Kuenda Pachivande Kutora kambani yakavanzika ndeimwe sarudzo inoshanda. Kusunungurwa kubva kumatambudziko emusika weruzhinji, manejimendi anogona kuita chirongwa chenguva refu chekugadzirisa. Izvi zvinowanzobatanidza mafemu akazvimirira ega ari kutsvaga makambani eruzhinji asingakosheswe.
4. Strategic Partnership kana Investment BuzzFeed inogona kutsvaga yakakura yekudyara mari kubva kune tech kana midhiya shamwari. Izvi zvinogona kupinza capital pasina kutengeswa chaiko. Kudyidzana kwakadaro kunogona kupawo mabhenefiti ekugovera kana tekinoroji co-budiriro mikana.
Zvakawanda Zvinoreva zveDigital Media
Mamiriro eBuzzFeed ndeye microcosm yedhijitari media indasitiri yekunetsekana. Iyo chikamu chinonetsana nemisika inoshambadzira yekushambadzira, shanduko yeplatform algorithm, uye kukwira kwemakwikwi. Kubudirira kunoda zvinopfuura mavhairasi chete; inoda bhizinesi rakagadzikana uye rakasiyana siyana.
Vamwe vaparidzi vedhijitari-yekuzvarwa vari kutarisa zvakanyanya. Mhedzisiro yeBuzzFeed's ongororo yehungwaru inogona kuseta muenzaniso. Zvinogona kukanganisa kuti mamwe mafemu anosvika sei kune avo ekuyeresa matambudziko uye kuronga kwehungwaru mune post-denda redhijitari hupfumi.
Nzira yekuenda mberi ichaedza kusimba kweiyo digital media modhi. Iyo inosimbisa kukosha kwekuenderera mberi kwekuvandudza muhova dzemari, kungave kuburikidza nekutengeserana, kunyoreswa, kana B2B masevhisi.
Mhedziso:Kufambisa Strategic Crossroads
Kuongorora kweBuzzFeed kwemaitiro esarudzo kunoratidza nguva yesarudzo munhoroondo yayo yekambani. Kambani iyi irikushingairira kutsvaga kuvhara musiyano uripakati pemutengo wayo wemusika uye kukosha kwemukati. Mafambiro ayo anotevera achatariswa zvakanyanya nevanoita mari, vakwikwidzi, uye indasitiri yenhau zvachose.
Mwedzi iri kuuya icharatidza kana kutengesa, kurambana, kudyidzana, kana imwe nzira yakasarudzwa. Maitiro aya anosimbisa chokwadi chebhizinesi repasirese: kuziva musika kubviswa uye kunyatsogadzirisa kugadzirisa ndiyo kiyi yehupenyu hurefu.
Kune makambani anovavarira kukwirisa ega edhijitari zano uye chinzvimbo chemusika, nhungamiro yehunyanzvi yakakosha. Seamless inopa hunyanzvi hwekuona kubatsira mabhizinesi kufamba munzira dzakaoma uye nekusimudzira kukosha kwavo. Ongorora kuti Seamless inogona kutsigira sei zvinangwa zvako nhasi.
