Inselelo: Ukukhula Kwenkcitho Phakathi Kwezikhala Zokulinganisa
I-Nutrimuscle, ibhrendi ekhula ngokushesha yesithasiselo sezemidlalo, iqale umkhankaso wokusheshisa ukukhula ngo-June 2023. Njengamabhizinisi amaningi afuna ukuvelela, umgomo wawo oyinhloko wawucacile: ukwandisa ukuguqulwa nokwaba imali yokuthengisa ngempumelelo kakhulu. Nokho, babhekane nesithiyo esibalulekile nesivamile: ukungakwazi ukulandelela ngokunembile amamethrikhi okusebenza angukhiye, ikakhulukazi Izindleko Zokuthola Amakhasimende (CAC). Lokhu kuntuleka kokubonakala ekusebenzeni kahle kweqiniso kwezindleko zabo zokukhangisa, ikakhulukazi kuwo wonke amashaneli afana ne-Snapchat, kudale umgoqo ekukhuliseni ukuzethemba.
Ngaphandle kwedatha ethembekile, ithimba belithatha izinqumo ezibalulekile zebhajethi ngokusekelwe olwazini olungaphelele. Lokhu kuvame ukuholela kokuthi:
- Ukutshala imali kancane eziteshini ezisebenza kahle kakhulu: Engase iphuthelwe ngamathuba okukhula akhulayo.
- Ukutshala imali ngokweqile eziteshini ezingasebenzi kahle: Ukukhipha isabelomali sokumaketha sisonke kanye nokunciphisa Imali Yokubuya Kusetshenziswa Kwesikhangiso (ROAS).
- Ukuthuthukiswa kobuciko okungasebenzi: Ukungakwazi ukukhomba ukuthi yiziphi iziqalo zesikhangiso ezishayele ukuguqulwa kwangempela.
Isixazululo: Ukusebenzisa i-Fospha Yesilinganiso Esihlanganisiwe
Ukuze unqobe lezi zinselele, i-Nutrimuscle ihlanganyele ne-Fospha, inkundla yokulinganisa yokumaketha. Amandla ayinhloko e-Fospha asemandleni ayo okulandelela lonke uhambo lwekhasimende ezindaweni eziningi zokuthintwa, inikeze ukubuka okuhlangene nokunembile kokusebenza. Ukuqaliswa kugxile ekudaleni umthombo owodwa weqiniso wayo yonke idatha yokumaketha.
Izici ezibalulekile zesixazululo zihlanganisa:
- Isibaluli Se-Multi-Touch: Ukudlulela ngale kwamamodeli okuchofoza okokugcina ukuze uqonde umnikelo ogcwele wesiteshi ngasinye endleleni yokuthenga.
- Ukubonakala Kwesiteshi Esiphambano: Ukuhlanganisa idatha esuka ezinkundleni ezifana ne-Snapchat, i-Facebook, i-Google, nezinye zibe kudeshibhodi emaphakathi.
- Isibalo Esinembile Se-CAC: Ivumela ithimba le-Nutrimuscle ukuthi libone izindleko zangempela zokuthola ikhasimende ngomkhankaso ngamunye nesiteshi.
Leli zinga elisha lokuqonda livumele ithimba lezentengiso ukuthi lisuke ekuqageleni abafundile liye ekusebenziseni amasu aqhutshwa yidatha.
Imiphumela: Ukushayela Ukukhula Kwezindleko Ngokusebenza Kakhulu Kakhulu
Ihlome ngamakhono okulinganisa ayimbudumbudu e-Fospha, i-Nutrimuscle ithole ukuzethemba kokukhulisa utshalomali lwayo lokumaketha. Umphumela obaluleke kakhulu kwaba ikhono lokuhlonza nokukala iziteshi ezilethe ukukhula okuphumelela kakhulu.
Indaba yempumelelo ephawulekayo kwaba ukulungiselelwa kokukhangisa kwabo kwe-Snapchat. Idatha ye-Fospha iveze ukuthi i-Snapchat ibingagcini nje ngokuqwashisa abantu kodwa futhi ibiyisiteshi esisebenza kahle kakhulu sokuthola amakhasimende amasha ku-CAC yokuncintisana. Lokhu kuqonda kunikeze ithimba amandla okuthi:
- Khuphula kakhulu imali echithwayo ku-Snapchat kuyilapho ugcina i-ROAS eqinile.
- Yabela kabusha isabelomali eziteshini ezingasebenzi kahle ukuze ukhulise ukusebenza kahle kokumaketha kukonke.
- Lungisa ubuciko bezikhangiso ngesikhathi sangempela ngokusekelwe kudatha yokusebenza, uthuthukise amazinga okuguqulwa.
Njengomphumela oqondile wale ndlela eqhutshwa idatha, i-Nutrimuscle ilinganise ngempumelelo imali echithiwe ekumaketheni ngesikhathi ikhulisa i-ROAS yayo yonke. Baguqule inselele yabo yokulinganisa yaba inzuzo yokuncintisana, ebhebhezela ukukhula okuzinzile.
Isiphetho: Linganisa Ukukala
Icala lesifundo se-Nutrimuscle ligqamisa isifundo esibalulekile semikhiqizo yesimanje ye-DTC: awukwazi ukukala lokho ongakwazi ukukukala. Ngokusebenzisa isixazululo sokulinganisa esiqinile njenge-Fospha, amabhizinisi angagqashula ekuqageleni futhi athole ukucaciseleka okudingekayo ukuze enze izinqumo zokutshala izimali ezinesibindi, ezinenzuzo.
Uma umkhiqizo wakho ubhekene nezinselele ezifanayo ngokulandelela i-CAC noma ukuqonda ukusebenza kweziteshi ezihlukene, ukuhlola inkundla efana ne-Fospha kungaba ukhiye wokuvula isigaba sakho esilandelayo sokukhula. Ukuze uthole ukuhlaziya okuningiliziwe kokuthi ungasithuthukisa kanjani isilinganiso sakho sokumaketha, cabangela imininingwane etholakala ku-Seemless.
