gɛlɛya : musaka bonya sumanikɛlanw cɛma
Nutrimuscle, n’o ye farikoloɲɛnajɛw faralen ɲɔgɔn kan, o ye cidenyabaara daminɛ walasa ka bonya teliya san 2023. I n’a fɔ jagokɛla ŋana caman, u ka laɲini fɔlɔ tun jɛlen don : ka dɔ fara mɔgɔw jiginni kan ani ka feereli musakaw tila ka ɲɛ. Nka, u ye gɛlɛyaba dɔ sɔrɔ, wa u ye gɛlɛyaba dɔ sɔrɔ min bɛ ɲɔgɔn fɛ: u tɛ se ka baarakɛcogo jateminɛ jɔnjɔnw nɔfɛtaama tigitigi, kɛrɛnkɛrɛnnenya la, u ka Cost of Acquiring Customers (CAC). O yecogo dɛsɛ in u ka piblisite musaka kɛcogo ɲuman lakika la, kɛrɛnkɛrɛnnenya la, siraw kan i n’a fɔ Snapchat, o ye barika da dannaya sɛgɛsɛgɛli la.
Ni kunnafonidilanw tun tɛ se ka da u kan , jɛkulu tun bɛ ka baarakɛnafolo latigɛcogo nafamaw kɛ ka da kunnafoni dafalenw kan . O tun bɛ to ka kɛ sababu ye ka :
- nafolo dɔgɔyali siraw la minnu bɛ baara kɛ kosɛbɛ : A bɛ se ka kɛ ka bɔnɛ sɔrɔ yiriwali siraw la minnu bɛ se ka sɛgɛsɛgɛ .
- Ka wari bila ka tɛmɛ siraw kan minnu tɛ baara kɛ kosɛbɛ : Ka feereli baarakɛnafolo bɛɛ lajɛlen ji bɔ ani ka dɔ bɔ Piblisite musakaw la (ROAS )
- daɲɛw labɛnni nafama tɛ : Sebaliya k' a dɔn piblisite dabɔbaa minnu tun bɛ mɔgɔw ladɔnniya tiɲɛ na .
Fɛnɲɛnɛma : Fosfa waleyali sumanikɛcogo kelen na
Walisa ka se sɔrɔ o gɛlɛyaw kan, Nutrimuscle ye jɛɲɔgɔnya kɛ ni Fospha ye, n’o ye feereli sumanikɛlan ye. Fospha fanga jɔnjɔn bɛ a ka seko la ka kiliyanw ka taama bɛɛ lajɛ magan yɔrɔ caman kan, ka baarakɛcogo lajɛ kelen ni tilennen di. waleyali in tun sinsinnen bɛ tiɲɛ sɔrɔyɔrɔ kelen dabɔli kan jago kunnafoniw bɛɛ kama.
ɲɛnabɔli kunbabaw tun ye :
- Multi-Touch Attribution : Ka tɛmɛn fɛn labanw ka misaliw kan walasa ka kan kelen-kelen bɛɛ ka dɛmɛ dafalen faamuya sanni sira kan .
- Cros-Channel Visibility : Kunnafoni minnu bɛ bɔ kɛnɛw kan i n' a fɔ Snapchat , Facebook , Google , ani dɔwɛrɛw farali ɲɔgɔn kan ka don dakun cɛmancɛ la .
- CAC jatebɔ tigitigi : Ka Nutrimuscle jɛkulu dɛmɛ u ka se ka kiliyan sɔrɔli musaka lakika ye kanpaɲi ni kan kelen-kelen bɛɛ la .
o hakilinata hakɛ kura in y' a to jagokɛjɛkulu ka bɔ jateminɛ kalanlenw kɛli la ka taa fɛɛrɛw tigɛ minnu bɛ tali kɛ kunnafonidilanw na .
A nɔfɛkow : ka musakaw caya ni baarakɛcogo ɲumanba ye
Ka kɛɲɛ ni Fospha ka sumanikɛlan granulaire seko ye , Nutrimuscle ye dannaya sɔrɔ walasa ka dɔ fara a ka feereli musakaw kan cogo ɲuman na . O kɔlɔlɔ min nafa ka bon kosɛbɛ, o kɛra se ye ka siraw dɔn ani k’u sɛgɛsɛgɛ, minnu ye bonya ɲumanba lase.
ɲɛtaa kɛrɛnkɛrɛnnen dɔ kɛra u ka Snapchat piblisite ɲɛnabɔli ɲuman ye . Fospha ka kunnafoniw y’a jira ko Snapchat tun tɛ dɔrɔn ka mɔgɔw bila u ka dɔnniya la nka a tun ye sira ye min bɛ se ka kɛ kosɛbɛ walasa ka kiliyan kuraw sɔrɔ CAC la min bɛ se ka ɲɔgɔn sɔrɔ. o hakilina in ye fanga di jɛkulu ma ka :
- Ka dɔ fara musakaw kan kosɛbɛ Snapchat kan ka sɔrɔ ka ROAS barikama mara.
- Ka segin ka baarakɛnafolo tila ka bɔ siraw la minnu tɛ baara kɛ kosɛbɛ walasa ka feereli bɛɛ lajɛlen nafa bonya .
- Ka piblisite dabɔcogo ɲɛ waati yɛrɛ la ka da baarakɛcogo kunnafoniw kan, ka mɔgɔw jiginni hakɛw ɲɛ ka taa a fɛ.
O kunnafonidilan in nɔ tilennen in sababu la, Nutrimuscle y’a ka feereli musakaw caya ka ɲɛ, k’a sɔrɔ a y’a ka ROAS bɛɛ lajɛlen bonya o waati kelen na. U y' u ka sumani gɛlɛya sɛmɛntiya ka kɛ ɲɔgɔndan nafa ye , ka yiriwali sabatili lawuli .
Kunnafoni : sumani kɛ ka kɛɲɛ ni sɛgɛsɛgɛli ye
Nutrimuscle ka ko kɛlen bɛ kalan nafama dɔ jira bi DTC taamasiyɛnw na : i tɛ se ka fɛn min suman, i tɛ se ka o sɛgɛsɛgɛ. Ni jagokɛlaw ye sumanikɛcogo barikama dɔ waleya i n’a fɔ Fospha, jagokɛlaw bɛ se ka bɔ jateminɛw la, ka jɛya sɔrɔ min ka kan ka kɛ walasa ka wariko latigɛ jagɛlɛnw ta, minnu bɛ nafa sɔrɔ.
n' i ka taamasiyɛn bɛ gɛlɛya kelenw sɔrɔ CAC nɔfɛtaama la walima siraw cɛtigɛcogo faamuyali la , ka plateforme dɔ sɛgɛsɛgɛ i n' a fɔ Fospha , o bɛ se ka kɛ i ka yiriwali dakun nata da wulicogo kun ye Walasa ka sɛgɛsɛgɛli caman kɛ i ka jago sumani kɛcogo kan, i ka hakilinaw lajɛ minnu bɛ sɔrɔ Seemless.
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