Ikibazo: Gukura Gukoresha Hagati y'Ibipimo byo gupima
Nutrimuscle, ikirango cyiyongera cyane cyimikino ngororamubiri, yatangiye ubutumwa bwo kwihutisha iterambere muri kamena 2023. Kimwe nubucuruzi bwinshi bukomeye, intego yabo yibanze yari isobanutse: kongera impinduka no kugabura ibicuruzwa neza. Nyamara, bahuye nimbogamizi zikomeye kandi zisanzwe: kutabasha gukurikirana neza ibipimo byingenzi byerekana imikorere, cyane cyane Igiciro cyabo cyo Kubona Abakiriya (CAC). Uku kutagaragara mubikorwa nyabyo byo kwamamaza kwabo, cyane cyane mumiyoboro nka Snapchat, byateje inzitizi yo gupima ikizere.
Hatariho amakuru yizewe, itsinda ryafataga ibyemezo byingenzi byingengo yimari ishingiye kumakuru atuzuye. Ibi byakunze kuganisha kuri:
- Gushora imari mumiyoboro ikora cyane: Birashoboka kubura amahirwe yo gukura kwagutse.
- Gushora imari mu miyoboro idahwitse: Gukuramo ingengo yimari yo kwamamaza no kugabanya Inyungu kumafaranga yakoreshejwe (ROAS).
- Guhindura uburyo bwiza bwo guhanga udushya: Kudashobora kumenya ibyaremye byamamaza byayoboraga mubyukuri.
Igisubizo: Gushyira mu bikorwa Fospha yo gupima ubumwe
Kugira ngo dutsinde ibyo bibazo, Nutrimuscle yafatanije na Fospha, urubuga rwo gupima ibicuruzwa. Imbaraga zingenzi za Fospha ziri mubushobozi bwayo bwo gukurikirana urugendo rwose rwabakiriya banyuze ahantu henshi, rutanga icyerekezo kimwe kandi cyuzuye cyimikorere. Ishyirwa mu bikorwa ryibanze ku gushiraho isoko imwe yukuri yamakuru yose yo kwamamaza.
Ibyingenzi byingenzi byigisubizo birimo:
- Kwambukiranya imiyoboro igaragara: Kwinjiza amakuru kuva kumurongo nka Snapchat, Facebook, Google, nabandi mububiko rusange.
- Kubara neza CAC: Gushoboza itsinda rya Nutrimuscle kubona ikiguzi nyacyo cyo kubona umukiriya kuri buri kwiyamamaza numuyoboro.
Uru rwego rushya rwubushishozi rwemereye itsinda ryamamaza ibicuruzwa kuva mubitekerezo byize bikagera kubikorwa byamakuru.
Ibisubizo: Gutwara Gukura Gukura hamwe nubushobozi buhanitse
Yitwaje imbaraga za granula zo gupima Fospha, Nutrimuscle yagize ikizere cyo kongera ingamba zo kongera ishoramari ryayo. Igisubizo cyingenzi cyane nubushobozi bwo kumenya no gupima imiyoboro itanga iterambere ryiza cyane.
Inkuru itangaje yo gutsinda kwari ugutezimbere Kwamamaza Snapchat . Amakuru ya Fospha yerekanye ko Snapchat atari ukumenyekanisha ibinyabiziga gusa ahubwo yari umuyoboro mwiza cyane wo kubona abakiriya bashya muri CAC irushanwa. Ubu bushishozi bwahaye imbaraga itsinda:
- Ongera cyane gukoresha amafaranga kuri Snapchat mugihe ukomeje INZIRA ikomeye.
- Ongera utange ingengo yimari idakorwa neza kugirango wongere umusaruro muri rusange.
- Hindura uburyo bwo guhanga udushya mugihe nyacyo gishingiye kumibare yimikorere, kurushaho kunoza igipimo cyo guhinduka.
Nkibisubizo bitaziguye byubu buryo bushingiye ku makuru, Nutrimuscle yagabanije neza gukoresha ibicuruzwa byayo mugihe icyarimwe ikura ROAS muri rusange. Bahinduye ikibazo cyo gupima muburyo bwiza bwo guhatanira, bituma iterambere rirambye.
Umwanzuro: Igipimo Kugipimo
Inyigo ya Nutrimuscle yerekana isomo rikomeye kubirango bya DTC bigezweho: ntushobora gupima ibyo udashobora gupima. Mugushira mubikorwa igisubizo gikomeye cyo gupima nka Fospha, ubucuruzi burashobora kwigobotora kubitekerezo no kubona ibisobanuro bikenewe kugirango hafatwe ibyemezo byishoramari bitinyutse kandi byunguka.
Niba ikirango cyawe gihuye ningorane zisa nogukurikirana CAC cyangwa gusobanukirwa imikorere yambukiranya imipaka, gushakisha urubuga nka Fospha bishobora kuba urufunguzo rwo gufungura icyiciro cyawe gikurikira cyo gukura. Ushaka isesengura rirambuye ryukuntu wanoza ibipimo byawe byo kwamamaza, tekereza ubushishozi buboneka kuri Ntakigaragara .
