Asɛnnennen no: Sika a wɔsɛe no a ɛrenya nkɔanim wɔ susudua mu nsonsonoe mu
Nutrimuscle, agumadi mu nnuru a wɔde ka ho a ɛrenya nkɔso ntɛmntɛm, fii ase yɛɛ adwuma sɛ ɛbɛma nkɔso akɔ ntɛmntɛm wɔ June 2023. Te sɛ nnwuma pii a wɔpɛ anuonyam no, na wɔn botae titiriw da adi pefee: wɔbɛma nsakrae akɔ soro na wɔakyekyɛ sika a wɔsɛe wɔ aguadi ho no mu yiye. Nanso, wohyiaa akwanside titiriw bi a ɛtaa ba: sɛnea wontumi nni adwumayɛ ho nkyerɛkyerɛmu atitiriw akyi pɛpɛɛpɛ, titiriw ne wɔn Cost of Acquiring Customers (CAC). Saa a wontumi nhu sɛnea wɔn aguade ho dawurubɔ ho sika a wɔsɛe no no yɛ adwuma yiye ankasa yi, titiriw wɔ akwan te sɛ Snapchat so no, de akwanside baa ahotoso a wɔde bɛkɔ soro no mu.
Sɛ wonni nsɛm a wotumi de ho to so a, na kuw no reyɛ sikasɛm nhyehyɛe ho gyinaesi ahorow a ɛho hia a egyina nsɛm a enni mũ so. Eyi taa de:
ba ba- Sika a wɔmfa nsie wɔ akwan a ɛyɛ adwuma yie mu: Ebia wɔbɛhwere nkɔsoɔ hokwan a wɔtumi sesa mu.
- Wɔde sika a wɔde bɛto akwan a ɛnyɛ adwuma yie mu boro so: Sika a wɔde di gua nyinaa a wɔbɛsɛe no na wɔatew Return on Ad Spend (ROAS) so.
- Adebɔ a ɛnyɛ adwuma yiye: Tumi a wontumi nkyerɛ dawurubɔ adebɔ a na ɛrema nsakrae aba ankasa.
Ano aduru: Fospha a wɔde bedi dwuma ama susudua a wɔaka abom
Sɛnea ɛbɛyɛ na wɔadi saa nsɛnnennen yi so no, Nutrimuscle ne Fospha, aguadi susuw nhyehyɛe bi yɛɛ biako. Fospha ahoɔden titiriw no gyina sɛnea etumi di adetɔfo akwantu no nyinaa akyi wɔ mmeae pii a wɔde wɔn nsa ka, na ɛma wonya adwumayɛ ho adwene a ɛyɛ biako na ɛyɛ pɛpɛɛpɛ. Dwumadi no twee adwene sii nokware fibea biako a wɔbɛbɔ ama aguadi ho nsɛm nyinaa so.
Ano aduru no afã atitiriw no bi ne:
- Multi-Touch Attribution: Yɛrekɔ akyiri asen models a wɔde klik a etwa to no mu na yɛate ntoboa a channel biara de ma nyinaa ase wɔ ɔkwan a wɔfa so tɔ no mu.
- Cross-Channel Visibility: Data a ɛfiri platform te sɛ Snapchat, Facebook, Google, ne afoforɔ mu a wɔde bɛka abom akɔ dashboard a ɛwɔ mfimfini mu.
- CAC Akontaabuo a Ɛyɛ Pɛpɛɛpɛ: Ɛma Nutrimuscle kuw no tumi hunu ɛka ankasa a wɔbɔ wɔ adetɔfoɔ a wɔbɛnya ama ɔsatuo ne ɔkwan biara ho.
Saa nhumu foforo yi maa aguadi kuw no tumi fii nsusuwii a wɔasua ho ade a wɔyɛe so kɔɔ akwan horow a wɔde data di dwuma so.
Nea efii mu bae: Sεdeε εbεma Sika a Wɔsɛe no Nkɔsoɔ a εkɔ soro
Wɔde Fospha granular susudua tumi akode, Nutrimuscle nyaa ahotoso sɛ ɔbɛma ne aguadi sika a ɔde bɛto gua no akɔ soro wɔ ɔkwan a ɛyɛ ɔkwan pa so. Nea efii mu bae a ɛho hia sen biara ne tumi a wotumi hui na wɔmaa akwan a ɛde nkɔso a etu mpɔn sen biara bae no yɛɛ kɛse.
Nkonimdie a ɛda nsow ne wɔn Snapchat dawurubɔ a wɔyɛɛ no yie. Fospha data daa no adi sɛ ɛnyɛ sɛ Snapchat rema nkurɔfo ate ase nko na mmom na ɛyɛ ɔkwan a etu mpɔn kɛse a wɔfa so nya adetɔfo foforo wɔ CAC a akansi wom mu nso. Saa nhumu yi maa kuw no tumi sɛ:
- Ma sika a wɔsɛe no wɔ Snapchat so no nkɔ soro kɛse bere a wokura ROAS a emu yɛ den mu.
- San kyekyɛ sikasɛm nhyehyɛe fi akwan a ɛnyɛ adwuma yiye so na ama aguadi mu mmɔdenbɔ nyinaa ayɛ kɛse.
- Ma dawurubɔ adebɔ nyɛ papa wɔ bere ankasa mu a egyina adwumayɛ ho nsɛm so, na ama nsakrae dodow atu mpɔn bio.
Sɛ́ nea efii saa kwan a wɔde data di dwuma yi mu bae tẽẽ no, Nutrimuscle dii nkonim wɔ ne aguadi ho sika a wɔsɛee no mu bere a bere koro no ara mu no, ɛmaa ne ROAS nyinaa nyin no. Wɔdanee wɔn susudua asɛnnennen no yɛɛ no akansi mu mfaso, na ɛmaa nkɔso a ɛtra hɔ daa.
Awiei: Susuw sɛnea ɛte
Nutrimuscle asɛm no ho nhwehwɛmu no si asuade titiriw bi so dua ma nnɛyi DTC ahyɛnsode ahorow: wuntumi nsusuw nea wuntumi nsusuw ho. Ɛdenam susudua ano aduru a ɛyɛ den te sɛ Fospha a wɔde bedi dwuma so no, nnwuma betumi agyae wɔn ho mu afi nsusuwii hunu ho na wɔanya pefeeyɛ a ɛho hia na wɔde asi sikasɛm mu gyinaesi ahorow a ɛyɛ akokoduru na mfaso wɔ so.
Sɛ wo brand no rehyia nsɛnnennen a ɛte saa ara wɔ CAC akyi di anaasɛ wobɛte cross-channel adwumayɛ ase a, a wobɛhwehwɛ platform te sɛ Fospha betumi ayɛ ade titiriw a ɛbɛma woabue wo nkɔso fã a edi hɔ no ano. Sɛ wopɛ nhwehwɛmu a ɛkɔ akyiri wɔ sɛnea wobɛma wo aguadi susuw atu mpɔn ho a, susuw nhumu a ɛwɔ Seemless.
mu no ho