Dambudziko: Kukura Kushandisa Pakati Pekuyerwa Magetsi
Nutrimuscle, chikwata chekuwedzera chezvemitambo chiri kukurumidza kukura, chakatanga basa rekusimudzira kukura muna Chikumi 2023. Kufanana nemabhizimisi akawanda ane chido, chinangwa chavo chikuru chakanga chakajeka: kuwedzera kutendeuka uye kugovera mari yekushambadzira inobudirira. Nekudaro, vakatarisana nechipingamupinyi chakakosha uye chakajairwa: kusakwanisa kunyatso tevera makiyi ekuita metrics, kunyanya Mutengo wavo weKuwana Vatengi (CAC). Uku kushaikwa kwekuonekwa mukubudirira kwechokwadi kwekushandisa kwavo kushambadza, kunyanya mumachaneli ese seSnapchat, kwakagadzira chipingamupinyi pakuyera kuzvivimba.
Pasina data rakavimbika, timu yanga ichiita sarudzo dzakakosha dzebhajeti zvichibva paruzivo rusina kukwana. Izvi zvaiwanzoita kuti:
- Kusadyara mari mumachanera ari kuita zvepamusoro: Ungangorasikirwa nemikana yekukura.
- Kuisa mari zvakanyanya mumatanho asina kunyatsoshanda zvakanaka: Kubvisa bhajeti rese rekushambadzira uye kuderedza Return on Ad Spend (ROAS).
- Kunatsiridza kusashanda: Kutadza kuona kuti ndevapi vakagadzira ad vanga vachifambisa shanduko.
Mhinduro: Kuita Fospha yeChiyero Chakabatana
Kukunda matambudziko aya, Nutrimuscle yakabatana neFospha, chikuva chekuyera chekushambadzira. Fospha's musimboti simba riri mukugona kwayo kuteedzera rwendo rwese rwemutengi kune akawanda touchpoints, ichipa yakabatana uye chaiyo maonero ekuita. Kuitwa kwakanangana nekugadzira sosi imwechete yechokwadi kune ese data rekushambadzira.
Makoshi emugadziriso anosanganisira:
- Multi-Touch Attribution: Kupfuura mhando dzekupedzisira-kudzvanya kuti unzwisise zvizere kubatsira kwechiteshi chega chega munzira yekutenga.
- Kuonekwa Kwemuchinjiko: Kubatanidza data kubva kumapuratifomu akaita seSnapchat, Facebook, Google, nemamwe kuita dashboard yepakati.
- Kuverenga Kwazvo kweCAC: Kuita kuti chikwata cheNutrimuscle chione mutengo chaiwo wekutora mutengi pamushandirapamwe nechiteshi chega chega.
Iri danho idzva renjere rakabvumira timu yekushambadzira kubva pakuita fungidziro kuenda pakuita nzira dzinofambiswa nedata.
The Migumisiro: Kutyaira Kushandisa Kukura neKubudirira Kwepamusoro
Yakashongedzwa neFospha's granular kuyera kugona, Nutrimuscle yakawana chivimbo chekuwedzera zvine hungwaru mari yayo yekushambadzira. Mhedzisiro yakakosha yaive kugona kuona nekuyera machanera aiunza kukura kwakanyanya.
Nyaya yebudiriro inocherechedzwa yaive optimization yeSnapchat advertising yavo. Data yaFospha yakaratidza kuti Snapchat yaisangova kutyaira chete asi yaivewo nzira inoshanda yekuwana vatengi vatsva paCAC inokwikwidza. Muono uyu wakapa simba chikwata ku:
- Kuwedzera zvakanyanya kushandisa mari paSnapchat uchichengeta ROAS yakasimba.
- Goverazve bhajeti kubva kumatanho asina kunyatso shanda kuti uwedzere kufambiswa kwekushambadzira kwese.
- Natsiridza kugadzira ad munguva chaiyo zvichibva pane data rekuita, uchiwedzera kunatsurudza mitengo.
Semhedzisiro yakananga yeiyi nzira inofambiswa nedata, Nutrimuscle yakabudirira kuyera kushandiswa kwayo kwekushambadzira uku panguva imwe chete ichikura ROAS yayo yese. Vakashandura dambudziko ravo rekuyera kuita mukana wemakwikwi, zvichikurudzira kukura kwakasimba.
Mhedziso: Edza kuChikero
Nutrimuscle case study inoburitsa chidzidzo chakakosha chemhando dzemazuvano dzeDTC: haugone kuyera zvausingakwanise kuyera. Nekushandisa chiyereso chakasimba seFospha, mabhizinesi anogona kusununguka kubva pakufungidzira uye kuwana kujekeswa kunodiwa kuita sarudzo dzakashinga, dzine pundutso dzekudyara.
Kana brand yako iri kusangana nematambudziko akafanana nekutevera CAC kana kunzwisisa mafambisirwo anoitwa chenji, kuongorora chikuva chakaita seFospha kunogona kuva kiyi yekuvhura chikamu chako chinotevera chekukura. Kuti uwane rumwe ruzivo rwekuti ungavandudza sei kuyerwa kwekushambadzira kwako, funga nezveruzivo rwuripo kubva kuSeemless.
