Ƙalubalen: Haɓaka Kudaden Kuɗi Tsakanin Matsalolin Ma'auni
Nutrimuscle, alama ce ta haɓaka wasanni mai saurin girma, ta fara aiki don haɓaka haɓakawa a cikin Yuni 2023. Kamar yawancin kasuwancin da ke da buri, burinsu na farko ya fito fili: ƙara yawan juzu'i da ware kashe kuɗin talla yadda ya kamata. Duk da haka, sun fuskanci babban cikas kuma gama gari: rashin iya bin daidaitattun ma'auni na ayyuka, musamman Farashin Sayen Abokan Ciniki (CAC). Wannan rashin hangen nesa cikin ingantaccen ingancin tallan da suke kashewa, musamman a cikin tashoshi kamar Snapchat, ya haifar da shinge ga ƙima.
Ba tare da ingantattun bayanai ba, ƙungiyar tana yin yanke shawara mai mahimmanci na kasafin kuɗi bisa rashin cikakkun bayanai. Wannan yakan haifar da:
- Ƙarƙashin saka hannun jari a cikin tashoshi masu inganci: Yiwuwar rasa samun damar haɓaka haɓaka.
- Samar da saka hannun jari a cikin tashoshi marasa inganci: Cire kasafin kuɗin tallace-tallace gabaɗaya da rage Komawa kan Tallan Talla (ROAS).
- Ingantacciyar haɓaka ƙirƙira mara inganci:Rashin iya tantance waɗanne ƙerarrun talla ke haifar da juzu'i da gaske.
Maganin: Aiwatar da Fospha don Haɗin Ma'auni
Don shawo kan waɗannan ƙalubalen, Nutrimuscle ya haɗu tare da Fospha, dandalin auna tallace-tallace. Babban ƙarfin Fospha ya ta'allaka ne a cikin ikon sa na bin diddigin tafiyar abokin ciniki gaba ɗaya a kan wuraren taɓawa da yawa, yana ba da haɗe-haɗe da ingantacciyar ra'ayi na aiki. Aiwatar ta mayar da hankali kan ƙirƙirar tushen gaskiya guda ɗaya don duk bayanan tallace-tallace.Muhimman abubuwan da ke tattare da maganin sun haɗa da:
- Multi-Touch Attribution: Matsar da samfuran dannawa na ƙarshe don fahimtar cikakkiyar gudummawar kowace tasha a hanyar siye.
- Ganuwa ta hanyar Cross-Channel: Haɗa bayanai daga dandamali kamar Snapchat, Facebook, Google, da sauransu zuwa cikin dashboard ɗin tsakiya.
- Madaidaicin lissafin CAC: Ba da damar ƙungiyar Nutrimuscle don ganin farashin gaskiya na samun abokin ciniki ga kowane kamfen da tashar.
Wannan sabon matakin fahimtar ya ba ƙungiyar tallata damar matsawa daga yin zato na ilimi zuwa aiwatar da dabarun tushen bayanai.
Sakamakon: Tuki Kashe Haɓaka Tare da Babban Haɓaka
Tare da ƙarfin ma'aunin granular Fospha, Nutrimuscle ya sami kwarin gwiwa don haɓaka dabarun tallan sa. Mafi mahimmancin sakamako shine ikon ganowa da auna ma'auni na tashoshi waɗanda suka ba da mafi kyawun ci gaba.Wani sanannen labarin nasara shine inganta tallar su ta Snapchat. Bayanan Fospha sun nuna cewa Snapchat ba kawai wayar da kan jama'a ba ne amma kuma tasha ce mai matukar tasiri don samun sabbin kwastomomi a gasa ta CAC. Wannan hangen nesa ya ƙarfafa ƙungiyar don:
- Ƙara yawan kashe kuɗi akan Snapchat yayin da ake ci gaba da inganta ROAS mai ƙarfi.
- Sake ware kasafin kuɗi daga tashoshi marasa inganci don haɓaka ingantaccen kasuwancin gabaɗaya.
- Haɓaka ƙirƙirar talla a cikin ainihin-lokaci dangane da bayanan aiki, ƙara haɓaka ƙimar canji.
Kammalawa: Auna zuwa Sikeli
Binciken shari'ar Nutrimuscle yana nuna darasi mai mahimmanci ga samfuran DTC na zamani: ba za ku iya auna abin da ba za ku iya aunawa ba. Ta hanyar aiwatar da ingantacciyar hanyar aunawa kamar Fospha, kasuwanci za su iya samun 'yanci daga zato kuma su sami tsayuwar da ake buƙata don yanke shawarar saka hannun jari mai fa'ida.Idan alamar ku tana fuskantar irin wannan ƙalubale tare da bin diddigin CAC ko fahimtar aikin tashoshi, bincika dandamali kamar Fospha na iya zama mabuɗin buɗe ɓangaren ci gaba na gaba. Don ƙarin cikakkun bayanai kan yadda ake haɓaka ma'aunin tallan ku, yi la'akari da abubuwan da ke akwai daga Seemless.
