Dala futhi Ukhulise Umsunguli u-Jaclyn Johnson Ezindlekweni Ezifihliwe Zokukala Ukukhulisa ibhizinisi kuyiphupho labasunguli abaningi. Kodwa ukuhamba ngokushesha kakhulu kungafika nezindleko ezibalulekile ezifihliwe. Dala futhi Ukhulise umsunguli u-Jaclyn Johnson ukufunde mathupha lokhu. Ngemva kokwakha, ukuthengisa, futhi ekugcineni wathenga inkampani yakhe, uba nokuqonda okuyingqayizivele. Manje usehlanganyela lokho abasunguli okufanele bakuqonde ngaphambi kokujaha isikali esisheshayo. Uhambo lwakhe luyikilasi eliphambili ekuqiniseni amabhizinisi. Ingcindezi yokukhula ngokuvamile ingasibekela impilo eyisisekelo yebhizinisi. Indaba kaJohnson igqamisa ukulingana okubalulekile phakathi kwesifiso sokuvelela kanye nokusebenza okuzinzile.
Ukuheha kanye Nenkohliso Yokukhula Okusheshayo Kosomabhizinisi abaningi, ukukala kuwukuqinisekisa okuphelele. Ibonisa ukufaneleka kwemakethe, ukuzethemba kwabatshalizimali, nokuphazamiseka kwemboni. Nokho, lokhu kuphila kungase kube ugibe oluyingozi. Ukukhula ngazo zonke izindleko kuyinkulumo ehehayo. Ngokuvamile kuholela ekubekeni phambili amamethrikhi ayize kunenzuzo. Abasunguli bangalahlekelwa umbono wenjongo yabo eyinhloko nesiko lenkampani. Lapho Ukukhula Kudlula Imisebenzi Izindleko ezicashile eziyinhloko wubunzima bokusebenza. Amasistimu namaqembu akhelwe inkampani encane angaphuka ngaphansi kokufunwa kungazelelwe. Lokhu kuholela ekuziphatheni okubi kwamakhasimende kanye nokutubeka kwangaphakathi. UJohnson ugcizelela ukuthi ingqalasizinda kumele ihambisane nemali engenayo. Ukudebeselela lokhu kuholela ekucimeni umlilo, hhayi ukwakha. Kuyisifundo abaningi abasifunda sekwephuze kakhulu.
Izifundo Ezimqoka Ohambweni Lokwakha-Thengisa-Thenga emuva Okuhlangenwe nakho kukaJohnson nge-Dala & Cultivate kuyivelakancane. Ukwakha umkhiqizo, ukuwuthengisa, kanye nokulawula kabusha kunikeze umbono oyingqayizivele. Igcizelele izindleko ezingezona ezezezimali zokukhushulwa. 1. Izindleko Zamasiko Zokukala Ngokushesha Ukuqashwa ngokushesha kunganciphisa isiko lesisekelo senkampani. Ukuletha abantu abaningi ngokushesha kakhulu kwenza kube nzima ukugxilisa amanani abalulekile. Ukubumbana kweqembu nokuziphatha ngokuvamile kuyaphazamiseka.
Ukulahleka Kobunikazi: Injongo yasekuqaleni ingafiphalisa. Ukuhlukana Kwezokuxhumana: AmaSilo ayakha njengoba amaqembu anda. Ubunzima Bobuholi: Abasunguli baba abaphathi, balahlekelwe ukuthintana nezimpande zokudala.
2. Izingibe Zezezimali Ngale Komugqa Ongezansi Ukukhulisa imali kudinga imali, kodwa akusiyo yonke i-investment ehlakaniphile. Ukujaha ukukhula kungaholela ekusetshenzisweni kwemali ngendlela engafanele kanye nezomnotho ezingezinhle. Ukugeleza kwemali kuba ukukhathazeka njalo. Abasunguli bangase batshale ngokweqile ekukhangiseni noma ekuqashweni okusha ngaphambi kokufakazela imbuyiselo. Lokhu kudala isimo sezezimali esintekenteke, okwenza ibhizinisi libe sengozini yokushintshashintsha emakethe. 3. Inkokhelo Yomuntu Siqu Kwabasunguli Izindleko ezicashile kakhulu zivame ukuba enhlalakahleni yomsunguli. Ukucindezeleka kokulawula ukukhula okuqhumayo kukhulu. Kungaba nomthelela empilweni, ubudlelwano, kanye nothando lomsebenzi. UJohnson ukhuthaza ukuhamba ngezinyawo okusimeme. Lokhu kuvikela amandla kanye nombono womsunguli isikhathi eside. Kumayelana nokwakha ifa, hhayi nje ukuphuma.
Imibuzo Yamasu Ngaphambi Kokukala Ukugwema lezi zingibe, uJohnson unxusa abasunguli ukuthi babuze imibuzo enzima. Izimpendulo eziqotho zingavimbela amaphutha abizayo.
Ingabe umnotho wamayunithi ethu usimama ngempela ngomthamo omkhulu? Ingabe isiko lenkampani yethu liqine ngokwanele ukuba lingene kubantu abasha abangama-20+ ngekota elandelayo? Ingabe sinazo izinhlelo zokusebenza (i-CRM, ukwesekwa, ukugcwaliseka) ukuze sisingathe 3x isidingo? Yini esizimisele ukuyidela ukuze sikhule, futhi ingabe kuyazuzisa?
Le ndlela enesiyalo ihlukanisa amathrendi adlulayo kumabhrendi ahlala njalo. Kungumehluko phakathi kwe-flash epanini kanye nomholi wemakethe. Ukuze uthole okwengeziwe ngemininingwane yokwakha umkhiqizo, hlola imininingwane emangalisayo kusukela ekwenziweni kwe-Hoppers.
Ukwakha Imodeli Yokukhula Okusimeme Ukukhula okusimeme kugxile ekuthuthukisweni okuyinhlanganisela. Yazisa ukugcinwa kwamakhasimende ngendlela efanayo nokutholwa. Yakha umphakathi othembekile, hhayi nje uhlu olukhulu lwama-imeyili. KuJohnson, ukuthenga emuva okuthi Dala futhi Uhlakulele kwaba ukubuyisela kulezi zimiso. Kwakusho ukwakha kabusha ngenhloso, hhayi nje ngesivinini. Ukugxila kushintshele ekujuleni nakwikhwalithi yokuzibandakanya. Le filosofi isebenza kunoma yiliphi ibhizinisi, kusukela emibusweni yemidiya kuya kumabhrendi wemikhiqizo. Isikali sangempela sifinyelelwa lapho ukusebenza, isiko, kanye nezezimali kukhula ngokuvumelana. Ngisho namathuluzi akho ansuku zonke, njengokuthola umshini wekhofi ophelele ozongena esikhundleni sotshwala obuncane, abonisa ukuzibophezela kukhwalithi esekela ukusebenza okuqhubekayo.
Isiphetho: Linganisa Ngenhloso, Hhayi Ijubane Nje Indaba kaJaclyn Johnson iyisikhumbuzo esinamandla. Ukukhulisa ibhizinisi kuyibanga elide, hhayi ukugijima. Izindleko ezifihliwe zokuhamba ngokushesha kakhulu zingalimaza yona kanye impumelelo oyifunayo. Abasunguli kumele bahlakulele ukubekezela nokujula kwamasu. Ngokugxila ezinhlelweni ezisimemenokugcina amanani ayisisekelo, wakha ibhizinisi elihlala njalo. Ukukhula makube umphumela wokuvelela, hhayi ukuphishekela kwakho kuphela. Ingabe usukulungele ukwakha ibhizinisi lakho esisekelweni esiklanyelwe ukukhula okuhlakaniphile? Hlola amathuluzi nemininingwane ku-Seemless ukuze ukale umbono wakho ngaphandle kwezindleko ezifihliwe.
