Masibe yinyani: ugalela intliziyo yakho, umphefumlo, kunye neeyure ezingenakubalwa ekudaleni umxholo omangalisayo. Nokuba yividiyo kaYouTube ehlelwe ngokugqibeleleyo, uthotho olumnandi lweTikTok, okanye isigidimi seendaba esinokuqonda ngokunzulu, wakhe abaphulaphuli abayithandayo into oyenzayo. Kodwa nantsi ingxaki yomdali eqhelekileyo: ulujika njani olo thethathethwano lokwenyani lube ngumvuzo ozinzileyo? Impendulo ihlala ingekho nje ekufikeleleni abantu abatsha, kodwa ekusebenzisaneni kwakhona nabo sele bekwazi. Kulapho iintengiso ezibuyisela umva zingena khona. Kude nokuba licebo elithi "uphawu olukhulu", ukubuyisela ukubuyisela sisixhobo esinamandla, esifikelelekayo sabadali ukukhulisa uluntu lwabo, ukukhuthaza iminikelo yabo, kunye nokwakha ishishini lokwenyani. Esi sikhokelo siya kukuhamba ngqo ukuba uzisebenzisa njani iintengiso eziphinda ujonge njengomyili womxholo, ngokwamanyathelo anokuthathelwa amanyathelo.
Isizathu Sokuba UkuRetage kwakhona kusisixhobo esifihlakeleyo soMdali Cinga ngokubuyisela kwakhona njengenkqubo yakho yokulandela idijithali. Ikuvumela ukuba ubonise iintengiso ezijoliswe kuzo kubantu esele benxibelelane nawe okanye umxholo wakho kwi-intanethi. Oku kunamandla kuba kugxininise uhlahlo lwabiwo-mali lwakho kubaphulaphuli abafudumeleyo, abanomdla, ukwandisa ngokumangalisayo amathuba akho okuguqulwa. Abadali, oku ayithethi malunga neentengiso ezikhwankqisayo; imalunga nokunxulumana kwakhona noluntu lwakho ngendlela yobuchule. IiNzuzo ezingundoqo kubadali Amaxabiso aPhezulu oGuqulo: Abantu banokwenzeka kakhulu ukuba bathenge ukuthengisa kwakho, babhalisele izifundo zakho, okanye bajoyine iPatreon yakho ukuba sele beqhelene nawe. Inkcitho yeAd esebenzayo: Awuphosi umnatha obanzi, obiza imali eninzi ngethemba lokulunywa. Utyala imali ngobuchule kubantu abasele bephakamise isandla. Yakha iNgqondo ePhakamileyo: Izikhumbuzi ezingaguquguqukiyo, ezithambileyo zikugcina kunye neminikelo yakho ngaphambili-kwingqondo njengoko abaphulaphuli bakho beskrola. Ugqibezela uhambo: Inceda ukukhokela umbukeli obukele uphononongo ukuze ekugqibeleni athenge imveliso oyicetyisileyo, okanye umfundi othanda isikhokelo sakho sasimahla ukuze athenge i-ebook yakho enzulu.
Ukuseta iSiseko: IiPixels zakho eziRetargeting & Audience Ngaphambi kokuba uqhube intengiso enye, kufuneka ubeke isiseko sobugcisa. Ungakhathazeki-ilula kunokuba ivakala. 1. Faka iPixel Yakho I-"pixel" yikhowudi encinci elandelela umsebenzi wondwendwe kwiwebhusayithi yakho. Amaqonga amakhulu entengiso (iMeta, iTikTok, uGoogle, iPinterest) inezawo. Inyathelo lakho lokuqala kukufaka ipikseli kwindawo yakho ephambili-iwebhusayithi yakho, ibhlog, okanye iphepha lokufika. Ukuba usebenzisa iqonga elinje ngeShopify, WordPress, okanye squarespace, oku kudla ngokuba yikopi elula-uncamathisele kwicandelo leentloko. 2. Yakha abaphulaphuli bakho ngokweSiko Kulapho umlingo uqala khona. Unokwenza abaphulaphuli ngokusekelwe kwindlela abantu abanxibelelane ngayo nawe. Abaphulaphuli abaphambili babadali baquka: IiNdwendwe zeWebhusayithi: Nabani na ondwendwele indawo yakho, okanye amaphepha athile (njengeVenkile yoRhwebo" okanye "IiNkonzo" iphepha). Abaphulaphuli bokuBandakanya (iMeta kunye neTikTok): Abantu abazibandakanya neprofayile yakho ye-Instagram, iPhepha lakho likaFacebook, iividiyo zakho, okanye iifom zakho eziphambili. Abaphulaphuli boLuhlu lwe-imeyile: Unokulayisha uluhlu lwababhalisi bencwadana yakho (kwifomathi ekhuselekileyo yabucala) ukwenza abaphulaphuli ukuba bajolise okanye benze abaphulaphuli "abafana" ukusuka. Ababukeli beVidiyo: Kujongwe abantu ababukele ipesenti ethile yeYouTube okanye ividiyo ye-Instagram, ilungele ukukhuthaza imveliso ehambelanayo okanye umxholo wokuntywila. Ingcebiso yePro: Ukwandisa ukubuyisela kwakho, qinisekisa amakhonkco akho aphambili-kwivenkile yakho, ukubhalisa kwincwadana yeendaba, okanye ipotfoliyo-kulula ukuba abaphulaphuli bakho bafumane. Ukusebenzisa isixhobo esicocekileyo, esisembindini sekhonkco-in-bio esifana ne-Seemless sinokukunceda ukuhambisa itrafikhi yakho kwezi ndawo zibalulekileyo, ukwenza ukwakhiwa kwabaphulaphuli kube lula.
Ukuyila Umdali Wakho Ukubuyisela Isicwangciso-qhinga Sentengiso Xa abaphulaphuli bakho belungile, lixesha lokubadibanisa nomyalezo ochanekileyo. Injongo yakho kukubonelela ngexabiso kunye nenyathelo elilandelayo elinengqiqo.
Imeko 1: Ukubuyisela iBlog okanye ababukeli bakaYouTube Injongo: Guqula abathengi bomxholo babe ngababhalisi be-imeyile okanye abathengi bemveliso. Abaphulaphuli: Abantu ababukele ngaphezulu kwe-50% yakho "yeSikhokelo soMqali wePodcast" ividiyo yeYouTube okanye bachithe imizuzu eyi-2+ kwiposti yakho yebhlog ehambelana nayo. I-Ad Creative: Sebenzisa ikliphu eyahlukileyo okanye umzobo osuka kwisihloko esifanayo. Ikhonkco lakho linokuba: "Uyawathanda amacebiso abaqalayo? Fumana uluhlu lokukhangela oluphambili lwezixhobo esilukhankanyileyo." I-Call-to-Action (CTA): "Khuphela isiKhokelo saSimahla" okanye "Izixhobo ezicetyiswayo zokuthenga."
Imeko yesi-2: Ukuphinda kuJoliswe kuBalandeli beMithombo yeNtlalo eBandakanyiweyo Injongo: Ukukhuthaza idijithaliimveliso, ikhosi, okanye urhwebo drop. Abaphulaphuli: Abantu abathanda, abahlomle, okanye abagcina i-3+ yezithuba zakho ze-Instagram kwiintsuku ezingama-30 ezidlulileyo. Uyilo lwentengiso: Sebenzisa eyona nyani, umxholo ophezulu ophuma kwisondlo sakho. Intengiso yecarousel ebonisa ubungqina babathengi okanye urhwebo olusebenzayo lusebenza kakuhle. CTA: "Thenga iNgqokelela" okanye "Bhalisa ngoku."
Imeko yesi-3: Ukuphinda kuJoliswe ngabatyeleli beWebhusayithi abangazange bathenge Injongo: Ukubuyisela iinqwelo ezishiyiweyo okanye ukuqwalaselwa kwe-nudge. Abaphulaphuli: Iindwendwe ezijonge iphepha lakho lemveliso ye "Digital Planner" kodwa abakhange baphume kwiintsuku ezisi-7 ezidlulileyo. Uyilo lwentengiso: Bonisa idemo yevidiyo yesicwangcisi esisetyenziswayo. Cinga ukongeza inkuthazo encinci, yexesha elilinganiselweyo. CTA: "Umcwangcisi wakho ulindele! Fumana i-10% yesaphulelo kule veki."
IiNgcebiso eziGqwesileyo kunye neeNgcebiso zeProgram yokuRetargeting yabadali Ukuqinisekisa ukuba ukuphinda ujonge kwakhona kuvakala kuluncedo, hayi ukuphazamisi, landela ezi zikhokelo.
Ukuphindaphinda kunye nobude bexesha ziSitshixo Musa Ukugqithisa: Seta ii-caps frequency (umzekelo, ungabonisi intengiso enye kumntu ngaphezu kwe-3x ngosuku). Sebenzisa iNgcaciso: Ukubuyisela abaphulaphuli kukusebenza kakhulu kwiintsuku ze-7-30. Umntu otyelele indawo yakho kwiintsuku ezingama-90 ezidlulileyo kusenokwenzeka ukuba uyabanda kwakhona. Ungabandakanyi abaguquleli: Soloko usenza umgaqo wokungabandakanyi abantu abasele bethengile okanye ababhalisele le nto uyithengisayo. Oku konga imali kwaye kunqande ukucaphukisa abaxhasi bakho abalungileyo.
Uyilo oluguqulayo Hlala kwi-Brand: Sebenzisa ilizwi lakho elaziwayo, izinto ezibonakalayo kunye nobuntu. Le ntengiso kufuneka ivakale njengesandiso sendalo somxholo wakho. Ividiyo Kuqala: Iividiyo ezimfutshane, ezibandakanyayo zihlala zigqwesa imifanekiso engatshintshiyo, ngakumbi ukubuyisela kwakhona apho unohoyo olungakumbi. Sula iSindululo seXabiso: Khawuleza uphendule "Yintoni ekhoyo kum?" kumbukeli wakho. Khumbula, i-ecosystem yakho yomxholo kufuneka isebenze kunye. Iphepha lokufika elicofa intengiso yakho kulo kufuneka linikezele ngesithembiso sentengiso. Nokuba liphepha elilula lokuphuma okanye ukubhaliswa kweleta yeendaba enexabiso, amava angenamthungo abalulekile. Izixhobo ezikuncedayo ukuba ulawule ubukho bakho bedijithali, njengephepha elilungelelanisiweyo lekhonkco-kwi-bio, qinisekisa ukuba abaphulaphuli bakho bahlala kwindawo elungileyo ngaphandle kokungqubana.
Ukuqalisa: Iphulo lakho lokuqala lokuRetargeting Ulungele ukuyivula? Nali inyathelo ngenyathelo elilula ukufumana iphulo lakho lokuqala liphile. Khetha Injongo Yakho: Khetha injongo ibe nye (iTrafikhi, iiNguquko, okanye uthethathethwano). Chaza abaphulaphuli bakho: Kwiqonga lakho lentengiso, yenza abaphulaphuli bakho ngokusekwe kumsitho wewebhusayithi, uthethathethwano, okanye umbono wevidiyo. Cwangcisa uHlahlo Lwakho: Qala kancinci. $ 5-10 ngosuku luhlahlo lwabiwo-mali olukhulu lovavanyo. Qhuba intengiso kangangeentsuku ezi-5-7 ukuqokelela idatha. Yila intengiso yakho: Yenza ividiyo elula okanye umfanekiso wentengiso ngombhalo ocacileyo kunye neqhosha eliqinileyo leCTA. Qalisa kwaye ubeke iliso: Papasha intengiso yakho kwaye ujonge ukusebenza kwayo emva kweentsuku ezi-2-3. Jonga iimetrics ezinje ngeNdleko ngoCofa (CPC) kwaye Buyela kwi-Ad Spend (ROAS). Yandisa: Misa iintengiso ezingasebenzi kakuhle. Phinda kabini phantsi kwinto esebenzayo ngokulungisa uyilo okanye abaphulaphuli.
Ukubuyisela iintengiso ayisosixhobo esingaqondakaliyo-yinkqubo esebenzayo yokulandela uluntu osele ulwakhile. Ngokucwangcisa kwakhona ababukeli bakho, abafundi kunye nabalandeli bakho, unokuguqula abalandeli abangenzi nto babe ngabaxhasi abasebenzayo kunye nabathengi. Imalunga nokukhokela abaphulaphuli bakho kuhambo esele niluqalile kunye. Qala ngabaphulaphuli omnye, umnikelo omnye olula, kunye nebhajethi enye encinci. Funda, phinda, kwaye ubukele njengoko le nzame igxininisiweyo ikunceda ukuba wakhe ishishini loyilo elizinzileyo nelinengeniso. Ubizo lwakho lokuSebenza: Kule veki, ngena kwiqonga lakho eliphambili lentlalontle okanye intengiso kwaye usete abaphulaphuli abaqhelekileyo. Isenokuba ngababukeli bakho bevidiyo bamva nje okanye iindwendwe zewebhusayithi. Linyathelo lokuqala elo. Nje ukuba yenziwe, ulungele ukwenza umyalezo othetha ngqo nabo.
