Ko e TikTok ko 'eni 'e 1 Na'e Ngaohi 'e Poppi $100,000 'i he Po — Fakamatala 'a 'Alisoni 'Elisiuoti ki he Founga Na'e Hoko Ai
Naʻe toki vahevahe ʻe he tokotaha naʻá ne fokotuʻu ʻa e Poppi ko ʻAlisoni ʻElisiuati ha talanoa taʻealafakakaukauʻi ʻo e virality. Ko ha vitiō TikTok ʻe taha, moʻoni naʻá ne fakaʻauha ʻa e fakaʻilonga sota prebiotic ki he laka hake ʻi he $100,000 ʻi he fakatau ʻi ha pō pē ʻe taha. Ko e ako fakaekeeke ko 'eni ko ha lesoni malohi ia 'i he maketi 'oku tataki 'e he founder mo e malava 'o e talanoa 'i he mitia fakasosiale.
‘Oku fakamamafa‘i ‘e he me‘a na‘e hokosia ‘e Ellsworth ‘a e founga ‘e lava ke ongo loloto ai ha fehokotaki mo‘oni ki he kau fanongó. 'Oku ne fakamo'oni'i 'oku 'ikai fie ma'u ma'u pe 'e he ngaahi me'a 'oku uesia ha patiseti lahi. Ka, ‘oku fakatu‘unga ia ‘i he mo‘oní mo ha fakamatala fakamālohi.
Ko e Momeniti Viral: Faka'auha 'o e $100,000 TikTok
Ko ia, ko e hā naʻe ʻi he vitiō TikTok ʻe taha ko iá? Naʻe ʻikai ko ha ad naʻe ngaohi lahi pe ko ha poupou ʻiloa. Naʻe filimiʻi ʻe ʻAlisoni ʻElisiuoti ia ʻi heʻene talanoa pē ki he fononga ʻo hono faʻu ʻo Poppi. Naʻá ne vahevahe ʻa e talanoa fakatāutaha ʻi mui ʻi he misiona ʻo e brand ke faʻu ha founga kehe ʻo e sota moʻui lelei angé.
Naʻe ongoʻi raw mo moʻoni ʻa e vitioó. Naʻe lea hangatonu ʻa ʻElisiuoti ki he meʻa-fakaʻataá mei he feituʻu naʻe ngali ko hono ʻapí. Na'a ne fakamatala'i 'a e "ko e ha" 'i mui 'ia Poppi 'aki 'a e holi palpable. Naʻe motuhi ʻe he moʻoni ko ʻení ʻa e longoaʻa ʻo e ngaahi meʻa ʻoku fakangingila ʻi he kautaha.
Ngaahi ʻelemēniti tefito naʻá ne ʻai ke ola lelei ʻa e vitioó:
Moʻoni ʻoku Taki ʻe he Founder: Ko e sio ki he talanoa ʻa e founder ʻene talanoá naʻe langa hake ai ʻa e falala vave. Fokotuʻu Mahuʻinga Mahino: Naʻá ne fakamatalaʻi mahino ʻa e ngaahi lelei ki he moʻui leleí ʻo e sota prebiotic. Fehokotaki Fakaeloto: Naʻe fekauʻaki ʻa e talanoá mo fakaʻaiʻai ʻe he misioná.
Ko e Hili Lelei: Pahū ʻa e Fakatau ʻi he Pō
Naʻe vave pē ʻa e talí. Naʻe kamata ke maʻu vave ʻe he vitiō TikTok ʻa e toʻo. Naʻe skyrocketed ʻa e ngaahi vakai, manako, mo e ngaahi vahevahe, ʻo fakaʻuli ai ha tafe ʻo e fefonongaʻaki ʻo fakahangatonu ki he uepisaiti ʻa Poppi.
Ko e virality ko 'eni na'e liliu hangatonu ia ki he fakatau. Naʻe fakatupu ʻe he brand ʻa e paʻanga hū mai ʻo laka hake ʻi he $100,000 ʻi he pō pē ʻe taha. Ko e konga 'e taha ko 'eni 'o e kakano boosted lahi 'a e 'ilo ki he brand mo e ma'u 'o e kasitomaa. Ko ha momeniti fakapapau ia ki he hala tupulaki ʻo e kautaha.
Ko e Mālohi ʻo e Talanoa ʻoku Taki ʻe he Founder .
'Oku fakahaa'i 'e he lavame'a 'a Ellsworth ha founga lahi: fakamaketi 'oku tataki 'e he founder. ‘Oku holi ‘a e kau fakataú he ‘aho ní ki he fehokotaki mo e ‘ata‘atā. ‘Oku nau loto ke ‘ilo‘i ‘a e kakai ‘oku nau ‘i mui ‘i he ngaahi koloa ‘oku nau fakataú.
Ko e taimi 'oku vahevahe ai 'e ha founder 'enau fononga, 'oku ne humanizes 'a e brand. ‘Okú ne liliu ha koloa mei ha koloa pē ki ha talanoa ‘e lava ke poupou‘i ‘e he kakaí. ʻOku langa hake ʻe he founga ko ʻení ha komiunitī mateaki ʻo takatakai ʻi he ngaahi ʻulungaanga mahuʻinga mo e vīsone ʻoku vahevahe.
'Oku 'ikai ke fakangatangata 'a e founga ngaue ko 'eni ki he ngaahi koloa fakatau. Hange ko 'eni, 'e lava ke a'usia 'e ha developer va'inga solo 'a e lavame'a tatau 'aki hono vahevahe 'enau founga fakatupu mo e poloseki 'o e passion mo e mamani. 'Oku ongo 'a e talanoa mo'oni 'i he ngaahi ngaue'anga.
Ko e hā ʻoku fakaʻaiʻai ai ʻe he moʻoní ʻa e Virality
ʻI ha kuonga ʻo e ngaahi fafanga curated, ʻoku tuʻu mavahe ʻa e moʻoní. ‘Oku pōto‘i ‘a e kakaí ‘i hono ‘ilo‘i ‘a e ta‘efakamātoató. Ko e kakano ʻoku ongo moʻoni mo ʻikai tohiʻí ʻoku lahi ange ʻene faingamālie ke vahevahe.
Naʻe ngāue ʻa e TikTok ʻa ʻElisiuotí koeʻuhí he ko ha momeniti moʻoni ia. Naʻe ʻikai ke ne lau mei ha script pe fakatau fakamālohi. Naʻá ne vahevahe ʻene meʻa naʻá ne saiʻia aí, pea naʻe pipihi ʻa e ivi ko iá. Ko e founga mo‘oni ko ení ‘oku fakaloto‘i mama‘o ange ia ‘i he tu‘uaki tukufakaholó.
Ngaahi Takeaways mahu'inga ki ho'o Brand 'a e Founga Fakamaketi
Ko e hā ʻe lava ke ako ʻe he ngaahi fakaʻilonga kehé mei he lavameʻa ʻa Poppi ʻi he TikTok ʻoku viral? ʻOku ʻaonga ʻa e ngaahi lēsoní ki he ngaahi pisinisi ʻo e ngaahi lahi kotoa pē, tautautefito kiate kinautolu ʻoku nau fekumi ke langa hake ha ʻi ai ʻi he ʻinitanetí ʻoku mālohi.
Ngaahi ʻilo ʻoku lava ke ngāueʻaki te ke lava ʻo fakahoko:
Taki ʻaki Hoʻo Talanoá: ʻOua naʻá ke fakatau atu pē ha koloa; vahevahe ʻa e misiona ʻoku ʻi mui aí. 'Ufi'ufi 'a e Founder-Led 'a e Kanokato: Tuku ha fofonga ki ho'o brand ke langa hake 'a e falala. Fakamuʻomuʻa ʻa e Moʻoní ʻi he Mahuʻinga ʻo e Ngaohí: ʻE lava ke ola lelei ange ha vitiō smartphone ʻi ha ad patiseti lahi. Tokanga ki he Mahuʻingá: ʻOatu ha fakamatala ʻaonga pe ko ha fehokotaki fakaeloto.
Ko hono langa hake 'o ha brand 'oku fekau'aki ia mo hono fa'u ha fakamatala 'oku fie ma'u 'e he kakai ke nau hoko ko ha konga 'o ia. 'E lava ke taki 'e he founga ko 'eni ki he tupulaki 'o e 'okani mo ha kasitoma fakatapui, 'o hange ko e komiuniti 'oku langa takatakai 'i ha nima-vali, Siapani-fakalotolahi'i 'a e mamani va'inga.
Fakaʻosi: Ngāueʻaki ʻa e Mālohi ʻo Hoʻo Talanoá .
ʻOku fakahaaʻi ʻe ʻAlisoni ʻElisiuoti mo Popi ʻa e uesia lahi ʻo ha talanoa ʻe taha mo moʻoni. 'I hono leveraging 'o e talanoa 'oku tataki 'e he founder, 'e lava ke ke fa'u ha fehokotaki'anga malohi mo ho'o kau fanongo 'oku ne faka'uli 'a e ngaahi ola mo'oni 'o e pisinisi.
Mateuteu ke tala ho'o talanoa 'o e brand pea a'usia ho'o momeniti viral 'a'au? 'Oku makehe 'a e timi 'i he Seemless 'i hono tokoni'i 'o e kau fakava'e ke fakalahi 'enau ngaahi fakamatala makehe. Fetu'utaki ki he Seemless he 'aho ni ke kamata hono langa ho'o founga fakamaketi mo'oni.
