Iyi 1 TikTok Yakagadzira Poppi $100,000 Husiku Hwose - Allison Ellsworth Anotsanangura Kuti Zvakaitika Sei
Poppi co-muvambi Allison Ellsworth nguva pfupi yadarika akagovera nyaya inoshamisa yehutachiona. Imwe, yechokwadi TikTok vhidhiyo yakabata iyo prebiotic soda brand kune inodarika zviuru zana zvemadhora mukutengesa muhusiku humwe chete. Ichi chidzidzo chenyaya chidzidzo chine simba mukushambadzira kunotungamirwa nemuvambi uye kugona kuputika kwekutaura nyaya pasocial media.
Chiitiko chaEllsworth chinosimbisa kuti kubatana kwechokwadi kunogona sei kupindirana zvakanyanya nevateereri. Zvinotaridza kuti zvine hungwaru zvemukati hazvidi nguva dzose bhajeti rakakura. Panzvimbo pezvo, zvinotsamira pauchokwadi uye rondedzero inogombedzera.
Iyo Viral Moment: Kugadzirisa iyo $100,000 TikTok
Saka, chii chaive mune iyo imwe TikTok vhidhiyo? Yakanga isiri kushambadzira kwakagadzirwa zvakanyanya kana kusimudzira kwemukurumbira. Allison Ellsworth akazvitora achingotaura nezve rwendo rwekugadzira Poppi. Akagovera nyaya yake kuseri kwechinangwa chemhando yekugadzira imwe soda ine hutano.
Vhidhiyo yacho yainzwa yakabikwa uye yechokwadi. Ellsworth akataura zvakananga kune kamera kubva pane yairatidzika kunge imba yake. Akatsanangura "nei" kuseri kwaPoppi aine shungu. Huchokwadi uhu hwakacheka neruzha rwezvakakwenenzverwa zvemakambani.
Zvinhu zvakakosha zvakaita kuti vhidhiyo ishande:
Muvambi-Akatungamira Kuvimbika: Kuona muvambi achitaura nyaya yake kwakavaka kuvimbana ipapo. Bvisa Value Proposition: Akatsanangura zvakajeka hutano hwe prebiotic soda. Emotional Connection: Iyo nyaya yaigoneka uye inotungamirwa nemishoni.
Izvo Pakarepo Mushure: Husiku Kutengesa Kuputika
Mhinduro yakangoerekana yavapo. Vhidhiyo yeTikTok yakatanga kuwana traction nekukurumidza. Maonero, zvaanoda, uye migove yakakwira, ichityaira mafashama etraffic akananga kuwebhusaiti yaPoppi.
Uhu hutachiona hwakashandurwa zvakananga mukutengesa. Iyo mhando yakagadzira inodarika $100,000 mumari yehusiku humwe. Ichi chidimbu chimwe chete chemukati chakawedzera zvakanyanya ruzivo rwemhando uye kutora kwevatengi. Yakanga iri nguva yekutsanangura yekukura kwekambani.
Simba reMuvambi-Akatungamirwa Kutaura Nhau
Kubudirira kwaEllsworth kunoratidza maitiro makuru: muvambi-anotungamirwa kushambadzira. Vatengi nhasi vanoshuvira kubatana uye pachena. Vanoda kuziva vanhu vari shure kwezvinhu zvavanotenga.
Kana muvambi anogovera rwendo rwavo, zvinoita kuti mhando yacho iite munhu. Inoshandura chigadzirwa kubva pachinhuwo zvacho kuita nyaya inogona kutsigira vanhu. Iyi nzira inovaka nharaunda yakavimbika kune yakagovaniswa kukosha uye chiono.
Iyi nzira haina kugumira kune zvinhu zvevatengi chete. Semuenzaniso, mugadziri wemutambo ega anogona kuwana budiriro yakafanana nekugovana maitiro avo ekugadzira uye purojekiti yekuda nenyika. Kutaura kwechokwadi kwenyaya kunonzwika mumaindasitiri.
Sei Kutendeseka Kunodzinga Virality
Muzera rezvikafu zvakachengetwa, huchokwadi hunomira pachena. Vanhu vane hunyanzvi pakuona kusatendeseka. Zvemukati zvinonzwa zvechokwadi uye zvisina kunyorwa zvine mukana wepamusoro wekugovaniswa.
Ellsworth's TikTok yakashanda nekuti yaive nguva chaiyo. Akanga asiri kuverenga kubva mugwaro kana kutengesa nehasha. Akanga achigovera chido chake, uye simba iroro rakanga richipararira. Iyi nzira yechokwadi inonyengetedza kupfuura kushambadza kwechinyakare.
Makiyi ekutora eBrand's Marketing Strategy
Chii chinogona kudzidza mamwe mabhureki kubva kuPoppi's viral TikTok kubudirira? Zvidzidzo izvi zvinoshanda kumabhizinesi eese saizi, kunyanya ayo ari kutsvaga kuvaka kwakasimba kuvepo kwepamhepo.
Maonero anogona kuitwa aunogona kushandisa:
Tungamira neNyaya Yako: Usangotengesa chigadzirwa; govera basa riri shure kwayo. Gamuchira Muvambi-Akatungamirwa Zvemukati: Isa chiso kune yako brand kuti uvake kuvimba. Isa Huchokwadi Kupfuura Kukosha Kwekugadzira: Vhidhiyo ye-smartphone inogona kushanda zvakanyanya kupfuura kushambadza-bhajeti. Tarisa paKukosha: Ipa ruzivo runobatsira kana kubatana kwepfungwa.
Kuvaka mhando ndeyekugadzira rondedzero iyo vanhu vanoda kuve chikamu chayo. Iyi nzira inogona kutungamira mukukura kwehupenyu uye yakazvitsaurira vatengi base, senge nharaunda yakavakirwa yakatenderedza ruoko-pendi, Japan-yakafuridzirwa mutambo wenyika.
Mhedziso: Shandisa Simba reNyaya Yako
Allison Ellsworth naPoppi vanoratidza kukosha kwenyaya imwechete, yechokwadi. Nekusimudzira kutaurwa-inotungamirwa nemuvambi, unogona kugadzira hukama hwakasimba nevateereri vako iyo inotyaira mhedzisiro yebhizinesi.
Wakagadzirira kutaura nyaya yemhando yako uye uwane yako wega hutachiona nguva? Chikwata cheSeemless chine hunyanzvi mukubatsira vanovamba kukudza rondedzero dzavo dzakasiyana. Bata Seemless nhasi kuti utange kuvaka yako yechokwadi yekushambadzira zano.
