Le 1 TikTok Yenze I-Poppi $100,000 ngobusuku obubodwa - u-Allison Ellsworth Uyachaza Ukuthi Kwenzeke Kanjani
Umsunguli we-Poppi u-Allison Ellsworth usanda kwabelana ngendaba emangalisayo ye-virality. Ividiyo eyodwa, eyiqiniso ye-TikTok yenza uhlobo lwe-prebiotic soda lwafinyelela ngaphezulu kwama- $ 100,000 ngokuthengiswa ngobusuku obubodwa nje. Lesi sifundo esiyisibonelo siyisifundo esinamandla sokumaketha okuholwa ngumsunguli kanye namandla aqhumayo okuxoxwa kwezindaba ezinkundleni zokuxhumana.
Okuhlangenwe nakho kuka-Ellsworth kugcizelela ukuthi ukuxhumana kwangempela kungathinta kanjani izethameli. Kufakazela ukuthi okuqukethwe okunomthelela akudingi isabelomali esikhulu ngaso sonke isikhathi. Kunalokho, kuncike ebufakazini nasekulandiseni okunamandla.
I-Viral Moment: Ukudiliza i-TikTok engu-$100,000
Ngakho-ke, bekuyini kuleyo vidiyo eyodwa ye-TikTok? Bekungesona isikhangiso esikhiqizwe kakhulu noma izincomo zikasaziwayo. U-Allison Ellsworth wazithwebula ekhuluma nje ngohambo lokudala uPoppi. Wabelane ngendaba yomuntu siqu ngemuva kwenhloso yomkhiqizo wokudala enye indlela yesoda enempilo.
Ividiyo izwakale iluhlaza futhi ingokoqobo. U-Ellsworth ukhulume ngqo nekhamera endaweni ebukeka njengekhaya lakhe. Wachaza "kungani" ngemuva kukaPoppi ngothando oluzwakalayo. Lobu buqiniso bunqamule umsindo wokuqukethwe kwenkampani okupholishiwe.
Izinto ezibalulekile ezenze ividiyo yasebenza:
Ubuqiniso obuholwa ngumsunguli: Ukubona umsunguli exoxa indaba yakhe kwakha ukwethembana ngokushesha. Sula Isiphakamiso Sokubaluleka: Wachaza ngokucacile izinzuzo zezempilo ze-prebiotic soda. Ukuxhumana Okungokomzwelo: Indaba yayingabuyekezwa futhi iqhutshwa umgomo.
Umphumela Osheshayo: Ukuqhuma Kokuthengisa Kwasebusuku
Impendulo yaba ngokuphazima kweso. Ividiyo yeTikTok iqale ukuthandwa ngokushesha. Ukubuka, okuthandwayo, kanye nokwabelana kunyuke kakhulu, kudonsela isikhukhula sethrafikhi ngqo kuwebhusayithi kaPoppi.
Le virality ihunyushwe ngokuqondile ekuthengisweni. Umkhiqizo wenze imali engaphezu kuka-$100,000 ngobusuku obubodwa. Lesi siqephu sokuqukethwe sikhulise kakhulu ukuqwashisa komkhiqizo nokutholwa kwamakhasimende. Kwakuyisikhathi esichazayo sokukhula kwenkampani.
Amandla Okuxoxa Indaba Eholwa Umsunguli
Impumelelo ka-Ellsworth igqamisa inkambiso enkulu: ukumaketha okuholwa ngumsunguli. Abathengi namuhla balangazelela ukuxhumana nokungafihli lutho. Bafuna ukwazi abantu abasungula imikhiqizo abayithengayo.
Uma umsunguli abelana ngohambo lwakhe, kwenza umkhiqizo ube ngumuntu. Iguqula umkhiqizo usuke ekubeni yimpahla nje ube indaba abantu abangayeseka. Le ndlela yakha umphakathi othembekile eduze kwamagugu nombono okwabelwana ngawo.
Leli su alikhawulelwe ezimpahleni zabathengi. Isibonelo, unjiniyela wegeyimu eyedwa angathola impumelelo efanayo ngokwabelana ngenqubo yakhe yokudala kanye nephrojekthi yothando nomhlaba. Ukuxoxwa kwezindaba okuyiqiniso kuzwakala kuzo zonke izimboni.
Kungani Ubuqiniso Buqhuba I-Virality
Esikhathini sokuphakelwa okukhethiwe, ubuqiniso bugqama. Abantu banekhono lokubona ukungazenzisi. Okuqukethwe okuzwakala kuyiqiniso futhi kungenambhalo kunethuba eliphezulu lokwabiwa.
I-TikTok ka-Ellsworth isebenzile ngoba bekuyisikhathi sangempela. Wayengafundi umbhalo noma adayise ngobudlova. Wayehlanganyela uthando lwakhe, futhi lawo mandla ayethelelana. Le ndlela yangempela ikholisa kakhulu kunokukhangisa kwendabuko.
Okubalulekile Okuthathwayo Kwesu Lokukhangisa Lomkhiqizo Wakho
Yini amanye amabhrendi angayifunda empumelelweni kaPoppi ye-TikTok yegciwane? Izifundo zisebenza kumabhizinisi abo bonke osayizi, ikakhulukazi lawo afuna ukwakha ubukhona obuqinile ku-inthanethi.
Imininingwane esebenzayo ongayisebenzisa:
Hola Ngendaba Yakho: Ungagcini ngokuthengisa umkhiqizo; wabelane ngomsebenzi ngemuva kwayo. Yamukela Okuqukethwe Okuholwa Ngumsunguli: Beka ubuso kumkhiqizo wakho ukuze wakhe ukwethembana. Beka Eqhulwini Ubuqiniso Ngaphezu Kwevelu Yokukhiqiza: Ividiyo ye-smartphone ingasebenza kangcono kunesikhangiso esinesabelomali esikhulu. Gxila Kuvelu: Nikeza ulwazi oluwusizo noma uxhumano lwemizwa.
Ukwakha umkhiqizo kumayelana nokudala ukulandisa abantu abafuna ukuba yingxenye yakho. Le ndlela ingaholela ekukhuleni kwemvelo kanye nesisekelo samakhasimende esizinikele, sifana nomphakathi owakhiwe emhlabeni wegeyimu opendwe ngesandla, ogqugquzelwe wase-Japan.
Isiphetho: Bopha Amandla Endaba Yakho
U-Allison Ellsworth no-Poppi babonisa umthelela omkhulu wendaba eyodwa, eyiqiniso. Ngokusebenzisa ukuxoxa indaba okuholwa ngumsunguli, ungakha ukuxhumana okunamandla nezethameli zakho okuletha imiphumela yebhizinisi langempela.
Ulungele ukuxoxa indaba yomkhiqizo wakho futhi uzuze umzuzu wakho wegciwane? Ithimba e-Seemless ligxile ekusizeni abasunguli bakhulise ukulandisa kwabo okuhlukile. Xhumana no-Seemless namuhla ukuze uqale ukwakha isu lakho eliyiqiniso lokumaketha.
