Waati dɔ laban ka ɲɛsin Trend Forecasting ma SXSW la, siniko dɔnbaga Amy Webb ye jagɛlɛya dɔ fɔ: san o san tech trend report ka saya. O kuma fɔlen min bɔra sɛgɛsɛgɛlikɛla ŋana dɔ fɛ min ye dɛmɛ don ka o fɔcogo ɲɛfɔ, o b’a jira ko fɛnba dɔ jiginna. Kuntigi minnu b’u jigi da nin sɛbɛn jɔlenw kan, olu bɛ farati la sisan, u tɛna se ka maana belebeleba, min kɔrɔfɔlen don, min bɛ an ka siniɲɛsigi cogoya. Webb y’a jira ko laadala san o san jatebɔsɛbɛn, o kɔrɔlen don sisan. Diɲɛ kɔnɔ, fɛn caman bɛ fɛn caman Changement teliya la, minnu bɛ ɲɔgɔn cɛ, san o san ja tɛ se ka fanga barikamaw minɛ minnu bɛ tulon na. Nin waati in bɛ wele bila fɛɛrɛ kura ma walasa ka ɲɛtaa siratigɛ la.
Mun na san o san Tech Trend Rapport ma ɲɛ For years, executives awaited annual trend reports to set their agenda. O sɛbɛnw tun bɛ fɛɛrɛ kuraw ni jamana jiginniw tɔgɔ fɔ. U ye siniko yecogo dɔ di min bɛ mɔgɔ dusu saalo, ni a nɔgɔyara. Nka, o modɛli in kɔnɔ, filiw bɛ yen minnu bɛ mɔgɔ faga. A bɛ sigida gɛlɛnw, minnu bɛ wuli ka taa ɲɛ, olu minɛ i n’a fɔ sɛgɛsɛgɛli sɛbɛn nɔgɔman. O bɛ namara faratilen dɔ lawuli ka ɲɛsin kuntigiya ni faamuyali ma.
O dɛsɛba saba minnu bɛ yen Webb ye dɛsɛba dɔw jira minnu b’a to san o san jatebɔsɛbɛn tɛ nafa sɔrɔ:
Snapshot vs. Motion Picture: San o san jatebɔsɛbɛn ye karamɔgɔ kelen ye. A bɛ fili lakali-yɔrɔ la, n’o ye ko fɛnw bɛ ɲɔgɔn sɔrɔ cogo min na, ka fara ɲɔgɔn kan, ani ka wuli cogo min na waati yɛrɛ la. Surface-Level Analysis: A ka c’a la, lisi minnu bɛ taa ɲɛ, olu tɛ sababuya sɛgɛsɛgɛli jugu kɛ. U bɛ "mun" jira nka u man teli ka "mun" walima "o la mun" ɲɛfɔ izini kɛrɛnkɛrɛnnenw na. Actionable Insight Gap: O kunnafoniw man teli ka baara kɛ ni tulonkɛ gafe jɛlen ye min bɛ kɛ ni fɛɛrɛ ye. They inform but don't necessarily equip leaders to make decisive moves.
Maana belebelebaw ɲɛmɔgɔw tununna Ni ɲɛmɔgɔw bɛ u sinsin ŋaniyaw kan minnu bɛ tila-tila, u bɛ meta-taamasenɲɛ jɔnjɔnw ye. Olu ye 'kɔnɔna-kurunw ye minnu bɛ fanga Di dugukolo-yɔrɔ-ko caman 'kɔnɔ. U bɛ maana belebeleba lakika jira. Webb b’a sinsin a kan ko siniɲɛsigi tɛ fɛɛrɛw ye minnu bɛ u dan na i n’a fɔ AI walima quantum computing. A bɛ tali Kɛ dakun caman ka ɲɔgɔndɛmɛ n’u ka ɲɔgɔndɛmɛ kan. O bɛ cogoyaw lase mɔgɔ ma minnu ma labɛn ani farati minnu bɛ sigida la.
Key Meta-Trends minnu bɛ jateminɛ ɲini Walasa ka nin tiɲɛ kura in ɲɛminɛ, sinsin ka kan ka wuli nin fanga ninnu kan minnu bɛ ɲɔgɔn kan :
Fɛn bɛɛ ɲɛfɔli kokura jatebɔ siratigɛ la : Jatebɔ fanga bɛ ka forow sɛmɛntiya cogo min na ka bɔ ɲɛnamayako la ka taa fɛnw dɔnniya la, ka jusigilan kura da kokuradonni kama. Lakanali bɛnkansɛbɛn kuraw: Jɛɲɔgɔnya minnu bɛ ka wuli mɔgɔ kelen-kelen bɛɛ, baaradaw ani kunnafonidilanw cɛ. O bɛ tali kɛ danbeko, jɛlenya, ani sɛgɛsɛgɛli kɛcogo kura i n’a fɔ blockchain. Diɲɛ sigida labɛncogo kura : Fɛn dilancogo cakɛdaw labɛnni kokura, baara nata, ani diɲɛ sɔrɔko ni politiki jɛɲɔgɔnyaw labɛnni kokura diɲɛ kɔnɔ min bɛ bana jugumanba kɔfɛ.
Ka ɲɛsin ɲɛtaa seko barikama dɔ jɔli ma San o san jatebɔsɛbɛn fagali tɛ siniko jateminɛbaliya ye. O ye ka i sen don a la ni hakilitigiya ye ani ka taa a fɛ. Jɛkuluw ka kan ka ɲɛtaa sabatili farikolo jɔ min bɛ taa ɲɛ. O b’a ɲini ka bɔ consommation passive la ka taa exploration active la. O kɔrɔ ye ka taamasiyɛnw sɛgɛsɛgɛ, ka hakilinaw kɔrɔbɔ, ani ka simulations stratégiques boli tuma bɛɛ.
Fɛɛrɛ minnu tigɛra walasa k’i ka fɛɛrɛbɔcogo kɛ bi ta ye
Sɛgɛsɛgɛli min bɛ to senna, o sigi sen kan: Aw ye nafolo di walasa ka taamasiɲɛ barikamaw kɔlɔsi fɛɛrɛtigɛ, jamana ani dugukoloko politiki siratigɛ la san bɛɛ kɔnɔ. Karta jɛɲɔgɔnyaw: Baara kɛ ni sistɛmuw ye walasa ka faamuyali sɔrɔ cogo min na fɛnw bɛ nɔ bila ɲɔgɔn na ani ka ɲɔgɔn bonya. Aw bɛ ɲɔgɔndan yɔrɔw ɲini. Scenario Plan Proactively: I ka siniɲɛsigi caman labɛn minnu bɛ se ka da a la, i kana kɛ projection lineaire kelen dɔrɔn ye. Aw bɛ aw ka fɛɛrɛ kɔrɔbɔ degun na ka kɛɲɛ ni u kelen-kelen bɛɛ ye. Ka ɲɛtaa sabatili don desizɔnw kɔnɔ : Ka siniɲɛsigi sɛgɛsɛgɛli kɛ don wajibiyalen ye fɛɛrɛbɔ ni nafolo tilacogo lajɛbaw bɛɛ la.
Kuncɛli: Ka bɔ Raporo jɔlen na ka taa ɲɛnamaya kɛcogo la Amy Webb ka welekan ka san o san taabolo jatebɔsɛbɛn ban, o ye wulikan ye ɲɛmɔgɔya la min bɛ wasa. Siniɲɛsigi tɛ yɔrɔ jan ye tugun min ka kan ka lajɛ siɲɛ kelen san kɔnɔ. O ye sigida ɲɛnama ye, min bɛ ninakili, desizɔn bɛɛ la min bɛ kɛ bi. Walasa ka ɲɔgɔn sɔrɔ, ɲɛmɔgɔw ka kan ka fɛɛrɛ tigɛlen dɔ ta min bɛ se ka kɛ ni fanga ye ani min bɛ kɛ cogo la min bɛ kɛ ni sigida ye, ka ɲɛsin ɲɛtaa ma. Ditch the static document ani ka taabolo dɔ jɔ min bɛ kalan, ka ladamu, ani ka makɔnɔni kɛ waati yɛrɛ la. Yala aw ka jɛkulu labɛnnen don ka tɛmɛn lisi kan ani ka maana lakika ye wa? Aw ye a lajɛ cogo min na Seemless bɛ se k’aw dɛmɛ ka ɲɛtaa kɛcogo ɲuman sabatilen dɔ jɔ.
