Ilogo ye-Pepsi: Umlando we-Iconic Brand Mark
Olunye uphawu oluyisakhiwo sodumo olwake lwadalwa, uphawu lwe-Pepsi belusohambweni oluhehayo noluneziyaluyalu oluthatha iminyaka engaphezu kwekhulu. Ukuvela kobunikazi bebhrendi be-Pepsi-Cola kuyisigaba sobuciko kwezokumaketha nokuklama. Ibonisa ukushintsha okuthandwa ngabathengi kanye nogqozi oluqhubekayo lomkhiqizo lokuhlala luhambisana.
Kusukela ekuqaleni kweskripthi esiyinkimbinkimbi kuya embulungeni encane yanamuhla, ukuphindaphinda ngakunye kuxoxa indaba. Lokhu kutshuza okujulile kuhlola umlando ophelele welogo ye-Pepsi.
Iziqalo Zakuqala: Ukuzalwa kuka-Pepsi-Cola
U-Caleb Bradham, usokhemisi, wadala "Isiphuzo sika-Brad" ngo-1893. Wasiqamba kabusha ngokuthi i-Pepsi-Cola ngo-1898. Ilogo yasekuqaleni yayiwumbhalo wangokwezifiso, oyinkimbinkimbi.
Lesi script sasisemthethweni futhi sibonisa izitayela zokubhala zenkathi. Isungule igama lomkhiqizo ngomqondo wobuchule nekhwalithi.
I-20th Century Evolution: Ukucwenga Ibhrendi
Maphakathi nekhulu lama-20 wabona uPepsi eqinisa isikhundla sakhe njengomdlali omkhulu. Ilogo ibe nezinguquko ezibalulekile ukuze ifane nesifiso sayo esikhulayo.
Isigqoko Sebhodlela kanye Nemiklamo Kabusha
Ngo-1950, u-Pepsi wethula uphawu olunesivalo sebhodlela. Lo mklamo uhlanganise iskripthi ngaphakathi kophawu oluhlelwe kakhudlwana. Bekuyisinyathelo esibheke kuphawu olucacile, olukhumbulekayo.
Ukulungiswa okwengeziwe kwenza umklamo waba lula ngawo-1960s. Isikripthi siye sahlanzeka, futhi uphawu lwekepisi lwaba lula.
Ukwethulwa kwe-Pepsi Globe
Ushintsho olukhulu lwenzeka ngo-1973. U-Pepsi wembula i-logo entsha: imbulunga ye-Pepsi. Lo mklamo oyindilinga wawubonisa igagasi elizungezayo elibomvu, elimhlophe, neliluhlaza okwesibhakabhaka.
Bekuwukusuka ngesibindi kumalogo asuselwa kuskripthi. Imbulunga ifanekisela izifiso zamazwe ngamazwe zomkhiqizo kanye nombono wesimanjemanje.
1991: Imbulunga yathola umphumela we-3D kanye namagagasi ashukumisayo kakhudlwana. 1998: I-logo yokugubha ikhulunyaka yethulwa, yengeza i-gradient encane. 2003: Idizayini yaphinde yacabangwa, ngephalethi yombala egqame kakhulu.
Ikhulu lama-21: I-Minimalism kanye Nokumamatheka
I-millennium entsha iphushele amabhrendi ekululameni nasebungani bedijithali. I-logo ye-Pepsi nayo yayihlukile.
Ukuklama Kabusha kwango-2008: Ushintsho Oluyimpikiswano
Ngo-2008, uPepsi wethula ilogo eyenziwe lula kakhulu. Igagasi elijwayelekile manje lase limamatheka, libekwe phakathi kwendilinga. Igama lomkhiqizo lihanjiswe kufonti elula, enezinhlamvu ezincane eduze kwesithonjana.
Lolu shintsho lwahlangatshezwana nemibono ehlukahlukene. Abanye batusa ubuhle bayo besimanje, obuncane. Abanye bazizwe belahlekelwe ukuxhumana komlando komkhiqizo.
Njengomdlalo omuhle othola ukushintshwa okukhulu kwesithombe, okufana nomhlaba opendwe ngesandla wase-Japan owenziwe nge-Unreal Engine 5, ukuklama kabusha kwakuwumbono omusha onesibindi. Ibeke eqhulwini ubulula nokulinganisa kuzo zonke izinkundla zedijithali.
Izibuyekezo Zakamuva kanye Nelogo Yamanje
Idizayini ewumongo kusukela ngo-2008 isekhona, nama-tweaks amancane okucaca kwedijithali. Ilogo yamanje iwumsebenzi wobuciko wokwenza uphawu oluncane. Ibonakala ngokushesha emhlabeni wonke.
Ukuba lula kwayo kuvumela ukuguquguquka okumangalisayo ekumaketheni. Kusukela kumathini kuya kumabhodi ezikhangiso kuya kuzithonjana zohlelo lokusebenza, ilogo isebenza kahle kakhulu.
Ukubaluleka kwe-Pepsi Logo Evolution
Umlando welogo ye-Pepsi ungaphezu nje kochungechunge lwezinguquko zedizayini. Ibonisa ukuvela komklamo wesithombe ngokwawo.
Ukubonisa Ukushintsha Kwamasiko
Ukuklama kabusha ngakunye kwathatha umoya wesikhathi sakho. Umbhalo ohlotshisiwe wakhuluma ngokomthetho kwasekuqaleni kwekhulu lama-20. Imbulunga enesibindi yabonisa ithemba langemva kwempi kanye nokwanda kwembulunga yonke.
Ilogo yanamuhla ye-minimalist iqondana nomhlaba wethu osheshayo, owokuqala wedijithali. Ibonisa ukuthi amabhrendi kufanele azivumelanise kanjani ukuze ahlale engxoxweni yamasiko, kufana nokuthi ukuphela 'kwempi yamakhonsoli' kubonisa kanjani ushintsho endleleni esicabanga ngayo ngezinkundla zemidlalo.
Uphawu Lokuncintisana Komkhiqizo
Uhambo lwelogo ye-Pepsi luxhumene kakhulu nokuqhudelana kwayo ne-Coca-Cola. Ukuklama kabusha ngakunye kwakuyisinyathelo esibalulekile sokuzihlukanisa. Imbulunga enesibindi, yesimanje yayiyinselele eqondile embhalweni wakudala we-Coke.
Lo mncintiswano uqhubekisele phambili ukuqamba okusha kukho kokubili ukumaketha nokumaketha amashumi eminyaka. Kuyisibonelo esithakazelisayo sokuthi ubunikazi obubonakalayo bukhuthaza kanjani ukuncintisana kwemakethe.
Isiphetho: Amandla Angapheli Omfanekiso
Uhambo lwekhulu leminyaka lwelogo ye-Pepsi lubonisa amandla omkhiqizo oguquguqukayo. Ikwazi ukuzulazula ngempumelelo ekushintsheni kobuhle ngenkathi igcina ukuqashelwa okubalulekile. Lolu phawu lwesakhiwo sodumo luwubufakazi bokuvela komklamo ocatshangwayo, wamasu.
Ikuphi ukuphindaphinda kwakho okuyintandokazi kwelogo ye-Pepsi? Ukuze uthole ukujula okwengeziwe ekwakhiweni kwesakhiwo esihle nesiko le-pop, hlola ezinye izindatshana zethu, njengokubuyekezwa kwethu okunempilo kwazoI-Monster Hunter Stories 3. Zitholele okuqukethwe okunokuqonda okwengeziwe ngaphandle komthungo kubhulogi yethu.
