Iyo Pepsi Logo: Nhoroondo yeIconic Brand Mark
Chimwe chezviratidzo zvikuru zvakambogadzirwa, iyo Pepsi logo yanga iri parwendo runonakidza uye rune ruzha rwakatora makore anopfuura zana. Iko kushanduka kwePepsi-Cola brand identity ndeye masterclass mukushambadzira uye dhizaini. Inoratidza kushandura zvinoravira mutengi uye dhiraivha yenguva dzose yerudzi rwekuti irambe yakakosha.
Kubva payakaomesesa script kutanga kusvika kune minimalist globe yanhasi, imwe neimwe iteration inotaura nyaya. Iyi yakadzika dive inotsvaga nhoroondo yakazara yePepsi logo.
Mavambo ekutanga: Kuzvarwa kwaPepsi-Cola
Caleb Bradham, mutengesi wemishonga, akagadzira "Brad's Drink" muna 1893. Akaitumidza zita rokuti Pepsi-Cola muna 1898. Chiratidzo chepakutanga chaive tsika, chinyorwa chakajeka.
Ichi chinyorwa chaive chepamutemo uye chairatidza maitiro ekunyora panguva iyoyo. Yakasimbisa zita remhando yacho nepfungwa yekukasira uye mhando.
Iyo 20th Century Evolution: Kunatsa Chimiro
Pakati pezana remakore rechi20 yakaona Pepsi ichisimbisa nzvimbo yayo semutambi mukuru. Iyo logo yakaita shanduko dzakakura kuti ienderane nechishuvo chayo chiri kukura.
Iyo Bhodhoro Cap uye Redesigns
Muna 1950, Pepsi akaunza logo ine chivharo chebhodhoro. Magadzirirwo aya akabatanidza script mukati mechiratidzo chakarongeka. Kwakanga kuri kufamba kuenda kuchiratidzo chakajeka, chisingakanganwiki.
Kumwe kunatsiridza kwakarerutsa dhizaini muma1960s. Iyo script yakave yakachena, uye iyo cap chiratidzo yakagadziridzwa.
Kutanga kwePepsi Globe
Kuchinja kukuru kwakaitika muna 1973. Pepsi akafumura chiratidzo chitsva: Pepsi globe. Iyi denderedzwa dhizaini yaitenderera yakatsvuka, chena, uye yebhuruu masaisai.
Kwaive kusimuka kwakashinga kubva kune script-based logos. Nyika yaimiririra zvishuwo zverudzi rwepasi rose uye maonero azvino.
1991: Nyika yakagamuchira 3D mhedzisiro uye yakawedzera simba wave. 1998: Chiratidzo chemhemberero yemakore zana chakaunzwa, chichiwedzera zvishoma. 2003: Iyo dhizaini yakagadzikiswa zvakare, iine yakawedzera kupenya ruvara palette.
21st Century: Minimalism uye Smile
Iyo millennium nyowani yakasundira ma brand kune kureruka uye kushamwaridzana kwedhijitari. Pepsi's logo yakanga isiri iyo.
Iyo 2008 Redesign: Shanduko Inokakavara
Muna 2008, Pepsi yakatanga logo yakareruka. Save yaizivikanwa yakanga zvino yave kunyemwerera, yakaiswa mukati medenderedzwa. Iro zita remhando yakaendeswa kune yakapfava, madiki font padivi peiyo icon.
Kuchinja uku kwakagamuchirwa nevanhu vakasiyana-siyana. Vamwe vakarumbidza runako rwayo rwechizvino-zvino, rushoma. Vamwe vakanzwa kuti yarasikirwa nehukama hwenhoroondo yemhando.
Kufanana nemutambo mukuru unogamuchira kugadziridzwa kukuru kwegraphical, senge nyika yakafuridzirwa nemaoko yeJapan yakagadzirwa neUnreal Engine 5, kugadzirisa patsva kwaive chiratidzo chitsva chakashinga. Yakaisa pamberi kuve nyore uye scalability pamapuratifomu edhijitari.
Zvichangobva Kugadziridzwa uye Yazvino Logo
Iyo yakakosha dhizaini kubva 2008 yasara, iine madiki tweaks ekujekesa kwedhijitari. Ikozvino logo inyanzvi ye minimalist branding. Inobva yazivikanwa pasi rose.
Kureruka kwaro kunobvumira kushamisa kunoshamisa mukushambadzira. Kubva kumagaba kusvika kumabhodhi kusvika kune zvidhori zveapp, iyo logo inoita zvakakwana.
Kukosha kwePepsi Logo Evolution
Nhoroondo yePepsi logo inopfuura kungotevedzana kwekuchinja kwedhizaini. Inoratidza kushanduka kwegraphic design pachayo.
Kuratidzira Kuchinja Kwetsika
Imwe neimwe gadziriso yakabata mweya wenguva yayo. Runyoro rwakashongedzwa rwakataura nezvekutanga kwezana ramakore rechi20. Nyika yakashinga yakaratidza tarisiro yepashure pehondo uye kuwedzera kwepasirese.
Yanhasi minimalist logo inoenderana neyedu inokurumidza, yedhijitari-yekutanga nyika. Inoratidza magadzirirwo anofanirwa kuita mabhureki kuti arambe ari munhaurirano yetsika, senge kuti kupera kwe 'console war' kunoratidza sei shanduko yemafungiro atinoita nezvemapuratifomu emitambo.
Chiratidzo cheKukwikwidzana kweBrand
Rwendo rwePepsi logo rwakabatana zvakanyanya nekukwikwidzana kwayo neCoca-Cola. Kugadziridza kwega kwega kwaive danho rekuzvisiyanisa. Nyika yakashinga, yemazuva ano yaive denho yakananga kuCoke's classic script.
Makwikwi aya akafambisa hunyanzvi mune zvese zvekumaka uye kushambadzira kwemakumi emakore. Icho chiitiko chinonakidza chekuongorora kuti chiziviso chinopisa sei makwikwi emusika.
Mhedziso: Simba Risingaperi reIcon
Rwendo rwePepsi logo yezana ramakore runoratidza simba reiyo adaptive branding. Yakabudirira kufamba ichichinja aesthetics ichichengetedza kucherechedzwa kwepakati. Ichi chiratidzo chechiratidzo chiratidzo chekufunga, kuronga dhizaini shanduko.
Chii chaunofarira iteration yePepsi logo? Kuti uwane mamwe akadzika dive muiyo iconic dhizaini uye pop tsika, ongorora zvimwe zvinyorwa zvedu, seyedu ongororo ine simba yeMonster Hunter Stories 3. Ziva zvakawanda zvine hungwaru zvemukati zvisina musono pane yedu blog.
