Ikirangantego cya Pepsi: Amateka yikimenyetso cyikirango
Kimwe mu bimenyetso byerekana ibimenyetso byigeze kubaho, ikirango cya Pepsi cyabaye murugendo rushimishije kandi ruvurungano rumaze ibinyejana byinshi. Ubwihindurize bwibiranga Pepsi-Cola nibiranga icyiciro cyo kwamamaza no gushushanya. Irerekana guhindura uburyohe bwabaguzi hamwe nikirangantego gihoraho kugirango gikomeze kuba ingirakamaro.
Kuva inyandiko zayo zikomeye zitangira kugeza kuri minimalist yisi ya none, buri itera ivuga inkuru. Uku kwibira kwimbitse gushakisha amateka yuzuye yikirango cya Pepsi.
Intangiriro Yambere: Ivuka rya Pepsi-Cola
Caleb Bradham, umufarumasiye, yashizeho "Ikinyobwa cya Brad" mu 1893. Yacyise Pepsi-Cola mu 1898. Ikirango cy'umwimerere cyari inyandiko gakondo, yanditse neza.
Iyi nyandiko yari yemewe kandi yerekana imiterere yimyandikire yigihe. Yashyizeho izina ryikirango yunvikana kandi yujuje ubuziranenge.
Ubwihindurize bwo mu kinyejana cya 20: Gutunganya ikirango
Hagati y'ikinyejana cya 20 yabonye Pepsi ashimangira umwanya wayo nk'umukinnyi ukomeye. Ikirangantego cyahindutse cyane kugirango gihuze icyifuzo cyacyo.
Icupa ry'icupa na Redesigns
Mu 1950, Pepsi yazanye ikirango kirimo agacupa. Igishushanyo cyashizwemo inyandiko mubirango byubatswe. Byari ukugenda ugana ku gishushanyo mbonera, kitazibagirana.
Ibindi binonosoye byoroheje igishushanyo mu myaka ya za 1960. Inyandiko yabaye isuku, kandi ikirangantego cya capa cyoroshe.
Intangiriro ya Pepsi Isi
Ihinduka rikomeye ryabaye mu 1973. Pepsi yashyize ahagaragara ikirangantego gishya: isi ya Pepsi. Igishushanyo cyizengurutswe cyerekanaga umutuku uzunguruka, umweru, nubururu.
Byari ugutinyuka kuva mumyandikire ishingiye. Isi yagereranyaga ibyifuzo mpuzamahanga ndetse nicyerekezo kigezweho.
1991: Isi yakiriye ingaruka ya 3D hamwe numuraba mwinshi. 1998: Ikirango cyo kwizihiza isabukuru yimyaka ijana cyatangijwe, kongeramo igipimo gito. 2003: Igishushanyo cyongeye gutunganywa, gifite amabara meza cyane.
Ikinyejana cya 21: Minimalism no kumwenyura
Ikinyagihumbi gishya cyasunikishije ibirango muburyo bworoshye no kuba inshuti ya digitale. Ikirangantego cya Pepsi nacyo nticyari kidasanzwe.
Kuvugurura 2008: Impinduka zimpaka
Muri 2008, Pepsi yashyize ahagaragara ikirango cyoroshe cyane. Umuhengeri umenyereye noneho wari kumwenyura, ushyizwe imbere muruziga. Izina ryirango ryimuriwe kumyandikire yoroshye, inyuguti nto kuruhande rwishusho.
Ihinduka ryahuye nibitekerezo bivanze. Bamwe bashimye ubwiza bwayo bugezweho, minimalist. Abandi bumvise ko byatakaje amateka yaranze.
Nkumukino ukomeye wakiriye ivugurura rikomeye, nkisi yashushanyijeho intoki Ubuyapani bwahumetswe bwakozwe na Unreal Moteri 5, ibishushanyo mbonera byari icyerekezo gishya gitinyutse. Yashyize imbere ubworoherane nubunini kurubuga rwa sisitemu.
Amakuru agezweho hamwe na logo ya none
Igishushanyo mbonera kuva muri 2008 cyagumyeho, hamwe na bike byahinduwe kugirango bisobanuke neza. Ikirangantego kiriho ni igihangano cyo kwamamaza minimalist. Irahita imenyekana kwisi yose.
Ubworoherane bwabwo butuma ibintu byinshi bihinduka mubucuruzi. Kuva kumabati kugeza kumatangazo kugeza kumashusho ya porogaramu, ikirango gikora neza.
Akamaro ka Pepsi Ikirangantego
Amateka yikirango cya Pepsi ntarenze urukurikirane rwibishushanyo. Irerekana ubwihindurize bwibishushanyo mbonera ubwabyo.
Kugaragaza Impinduka z'umuco
Buri gishushanyo cyafashe umwuka wigihe cyacyo. Inyandiko ishushanyije yavugaga mu ntangiriro z'ikinyejana cya 20. Isi itinyutse yerekanaga ibyiringiro nyuma yintambara no kwaguka kwisi.
Ikirangantego minimalist yuyu munsi ihuza nisi yacu yihuta, isi-yambere. Irerekana uburyo ibirango bigomba kumenyera kugirango bigume mu biganiro ndangamuco, nkukuntu iherezo ry 'intambara ya konsole' ryerekana impinduka muburyo dutekereza kurubuga rwimikino.
Ikimenyetso cyo Kurushanwa
Urugendo rwa logo ya Pepsi rufitanye isano cyane no guhangana kwayo na Coca-Cola. Buri gishushanyo mbonera cyari ingamba zifatika zo kwitandukanya. Isi itinyutse, isi igezweho yari ikibazo cyibanze kuri Coke ya kera.
Iri rushanwa ryateje udushya mu kwamamaza no kwamamaza mu myaka mirongo. Nubushakashatsi bushimishije muburyo indangamuntu igaragara itera amarushanwa kumasoko.
Umwanzuro: Imbaraga zihoraho z'ishusho
Ikirangantego cya Pepsi kimaze ibinyejana byinshi cyerekana imbaraga zo kumenyekanisha imiterere. Yayoboye neza guhindura ubwiza mugihe ikomeza kumenyekana. Iki kimenyetso cyikimenyetso ni gihamya yatekerejweho, ingamba zifatika.
Nibihe ukunda gutondekanya ikirango cya Pepsi? Kubindi byimbitse mubishushanyo mbonera n'umuco wa pop, shakisha izindi ngingo zacu, nkibisobanuro byacu byizaAmagambo y'abahigi ba Monster 3. Menya ibintu byinshi byubushishozi kurubuga rwacu.
