I-Pepsi Logo: Imbali ye-Iconic Brand Mark
Olona phawu lubalaseleyo lwakha lwenziwa, uphawu lwePepsi belukuhambo olunika umdla nolunesiphithiphithi oluthatha ngaphezulu kwenkulungwane. Ukuvela kwesazisi sophawu lwePepsi-Cola ludidi oluphambili ekuthengiseni nasekuyilweni. Ibonisa ukutshintsha kwezinto ezithandwa ngabathengi kunye ne-brand eqhuba rhoqo ukuze ihlale ifanelekile.
Ukusuka kwiziqalo zayo zeskripthi ezintsonkothileyo ukuya kwiglowubhu encinci yanamhlanje, ukuphindaphinda ngakunye kubalisa ibali. Le dive enzulu iphonononga imbali epheleleyo yelogo yePepsi.
Iziqalo zakwangoko: Ukuzalwa kukaPepsi-Cola
UCaleb Bradham, usokhemisti, wadala "i-Brad's Drink" ngo-1893. Wayibiza ngokuthi yi-Pepsi-Cola ngo-1898. I-logo yasekuqaleni yayisisiko, isikripthi esicacileyo.
Lo mbhalo wawusesikweni kwaye ubonakalisa izimbo zokuchwetheza zelo xesha. Yaseka igama lebrand ngengqiqo yobugocigoci kunye nomgangatho.
I-20th Century Evolution: Ukucokisa uphawu
Embindini we-20th inkulungwane yabona i-Pepsi iqinisa isikhundla sayo njengomdlali omkhulu. I-logo yenzeke utshintsho olubalulekileyo ukuhambelana nomnqweno wayo okhulayo.
Umnqwazi webhotile kunye noYilo ngokutsha
Kwi-1950, u-Pepsi wazisa i-logo ene-cap cap. Olu luyilo lubandakanye iscript ngaphakathi komfuziselo owenziwe ngakumbi. Yayikukushukuma ukuya kumfanekiso omzobo ngakumbi, isimboli ekhumbulekayo.
Uphuculo olongezelelekileyo lwalwenza lula uyilo kuzo zonke ii-1960s. Iscript siye sacoceka ngakumbi, kwaye i-cap emblem yahlaziywa.
Ukungeniswa kwePepsi Globe
Utshintsho olukhulu lwenzeka ngo-1973. U-Pepsi watyhila i-logo entsha: i-globe ye-Pepsi. Olu yilo lwesangqa lubonise iliza elijikelezayo elibomvu, elimhlophe, kunye nebhlowu.
Yayikukumka okukhaliphileyo kwiilogo ezisekwe kwiscript. Iglowubhu ibonise iminqweno yebrendi yehlabathi kunye nenkangeleko yale mihla.
1991: Iglowubhu yafumana i-3D effect kunye ne-dynamic wave. 1998: Ilogo yombhiyozo wekhulu leminyaka yaziswa, yongeza i-gradient encinci. 2003: Uyilo lwaphinde lwacandwa kwakhona, kunye nombala odlamkileyo ngakumbi.
Inkulungwane yama-21: Ubuncinci kunye noNcumo
I-millennium entsha ityhalele iimpawu zibe lula kunye nobuhlobo bedijithali. I-logo ye-Pepsi yayingekho.
UYilo ngokutsha luka-2008: Utshintsho oluphikisanayo
Kwi-2008, u-Pepsi uqalise uphawu olulula kakhulu. Ilaza laliqhelekile ngoku lalincumile, libekwe ngaphakathi kwesangqa. Igama lebhrendi liye lasiwa kwifonti elula, enobumba abancinci ecaleni komfanekiso.
Olu tshintsho lwahlangatyezwa ngeendlela ezahlukeneyo. Abanye bancoma ubuhle bayo banamhlanje, obuncinci. Abanye bavakalelwa kukuba baphulukene nonxibelelwano lwembali yohlobo.
Njengomdlalo omkhulu ofumana uhlengahlengiso olukhulu lomzobo, olufana nelizwe elipeyintwe ngesandla laseJapan elenziwe nge-Unreal Engine 5, ukuyilwa ngokutsha ibingumbono omtsha onesibindi. Ibeke phambili ukulula kunye nokulinganisa kuwo wonke amaqonga edijithali.
Uhlaziyo lwakutsha nje kunye nelogo yangoku
Uyilo oluphambili olusuka kwi-2008 luye lwahlala, kunye ne-tweaks encinci yokucaca kwedijithali. I-logo yangoku ngumsebenzi obalaseleyo wophawu oluncinci. Ibonakala ngoko nangoko kwihlabathi jikelele.
Ukulula kwayo kuvumela ukuguquguquka okumangalisayo kwintengiso. Ukusuka kwiitoti ukuya kwiibhilibhodi ukuya kwii-icon ze-app, uphawu lusebenza ngokugqibeleleyo.
Ukubaluleka kwe-Pepsi Logo Evolution
Imbali yelogo yePepsi ingaphezulu nje koluhlu lweenguqu zoyilo. Ibonisa ukuvela koyilo lwegraphic ngokwayo.
Ukubonakalisa iiShift zeNkcubeko
Uyilo ngokutsha ngalunye lwabamba umoya wexesha lalo. Umbhalo ohonjisiweyo wathetha ekuqaleni kwenkulungwane yama-20. Iglowubhu enesibindi ibonakalise ithemba lasemva kwemfazwe kunye nokwanda kwehlabathi.
I-logo yanamhlanje encinci ihambelana nehlabathi lethu elikhawulezayo, ledijithali lokuqala. Ibonisa ukuba iibrendi kufuneka ziziqhelanise njani ukuze zihlale kwincoko yenkcubeko, kufana nendlela isiphelo 'semfazwe yekhonsoli' ebonisa ngayo utshintsho kwindlela esicinga ngayo ngamaqonga emidlalo.
Uphawu loKhuphiswano lweBrand
Uhambo lwelogo yePepsi lunxulunyaniswa ngokunyanisekileyo nokukhuphisana kwayo neCoca-Cola. Uyilo ngokutsha ngalunye yayilinyathelo leqhinga lokuzahlula. Iglowubhu yanamhlanje enesibindi yayilucelomngeni olungqalileyo kumbhalo wamandulo kaCoke.
Olu khuphiswano luqhube izinto ezintsha kuzo zombini iintengiso kunye nokuthengisa amashumi eminyaka. Luphando olunika umdla kwindlela isazisi esibonwayo esilukhuthaza ngayo ukhuphiswano lwemarike.
Isiphelo: Amandla okunyamezela oMfanekiso
Uhambo lwenkulungwane ye-Pepsi logo lubonisa amandla ophawu oluguqukayo. Ihambe ngempumelelo ekutshintsheni i-aesthetics ngelixa igcina ukuqondwa okungundoqo. Olu phawu lomfanekiso lububungqina bokuzivelela koyilo olucingisisiweyo.
Yeyiphi eyona nto uyithandayo kwilogo yePepsi? Ukuntywila nzulu ngakumbi kuyilo lwe-iconic kunye nenkcubeko yepop, hlola amanye amanqaku ethu, njengophononongo lwethu olunamandlaAmabali eMonster Hunter 3. Fumanisa umxholo onengqiqo ngakumbi ngaphandle komthungo kwibhlog yethu.
