Pepsi Logo: Abakɔsɛm a Ɛfa Ahyɛnsode a Ɛyɛ Agyiraehyɛde Ho
Agyiraehyɛde a ɛyɛ nwonwa sen biara a wɔayɛ pɛn no mu biako, Pepsi ahyɛnsode no akɔ akwantu a ɛyɛ anigye na basabasayɛ wom a ɛboro mfe ɔha mu. Pepsi-Cola ahyɛnsodeɛ no nkɔsoɔ yɛ masterclass wɔ aguadi ne adwini mu. Ɛda nea adetɔfo ani gye ho a ɛresakra ne ɔpɛ a ahyɛnsode no wɔ bere nyinaa sɛ ɛbɛkɔ so ayɛ nea ɛfata adi.
Efi ne nkyerɛwee mfiase a ɛyɛ nwonwa so kosi nnɛyi wiase a ɛyɛ ketewaa bi so no, nsɛm a wɔsan yɛ no biara ka asɛm bi. Saa asuguare a emu dɔ yi hwehwɛ Pepsi ahyɛnsode no abakɔsɛm a edi mũ mu.
Mfiase Mfiase: Pepsi-Cola Awo
Caleb Bradham, nnuruyɛfo, yɛɛ "Brad's Drink" wɔ afe 1893. Ɔsesaa ne din Pepsi-Cola wɔ afe 1898. Na mfitiase ahyɛnsode no yɛ amanne kwan so, nkyerɛwee a wɔayɛ no fɛfɛɛfɛ.
Ná saa nkyerɛwee yi yɛ nea wɔahyɛ da ayɛ na na ɛda sɛnea wɔkyerɛw nsɛm wɔ saa bere no mu adi. Ɛde ahyɛnsode no din sii hɔ denam adwene a ɛne sɛ ɛyɛ nwonwa na ɛyɛ papa so.
Afeha a Ɛto so 20 Nkɔso: Brand no a Wɔbɛtew Ahorow
Afeha a ɛto so 20 mfinimfini no, Pepsi hyɛɛ ne gyinabea mu den sɛ adwumakuw titiriw. Wɔyɛɛ nsakrae kɛse wɔ ahyɛnsode no mu ma ɛne ne botae a ɛrenya nkɔanim no hyiae.
Bottle Cap ne Nneɛma a Wɔayɛ no Foforo
Wɔ 1950 mu no, Pepsi de ahyɛnsode bi a wɔde toa bi akata so bae. Saa nhyehyɛe yi de nkyerɛwee no kaa agyiraehyɛde bi a wɔahyehyɛ no yiye mu. Ná ɛyɛ adeyɛ a ɛkɔ sɛnkyerɛnnede a ɛyɛ mfonini kɛse, a wɔbɛkae so.
Nsakrae foforo a wɔyɛe no maa adwini no yɛɛ mmerɛw wɔ 1960 mfe no nyinaa mu. Nkyerɛwee no bɛyɛɛ nea ɛho tew, na wɔmaa cap agyiraehyɛde no yɛɛ mmerɛw.
Pepsi Globe no Nnianim Asɛm
Nsakrae kɛse bi sii wɔ 1973. Pepsi daa ahyɛnsode foforo adi: Pepsi wiase nyinaa. Ná asorɔkye kɔkɔɔ, fitaa, ne bruu a ɛrehuruhuruw wɔ saa adwini kurukuruwa yi mu.
Ná ɛyɛ akokoduru a wɔde twe wɔn ho fi ahyɛnsode ahorow a egyina nkyerɛwee so no ho. Wiase nyinaa yɛɛ brand no amanaman ntam apɛde ne nnɛyi adwene ho sɛnkyerɛnne.
1991: Wiase nyinaa nyaa 3D nkɛntɛnso ne asorɔkye a ɛyɛ nnam kɛse. 1998: Wɔde mfirihyia ɔha afahyɛ agyiraehyɛde bi bae, na ɛde ɔkwan a ɛkɔ soro kakra kaa ho. 2003: Wɔsan yɛɛ adwini no petee, na wɔde kɔla ahorow a ɛyɛ hyew kɛse dii dwuma.
Afeha a Ɛto so 21: Minimalism ne Ɔserew
Mfe apem foforo no piapiaa nneɛma a wɔde di dwuma no kɔɔ nneɛma a ɛnyɛ den ne dijitaal adamfofa so. Na Pepsi ahyɛnsode no nso nyɛ nea ɛka ho.
2008 Redesign: Nsakrae a Akyinnyegye Ba
Wɔ afe 2008 mu no, Pepsi de ahyɛnsode bi a wɔayɛ no mmerɛw koraa bae. Afei de na asorɔkye a wonim no yiye no yɛ serew, a wɔde ahyɛ kurukuruwa bi mu. Wɔde brand din no kɔɔ nkyerɛwde nketewa a ɛnyɛ den so wɔ ahyɛnsode no nkyɛn.
Wɔde nneyɛe ahorow a adi afra hyiaa nsakrae yi. Ebinom kamfoo ne nnɛyi, afɛfɛde a ɛnyɛ ketewaa bi. Afoforo tee nka sɛ ɛhweree abakɔsɛm mu abusuabɔ a ɛda ahyɛnsode no ntam no.
Te sɛ agoru kɛse bi a wonya mfonini mu nsakrae kɛse, te sɛ wiase a wɔde nsa ayɛ a Japan de Unreal Engine 5 ayɛ no, na sɛnea wɔsan yɛe no yɛ anisoadehu foforo a ɛyɛ akokoduru. Ɛde nea ɛyɛ mmerɛw ne nea wobetumi ayɛ no kɛse dii kan wɔ dijitaal nhyiam ahorow so.
Nnansa yi Nsakrae ne Mprempren Logo
Nsusuwii titiriw a efi afe 2008 no da so ara wɔ hɔ, a wɔayɛ nsakrae nketenkete ama dijitaal pefeeyɛ. Mprempren ahyɛnsode no yɛ adwuma a ɛyɛ nwonwa a wɔde yɛ minimalist branding. Wotumi hu no ntɛm ara wɔ wiase nyinaa.
Sɛnea ɛyɛ mmerɛw no ma wotumi yɛ nneɛma pii wɔ aguadi mu a ɛyɛ nwonwa. Efi nkankyee so kosi dawurubɔ nkrataa so kosi app ahyɛnsode so no, ahyɛnsode no yɛ adwuma pɛpɛɛpɛ.
Nea Pepsi Logo Adannandie no Ho Hia
Pepsi ahyɛnsodeɛ no abakɔsɛm nyɛ nsakraeɛ a ɛba wɔ adwini mu ara kwa. Ɛda mfoniniyɛ ankasa nkɔso adi.
Amammerɛ mu Nsakrae a Ɛda no adi
Nsusuwii biara a wɔsan yɛe no gyee ne bere so honhom. Nkyerɛwee a wɔayɛ no fɛfɛɛfɛ no kasa faa afeha a ɛto so 20 mfiase mu nhyehyɛe ho. Wiase nyinaa a na akokoduru wom no daa ɔko no akyi anidaso ne wiase nyinaa ntrɛwmu adi.
Ɛnnɛyi ahyɛnsode a ɛyɛ ketewaa bi no ne yɛn wiase a ɛkɔ ntɛmntɛm, dijitaal-di kan no hyia. Ɛkyerɛ sɛnea ɛsɛ sɛ nnwumakuw a wɔyɛ nneɛma no yɛ nsakrae na ama wɔakɔ so atra amammerɛ mu nkɔmmɔbɔ no mu, te sɛ sɛnea ‘console ɔko’ no awiei da nsakrae a aba wɔ sɛnea yesusuw agodie akwan ho no adi no ara pɛ.
Brand Rivalry ho Agyiraehyɛde
Pepsi ahyɛnsode no akwantu no ne akansi a ɛne Coca-Cola di no wɔ abusuabɔ ankasa. Ná nhyehyɛe foforo biara a wɔyɛe no yɛ ɔkwan a wɔfa so yɛ ade a wɔde bɛda nsow. Ná nnɛyi wiase nyinaa a ɛyɛ akokoduru no yɛ asɛnnennen tẽẽ ma Coke nkyerɛwee a wɔagye din no.
Saa akansi yi ama wɔayɛ nneɛma foforo wɔ ahyɛnsode ne aguadi nyinaa mu mfe du du pii ni. Ɛyɛ asɛm a ɛyɛ anigye a wɔayɛ ho nhwehwɛmu wɔ sɛnea aniwa so nipasu ma gua so akansi yɛ kɛse.
Awiei: Tumi a Ɛtra hɔ Daa a Ahyɛnsode Bi Wɔ
Pepsi ahyɛnsode no mfe ɔha akwantu no da tumi a ɛwɔ ahyɛnsode a ɛsakra no mu adi. Atumi akɔ afɛfɛde a ɛresakra no mu yiye bere a ɛkɔ so kura nea wogye tom titiriw no mu. Saa agyiraehyɛde a ɛyɛ agyiraehyɛde yi yɛ adanse a ɛkyerɛ sɛ wɔasusuw nneɛma ho, na wɔde ɔkwan a wɔfa so yɛ adwuma no dannan.
Dɛn ne iteration a w’ani gye ho paa wɔ Pepsi logo no ho? Sɛ wopɛ sɛ wopɛ sɛ wokɔ iconic design ne pop amammerɛ mu kɔ akyiri a, hwehwɛ yɛn nsɛm afoforo no mu, te sɛ yɛn nhwehwɛmu a ɛyɛ hyew a yɛasusuw ho wɔMonster Hunter Stories 3. Hwehwɛ nhumu pii nsɛm a ɛnyɛ den wɔ yɛn blog so.
