I-Adobe izokhokha i-$75 Million Settlement ecaleni lemali yokukhansela
Entuthukweni enkulu yokuvikela abathengi, i-Adobe ivumile ukukhokha imali eshisiwe engu-$75 million. Lokhu kulungisa icala lombuso elimangalela ukuthi inkampani enkulu yesofthiwe isebenzise imikhuba yokubhalisa ekhohlisayo. Icala likahulumeni wase-US lisole i-Adobe ngokwenza okubhaliselwe kube nzima ukukukhansela ngenhloso ngenkathi ifihla izimali ezibalulekile zokunqanyulwa kwangaphambi kwesikhathi kumakhasimende ayo e-Creative Cloud.
Umongo Wesikhalazo Sikahulumeni Esimelene ne-Adobe Lifakwe ngoJuni 2024 nguMnyango Wezobulungiswa wase-US, icala lethule isithombe esiqinile sezinqubo zebhizinisi ze-Adobe. Izinsolo eziyinhloko kwakuwukuthi i-Adobe yephule imithetho yenhlangano yokuvikela abathengi. Ngokucacile, isikhalazo siqondise ezinhlelweni zokubhaliselwe "ezikhokhelwa minyaka yonke ezikhokhelwayo" zenkampani. Uhulumeni uthe i-Adobe yehlulekile ukudalula kahle imigomo yenkontileka ebalulekile. Okuphawuleka kakhulu, lokhu kufaka phakathi izimali ezinkulu ezikhokhiswa ukukhansela ngaphambi kwesikhathi. Lokhu kungabi namfihlo kusolakala ukuthi kushiye abathengi besebumnyameni mayelana nokuzibophezela kwangempela kwezezimali.
Inqubo Yokukhansela "Enzima". Ngaphandle kwezimali ezifihliwe, icala lichaze inqubo yokukhansela enzima kakhulu. Ababhalisile abafuna ukuqeda izinhlelo zabo baphoqeleke lokho izikhulu ezikubiza ngokuthi inqubo "enzima neyinkimbinkimbi". Le nqubo yakhelwe ukunqanda ukukhansela futhi icuphe abasebenzisi. Kubikwa ukuthi amakhasimende abhekane nezinyathelo eziningi, amamenyu adidayo, kanye neminikelo yokugcinwa ephindaphindiwe. Umgomo bekuwukukhungathekisa abasebenzisi ukuthi bayeke futhi baqhubeke nezinkokhelo zabo. Lo mkhuba walimaza ngokuqondile ukukhetha nenkululeko yabathengi.
"Ukuqamekela" Kwezinkokhelo Zokuqedwa Kwangaphambi kwesikhathi Mhlawumbe isimangalo esilimaza kakhulu kwakuyizinsolo zokuthi abathengi "abaqamekeli." Abasebenzisi abazulazule enqubweni yokukhansela enzima babe sebeshaywa ngezinkokhelo zokunqanyulwa kwangaphambi kwesikhathi ezingalindelekile. Lezi zimali ngokuvamile ziba ngu-50% yenani lenkontileka elisele. Icala lithe amakhasimende awanaso isexwayiso esicacile mayelana nalezi zindleko lapho ebhalisa. Lesi sijeziso sezimali esimangalisayo siguqule ukukhanselwa kokubhaliselwe kwaba uvivinyo olubizayo. Ikhiye ngempumelelo abasebenzisi kumasevisi abangasawafuni.
Imithelela ye-$75 Million Settlement Isivumelwano se-Adobe sokukhokha amaRandi ayizigidi ezingu-75 siwukunqoba okubalulekile kokugcinwa kwemithetho. Nakuba kungekona ukuvuma icala, ukunxeshezelwa kumelela ukuvunyelwa okukhulu. Kubonisa ushintsho endleleni izinkampani ezibhaliselwe zingaphendulwa ngayo. Isijeziso sezezimali sisebenza njengesivimbelo ezenzweni ezifanayo kuyo yonke imboni yezobuchwepheshe. Igcizelela ukuthi ukuvuselela okuzenzakalelayo okudidayo kanye nezinkokhelo ezifihliwe kuzobhekwana nokuhlolwa kwezomthetho. Izinhlangano ezilwela amalungelo abathengi zithatha isinyathelo esiqinile.
Izinguquko ezingaba khona ze-Adobe kanye Nomkhakha Lokhu kulungiswa kuzophoqa i-Adobe ukuthi ilungise kabusha uhlelo lwayo lokuphatha okubhaliselwe. Singalindela izinguquko ezimbalwa ezibalulekile ukuze siqinisekise ukuthobelana nokwakha kabusha ukwethembana: Ukudalula Okucace Kakhudlwana: Incazelo engaphambili, engadideki yazo zonke izinkokhelo, okuhlanganisa nezindleko zokunqanyulwa kwangaphambi kwesikhathi. Ukukhansela Okwenziwa Lula: Inqubo eqondile, elula njengokubhalisa, engase itholakale ku-inthanethi ngokuchofoza okumbalwa. Izikhumbuzi Ezisebenzayo: Izaziso ngaphambi kokuvuselela ngokuzenzakalela nezixwayiso ezicacile zokuzibophezela zonyaka. I-Industrial-Wide Ripple Effects: Ezinye izinkampani ze-SaaS cishe zizobuyekeza imikhuba yazo ukuze zigweme amacala afanayo.
Isithombe Esikhulu: Ukukhanyela Emnothweni Wokubhalisa Leli cala akusona isigameko sodwa. Igqamisa ukushuba okukhulayo "kumnotho wokubhalisa" wedijithali. Izinkampani zivame ukubeka phambili imali engenayo ephindelelayo kunobudlelwano obungafihli bamakhasimende. Leli cala libeka isibonelo sokubathwesa icala. Abathengi baya ngokuya bekhungatheka ngamagama afiphele kanye nokuphuma okunzima. Lesi sivumelwano sibanikeza amandla okufuna okungcono. Iqinisa isimiso sokuthi izinsiza kufanele kube lula ukuzishiya uma zingasanikezi inani. Njengoba nje abasebenzisi befuna ukulawula ukuzizwisa kwabo kwedijithali—njengokwazi ukuhlela iphrofayela yakho yokunambitha ku-Spotify ukuze ulawule izincomo—bafuna nokulawula izibopho zabo zezezimali. Ukungafihli kuba yizinga okungaxoxiswana ngalo.
Ungazivikela Kanjani Njengomthengi Nakuba lokhu kulungiswa kuwukuwina, abathengi kufanele bahlale beqaphile. Hlala ufunda imibhalo emihle ngaphambi kokubhalisela noma iyiphi isevisi. Bheka ngqo izinqubomgomo zokukhansela kanye nezindleko zokuqeda ngaphambi kwesikhathi. Setha izikhumbuzi zekhalenda mahhalaukuphela kwesilingo nokuvuselelwa konyaka. Sebenzisa amakhadi esikweletu abonakalayo anemikhawulo yemali ekubhaliseni okuku-inthanethi. Ukuqonda amalungelo akho kuyisinyathelo sokuqala sokuvikela isikhwama sakho semali.
Isiphetho: Ukunqoba Kokucaciswa Kwabathengi Isivumelwano sika-$75 million esiphakathi kwe-Adobe nohulumeni wase-US siphawula isikhathi esibalulekile. Ilwela ilungelo lokucacisa imigomo kanye nokukhansela kalula endaweni yemakethe yedijithali. Kumabhizinisi, umlayezo ucacile: ukubeka izinto obala kubaluleke kakhulu. Njengoba imodeli yokubhalisa iqhubeka nokuba namandla, leli cala lingase likhuthaze ukucutshungulwa okwengeziwe. Kuyisikhumbuzo sokuthi izinkampani kufanele zidizayine inkululeko yamakhasimende, hhayi nje ukugcinwa. Inkathi yezimali ezifihliwe kanye nezindawo zokuphuma eziyinkimbinkimbi sibheke ekushoneni kwelanga. Kwa-Seemless, sikholelwa kokuhlangenwe nakho okudijithali okucacile, okufanelekile, nokusebenziseka kalula. Hlala unolwazi mayelana namalungelo akho omthengi kanye nezinqubomgomo zobuchwepheshe ezilolonga umhlaba wakho we-inthanethi. Hlola imininingwane eyengeziwe kubhulogi yethu ukuze uzulazule endaweni yedijithali ngokuzethemba.
