I-Adobe izakuhlawula i-75 yezigidi zeerandi kwiSimangalo soMrhumo wokuCima
Kuphuhliso olukhulu lokhuseleko lwabathengi, i-Adobe ivumile ukuhlawula i-75 yezigidi zeerandi zokuhlala. Oku kusombulula isimangalo somanyano esityhola isigebenga sesoftware siphumeze izenzo zorhumo ezikhohlisayo. Isimangalo sikarhulumente wase-US sityhola i-Adobe ngokwenza imirhumo ngenjongo yokuba nzima ukuyirhoxisa ngelixa ifihla imirhumo ebalulekileyo yokuphelisa kwangoko kubathengi bayo beCreative Cloud.
Undoqo wesikhalazo sikaRhulumente esichasene ne-Adobe Ifakwe ngoJuni 2024 liSebe lezoBulungisa lase-US, isimangalo sabonisa umfanekiso ocacileyo wezenzo zoshishino ze-Adobe. Isityholo esisembindini yayikukuba i-Adobe yaphula imithetho yokhuselo lwabathengi. Ngokukodwa, isikhalazo sijolise kwizicwangciso zobhaliso zenkampani "ezihlawulwa rhoqo ngenyanga". Urhulumente uthe i-Adobe ayiphumelelanga ukuchaza ngokufanelekileyo imiqathango yekontraki ebalulekileyo. Okubaluleke kakhulu, oku kubandakanya iimali ezinkulu ezihlawuliswa ukurhoxiswa kwangoko. Oku kungabikho elubala kutyholwa ukuba kushiye abathengi besebumnyameni malunga nokuzibophelela kokwenyani kwezemali.
Inkqubo "Enzima" yokuCima Ngaphandle kwemirhumo efihliweyo, ityala lichaza inkqubo yokurhoxisa enzima kakhulu. Ababhalisi abafuna ukuphelisa izicwangciso zabo baye banyanzeliswa ngento amagosa ayibiza ngokuba “yinkqubo enzima nentsonkothileyo”. Le nkqubo yenzelwe ukuthintela ukurhoxiswa kunye nomgibe abasebenzisi. Abathengi baye bajongana namanyathelo amaninzi, iimenyu ezibhidayo, kunye nezibonelelo eziphindaphindiweyo zokugcina. Injongo yayikukudanisa abasebenzisi ukuba bayeke kwaye baqhubeke neentlawulo zabo. Esi senzo sonakalise ngokuthe ngqo ukhetho kunye nenkululeko yabathengi.
"Ukulalela" kweMirhumo yokuphelisa kwangethuba Mhlawumbi elona bango lonakalisekileyo sisityholo sabathengi "abalaleleyo." Abasebenzisi abaye bajonga inkqubo yokurhoxisa enzima baye babethwa ngeemali ezingalindelekanga zokuphelisa kwangoko. Ezi ntlawulo zidla ngokuba ngama-50% exabiso lekhontrakthi eseleyo. Isimangalo sathi abathengi abanaso isilumkiso esicacileyo malunga nezi ntlawulo xa bebhalisa. Esi sohlwayo sezemali esothusayo siguqule ukurhoxiswa komrhumo kube yinto ebiza imali eninzi. Ivale ngokufanelekileyo abasebenzisi kwiinkonzo abangasazifuniyo.
Iimpembelelo ze-75 yezigidi zeerandi zokuhlala Isivumelwano se-Adobe sokuhlawula i-75 yezigidi zeedola luloyiso olubalulekileyo lonyanzeliso lolawulo. Ngelixa ingekuko ukuvuma ityala, ulungiso lubonisa umnyinyiva omkhulu. Ibonisa utshintsho kwindlela iinkampani ezisekwe kwimirhumo ezinokuphendula ngayo. Isohlwayo semali sisebenza njengesithintelo kwizenzo ezifanayo kulo lonke ishishini lobugcisa. Igxininisa ukuba ukuhlaziywa okuzenzekelayo kunye neentlawulo ezifihliweyo kuya kujongwa ngokusemthethweni. Ii-arhente zamalungelo abathengi zithatha amanyathelo angqongqo.
Utshintsho olunokwenzeka kwi-Adobe kunye noShishino Olu lungiso luya kunyanzela i-Adobe ukuba ilungise inkqubo yolawulo lobhaliso. Sinokulindela utshintsho olungundoqo oluninzi ukuqinisekisa ukuthotyelwa kunye nokwakha kwakhona ukuthembana: Inkcazo ecacileyo: Phambili, ingcaciso engacacanga yazo zonke iintlawulo, kubandakanywa neentlawulo zokuphelisa kwangoko. Ukucinywa okuLula: Inkqubo ethe ngqo, elula njengokubhalisa, enokubakho kwi-intanethi ngokuchofoza okumbalwa. Izikhumbuzi eziSebenzayo: Izaziso ngaphambi kokuhlaziywa okuzenzekelayo kunye nezilumkiso zokuzibophelela ezicacileyo zonyaka. I-Industry-Wide Ripple Effects: Ezinye iinkampani ze-SaaS ziya kuphonononga iindlela zazo zokuthintela amatyala afanayo.
Owona Mfanekiso Mkhulu: Ukungafihli kuQoqosho loMrhumo Eli tyala ayisosiganeko sodwa. Ibonisa ukuxhatshazwa okukhulayo kwi-digital "subscription economy." Iinkampani zihlala zibeka phambili ingeniso ephindaphindiweyo kunobudlelwane obucacileyo babathengi. Eli tyala limisela umzekelo wokubamba uxanduva. Abathengi baya bekhungatheka ngakumbi ngamagama acacileyo kunye nokuphuma kunzima. Olu lungiso lubaxhobisa ukuba bafune ngcono. Iqinisa umgaqo wokuba iinkonzo kufuneka kube lula ukushiya ukuba azisaboneleli ngexabiso. Kanye njengokuba abasebenzisi befuna ukulawula amava abo edijithali-njengokukwazi ukuhlela iProfayile yakho yeNcasa kwiSpotify ukulawula iingcebiso-bakwafuna ulawulo kwizibophelelo zabo zemali. Ukwenza izinto elubala kuba ngumgangatho ekungaxoxiswana ngawo.
Uzikhusela njani njengoMthengi Ngelixa olu lungiso luyimpumelelo, abathengi kufuneka bahlale bephaphile. Soloko ufunda umbhalo ocolekileyo phambi kokurhuma kuyo nayiphi na inkonzo. Jonga ngokukodwa imigaqo-nkqubo yokurhoxisa kunye neentlawulo zokuphelisa kwangoko. Seta izikhumbuzi zekhalenda simahlaukuphela kovavanyo kunye nohlaziyo lonyaka. Sebenzisa amakhadi okuthenga ngetyala anemilinganiselo yenkcitho yokurhuma kwi-intanethi. Ukuqonda amalungelo akho linyathelo lokuqala ekukhuseleni isipaji sakho.
Ukuqukumbela: Ukuphumelela kwingcaciso yoMthengi I-75 yezigidi zeerandi zokuhlala phakathi kwe-Adobe kunye norhulumente wase-US ibonisa umzuzu obalulekileyo. Ilwela ilungelo lokucacisa imigaqo kunye nokurhoxiswa ngokulula kwimarike yedijithali. Kumashishini, umyalezo ucacile: ukucaca kubaluleke kakhulu. Njengoko imodeli yobhaliso iqhubeka ukongamela, eli tyala liya kukhuthaza ukuphononongwa ngakumbi. Sisikhumbuzo sokuba iinkampani kufuneka ziyile inkululeko yabathengi, hayi nje ukugcina. Ixesha lemirhumo efihliweyo kunye nokuphuma okuyinkimbinkimbi kujongene nokutshona kwelanga. KwaSeemless, sikholelwa kulwazi olucacileyo, olunobulungisa, kunye nokusebenziseka kakuhle kwedijithali. Hlala unolwazi malunga namalungelo akho omthengi kunye nemigaqo-nkqubo yetekhnoloji ebumba ilizwe lakho le-intanethi. Jonga ulwazi olungakumbi kwibhlog yethu ukujonga ubume bedijithali ngokuzithemba.
