Wamkelekile kuqoqosho lwabadali, apho ilizwi lakho, ubugcisa bakho, kunye noluntu lwakho luyeyona asethi yakho inkulu. Njengomyili, impembelelo, okanye umnini wamashishini amancinci, kusenokwenzeka ukuba ujija amaqonga amaninzi-i-Instagram, iYouTube, iTikTok, iipodcasts-ukunxibelelana nabaphulaphuli bakho. Kodwa ngaba ukhe wawaqwalasela amandla amakhulu ehleli ngokuzolileyo kwiibhokisi zabalandeli bakho? Ukuthengisa nge-imeyile kuhlala yenye yezona ndlela zisebenzayo nezithe ngqo zokwakha ubudlelwane obuhlala buhleli kunye nabaxhasi bakho, ukuqhuba iintengiso zeemveliso okanye iinkonzo zakho, kunye nokwenza iqonga olakho ngokwenyani. Esi sikhokelo siya kuhamba nawe ukuba kutheni i-imeyile ibalulekile kubadali kwaye ikunike amanyathelo asebenzayo, anokuthatha amanyathelo okwakha uluhlu lwakho kunye nee-imeyile zobuchwephesha abaphulaphuli bakho abaya kuthanda ukuzivula.
Kutheni ukuthengisa nge-imeyile kuyinto engaxoxiswana ngayo kubadali Cinga ngeqonga lakho lemidiya yoluntu oyithandayo. Ngoku khawufane ucinge ukuba itshintshe i-algorithm yayo ngomso, inciphisa ukufikelela kwakho ngama-80%. Okanye okubi ngakumbi, yanyamalala ngokupheleleyo. Uyoyikeka, akunjalo? Abalandeli bakho bemidiya yoluntu ngabaphulaphuli obaqeshisayo. Uluhlu lwakho lwe-imeyile ngabaphulaphuli bakho. Ingumgca othe ngqo kubantu abaye bathi ngokusebenzayo, "Ewe, ndifuna ukuva ngakumbi kuwe." Olu kufikelela ngokuthe ngqo luguqulela kwiinzuzo ezinamandla. Uthethathethwano oluPhezulu kunye noGuquko: I-imeyile ihlala inezinga eliphezulu lokuguqulwa kunemidiya yoluntu. Xa umntu engena kuluhlu lwakho, bangumhlobo ofudumeleyo, obandakanyekayo ngakumbi. Unxibelelwano loBungqina be-algorithm: Ii-imeyile zakho zihlala ngqo kwibhokisi yemiyalezo engenayo yababhalisi. Awukhuphisani nevidiyo yomdaniso wentsholongwane engaqhelekanga ukuba ihoywe (ubuncinci, hayi ngokuthe ngqo!). Gxininisa iiBonds zoLuntu: Incwadana yeendaba ivakalelwa ngakumbi kwaye isondelelene ngaphezu kweposi yoluntu. Lithuba lakho lokwabelana ngeengcinga ezinzulu, amabali angasemva kwescene, kunye nomxholo okhethekileyo. Ukwenza imali ngokuthe ngqo: Uluhlu lwakho lelona jelo lakho lilungileyo lokuthengisa. Uphehlelela imveliso entsha yedijithali, ikhosi, okanye ukunika inkonzo? Ababhalisi bakho be-imeyile baya kuba ngabathengi bakho bokuqala nabona banyanisekileyo.
Amanyathelo Akho Okuqala: Ukwakha Isiseko Esiluqilima Ngaphambi kokuba uthumele i-imeyile enye, kufuneka umise isiseko sakho. Ungakhathazeki—oku akubobuchule njengoko kuvakala. Ukulandela la manyathelo kuya kongela intloko ebuhlungu kamva.
Khetha uMboneleli weNkonzo ye-imeyile oLungileyo (ESP) Le yisoftware yakho yentengiso ye-imeyile. Udinga enye evumelana nabadali, efikelelekayo kuluhlu olukhulayo, nekulula ukuyisebenzisa. Jonga iimpawu ezifana ne-automation, iifomu zokubhalisa ezinokwenziwa ngokwezifiso, kunye nohlalutyo oluhle. Iinketho ezidumileyo zabaqalayo ziquka ConvertKit, MailerLite, kunye neFlodesk. Uninzi lunikezela ngezicwangciso zasimahla kubabhalisi bakho bokuqala abangama-500-1000.
Cwangcisa iMazibuthe yakho yeNkokeli engenakunqandwa Kutheni kufuneka umntu akunike idilesi yakhe ye-imeyile exabisekileyo? Kufuneka unikezele ngexabiso elicacileyo ngaphambili-oku kubizwa ngokuba yimagnethi ekhokelayo okanye inkuthazo yokungena. Ifanele ibe luloyiso olukhawulezayo olusombulula ingxaki ethile kumlandeli wakho ofanelekileyo. Umzekelo: Umfoti unokubonelela "Ii-Presets ze-Lightroom zam ezi-5 endiziThandayo." Umqeqeshi wempilo unokubonelela "Isicwangciso seSidlo se-7-Day Beginner." Umbhali unokwabelana "ngePhepha loMsebenzi lokuPhuhlisa umlinganiswa wam." Yenze ixabiseke, ihambelane ne-niche yakho, kwaye kulula ukuyisebenzisa.
Yazisa iFom yakho yokubhalisa kuyo yonke indawo Nje ukuba unayo i-ESP yakho kunye nemagnethi ekhokelayo, yenza kube lula ukuba abantu babhalise. Beka ifom yokubhalisa kwiphepha lasekhaya lewebhusayithi yakho kunye nephepha elizinikeleyo elithi "Incwadana yeendaba". Yikhuthaze kwi-bios yakho yemidiya yoluntu kwaye ngamanye amaxesha kumabali akho okanye iiposti. Isicwangciso esilumkileyo kukusebenzisa isixhobo se-link-in-bio esifana ne-Seemless ukwenza iphepha lokumisa eligciniweyo elibonisa ikhonkco lakho lokubhalisa kwi-newsletter kunye nomxholo wakho wamva nje kunye namanye amakhonkco abalulekileyo. Oku kuguqula i-bio ye-static ibe yindawo yokuguqula enamandla.
Ukwenza ii-imeyile Abaphulaphuli bakho bafuna ukuFunda Ngoku ngenxalenye yolonwabo: ukwenza ii-imeyile ngokwazo. Undoqo kukubaluleka, ukungaguquguquki, kwaye ngokuqinisekileyo wena.
Fumana isingqisho sakho sokuthumela (Ukuhambelana ngundoqo) Kungcono ukuthumela i-imeyile enye emnandi ngenyanga, nyanga zonke, kunokuthumela ezine kwiveki enye kwaye unyamalale iinyanga ezintandathu. Khetha ucwangciso onokulugcina ngokusengqiqweni—veki nganye, kabini ngeveki, okanye ngenyanga—uze unamathele kulo. Abaphulaphuli bakho baya kulindela kwaye bajonge phambili kuyo.
Lawula Iindidi ezimbini ze-imeyile ezingundoqo Isicwangciso sakho se-imeyile kufuneka sidibanise iindidi ezimbini eziphambili zomxholo: Incwadana yeNdaba yoSasazo: Olu luhlaziyo lwakho lwesiqhelo, olupakishwe ngexabiso. Yakhe ngentshayelelo yakho, ii-2-3 eziphambili zomxholo obalulekileyo (iingcebiso,ulwazi, amabali), kunye nokubizelwa-esenzweni okucacileyo (umzekelo, "Phendula kule imeyile kwaye undixelele ..." okanye "Jonga isithuba sam seblogi entsha"). I-imeyile yeNtengiso: Oku kuxa unento oyithengisayo okanye yokuyisungula. Umthetho wegolide? Nikeza ixabiso elikhulu kuqala. Ulandelelwano lwentengiso kufuneka lufundise kwaye lwakhe uchulumanco phambi kokuba ucele ukuthengiswa. Kwikhosi entsha, ungathumela ii-imeyile ezintathu: enye ifundisa ingqikelelo engundoqo, enye yabelane ngesifundo esingumzekelo, kwaye enye ekugqibeleni ivule iingcango zokubhalisa.
Bhala iMilayini yeSifundo soMbulali & Nezihloko zangaphambili Umgca wesihloko sakho kunye ne-preheader (isicatshulwa esifutshane esisishwankathelo esilandelayo kwiibhokisi zemiyalezo engenayo) simisela ukuba i-imeyile yakho iyavulwa. Yiba cacileyo, unike umdla, okanye uqhutywa yinzuzo. Waphephe amagama e-spammy afana nokuthi "MAHHALA" kuzo zonke iikepusi okanye "Kuqinisekisiweyo." buthathaka:"Iposti yam entsha" Strong: "Impazamo enye endiyenzileyo yokudubula (kunye nendlela yokuyiphepha)" Okunamandla: "Umbuzo wakho malunga nemveliso, uphendulwe 👇"
Ukukhulisa Uluhlu Lwakho kunye neMpumelelo yokulinganisa Ukwakha uluhlu lwakho yinkqubo eqhubekayo, kwaye ukuqonda i-metrics yakho kuya kukunceda uphucule ngokuhamba kwexesha.
Amaqhinga Okukhula Ngaphaya kweFom yoBhaliso oluSisiseko Ukusebenzisana: Iqabane kunye nomdali kwi-niche ehambelanayo ye-giveaway okanye i-co-hosted webinar apho ababhalisi bayitikiti lokungena. Ukuphuculwa koMxholo: Nikela ngesixhobo esithile, esinzulu-nzulu esinxulumene nebhlog edumileyo okanye ividiyo yeYouTube (umzekelo, "Khuphela itemplate yespredishithi esipheleleyo esikhankanywe kwividiyo"). Mema Abantu ukuba Bangene: Sukuba neentloni! Xela incwadana yakho yeendaba ngomlomo kwiipodcasts okanye iividiyo, kwaye ubandakanye iCTA ebonakalayo kwimizobo yevidiyo yakho.
Iimetriki ezibaluleke ngokwenene kubaQalayo Musa ukonganyelwa yidatha. Gxininisa kwezi ntathu iimetriki eziphambili kwideshibhodi ye-ESP yakho: Ixabiso lokuvula: Ipesenti yababhalisi abavule i-imeyile yakho. Oku kuvavanya impumelelo yomxholo wakho. Imiyinge yoshishino iyahluka, kodwa i-20-40% yinjongo elungileyo yokuqala. I-Click-Through Rate (CTR): Ipesenti ecofa ikhonkco ngaphakathi. Oku kulinganisa indlela ukubandakanya umxholo wakho kunye ne-CTA. Ireyithi yokungabhalisi: Inani elincinci lokungabhalisi ngokuthumela nganye liqhelekile. Ukuba iyakhula, jonga umxholo wakho wamva nje- ngaba uye waphambuka kwisithembiso sakho esisisiseko?
Ukuqukumbela: I-Inbox Yakho, Uluntu Lwakho, Ikamva Lakho Ukuqala uluhlu lwe-imeyile lolona tyalo-mali lwexesha elide onokuthi ulwenze kuhambo lwakho lomdali. Kukususa ekubeni ube kwinceba yamaqonga ukuya ekwakheni i-asethi ezinzileyo, enokuthenjwa. Khumbula, oku kumalunga nokukhuthaza uluntu, hayi nje usasazo. Yiba ngonyanisekileyo, ube luncedo, kwaye ungaguquguquki. Intembeko oyakhayo kwi-inbox ayinakuthelekiswa nanto kwaye iya kuhlawula ingeniso yeminyaka ezayo, nokuba usungula imveliso yakho yokuqala, ukhuthaza izibonelelo ezihambelanayo, okanye ukwabelana ngokuthanda kwakho. Ngaba ukulungele ukuthatha ulawulo kunxibelelwano lwakho nabaphulaphuli bakho? Isinyathelo sakho sokuqala silula: khetha uMboneleli weNkonzo ye-imeyile namhlanje, cinga ngemagnethi ekhokelayo elula kodwa enamandla, kwaye ubeke ifom yokubhalisa apho uluntu lwakho lungayifumana khona. Qala kancinci, funda njengoko usiya, kwaye ubukele njengoko abalandeli bakho ababandakanyekayo besiba ngabathengi bakho abakuxhasayo kunye nabalandeli.
