Murakaza neza mubukungu bwabashizeho, aho ijwi ryawe, ibihangano byawe, nabaturage bawe aribwo mutungo wawe ukomeye. Nkumuremyi, ufite imbaraga, cyangwa nyir'ubucuruzi buciriritse, birashoboka ko urimo uhuza urubuga rwinshi - Instagram, YouTube, TikTok, podcasts - kugirango uhuze nabakumva. Ariko wigeze utekereza imbaraga zidasanzwe zicaye utuje muri agasanduku k'abayoboke bawe? Kwamamaza imeri bikomeje kuba bumwe muburyo bukomeye kandi butaziguye bwo kubaka umubano urambye nabagushyigikiye, gutwara ibicuruzwa byawe cyangwa serivisi, no gukora urubuga ufite rwose. Aka gatabo kazakunyura kumpamvu imeri ari ngombwa kubayiremye kandi iguhe intambwe zifatika, zifatika zo kubaka urutonde rwawe hamwe nubukorikori bwa imeri abakwumva bazakunda gufungura.
Impamvu Kwamamaza Imeri Atari Ibiganiro kubarema Tekereza ku mbuga nkoranyambaga ukunda. Noneho tekereza yahinduye algorithm ejo, igabanya kugera kuri 80%. Cyangwa icyarushijeho kuba kibi, yazimye burundu. Biteye ubwoba, sibyo? Abakurikirana imbuga nkoranyambaga ni abumva ukodesha. Urutonde rwa imeri yawe ni abumva ufite. Ni umurongo utaziguye kubantu bavuze bashishikaye, "Yego, ndashaka kukwumva byinshi." Ubu buryo butaziguye busobanura inyungu zikomeye. Gusezerana Hejuru & Guhindura: Imeri ihora yerekana ibipimo bihinduka kuruta imbuga nkoranyambaga. Iyo umuntu ahisemo kurutonde rwawe, aba ashyushye, ayoboye cyane. Itumanaho rya Algorithm-Proof: Imeri yawe igwa muri inbox yabiyandikishije. Ntabwo uhanganye na videwo yo kubyina ya virusi idasanzwe kugirango witondere (byibuze, ntabwo mu buryo butaziguye!). Kuzuza ubumwe bwabaturage: Akanyamakuru kumva ko ari umuntu ku giti cye kandi akundana kuruta inyandiko rusange. Numwanya wawe wo gusangira ibitekerezo byimbitse, inyuma yinyuma yinkuru, nibirimo byihariye. Monetisation itaziguye: Urutonde rwawe numuyoboro mwiza wo kugurisha. Gutangiza ibicuruzwa bishya bya digitale, amasomo, cyangwa gutanga serivisi? Abafatabuguzi ba imeri bazakubera abakiriya ba mbere kandi b'indahemuka.
Intambwe Yawe Yambere: Kubaka Urufatiro rukomeye Mbere yo kohereza imeri imwe, ugomba gushiraho umusingi wawe. Ntugire impungenge - ibi ntabwo ari tekiniki nkuko byumvikana. Gukurikiza izi ntambwe bizagukiza umutwe nyuma.
Hitamo neza Serivisi itanga serivise (ESP) Iyi ni software yawe yo kwamamaza imeri. Ukeneye imwe irema-kurema, ihendutse kurutonde rukura, kandi byoroshye gukoresha. Shakisha ibintu nka automatike, uburyo bwo kwiyandikisha bwihariye, hamwe nisesengura ryiza. Amahitamo azwi kubatangiye harimo ConvertKit, MailerLite, na Flodesk. Benshi batanga gahunda kubuntu kubakiriya bawe ba mbere 500-1000.
Kora Magneti Yawe Yirwanya Kuki umuntu yaguha aderesi ya imeri nziza? Ugomba gutanga agaciro gasobanutse imbere-ibi byitwa sisitemu ya magneti cyangwa opt-in ishimangira. Bikwiye kuba intsinzi yihuse ikemura ikibazo cyihariye kubakurikira beza. Urugero: Ufotora ashobora gutanga "Ibyifuzo byanjye 5 nkunda cyane." Umutoza wa fitness ashobora gutanga "Gahunda yiminsi 7 yo gutangira." Umwanditsi yashoboraga gusangira "Urupapuro rwiterambere rwimiterere." Gira agaciro, kijyanye niche yawe, kandi byoroshye kuyikoresha.
Teza imbere Ifishi yo Kwiyandikisha Ahantu hose Umaze kugira ESP yawe no kuyobora magnet, korohereza abantu kwiyandikisha. Shira urupapuro rwo kwiyandikisha kurupapuro rwurubuga rwawe nurupapuro rwabigenewe "Akanyamakuru". Teza imbere mubitangazamakuru byawe bios kandi rimwe na rimwe mu Nkuru zawe cyangwa inyandiko zawe. Ingamba zubwenge nugukoresha umuhuza-muri-bio igikoresho nka Seemless kugirango ukore urupapuro rwamanutse rugaragaza amakuru yawe yo kwiyandikisha hamwe nibirimo byawe hamwe nibindi byingenzi. Ibi bihindura bio ihagaze muburyo bukomeye bwo guhindura.
Gukora Imeri Abakwumva Mubyukuri Ushaka Gusoma Noneho igice gishimishije: gukora imeri ubwabo. Urufunguzo nuguha agaciro, guhoraho, no kwizana nawe.
Shakisha Injyana yawe yohereza (Guhuza ni Urufunguzo) Nibyiza kohereza imeri imwe itangaje buri kwezi, buri kwezi, kuruta kohereza bane mucyumweru kimwe ukabura amezi atandatu. Hitamo ingengabihe ushobora gukomeza - buri cyumweru, kabiri-icyumweru, cyangwa buri kwezi - hanyuma ukomereho. Abakwumva bazaza kwitega no kubitegereza.
Menya Ubwoko bubiri bwa imeri Imeri yawe imeri igomba kuvanga ubwoko bubiri bwibirimo: Akanyamakuru kamamaza: Nibisanzwe byawe, byuzuye-byuzuye. Wubake hamwe na intro yumuntu ku giti cye, ibice 2-3 byingenzi byibirimo (inama,ubushishozi, inkuru), hamwe no guhamagarwa-kubikorwa (urugero: "Subiza iyi imeri umbwire ..." cyangwa "Reba inyandiko yanjye nshya"). Imeri yamamaza: Nigihe ufite icyo kugurisha cyangwa gutangiza. Amategeko ya zahabu? Banza utange agaciro gakomeye. Urutonde rwamamaza rugomba kwigisha no kubaka umunezero mbere yuko usaba kugurisha. Kubwamasomo mashya, urashobora kohereza imeri eshatu: imwe yigisha igitekerezo cyibanze, imwe isangira ikibazo, hanyuma amaherezo ikingura imiryango yo kwiyandikisha.
Andika Umwicanyi Ibintu Imirongo & Imbere Umurongo wawe wibanze hamwe nintangiriro (inyandiko ngufi ikurikira ikurikira muri inbox) igena niba imeri yawe ifunguye. Sobanura neza, ushishikaje, cyangwa inyungu-zishingiye. Irinde amagambo adahwitse nka "KUBUNTU" mumutwe wose cyangwa "Bijejwe." Intege nke: "Inyandiko yanjye nshya" Mukomere: "Ikosa rimwe nakoze amashusho yo kurasa (nuburyo bwo kubyirinda)" Mukomere: "Ikibazo cyawe kijyanye n'umusaruro, wasubijwe 👇"
Gukura Urutonde rwawe no gupima intsinzi Kubaka urutonde rwawe ni inzira ikomeza, kandi gusobanukirwa ibipimo byawe bizagufasha gutera imbere mugihe.
Amayeri yo Gukura Kurenga Ifishi Yibanze yo Kwiyandikisha Ubufatanye: Umufatanyabikorwa hamwe nuwashizeho icyicaro cyuzuzanya cyo gutanga cyangwa gufatanya na webinar aho abiyandikisha ari itike yo kwinjira. Kuzamura Ibirimo: Tanga ibikoresho byihariye, byimbitse-byimbitse-byerekeranye na poste izwi cyane ya blog cyangwa videwo yo kuri YouTube (urugero, "Kuramo urupapuro rwuzuye rw'urupapuro ruvugwa muri videwo"). Saba abantu Opt-In: Ntukagire isoni! Vuga akanyamakuru kawe mu magambo muri podcasts cyangwa videwo, hanyuma ushiremo CTA igaragara mumashusho yawe.
Ibipimo bifatika mubyukuri kubatangiye Ntugahangayikishijwe namakuru. Wibande kuri ibi bipimo bitatu byingenzi mubikoresho bya ESP: Gufungura igipimo: Ijanisha ryabafatabuguzi bafunguye imeri yawe. Ibi biragerageza umurongo wawe. Impuzandengo yinganda ziratandukanye, ariko 20-40% nintego nziza yo gutangira. Kanda-Binyuze ku gipimo (CTR): Ijanisha ryakanze umurongo imbere. Ibi bipima uburyo bikubiyemo ibikubiyemo na CTA. Kwiyandikisha Igipimo: Umubare muto wabatiyandikishije kuri buri kintu ni ibisanzwe. Niba ihubutse, subiramo ibikubiyemo vuba aha - wateshutse kumasezerano yawe yibanze?
Umwanzuro: Agasanduku kawe, Umuryango wawe, Kazoza kawe Gutangira urutonde rwa imeri nimwe mubyiza byigihe kirekire ushobora gushora murugendo rwawe. Iragutera kuva ku mbabazi za platform kugirango wubake umutungo urambye, utunze. Wibuke, ibi bijyanye no kurera umuryango, ntabwo ari ugutangaza gusa. Ba inyangamugayo, bafashe, kandi ushikame. Icyizere wubaka muri inbox ntagereranywa kandi kizishyura inyungu mumyaka iri imbere, waba utangiza ibicuruzwa byawe byambere, uteza imbere ibyifuzo bishamikiyeho, cyangwa gusangira gusa ibyifuzo byawe. Witegure kugenzura isano yawe nabakumva? Intambwe yawe yambere iroroshye: hitamo serivise ya imeri uyumunsi, kungurana ibitekerezo kuri magneti yoroshye ariko ikomeye, hanyuma ushireho urupapuro rwo kwiyandikisha aho umuryango wawe ushobora kubibona. Tangira muto, wige uko ugenda, kandi urebe uko abayoboke bawe basezeranye bahinduka abakiriya bawe nabafana bawe.
