Takulandilani ku chuma cha opanga, komwe mawu anu, luso lanu, ndi dera lanu ndizomwe zili zofunika kwambiri. Monga wopanga, wosonkhezera, kapena eni mabizinesi ang'onoang'ono, mwina mumasewera nsanja zingapo - Instagram, YouTube, TikTok, ma podcasts - kuti mulumikizane ndi omvera anu. Koma mwalingalira za mphamvu zazikuluzikulu kukhala mwakachetechete muma inbox a otsatira anu? Kutsatsa kwa imelo kumakhalabe njira imodzi yothandiza kwambiri komanso yolunjika yopangira ubale wokhalitsa ndi omwe akukuthandizani, kuyendetsa malonda pazinthu kapena ntchito zanu, ndikupanga nsanja yomwe muli nayo. Bukuli likuthandizani chifukwa chake imelo ndiyofunikira kwa opanga ndikukupatsani njira zothandiza, zomwe mungachite kuti mupange mndandanda wanu ndikupanga maimelo omwe omvera anu angakonde kutsegula.
Chifukwa chiyani Kutsatsa kwa Maimelo sikungakambirane kwa Opanga Ganizirani za nsanja yanu yapa media yomwe mumakonda. Tsopano yerekezani kuti idasintha ma algorithm ake mawa, ndikuchepetsa kufikira kwanu ndi 80%. Kapena choipa kwambiri, chinazimiririka. Zowopsa, chabwino? Otsatira anu ochezera a pa Intaneti ndi anthu omwe mumabwereka. Maimelo anu mndandanda ndi omvera omwe muli nawo. Ndi mzere wolunjika kwa anthu omwe anena mwakhama kuti, "Inde, ndikufuna kumva zambiri kuchokera kwa inu." Kufikira kwachindunji kumeneku kumamasulira kukhala mapindu amphamvu. Kuyanjana Kwapamwamba & Kutembenuka: Imelo nthawi zonse imadzitamandira kutembenuka kwakukulu kuposa malo ochezera. Wina akalowa m'ndandanda wanu, amakhala ofunda, otanganidwa kwambiri. Kulankhulana kwa Algorithm-Umboni: Maimelo anu amafika molunjika mubokosi la olembetsa. Simukupikisana ndi kanema wovina mwachisawawa kuti mumvetsere (osachepera, osati mwachindunji!). Limbikitsani Ma Bond a Community: Kalata yamakalata imakhala yaumwini komanso yapamtima kuposa malo ochezera pagulu. Ndi mwayi wanu kugawana malingaliro akuya, nkhani zakuseri kwazithunzi, ndi zomwe mumakonda. Kuchita Ndalama Mwachindunji: Mndandanda wanu ndiye njira yanu yabwino kwambiri yogulitsira. Kukhazikitsa chinthu chatsopano cha digito, maphunziro, kapena kupereka chithandizo? Olembetsa anu maimelo adzakhala makasitomala anu oyamba komanso okhulupirika kwambiri.
Zoyamba Zanu: Kumanga Maziko Olimba Musanatumize imelo imodzi, muyenera kukhazikitsa maziko anu. Osadandaula - izi sizowona monga momwe zimamvekera. Kutsatira izi kukupulumutsani mutu pambuyo pake.
Sankhani Wopereka Imelo Yoyenera (ESP) Ili ndiye pulogalamu yanu yotsatsa imelo. Mukufuna yomwe ili yabwino kwa opanga, yotsika mtengo kuti ikhale ndi mndandanda womwe ukukula, komanso yosavuta kugwiritsa ntchito. Yang'anani zinthu monga automation, mafomu olembera makonda, ndi ma analytics abwino. Zosankha zodziwika kwa oyamba kumene zikuphatikiza ConvertKit, MailerLite, ndi Flodesk. Ambiri amapereka mapulani aulere kwa olembetsa anu oyamba 500-1000.
Pangani Maginito Anu Osatsutsika Chifukwa chiyani wina akupatseni imelo adilesi yake yamtengo wapatali? Muyenera kupereka zomveka bwino patsogolo - izi zimatchedwa lead magnet kapena opt-in incentive. Iyenera kukhala kupambana mwachangu komwe kumathetsa vuto linalake kwa otsatira anu abwino. Mwachitsanzo: Wojambula atha kupereka "Zomwe Ndizikonda 5 za Lightroom Presets." Wothandizira masewera olimbitsa thupi atha kupereka "Ndondomeko Yakudya Yoyambira Masiku 7." Wolemba akhoza kugawana nawo "Pepala Langa Lokulitsa Khalidwe Langa." Pangani kuti ikhale yamtengo wapatali, yogwirizana ndi niche yanu, komanso yosavuta kugwiritsa ntchito.
Limbikitsani Fomu Yanu Yolembetsa Kulikonse Mukakhala ndi ESP yanu ndi maginito otsogolera, khalani kosavuta kuti anthu alembetse. Ikani fomu yolembetsa patsamba lanu loyambira patsamba lanu komanso tsamba lodzipatulira la "Newsletter". Limbikitsani pazambiri zanu zapa TV komanso nthawi zina mu Nkhani kapena zolemba zanu. Njira yanzeru ndikugwiritsa ntchito chida cha ulalo-mu-bio ngati Seemless kuti mupange tsamba lokhazikika lomwe limakhala ndi ulalo wolembera kalata yanu limodzi ndi zomwe mwalemba posachedwa ndi maulalo ena ofunikira. Izi zimasintha bio yokhazikika kukhala malo osinthira amphamvu.
Kupanga Maimelo Omvera Anu Akufuna Kuwerenga Tsopano pa gawo losangalatsa: kupanga maimelo okha. Chinsinsi ndicho kukhala wofunikira, wokhazikika, komanso wowona.
Pezani Nyimbo Yanu Yotumiza (Kusasinthasintha Ndikofunikira) Ndi bwino kutumiza imelo imodzi yabwino kwambiri pamwezi, mwezi uliwonse, kusiyana ndi kutumiza anayi mu sabata imodzi ndikuzimiririka kwa miyezi isanu ndi umodzi. Sankhani ndandanda imene mungathe kuikonza—mlungu uliwonse, mlungu uliwonse, kawiri mlungu uliwonse, kapena mwezi uliwonse—ndi kuitsatira. Omvera anu adzayembekezera ndikuyembekezera.
Dziwani Mitundu Yambiri Ya Maimelo Yambiri Njira yanu ya imelo iyenera kusakaniza mitundu iwiri yayikulu: Broadcast Newsletter: Ichi ndikusintha kwanu kokhazikika, kodzaza mtengo. Likonzeni ndi mawu oyambira anu, zidutswa zazikulu 2-3 zazinthu zofunikira (malangizo,zidziwitso, nkhani), ndi kuyitanidwa kuchitapo kanthu (monga, "Yankhani imelo iyi ndikundiuza ..." kapena "Onani zolemba zanga zatsopano zamabulogu"). Imelo Yotsatsa: Apa ndi pamene muli ndi kena kake kakugulitsa kapena kuyambitsa. Lamulo la golide? Perekani phindu lalikulu poyamba. Kutsatizana kotsatsira kuyenera kuphunzitsa ndi kukulitsa chisangalalo musanapemphe kugulitsa. Pa maphunziro atsopano, mutha kutumiza maimelo atatu: imodzi yophunzitsa lingaliro lofunikira, imodzi kugawana phunziro, ndipo pomaliza ndikutsegula zitseko kuti mulembetse.
Lembani Mizere ya Mutu wa Killer & Zolemba Zoyambirira Mutu wanu ndi mutu wamutu (chidule chachidule chomwe chimatsatira m'mabokosi ambiri) zimatsimikizira ngati imelo yanu idzatsegulidwa. Khalani omveka, ochititsa chidwi, kapena okhudzidwa ndi phindu. Pewani mawu a spammy ngati "WAULERE" m'zipewa zonse kapena "Otsimikizika." Zofooka: "My New Post" Wamphamvu: "Kulakwitsa kumodzi komwe ndidapanga kuwombera (ndi momwe ndingapewere)" Wamphamvu: "Funso lanu lokhudza zokolola, layankhidwa 👇"
Kukulitsa Mndandanda Wanu ndi Kuyeza Kupambana Kupanga mndandanda wanu ndi njira yopitilira, ndipo kumvetsetsa ma metrics anu kudzakuthandizani kusintha pakapita nthawi.
Njira Zakukulira Kupitilira Fomu Yoyambira Yolembera Mgwirizano: Gwirizanani ndi mlengi mu kagawo kakang'ono kuti mupatse zopatsa kapena zogwiriziridwa nawo limodzi webinar pomwe olembetsa ndi tikiti yolowera. Zokwezera Zamkatimu: Perekani chinthu china, chozama kwambiri chokhudzana ndi zolemba zamabulogu zodziwika bwino kapena kanema wa YouTube (monga, "Koperani template yonse ya spreadsheet yotchulidwa muvidiyoyi"). Itanani Anthu Kuti Alowe: Osachita manyazi! Tchulani kalata yanu m'mawu pama podcasts kapena makanema, ndikuphatikiza CTA yowoneka pazithunzi zanu zamakanema.
Ma Metric omwe Ndi Ofunika Kwambiri Kwa Oyamba Osadetsedwa ndi data. Yang'anani pa ma metrics atatuwa mu ESP dashboard yanu: Open Rate: Peresenti ya olembetsa omwe adatsegula imelo yanu. Izi zimayesa kuchita bwino kwa nkhani yanu. Magawo amakampani amasiyanasiyana, koma 20-40% ndi cholinga chabwino choyambira. Click-Through Rate (CTR): Chiwerengero cha omwe adadina ulalo mkati. Izi zimayesa momwe zinthu zanu ndi CTA zimagwirira ntchito. Mtengo Wosiya Kulembetsa: Chiwerengero chochepa cha omwe sanalembetse pa kutumiza ndikwabwinobwino. Ngati zikuchulukirachulukira, yang'anani zomwe mwalemba posachedwa-kodi munachoka pa lonjezo lanu lofunika kwambiri?
Pomaliza: Bokosi Lanu, Malo Anu, Tsogolo Lanu Kuyambitsa mndandanda wa imelo ndi imodzi mwazinthu zabwino kwambiri zomwe mungapange paulendo wanu wopanga. Zimakupangitsani inu kuchoka pa chifundo cha nsanja kumanga zisathe, eni chuma. Kumbukirani, izi ndi zolimbikitsa anthu ammudzi, osati kuwulutsa chabe. Khalani owona mtima, khalani othandiza, ndi osasinthasintha. Chikhulupiriro chomwe mumapanga mubokosi lolowera ndi chosayerekezeka ndipo chidzakupindulitsani zaka zikubwerazi, kaya mukuyambitsa malonda anu oyamba, mukulimbikitsa zotsatsa zothandizirana, kapena kungogawana zomwe mumakonda. Kodi mwakonzeka kuwongolera kulumikizana kwanu ndi omvera anu? Gawo lanu loyamba ndi losavuta: sankhani Email Service Provider lero, lingalirani za maginito osavuta koma amphamvu, ndikuyika fomu yolembera komwe anthu amdera lanu angaipeze. Yambani pang'ono, phunzirani pamene mukupita, ndipo muwone ngati otsatira anu omwe ali otanganidwa kwambiri akukhala makasitomala okuthandizani kwambiri.
