I-Social isilungise kabusha indima yayo kwezokudayisa. Uma isitolo sangaphambili sedijithali esakhelwe kokuthunyelwe nokuchofoza komkhiqizo, inkundla yezokuxhumana yokudayisa isiguquke yaba injini enamandla yokuxoxa indaba eqagelayo, ethonya zonke izigaba zohambo lwamakhasimende. Kusukela ekutholeni kuya ekukhulumeni kwangemva kokuthenga, abathengisi abaholayo basebenzisa ezomphakathi ukuze balindele izidingo zezithameli, babonise amanani abo futhi bawasuse ngaphandle komthungo ukusuka ekukhuthazeni ukuya ekuguquleni. Lokhu kuchaze kabusha ukuthi amabhrendi avela kanjani, axhumeke futhi aqhubekisele phambili ukukhula emhlabeni womphakathi wokuqala. Nokho, u-66% wabantu abaku-Sprout's Q1 2026 Pulse Survey bathi bazizwa bekhetha kakhulu okuqukethwe abazibandakanya nakho uma kuqhathaniswa nonyaka odlule. Njengoba ukuziphatha kwabathengi kushintshela ekusetshenzisweni kokuqukethwe komphakathi ngamabomu, impendulo yemikhiqizo ilele ekuxoxeni izindaba okunenjongo. Amabhrendi asebenza kahle kakhulu adlulela ngalé kokuthenga ukuze akhe izindaba ezixoxwayo eziqhutshwa umphakathi ezizuza ukwethenjwa, ukwethembeka nokufaneleka. Lokho kuxoxwa kwezindaba nakho kudinga ukushelela endaweni. Abathengi e-UK sebevele bezibandakanya ezingxoxweni zezentengiselwano ku-WhatsApp, kuyilapho izethameli zase-US zisasebenza ngokujulile ku-Facebook. Kubathengisi abasebenza kulo lonke elaseNyakatho Melika kanye ne-EMEA, impumelelo ilele ekuboneni ukuthi nakuba indaba yomkhiqizo ingase ihambisane, ukuthi itshelwa kanjani futhi kuphi idinga ukulungiselelwa izethameli ngokukhethekile. Sikhipha izifundo eziyisishiyagalombili ezivela ezinkampanini ezithengisa izinto ezihamba phambili emhlabeni ukuze siveze ukuthi zikwazi kanjani ukuxoxa izindaba kanye nomthelela kwezenhlalo ukuze zihlale zihola izimboni zazo. Izifundo eziyi-8 ezivela kumabhrendi aphezulu zokuthi ungayisebenzisa kanjani kahle inkundla yezokuxhumana ukuze udayise Gxila kumasu ayisishiyagalombili afakazelwe amabhrendi ezitolo zomhlaba jikelele afana ne-Clinique, i-Dolce & Gabbana, i-IKEA, i-Burberry namanye awasebenzisayo ukuheha, ukubandakanya nokuguqula amakhasimende kwezokuxhumana. 1. Izindaba ze-anchor ekuqondeni kwangempela kwamakhasimende Impumelelo yesimanje yokuthengisa iqhutshwa ukuxoxa izindaba okusebenzayo kanye nomnotho wokunaka, lapho imizwa yabathengi iyimpahla ebaluleke kakhulu. Yingakho izindaba zokudayisa eziphoqa kakhulu zitholwa kokuhlangenwe nakho kwansuku zonke, ukukhungatheka kanye nezifiso zamakhasimende angempela. "Umnotho wokunaka uwumnotho wangempela", kusho isangoma sezitayela u-Coco Mocoe, ku-webinar yakamuva ye-Signals to Strategy with Sprout. Ngokusho kwakhe, abathengi benza kulokho okudonsa ukunaka kwabo, yingakho inkambiso ye-TikTok, i-IG reel noma i-meme ingasusa imikhiqizo emashalofini ngamahora. Njengoba imikhiqizo ihamba ngokususelwe esivinini sama-meme namathrendi, umkhiqizo kufanele uguquke usuke ekubeni umsakazi uye ekubeni umhlanganyeli wamasiko. Uma ugxilisa ukuxoxa kwakho kwezindaba kumizwa yangempela yamakhasimende nezinto azikhathalelayo, kukhombisa emuva ulimi abantu abalusebenzisayo kanye nezikhathi ezibalulekile kubo. Kungaleso sikhathi ezinkundleni zokuxhumana ukuze kuthengiswe lapho izindaba zamabhrendi ziba yiqiniso hhayi ukukhangisa okucashile. UMarks noSpencer badonsa kanzima lapho beqoka uGillian Anderson “njengoMphathi Omkhulu Wezincomo”, bememezela umkhankaso wabo wokuqoqwa kwentwasahlobo ethi #LoveThat. Umqondo wukuthi iqoqo lentwasahlobo le-M&S lihle kakhulu lizuza ukunconywa ngokwemvelo. Okuthunyelwe kuhlonishwe osaziwayo nabalandeli ngokufanayo, besabela ngentshiseko ngamazwana anjengokuthi "Ngisho nokuncoma okuncane, okuqotho kungashintsha isimo somuntu sosuku. Kulula kakhulu ukwenza, ukuba nomusa, ukuthanda othile namuhla."
Kunokuba baphushele izindaba ezixoxwayo zezinkampani eziya phansi, imikhiqizo idinga ukusebenzisa ukulalela komphakathi njengenjini yobuhlakani esebenzayo ukuze ikhombe futhi yenze ngokuvumelana nezifiso zomhlaba wangempela kanye nokukhungatheka okutholakala kumazwana nama-DM. Leyo yindlela eya phambili yokwembula izindaba ezixoxwa izethameli zakho. Kufanele futhi ungene kumasiginali anenhloso ephezulu ngokuphendukela ezindaweni ezisondelene njengamaqembu okuxhumana nabantu nezikhala ze-niche ukuze ufinyelele abantu abatshale imali othandweni oluthile kunokuskrola nje okuphakelayo. Leli su likwenza ukwazi ukwakha ukwethembeka kwangempela ngokusebenza njengelungu lomphakathi elengeza inani kunokuba umkhangisi ongenele. U-Paul Nowak, Umphathi Omkhulu Umkhiqizo kanye Nemininingwane Yekhasimende, i-Sprout Social, igcizelela ukuthi kubathengisi ngo-2026, ukukhula kwangempela kuzovela ekujuleni, hhayi nje ukufinyelela. Lokhu kusho ukubheka ngale kokuphakelayo komphakathi okukhulu. Ngokwenhlolovo ye-Q1 2026 Pulse, u-27% wabathengi ufuna ukubona okuqukethwe okugxile emphakathini okuvela kumabhrendi. “Amaqembu omphakathi azimele, i-Subtack, imihlangano yomuntu siqu, lezi zonke izindawo nezikhathi ezakhelwe ezintweni ezithandwayo ezabiwe, futhi isignali lapha ayisenandaba nethonya, kodwa imayelana nomphakathi.brand, yithuba elihle lokuzibonakalisa ngokweqiniso futhi uxhumane namakhasimende ngendlela ehlobene ngempela,” kusho uNowak. 2. Dala isu lakho lokutholwa komphakathi TL; DR: Esikhundleni sokudala imikhankaso futhi uyiphushele kumanethiwekhi, wakha izindaba ezithinta isiko lenethiwekhi ngayinye, ifomethi kanye ne-algorithm. Esikhathini lapho okomphakathi kulapho abantu beya khona ukuze bathole umkhiqizo ngaphezu kwayo yonke eminye imidiya, amabhrendi athengisa kufanele abambe iqhaza ekuxhumaneni nomphakathi kuqala futhi aklame ngobuchule ukutholwa kwawo komphakathi.
Lokhu kungasho i-Facebook Reel, i-TikTok, ukulandelana kwangemuva kwezigcawu Ezindabeni ze-Instagram noma inhlolovo yomphakathi eyenza izethameli zizizwe njengababhali ababambisene nabo balokho okulandelayo. Ukuze ukwazi ukutholakala kahle, abathengisi kumele baphathe i-algorithm njengozakwethu ngokusebenzisa i-SEO yomphakathi. Lokhu kusho ukwedlula ama-hashtag alula ukuze ufake amagama angukhiye enziwe ngamabomu kumagama-ncazo, inkhulumomphendvulwano ekhulunywayo kanye nemethadatha eqondene nenkundla (njenge-alt-text). Uma uhlanganisa lawa maqhinga okuthuthukisa nendaba ehlangene, udlulela ngale kwemodeli "yekhathalogi yedijithali". Awudali nje okuqukethwe—wakha injini yokuxoxa indaba eqagelayo ethwebula amakhasimende anenhloso ephezulu ngesikhathi esiqondile sokutholwa, eguqula ukusebenzelana kwesikhashana kube ukwethembeka kwesikhathi eside. NgokukaMocoe, elinye lamathuluzi aphumelela kakhulu kunqolobane yomthengisi nalo alinakwa kakhulu: isigaba sokuphawula. Ngo-2026, ukuthumela ividiyo kuyingxenye yempi; ukuxoxa indaba kwangempela kwenzeka ezimpendulweni. U-Mocoe uphakamisa ukuthi amabhrendi kufanele aqinise amavidiyo awo ngokuqhubekayo ngamazwana aphiniwe afingqa okubalulekile okuthathwe futhi ameme umphakathi ukuthi uphakamise izihloko ezizayo. Lokhu akukhona nje ngokuzibandakanya, kodwa isu eliyinkimbinkimbi le-SEO lenhlalo eliphakela i-algorithm ngamagama angukhiye afanelekile ngenkathi kusayinwa endaweni yesikhulumi ukuthi okuqukethwe kwakho kuyisizinda sengxoxo esebenzayo. "Amazwana abalulekile ekulolongeni ukulandisa," kuphawula uMocoe. "Bashayela i-algorithm, kodwa okubaluleke kakhulu, baqhuba ukwethenjwa. Ezimweni eziningi, ukuphawula okuphezulu kungaba nomthelela omkhulu esinqumweni sokuthenga somthengi kunomuntu okhuluma ngempela kuvidiyo. " Ukubuka okuthunyelwe kuka-Burberry okubonisa ukugqwayiza kweciko u-Jeong Dahee echaza ngejazi labo eliwumfanekiso lomsele namagama-ncazo athi “Enkinobho: imininingwane echaza isiginesha yethu” igqamisa le ndlela. Ngokubeka umkhiqizo maphakathi nokususa ukukhiqizwa okuwubukhazikhazi, okuthunyelwe kudonse ukunaka ngaso leso sikhathi, futhi kwenza izethameli zibuze ukuthi ungubani umculi.
Ngokuphatha isigaba sakho samazwana njengesandiso esiguqukayo sendaba yomkhiqizo wakho, ungaguqula ukusakazwa kwendlela eyodwa ezinkundleni zokuxhumana ukuze kuthengiswe kube yingxoxo yomphakathi enezindlela ezimbili enqamula umsindo wokuphakelayo okuminyene. 3. Gxila kokuqukethwe okugxile kumuntu kanye nokuxoxwa kwezindaba Ngokombiko Wamabhentshimakhi Wokuqukethwe wango-2025, abathengi bacaphuna okwangempela kokuqukethwe njengesizathu esiphezulu sokuthi umkhiqizo udonse ukunaka kwabo futhi uhlale ukhumbuleka. Futhi imvelaphi imayelana neqiniso; akukhona ukuthi okuqukethwe kuphucuze kangakanani noma ukuthi kusungulwe kanjani. Esikhathini se-AI slop, lapho u-88% wabaphenduli kuhlolo lwe-pulse ye-Q1 2026 bethi amathuluzi e-AI akhiqizayo abenze bathembela ezindabeni ezinkundleni zokuxhumana kancane, ukuxoxa izindaba okugxile kumuntu kuzoba umehluko omkhulu wemikhiqizo kwezokuxhumana. Ukwethenjwa kutholwa ngokugxilisa okuqukethwe kubantu bangempela nokuhlangenwe nakho okuphilayo. Uma amabhrendi ehola ngobuntu, akhombisa ukuthi izethameli ziwumphakathi, hhayi nje inani labantu. Ngokulandelayo, ukumelana nokukhanga okukhulu nokuncika eqinisweni lomkhiqizo ukuze udale okuqukethwe komphakathi okukhiqizwe umuntu kwenza le ndlela ibe namandla, ikakhulukazi uma isetshenziswa ngokucatshangelwa kumathrendi namasiko e-pop. Ngokuka-Elissa Wardrop, Uchwepheshe Wokuqukethwe Kwezindaba Zomphakathi We-Global, i-IKEA, "Eminye yemikhankaso ephumelele kakhulu, ekhumbulekayo ye-IKEA isuse isiko le-pop. Kodwa iqhinga elinamathrendi liwukuthi, akufanele ugxumele kuwo wonke amathrendi. ” “Sifuna ukusungula izinto ezintsha, hhayi ukulingisa. Uma singalethi okuthile okusha, okufanelekile futhi okuhlukile kwe-IKEA okwamanje, akulungile ukukwenza, ”uyanezela. Esinye seziqephu zokuqukethwe eziyingozi kakhulu zomkhiqizo kwaba okuthunyelwe kwe-IKEA Australia ngesikhathi sokuphela kwesizini ye-Severance. Umkhankaso usebenzise amahlaya amnyama nokuhlobana ukuze uxhumane nabathengi, kunokuba ubonise imikhiqizo. Ukuqonda ukuthi izethameli ngokwazo zihlobanise kanjani i-IKEA nombukiso zenze okuthunyelwe kwaba yintandokazi esheshayo emhlabeni wonke futhi kwasetshenziswa i-IKEA kwezinye ezingu-17.amazwe.
Okuthunyelwe kwe-IKEA kwe-Punch the Monkey kungenye impumelelo yegciwane, amahlaya axubile, ukuhambisana kwamasiko kanye nokudonselana ngokomzwelo ukwenza uhlobo luzizwe lungumuntu futhi lushelelayo emphakathini.
4. Cabanga ngokuqukethwe kwesiqephu ukuze wakhe ukujwayelana komkhiqizo Uchungechunge lokuqukethwe kwe-Episodic luqhubekisela phambili ukusebenzelana okude kanye nenani elihlala njalo, lisiza amabhrendi athengisa ukusuka ekubonweni aye ekukhunjulweni. Iphinde ilethe inani eliqinile lokuzijabulisa, into engama-30% yabathengi abathi isezingeni eliphezulu, ngokusho kwe-Q1 2026 Pulse Survey. Futhi, esikhundleni sokuthunyelwe okukodwa okuqhudelana ngokunakwa kwesikhashana, uchungechunge lokuqukethwe ludala ukuqhubeka okulandisayo, lunikeze izethameli isizathu sokubuya futhi zakhe ubudlelwano ngokuhamba kwesikhathi. Kungakhathaliseki ukuthi ngochungechunge lwezitayela, eziphuma ngemuva kwesigcawu noma izindaba zamakhasimende, le fomethi ishintsha izibukeli ezingenzi lutho zibe abahlanganyeli abakhuthele, isitolimende ngasinye siqinisa izimpawu zomkhiqizo, sijulise ukujwayelana nokwandisa amathuba okuguqulwa. Okuqukethwe kwe-episodic kuphinde kuhambisane nendlela amanethiwekhi omphakathi aklomelisa ngayo ukungaguquguquki ngoba amafomethi avela kaningi abonisa ukwethembeka kuzo zombili izethameli nama-algorithms, okuqhuba ukubandakanyeka okuqinile kanye namazinga okubuka. Sesikushilo lokho, impumelelo incike kokungaphezu kokuphindaphinda; kudinga i-arc elandisayo ecacile, isakhiwo esibonakalayo nendawo yokufaka izethameli. I-IKEA UK's Life in Stitches iyisibonelo esisodwa sokuxoxwa kwezindaba zomkhiqizo ezithinta zonke lezi zici. Kunomkhankaso wendabuko, isebenza njenge-sitcom encane, equkethe amathoyizi athambile e-IKEA njengabalingiswa abaphindaphindayo abazulazula ezikhathini zokuphila kwansuku zonke njengokuqomisana, ubungane nezimo zomphakathi ezingajwayelekile. Isiqephu ngasinye esifushane sakhela phezu kwabantu abajwayelekile kanye nezimo, okusenza sizizwe sincane njengokuqukethwe okunegama futhi sifana nezethameli zohlelo ezifuna ukulandela ngempela.
Ekuphakeleni okuminyene, okuqukethwe kwesiqephu kunikeza abantu isizathu sokuhlala babukele. Ikakhulukazi ngoba izwakala idalwe ngokuhlanganyela, ivela ngokusekelwe kumpendulo yomphakathi kanye nezikhathi zamasiko. 5. Phatha ubambiswano lwabagqugquzeli njengendlela yokukhula yamasu Ezweni lokudayisa lango-2026, ukumaketha kwabanamandla sekukhulile kusukela ekuhlolweni kwamaqhinga kwaba yinsika ebalulekile yokukhula komugqa ophezulu. Ngokombiko Wokumaketha We-Influencer ka-2025, u-59% wabakhangisi bahlela ukukhulisa ubudlelwano babadali babo ngo-2026, okukhomba ukushintshela ekusebenzisaneni isikhathi eside, okuhlala kukhona esikhundleni sokuthunyelwe okuxhasiwe okukodwa. Amabhrendi adinga ukuphatha abagqugquzeli njengabaxoxi bezindaba bangempela, ukusuka ku-high-fi, izifinyezo ezilawulwa umkhiqizo ziye ezindabeni eziholwa abadali ukuze zingene ekwethembeni okujulile asebevele bezakhele abalandeli babo. Uma abagqugquzeli nabadali bephathwa njengabalingani abahle, bahlanganiswe ekuthuthukisweni komkhiqizo nasekuxoxeni izindaba zesifunda, abagcini nje ngokuqhuba okuvelayo; baqhuba ukutholwa kwenhloso ephezulu okuhumusha ngokuqondile ukwethembeka nokuguqulwa kwezentengiselwano zomphakathi. Imikhiqizo iphendukela kumathuluzi okuthola amandla okuzenzakalelayo afana ne-Sprout Social Influencer Marketing evumela amabhrendi athengisa ukukala ama-ecosystems awo anamandla ngendlela efanele. Isixazululo se-AI esinamandla e-Sprout sihlonza abagqugquzeli nabadali abazimpawu zabo zezethameli zihambisana kahle nomkhiqizo kanye nemiphakathi abaqondiswe kuyo, sonke lesi sikhathi sivumela amaqembu ukuthi alawule ubunzima bokuchazwa nempilo yobudlelwano ngezinga eliphezulu. Imikhiqizo kanokusho efana ne-Dolce ne-Gabbana isebenzisa amasu aqhutshwa idatha ukuqondisa ukumaketha kwabo okunamandla. Kubo, inhloso ukubeka umkhiqizo wabo phakathi kwemikhiqizo eyi-10 ephezulu ye-EMD emhlabeni jikelele. Futhi umncintiswano awuveli kuphela kumikhiqizo emincane kodwa futhi nasezindaweni zamandla zomhlaba wonke ezinezifiso ngokulinganayo futhi eziqhutshwa idatha. Ngokuka-Piera Toniolo, iNhloko Yomhlaba Wonke Yezokumaketha Kwabathonya, i-Dolce kanye ne-Gabbana, uhlobo lomkhiqizo luthatha ukumaketha kwabathonya njengesayensi enembayo esikhundleni sephrojekthi eyize. Ibhrendi iyabona ukuthi ukumaketha komgqugquzeli ophakeme kudinga ukusuka kokuqukethwe okulingana-konke ukuze kuvune inhloso eqondene nenethiwekhi. Bamepha amanethiwekhi lapho izethameli zabo zikhona ngokwemvelo, okuyi-Instagram, TikTok kanye ne-YouTube, ziye ezigabeni ezehlukene zefaneli yokumaketha ukuze baqinisekise ukuthi ingxenye ngayinye yokuqukethwe ifeza inhloso yamasu, kunokumane kuphindaphindeke umyalezo ofanayo kuwebhu yonkana. Lokhu kuvimbela ukuhlanjululwa komkhiqizo, kuqinisekisa ukuthi indlu kanokusho ihlala ihambisana namasiko futhi idabuka endaweni ethile yedijithali lapho izethameli zayo sezivele zihlala khona. Njengoba u-Toniolo ebeka, "Uma uphatha wonke amapulatifomu ngendlela efanayo, unciphisa umthelela wakho".
Futhi, ngokusho kuka-Toniolo, okubandakanya abadali abavela ku-ukuqala kunokuba nje kwenziwe kuqinisekisa ukuthi imikhankaso igxiliswa emazwini omphakathi ayiqiniso kanye nesikhalo sendawo esifakazelwe. Indlela ka-Dolce no-Gabbana yokusebenzelana kwabathonya ibandakanya ukujula kwemephu yezwe ukuze kukhonjwe ukuthi ubani ngempela umnikazi wengxoxo nalapho kulele khona izikhala zokuncintisana. Ngokuhlaziya ijubane lethrendi nokuziphatha kwabathengi ngaphambi kokwenza noma ikuphi ubambiswano lwabadali kusebenze, baqinisekisa ukuthi zonke izinqumo zisekelwe “kungani” okubangela impumelelo yabadali, hhayi nje izinombolo. Impumelelo ayikona nje ukulandela imikhuba emihle, uthi. Kumayelana nokuthola izikhala lapho izimbangi zithule khona noma lapho uhlobo oluthile lomdali lusetshenziswa kancane. Le ndlela iqinisekisa ukuthi isu lakho lokuqukethwe komgqugquzeli liyisivikelo sokukhula ngempela. 6. Yenza izindaba zibe ezasendaweni ngokwesilinganiso Imikhiqizo esebenza kahle kakhulu yokudayisa iphatha ukwenziwa kwasendaweni njengenzuzo yokusungula, ijwayelanisa ukuxoxa indaba ukuze ibonise isiko lendawo, izitayela kanye nezimpawu zomphakathi. Kungakhathaliseki ukuthi ngamancoko esifunda, abadali bendawo noma izikhathi ezihambisana namasiko, umgomo akukhona ukuqamba kabusha indaba yomkhiqizo, kodwa ukuyenza izizwe njengendabuko kubabukeli ngamunye. Njengoba abantu abaningi beqala uhambo lwabo lokuthenga kwezomphakathi, le ndlela iqhubezela phambili umthelela wesikhathi eside. Ngokocwaningo lwe-Q4 2025 Pulse Survey, ngaphezu kwengxenye ye-Gen Z kanye neMillennials iqala kwezokuxhumana, kanti u-25% ulindele ukuthengiswa okuqondile komphakathi ngo-2026. Ukukala okuqukethwe akusho ukukumisa ngendlela efanayo, kodwa ukuqinisekisa ukuthi kukhona ukuvumelana ekulandiseni. Amabhrendi kufanele enze okwasendaweni ngaphakathi kohlaka olucacile, aqinise yonke indaba ngamavelu abiwe, ubunikazi obubonakalayo nezwi kuyilapho evumela ukuguquguquka ekusebenzeni. Ngebhalansi elungile yesu elimaphakathi kanye nemininingwane yendawo, amabhrendi angakha okuqukethwe okuzwakalisa ukuhlangana komhlaba wonke futhi okomuntu siqu ngokujulile. Ku-Clinique, isu lamazwe ngamazwe lilungiswa kuwo wonke amaleveli enkampani ukuze kulinganiswe ukuvumelana komhlaba wonke nesikhalazo sasendaweni. Nakuba indlunkulu yomhlaba wonke isetha umbono ophelele, ithuthukisa imikhiqizo futhi idale ikhalenda lokumaketha eliyinhloko, amaqembu esifunda (njenge-EMEA) avumelanisa leyo mihlahlandlela ibe isu lesifunda eliqondile ngaphambi kokuyidlulisela ezimakethe zendawo ngayinye. “Ngale ndlela, umkhankaso ngamunye wehlukile ngoba futhi kudingeka kube nokuhambisana kwendawo emakethe ngayinye,” kuphawula uLysis Bourget-Vennin, Umphathi Omkhulu Wokusebenzisana Komkhiqizo we-Clinique EMEA, uyaphawula. Empeleni, lokhu kusho ukulinganisa isu lesifunda nokusebenza kwendawo ngokusebenzisa izigaba zabadali, ukuphepha komkhiqizo kanye namathrendi aqondene nemakethe. Amaqembu ezifunda avikela izindinganiso eziyinhloko zomkhiqizo ngokuhlola abathonya abaphezulu kanye nokuqondisa imizamo yasendaweni, aqinisekise ukuthi wonke umkhankaso uzizwa uhambisana namasiko ngenkathi uhlangabezana namazinga omhlaba. Isinyathelo se-Clinique GameFace siyisibonelo esihle salelisu lendawo elisebenzayo. Ngenkathi umkhankaso ugxile kumanani womkhiqizo we-Clinique womhlaba wonke, okungukuthi ukuzethemba, ubuqiniso kanye nokunika amandla, ukwenziwa kwawo kungokwendawo ngokusobala. Ngokubambisana neRed Roses Rugby, isikhungo esihlonishwayo kwezemidlalo yabesifazane baseNgilandi, uClinique UK uqinise umkhankaso kokuthile okuthinta ngempela izethameli zaseBrithani.
7. Vuselela abasebenzi njengabadali nabaxoxi bezindaba Ezinye zezindaba ezinamandla kakhulu ibhrendi engazitshela azenziwanga ithimba lokumaketha; baphilwa ngabantu abaqhamuka mihla namalanga bezoyimela. Ngokwenhlolovo ye-pulse ye-Q1 2026, abantu abaningi bafuna ukuzwa kubasebenzi bakho abaphambili (16%) kunabaphathi (9%). Abasebenzisana nabo bezitolo abathanda ngobuqotho imikhiqizo abayithengisayo, amaqembu agcina izimpahla azidlayo ngokuthola ama-oda afanele kanye nezisebenzi ezihlanganisa izimiso zomkhiqizo ezinhlelweni zazo zansuku zonke zonke zingabaxoxi bezindaba izethameli ezifuna ukubalalela. Lapho amabhrendi enika la mazwi amandla, enikeza abasebenzi amathuluzi nohlaka lokwabelana ngolwazi lwabo lwangempela, okuqukethwe okuvelayo kuphethe ubuqiniso obungenakuphindwa abanye. Esikhathini lapho abathengi beya ngokuya bengahambisani ne-AI slop, lokho ngokoqobo kuwuhlobo lwemali olungajwayelekile futhi olubalulekile. Okuthunyelwe kwezisebenzi okuvala igebe phakathi komkhiqizo nomphakathi ngokwethembeka ukukhangisa okungokwesiko okungenakufinyelelwa kungase kuthathe izindlela eziningi. Kusukela kumavidiyo wansuku zonke kuya kokuqukethwe okufundisayo, lezi zindaba zithinta izethameli ezifuna ukuzwa kubantu bangempela, hhayi izikhulumi eziphucuziwe. Futhi, lapho abasebenzi babelana ngolwazi lwabo, benza uhlobo lobuntu ngaphakathi nangaphandle, njengoba kwenza u-Staples ngo-Staples Baddie.
Amabhrendi adinga ukuphatha okuqukethwe kwezisebenzi zawoabahlanganyeli njengozakwethu, ukubangenisa endabeni yomkhiqizo ukuze bahumushe ulwazi lwabo lube kokuqukethwe okuhambisana nabo kanye nemiphakathi yabo ethile. 8. Yenza indlela esuka ekuxoxeni indaba iye kwezohwebo ingabi nazingxabano Ngaphakathi kwesu lokudayisa lenkundla yezokuxhumana, ibanga phakathi kokukhuthazwa nokuthenga alikaze libe lifushane. Amabhrendi angawuboni lowo mfutho anikeza izimbangi ukuthengisa buthule. Yonke ingxenye yokuqukethwe eshicilelwa yinkampani yezitolo, empeleni, ingase ibe ngaphambili kwesitolo, futhi amabhrendi adinga ukuklama izindaba zawo ngaleyo ndlela yokuguqula eyakhelwe kusukela ekuqaleni. Ukuhlanganisa ukuxoxa ngezindaba nezinto ezithengwayo akusesona isici esimnandi ukuba sibe naso. Abathengi abafakwe amanethiwekhi afana ne-TikTok Shop, i-Instagram Checkout kanye nezikhonkwane ezithengekayo ze-Pinterest balindele ulwazi lokuthenga lwezentengiselwano olungenazingxabano. Isibonelo, le vidiyo yokusebenzelana phakathi kwe-e.l. Cosmetics nomculi ocwebe izingilazi u-@courtneykinnare ukumemezela ukwethulwa kweSherbet Punch Glow Reviver Reviver Melting Lip Balm ku-TikTok Shop. Ividiyo ikhombisa ingilazi encibilikisiwe emise okwengilazi, enamathoni afudumele aphuzi/ awolintshi afanekisela ubuhle be-sherbet ye-balm, ehlanganisa kalula indaba nesikhathi esithengekayo esiqhuba ukuguqulwa.
Ukumaka umkhiqizo kufanele kuzwakale njengesandiso esingokwemvelo sokulandisa, hhayi ukuphazamiseka kwakho. Lokhu kuhumusha kumdali owenza isitayela ingubo lapho ucezu ngalunye luxhumeka ngokuqondile ekhasini lomkhiqizo, noma ividiyo yomkhiqizo eshintsha kalula ibe okuhlangenwe nakho kokuphuma kwangaphakathi nohlelo ngaphandle kokuphula isibukeli ekucwilisweni. Umgomo uwukuguqula ifaneli yendabuko ibe umzuzu owodwa, omanzi lapho ukuphakama kwemizwa yendaba nethuba lokuthenga lifika ngesikhathi esifanayo. Uma ikhasimende lizizwa lishukunyiswa ucezu lokuqukethwe futhi indlela yokuthenga ishesha, inembile futhi ilula, inqubo ayizwakali njengokuhweba, kodwa ukuqhubeka kwemvelo kwendaba evele ifuna ukuba yingxenye yayo. Enye ingxenye ebalulekile yokuletha lesi sipiliyoni sokuthenga esingenazihibe ukunakekelwa kwamakhasimende omphakathi. Kungakhathaliseki ukuthi iphendula imibuzo yokuthenga kusengaphambili noma isekela amakhasimende ngemva kokuthengisa, ukunakekelwa okuphendulayo kuyisihluthulelo sokushayela ukwethenjwa nokuguqulwa. I-2025 Sprout Social Index ™ igcizelela umthelela wayo, iveza u-73% wabathengi bazophendukela kwabaqhudelana naye uma imibuzo yabo noma ukukhathazeka kwabo kungaphendulwanga kwezokuxhumana. Ubufakazi besikhathi esizayo ukumaketha kwakho kwenkundla yezokuxhumana ukuthengisa Ukuba ngumfundi wezindaba kanye nomthelela ekuthengisweni kwehlela ekubeni yiqiniso kuwo wonke amazinga. Ukumaketha okudayisa okusebenza kahle kakhulu kuqala lapho amabhrendi ehlonza amasiginali abalulekile futhi awasebenzise ukuze akhe ukuxhumana kwangempela nezithameli zawo. Bayakwazi ukusebenzisa lobo buhlakani bezenhlalo ukuze bagcizelele ukulandisa komhlaba wonke kusiko lendawo, baguqule ukwethulwa kwemikhiqizo yonke kube umzuzu oqhutshwa umphakathi. Njengoba ezentengiselwano zomphakathi ziqhubeka nokuvala ibanga phakathi kokuqukethwe nokuthenga, amabhrendi awinayo yilawo aphatha yonke indawo yokuthinta njengendaba okufanele ikholwe kuyo. Funda ukuthi ungahlanganisa kanjani izingxoxo zomphakathi zibe imininingwane yesu lokuthengisa eliqinile. Lindela amathrendi ngobuhlakani bokubikezela, qhuba ukwethembeka ngokunakekelwa kwamakhasimende okuhlangene, qinisa ukuma kwebhrendi futhi uhlanganyele nabathengi ngokushesha ngamathuluzi afanele. Bona ukuthi i-Sprout iphendula kanjani isu lakho lezokudayisa libe nomthelela olinganisekayo. Okuthunyelwe Ukwenza kahle inkundla yezokuxhumana ukuze udayise ngokuxoxa izindaba kanye nomthelela kuvele kuqala ku-Sprout Social.
