Social yasinthanso gawo lake pakugulitsa. Kamodzi kosungirako zinthu za digito komwe kumapangidwira pazolemba ndi kudina, malo ochezera a pa Intaneti pamalonda asintha kukhala injini yamphamvu yolosera nkhani, kukopa gawo lililonse laulendo wamakasitomala. Kuchokera pakupeza mpaka pakulimbikitsa kugula pambuyo pogula, ogulitsa otsogola akugwiritsa ntchito chikhalidwe cha anthu kuyembekezera zosowa za omvera, kuwonetsa zomwe amakhulupilira ndikuwasuntha momasuka kuchoka ku kudzoza kupita ku kutembenuka. Izi zafotokozeranso momwe ma brand amawonekera, kulumikizana ndikuyendetsa kukula m'dziko lachitukuko. Komabe, 66% ya anthu omwe ali mu Sprout's Q1 2026 Pulse Survey adati amasankha kwambiri zomwe amachita nazo poyerekeza ndi chaka chapitacho. Pamene machitidwe a ogula akusintha kuti azigwiritsa ntchito mwadala zinthu zomwe anthu amakumana nazo, yankho lamtundu wamtunduwu lili munkhani zomveka bwino. Mitundu yogwira mtima kwambiri ikupitilira kuchitapo kanthu kuti apange nkhani zoyendetsedwa ndi anthu zomwe zimapeza kukhulupirika, kukhulupirika komanso kufunikira. Nkhani imeneyo iyeneranso kumveka bwino kwanuko. Ogula ku UK ayamba kale kukambirana zamalonda pa WhatsApp, pomwe omvera aku US amakhalabe achangu pa Facebook. Kwa ogulitsa omwe akugwira ntchito ku North America ndi EMEA, kupambana kwagona pakuzindikira kuti ngakhale nkhani yamtunduwo ingakhale yosasinthasintha, momwe ndi komwe imawuzidwa iyenera kupangidwa kuti igwirizane ndi omvera okha. Timapereka maphunziro asanu ndi atatu kuchokera kumakampani ogulitsa omwe akuchita bwino kwambiri padziko lonse lapansi kuti awulule momwe amachitira bwino kukamba nkhani komanso kukopa anthu kuti azitsogolera mabizinesi awo mosalekeza. Maphunziro 8 ochokera kumakampani apamwamba amomwe mungapangire bwino ma media azamalonda Lowani munjira zisanu ndi zitatu zotsimikizirika zomwe ogulitsa padziko lonse lapansi monga Clinique, Dolce & Gabbana, IKEA, Burberry ndi ena amagwiritsa ntchito kukopa, kugawana ndikusintha makasitomala pamasewera. 1. Nangula nkhani mu kuzindikira kwenikweni kasitomala Kupambana kwamakono kwamalonda kumayendetsedwa ndi nthano zokhazikika komanso zachuma, pomwe malingaliro a ogula ndiye chinthu chofunikira kwambiri. Ndicho chifukwa chake nkhani zokopa kwambiri zamalonda zimapezeka muzochitika za tsiku ndi tsiku, zokhumudwitsa ndi zokhumba za makasitomala enieni. "Chuma choyang'aniridwa ndi chuma chenicheni," akutero wolosera zam'tsogolo a Coco Mocoe, mu ma Signals to Strategy webinar ndi Sprout. Malinga ndi iye, ogula amachita zomwe zimawakopa chidwi, ndichifukwa chake machitidwe a TikTok, IG reel kapena meme amatha kusuntha zinthu pamashelefu maola. Ndi zinthu zomwe zikuyenda kutengera kuthamanga kwa ma memes ndi zomwe zikuchitika, mtundu uyenera kusinthika kuchoka pakukhala wowulutsa mpaka kukhala wotenga nawo mbali pazikhalidwe. Mukayika nkhani yanu mumalingaliro enieni a kasitomala ndi zinthu zomwe amasamala, zimawonetsa m'mbuyo chilankhulo chomwe anthu amachigwiritsa ntchito komanso nthawi zomwe zili zofunika kwambiri kwa iwo. Ndi nthawi imeneyo m'malo ochezera a pa Intaneti kuti agulitse pamene nkhani zamtundu zimakhala zenizeni osati zotsatsa. Marks ndi Spencer adakoka mtima pomwe adasankha Gillian Anderson kukhala "Chief Compliments Officer", kulengeza kampeni yawo yosonkhanitsa masika #LoveThat. Lingaliro loti zosonkhanitsira masika a M&S ndizabwino kwambiri ndipo mwachilengedwe zimayamikiridwa. Cholembacho chinakopa anthu otchuka ndi mafani mofananamo, akumayankha mosangalala ndi ndemanga monga “Ngakhale kuyamikira kochepa, kochokera pansi pa mtima kungasinthe mmene munthu amaonera tsikulo. Nkosavuta kuchita, kukhala okoma mtima, kukonda munthu lerolino.”
M'malo mokankhira nkhani zamakampani omwe ali pamwamba, otsatsa amayenera kugwiritsa ntchito kumvetsera mwachidwi ngati injini yanzeru yozindikira ndikuchitapo kanthu pazikhumbo zenizeni ndi zokhumudwitsa zomwe zimapezeka mu ndemanga ndi ma DM. Ndi njira yamtsogolo yowulula nkhani zomwe omvera anu akunena kale. Muyeneranso kutsata zidziwitso zamalingaliro apamwamba poyang'ana malo oyandikana nawo monga magulu ochezera ndi malo ochezera kuti mufikire anthu omwe ali ndi chidwi ndi chidwi chenicheni m'malo mongosakatula chakudya. Njirayi imakuthandizani kuti mukhale okhulupilika pochita zinthu monga membala wowonjezera pagulu osati wotsatsa movutikira. Paul Nowak, Senior Manager Brand ndi Customer Insights, Sprout Social, akutsindika kuti kwa ogulitsa mu 2026, kukula kwenikweni kudzachokera mwakuya, osati kungofikira. Izi zikutanthauza kuyang'ana kupyola pazakudya zazikuluzikulu za anthu. Pa kafukufuku wa Q1 2026 Pulse Survey, 27% ya ogula amafuna kuwona zomwe zimayang'ana kwambiri pagulu kuchokera kumitundu. "Magulu ochezera pawekha, Subtack, misonkhano ya munthu payekha, awa onse ndi malo ndi mphindi zomwe zimamangidwa mozungulira zomwe timakondana nazo, ndipo chizindikiro pano sichikukhudzanso kukopana, koma chamagulu.mtundu, ndi mwayi wabwino kuwonekera moona ndikulumikizana ndi makasitomala m'njira yogwirizana, "akutero Nowak. 2. Pangani njira yanu yodziwira anthu TL; DR: M'malo mopanga makampeni ndikukankhira pamanetiweki, mukumanga nkhani zachikhalidwe, mawonekedwe ndi ma aligorivimu amtundu uliwonse. Panthawi yomwe anthu amapita kuti akapeze zinthu zambiri kuposa ma TV ena onse, ogulitsa ayenera kuyesetsa kukhala ndi chikhalidwe choyamba ndikukonzekera mwanzeru zomwe apeza.
Izi zitha kutanthauza Facebook Reel, wosewera wa TikTok, mndandanda wazomwe zikuchitika pa Nkhani za Instagram kapena kafukufuku wamdera lomwe limapangitsa omvera kumva ngati olemba anzawo zomwe zikubwera. Kuti adziwe bwino, ogulitsa ayenera kuyang'ana ma algorithm ngati othandizana nawo pogwiritsa ntchito SEO yapagulu. Izi zikutanthauza kupitilira ma hashtag osavuta kuti muphatikizepo mawu osakira dala m'mawu omasulira, zokambirana zolankhulidwa ndi metadata yeniyeni ya pulatifomu (monga alt-text). Mukagwirizanitsa njira zokwaniritsira izi ndi nkhani yogwirizana, mumapitilira "chitsanzo cha digito". Sikuti mukungopanga zomwe zili - mukupanga injini yolosera nthano yomwe imagwira makasitomala omwe ali ndi malingaliro apamwamba panthawi yeniyeni yodziwikiratu, kutembenuza kuyanjana kwakanthawi kukhala kukhulupirika kwanthawi yayitali. Malinga ndi Mocoe, chimodzi mwa zida zogwira mtima kwambiri pagulu la zida zamalonda ndizonyalanyazidwanso kwambiri: gawo la ndemanga. M'malo a 2026, kutumiza kanema ndi theka la nkhondo; nkhani yeniyeni imachitika m'mayankho. Mocoe akuwonetsa kuti otsatsa akuyenera kuyimitsa makanema awo mwachangu ndi ndemanga yomwe ikufotokoza mwachidule zomwe atenga ndikuyitanitsa anthu ammudzi kuti afotokoze mitu yamtsogolo. Izi sizongokhudza kuchitapo kanthu, koma njira yotsogola ya SEO yomwe imadyetsa ma aligorivimu ndi mawu osakira pomwe ikuwonetsa papulatifomu kuti zomwe muli nazo ndimalo ochezera. "Ndemanga ndizofunikira pakuumba nkhani," akutero Mocoe. "Amayendetsa ma algorithm, koma koposa zonse, amayendetsa kudalira. Nthawi zambiri, ndemanga zapamwamba zimatha kukhala zothandiza kwambiri pakugula kwa wogula kuposa munthu amene amalankhula muvidiyoyi. ” Kuyang'ana pa positi ya Burberry yokhala ndi makanema ojambula a Jeong Dahee akufotokoza malaya awo odziwika bwino ndi mawu oti "Pa batani: tsatanetsatane wa siginecha yathu" ikuwonetsa njira iyi. Poyika chinthucho pakati ndikuchotsa zojambula zowoneka bwino, positiyo idakopa chidwi nthawi yomweyo, zomwe zidapangitsanso anthu kufunsa kuti wojambulayo anali ndani.
Poona gawo lanu la ndemanga ngati chowonjezera chambiri chambiri yanu, mutha kusintha njira imodzi yowulutsa pazama media kuti mugulitse njira ziwiri zomwe zimadutsa phokoso la chakudya chochuluka. 3. Yang'anani kwambiri pazokhudza anthu komanso nthano Malinga ndi Lipoti la 2025 Content Benchmarks Report, ogula amatchula zomwe zili ngati chifukwa chachikulu chomwe mtundu umakopa chidwi chawo komanso kukhala osakumbukika. Ndipo zoyambilira zili pachoonadi; sizokhudza momwe zomwe zilimo zimapukutidwa kapena kupangidwa kwatsopano. Munthawi ya AI slop, pomwe 88% ya omwe adafunsidwa mu kafukufuku wa Q1 2026 akuti zida zopangira za AI zawapangitsa kuti asadalire nkhani zapa media media, kusimba nkhani za anthu kudzakhala kusiyana kwakukulu kwamitundu pazachikhalidwe. Chikhulupiliro chimapezedwa poyang'ana zomwe zili pa anthu enieni komanso zokumana nazo pamoyo. Mitundu ikatsogola ndi anthu, imawonetsa kuti omvera ndi gulu, osati kuchuluka kwa anthu. Komanso, kukana kukopa kwa anthu ambiri ndikutsamira ku chowonadi chamtundu kuti tipeze zomwe anthu amakumana nazo kumapangitsa kuti njirayi ikhale yamphamvu kwambiri, makamaka ikagwiritsidwa ntchito moganizira pamachitidwe ndi chikhalidwe cha pop. Malinga ndi a Elissa Wardrop, Katswiri wa Global Social Media Content, IKEA, "Ena mwamakampeni opambana kwambiri, osaiwalika a IKEA asokoneza chikhalidwe cha anthu. Koma chinyengo chokhala ndi machitidwe ndikuti, musalumphe pamayendedwe aliwonse. ” “Tikufuna kupanga zatsopano, osati kutsanzira. Ngati sitikubweretsa china chatsopano, chofunikira komanso chapadera cha IKEA pakadali pano, ndiye kuti sizoyenera kuchita, "akuwonjezera. Chimodzi mwazinthu zomwe zidakhudzidwa kwambiri ndi mtunduwo chinali cholemba cha IKEA Australia kumapeto kwa nyengo ya Severance. Kampeniyo idagwiritsa ntchito nthabwala zakuda ndi kulumikizana kuti ilumikizane ndi ogula, m'malo mongowonetsa zinthu. Kumvetsetsa momwe omverawo adayankhira IKEA kuwonetsero kunapangitsa kuti positiyi ikhale yotchuka padziko lonse lapansi ndipo idagwiritsidwa ntchito ndi IKEA m'malo ena 17.mayiko.
IKEA's Punch the Monkey post ndi kupambana kwina kwa ma virus, nthabwala zophatikizika, kufunikira kwa chikhalidwe komanso kukopa kwamalingaliro kuti mtunduwo ukhale womasuka komanso wamunthu.
4. Ganizirani zochitika zapadera kuti mupange chidziwitso chodziwika bwino Nkhani za episodic zimayendetsa nthawi yayitali komanso kufunikira kokhalitsa, zomwe zimathandiza ogulitsa kuti asunthe kuchoka pakuwonekera kukumbukiridwa. Imaperekanso zosangalatsa zamphamvu, zomwe 30% ya ogula amati ndizopambana, malinga ndi Q1 2026 Pulse Survey. Kuphatikiza apo, m'malo mwazolemba zamtundu umodzi zomwe zimapikisana kuti zisangalatse kwakanthawi, mndandanda wazinthu umapanga kupitiliza kwa nkhani, kupatsa omvera chifukwa chobwerera ndikumanga ubale pakapita nthawi. Kaya kudzera mu masitayelo, kutsika kwazithunzi kapena nkhani zamakasitomala, mawonekedwewa amasintha owonera okha kukhala otengapo mbali, ndipo gawo lililonse limalimbitsa mawonekedwe amtundu, kukulitsa chidziwitso ndikuwonjezera mwayi wotembenuka. Zomwe zili mu episodic zimagwirizananso ndi momwe malo ochezera a pa Intaneti amaperekera kusasinthika chifukwa mawonekedwe obwerezabwereza amawonetsa kudalirika kwa omvera ndi ma aligorivimu, kuyendetsa chinkhoswe champhamvu komanso mitengo yowonera. Izi zati, kupambana kumadalira zambiri osati kubwerezabwereza; zimafuna arc yofotokozera yomveka bwino, mawonekedwe ozindikirika ndi malo owonetsera omvera. IKEA UK's Life in Stitches ndi chitsanzo chimodzi cha nkhani zamtundu zomwe zimakhudza mbali zonsezi. M'malo mochita kampeni yachikhalidwe, imagwira ntchito ngati sitcom yaying'ono, yokhala ndi zoseweretsa zamtundu wa IKEA monga otchulidwa mobwerezabwereza omwe amangoyang'ana zochitika zatsiku ndi tsiku monga zibwenzi, mabwenzi komanso mikhalidwe yovuta. Chigawo chilichonse chachifupi chimamangirira pa umunthu wodziwika bwino, zomwe zimapangitsa kuti zisamve ngati zodziwika bwino komanso ngati omvera omwe amafuna kutsatira.
M'zakudya zodzaza ndi anthu, zochitika za episodic zimapatsa anthu chifukwa chokhalira tcheru. Makamaka chifukwa imamva kuti idapangidwa limodzi, ikusintha kutengera malingaliro ammudzi komanso nthawi zachikhalidwe. 5. Tengani maubwenzi olimbikitsa ngati njira yolimbikitsira kukula M'malo ogulitsira a 2026, kutsatsa kwamphamvu kwakula kuchokera pakuyesa mwaukadaulo kukhala mzati wofunikira wakukula kwapamwamba. Malinga ndi 2025 Influencer Marketing Report, 59% ya ogulitsa akufuna kukulitsa maubwenzi awo opanga mu 2026, kuwonetsa kusintha kwa nthawi yayitali, yogwirizana nthawi zonse m'malo mongotumizidwa kamodzi. Ma Brand amayenera kutengera owonetsa ngati okonda nthano zenizeni, kuchoka pazachidule zamtundu wapamwamba, zoyendetsedwa ndi mtundu kupita ku nkhani zotsogozedwa ndi opanga kuti alowe mu chidaliro chakuya chomwe osonkhezera adapanga kale ndi otsatira awo. Pamene osonkhezera ndi opanga amatengedwa ngati othandizana nawo, ophatikizidwa mu chitukuko cha mankhwala ndi kufotokozera nkhani za m'madera, samangoyendetsa zowoneka; amayendetsa zopezeka ndi zolinga zapamwamba zomwe zimamasulira mwachindunji mu kukhulupirika ndi kutembenuka kwa malonda a chikhalidwe cha anthu. Brands ikuyang'ana mwachidziwitso ku zida zodzithandizira zokha monga Sprout Social Influencer Marketing zomwe zimathandizira ogulitsa kuti azitha kuyendetsa bwino chilengedwe chawo. Yankho la Sprout's AI-powered limazindikiritsa oyambitsa ndi opanga omwe ma signature awo amagwirizana bwino ndi mtunduwo komanso madera omwe akuwafunira, nthawi zonse zomwe zimathandiza magulu kuthana ndi zovuta zomwe zimakhudzidwa komanso ubale wabwino. Mitundu yapamwamba ngati Dolce ndi Gabbana imagwiritsa ntchito njira zoyendetsedwa ndi data kuti ziwongolere malonda awo. Kwa iwo, cholinga chake ndikuyika mtundu wawo pakati pa mitundu 10 yapamwamba ya EMD padziko lonse lapansi. Ndipo mpikisanowu sumangochokera kuzinthu zing'onozing'ono komanso kuchokera ku mphamvu zapadziko lonse zomwe zili ndi zolinga zofanana komanso zoyendetsedwa ndi deta. Malinga ndi a Piera Toniolo, Global Head of Influencer Marketing, Dolce ndi Gabbana, mtunduwo umawona kutsatsa kwamphamvu ngati sayansi yeniyeni m'malo mwachabechabe. Mtunduwu umazindikira kuti kutsatsa kwamphamvu kwambiri kumafuna kuchoka pamtundu umodzi kuti ukhale ndi zolinga zenizeni za netiweki. Amajambula maukonde pomwe omvera awo ali mwachilengedwe, omwe ndi Instagram, TikTok ndi YouTube, mpaka magawo osiyanasiyana otsatsa kuti awonetsetse kuti chilichonse chili ndi cholinga, m'malo mongobwereza uthenga womwewo pa intaneti. Izi zimalepheretsa kuchepetsedwa kwa mtundu, kuwonetsetsa kuti nyumba yapamwamba imakhalabe yogwirizana ndi chikhalidwe komanso yochokera kumalo enieni a digito komwe omvera ake amakhala kale. Monga Toniolo akunenera, "Ngati mumagwiritsa ntchito nsanja zonse mofanana, mumachepetsa mphamvu yanu".
Kuphatikiza apo, malinga ndi Toniolo, kuphatikiza opanga kuchokera kukuyambira m'malo mongomaliza kumawonetsetsa kuti makampeni akukhazikika m'mawu enieni a anthu ammudzi ndikutsimikiziridwa ndi chidwi cha komweko. Njira ya Dolce & Gabbana yokhudzana ndi maubwenzi olimbikitsa imakhudza kupanga mapu ozama kuti adziwe omwe ali eni ake enieni komanso komwe kuli mipata yopikisana. Powunika kuchuluka kwa zomwe zikuchitika komanso machitidwe a ogula asanayambitse mgwirizano uliwonse wa opanga, amawonetsetsa kuti lingaliro lililonse likuchokera pa "chifukwa" chomwe chimapangitsa kuti opanga apambane, osati manambala okha. Kupambana sikungotsatira njira zabwino zokha, akutero. Ndizokhudza kupeza mipata yomwe ochita nawo mpikisano amakhala chete kapena pomwe mtundu wina wa wopanga umagwiritsidwa ntchito mochepera. Njira iyi imawonetsetsa kuti njira yanu yolimbikitsira ndiyomwe ikukulirakulira. 6. Sangalalani nkhani pamlingo waukulu Otsatsa omwe amagwira ntchito bwino amawona kukhazikika ngati mwayi wopanga, kusinthira nthano kuti ziwonetse chikhalidwe chakumaloko, zomwe zikuchitika komanso zizindikiro za anthu ammudzi. Kaya kudzera mu nthabwala za m'dera, opanga am'deralo kapena nthawi zokhudzana ndi chikhalidwe, cholinga sikuyambitsanso mbiri yamtundu, koma kupangitsa kuti izimveka kwa omvera aliyense. Pamene anthu ochulukirachulukira akuyamba ulendo wawo wogula zinthu pazachiyanjano, njira iyi imawonjezera kukhudzidwa kwanthawi yayitali. Malinga ndi kafukufuku wa Q4 2025 Pulse Survey, opitilira theka la Gen Z ndi Zakachikwi akuyamba pazachiyanjano, pomwe 25% akuyembekezera kugulitsa mwachindunji mu 2026. Kuchulukitsa zomwe zili mkati sikutanthauza kuzilinganiza, koma kuwonetsetsa kuti pali kugwirizana muzofotokozera. Ma brand akuyenera kukhala m'malo momveka bwino, kuyika nkhani iliyonse pazogawana, mawonekedwe ndi mawu ndikuloleza kusinthasintha pakukwaniritsidwa. Ndi njira yoyenera yapakati komanso kuzindikira kwanuko, malonda ogulitsa amatha kupanga zinthu zomwe zimamveka zogwirizana padziko lonse lapansi komanso zamunthu kwambiri. Kwa Clinique, njira zapadziko lonse lapansi zimakonzedwanso pamlingo uliwonse wamakampani kuti azitha kugwirizanitsa dziko lonse lapansi ndi zokopa zakomweko. Pomwe likulu ladziko lonse lapansi limakhazikitsa masomphenya onse, limapanga zinthu ndikupanga kalendala yotsatsa, magulu amadera (monga EMEA) amasinthira malangizowo kukhala njira yodziwika bwino yachigawo asanawagwetse kumisika yakumaloko. "Motere, kampeni iliyonse imakhala yosiyana chifukwa pakufunikanso kuti pakhale kufunika kwa msika uliwonse," a Lysis Bourget-Vennin, Senior Brand Engagement Manager wa Clinique EMEA, akutero. M'machitidwe, izi zikutanthauza kulinganiza njira zachigawo ndi zomwe zikuchitika kwanuko pogwiritsa ntchito magulu opangira magulu, chitetezo chamtundu komanso momwe msika umayendera. Magulu am'madera amateteza zikhalidwe za mtunduwo poyang'anira anthu omwe ali ndi chidwi komanso kutsogolera zoyeserera zakomweko, kuwonetsetsa kuti kampeni iliyonse ikuwoneka yogwirizana ndi chikhalidwe pomwe ikukwaniritsa miyezo yapadziko lonse lapansi. Cholinga cha Clinique GameFace ndi chitsanzo chabwino cha njira yolumikiziranayi ikugwira ntchito. Ngakhale kuti kampeniyi idakhazikitsidwa pazikhalidwe zapadziko lonse lapansi za Clinique, mwachitsanzo, chidaliro, zowona komanso kupatsa mphamvu, machitidwe ake ndi amderalo. Pogwirizana ndi Red Roses Rugby, bungwe lolemekezeka pamasewera aakazi achingerezi, Clinique UK adakhazikitsa kampeniyi pachinthu chomwe chimagwirizana ndi anthu aku Britain.
7. Yambitsani antchito kukhala opanga ndi ofotokozera nkhani Zina mwa nkhani zamphamvu kwambiri zomwe mtundu wamalonda ungathe kunena sizinapangidwe ndi gulu la malonda; amakhala ndi anthu omwe amawonekera tsiku ndi tsiku kuti aziyimirira. Malinga ndi kafukufuku wa Q1 2026, anthu ambiri amafuna kumva kuchokera kwa antchito anu akutsogolo (16%) kuposa oyang'anira (9%). Ogwira nawo sitolo omwe amakondadi zinthu zomwe amagulitsa, magulu osungiramo katundu omwe amanyadira kuti amawalamula bwino komanso ogwira ntchito omwe amatsatira mfundo zamtunduwu m'zochita zawo zatsiku ndi tsiku onse ndi ofotokoza nkhani omwe omvera amafuna kumvetsera. Mitundu ikapatsa mphamvu mawu awa, kupatsa antchito zida ndi chimango chogawana zomwe akumana nazo zenizeni, zomwe zimatuluka zimakhala ndi zowona zomwe sizingafanane ndi ena. Panthawi yomwe ogula akuchulukirachulukira kutsika kwa AI, zenizenizo ndi ndalama zasowa komanso zamtengo wapatali. Zolemba za ogwira ntchito zomwe zimatsekereza kusiyana pakati pa mtundu ndi anthu ndi kudalirika komwe kutsatsa kwachikhalidwe sikungakwaniritse zitha kuchitika m'njira zambiri. Kuyambira mavidiyo a tsiku ndi tsiku mpaka maphunziro, nkhanizi zimakhudzidwa ndi anthu omwe amafuna kumva kuchokera kwa anthu enieni, osati olankhula bwino. Kuphatikiza apo, ogwira ntchito akamagawana zomwe akumana nazo, amasintha mtunduwo kuchokera mkati kupita kunja, monga momwe Staples amachitira ndi Staples Baddie.
Brands ayenera kusamalira zomwe antchito awo ali nazoOthandizana nawo ngati othandizana nawo, kuwabweretsa munkhani yamtunduwu kuti amasulire zomwe akumana nazo kukhala zomwe zimagwirizana nawo komanso madera awo enieni. 8. Pangani njira yochokera ku nthano kupita ku malonda kukhala yopanda phokoso Mkati mwa njira yogulitsira malonda, mtunda pakati pa kudzoza ndi kugula sunakhale wamfupi. Ma Brand omwe samawona kukwera uku akugulitsa mwakachetechete kwa omwe akupikisana nawo. Chilichonse chomwe mtundu wamalonda chimasindikiza chimakhala ngati malo ogulitsira, ndipo mitundu imayenera kupanga nkhani zawo ndi njira yosinthira yomwe idakhazikitsidwa kuyambira pachiyambi. Kuphatikiza nthano ndi zochitika zogulika sikulinso chinthu chabwino kukhala nacho. Makasitomala opangidwa ndi maukonde ngati TikTok Shop, Instagram Checkout ndi Pinterest's shoppable Pins amayembekezera mwayi wogula mopanda malire. Momwemonso, vidiyoyi mgwirizano pakati pa e.lf Cosmetics ndi wojambula magalasi @courtneykinnare kulengeza kukhazikitsidwa kwa Sherbet Punch Glow Reviver Melting Lip Balm pa TikTok Shop. Kanemayo akuwonetsa magalasi osungunula opangidwa, okhala ndi ma toni otentha achikasu / lalanje owonetsa kukongola kwa sherbet ya balm, kumangiriza nkhaniyo ku mphindi yogula yomwe imayendetsa kutembenuka.
Kuyika malonda kuyenera kuwoneka ngati kufalikira kwachilengedwe kwa nkhaniyo, osati kusokoneza. Izi zikutanthawuza kuti wopanga amakonza chovala pomwe chidutswa chilichonse chimalumikizana mwachindunji ndi tsamba lazogulitsa, kapena kanema wamtundu womwe umasintha mosasunthika kukhala chotuluka mkati mwa pulogalamu popanda kusokoneza kumiza kwa owonera. Cholinga chake ndikusintha fupa lachikhalidwe kukhala mphindi imodzi, yamadzimadzi pomwe nsonga yamalingaliro ankhaniyo komanso mwayi wogula ufika nthawi imodzi. Pamene kasitomala akumva kuti akusunthidwa ndi zomwe zili mkati ndipo njira yogulira ndiyofulumira, yodziwika bwino komanso yosavuta, ndondomekoyi siimva ngati malonda, koma kupitiriza kwachilengedwe kwa nkhani yomwe akufuna kale kukhala nawo. Gawo lina lofunika kwambiri popereka mwayi wogula zinthu mosasamala ndi chisamaliro chamakasitomala. Kaya ndikuyankha mafunso ogula kale kapena kuthandizira makasitomala pambuyo pogulitsa, chisamaliro choyankhira ndichofunikira pakuyendetsa kukhulupirika ndi kutembenuka. The 2025 Sprout Social Index ™ ikugogomezera zotsatira zake, kuwulula 73% ya ogula adzatembenukira kwa omwe akupikisana nawo ngati mafunso kapena nkhawa zawo siziyankhidwa pazachikhalidwe. Umboni wamtsogolo kutsatsa kwanu kwapa media media kuti mugulitse Kudziwa bwino nthano komanso kukopa pamalonda kumatsikira kuzoona pamlingo uliwonse. Kutsatsa kogwira mtima kwambiri kumayamba pomwe ma brand amazindikira zizindikiro zomwe zili zofunika ndikuzigwiritsa ntchito kupanga kulumikizana kwenikweni ndi omvera awo. Amatha kugwiritsa ntchito luntha la chikhalidwe cha anthu kuti akhazikitse nkhani zapadziko lonse lapansi pachikhalidwe chakomweko, kutembenuza chinthu chilichonse kukhala nthawi yoyendetsedwa ndi anthu. Pamene malonda a anthu akupitilira kulumikiza mtunda pakati pa zomwe zili ndi kugula, malonda omwe amapambana ndi omwe amawona chilichonse chokhudza kukhudza ngati nkhani yoyenera kukhulupirira. Phunzirani momwe mungaphatikizire zokambirana zamagulu kukhala zidziwitso za njira yodalirika yogulitsira. Yembekezerani zomwe zikuchitika ndi luntha lolosera, yendetsani kukhulupirika kudzera mu chisamaliro chogwirizana chamakasitomala, limbitsani mawonekedwe amtundu ndikuyanjana ndi ogula mwachangu ndi zida zoyenera. Onani momwe Sprout amasinthira njira yanu yogulitsira malonda kuti ikhale yoyezeka. Chotsatira Kudziwa bwino malo ochezera a pa Intaneti kuti agulitse kudzera munkhani komanso kukopa adawonekera koyamba pa Sprout Social.
